Capitalizing on the Super Bowl hype, Dapper Labs is now leveraging the opportunity by offering promotional drops that coincide with America’s biggest sporting event.
These NFTs feature famous moments from the careers of legendary Super Bowl-winning quarterbacks like Joe Montana and John Elway.
Both Montana and Elway have actively participated in promotional activities for the digital collectibles, appearing in promos posted on NFL All Day’s X account.
As the Super Bowl approaches, with the San Francisco 49ers facing the Kansas City Chiefs in Las Vegas, the football game and the surrounding festivities are recognized as one of the most significant marketing opportunities in the United States each year.
Dapper Labs Avoids Term “NFT”
Dapper Labs, along with Montana and Elway, has avoided using the term “NFT” when promoting the collections.
The reputation of non-fungible tokens took a hit during the crypto downturn, leading to a negative perception among some individuals.
By convincing sports legends to endorse its digital products minted on the Flow blockchain, Dapper Labs has achieved a victory for the Web3 space.
During the crypto downturn and the collapse of FTX, which left millions of users unable to access their funds, sports teams and players who had received money from crypto-related organizations faced criticism.
Dapper Labs partnered with the National Football League and NFL Players Association to launch NFL All Day in 2022.
It is worth noting that the market for NFTs has recently gained some traction amid the recovery in crypto prices.
In October, NFT trading volume surged by $99 million, reaching $405 million, signifying levels of sales not seen since August.