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Inside an AI-powered Web3 game’s race to 100 million users

By Published On: March 10, 20253.7 min readViews: 100 Comments on Inside an AI-powered Web3 game’s race to 100 million users

With a bold vision to combine Web3 innovation and AI-driven gameplay, Clash of Coins, a Web3 game built on Base, plans to become a cornerstone in the GameFi revolution with a 100 million user base.

Gone are the days when GameFi projects were defined solely by their tokenomics. The current meta in Web3 gaming requires a delicate approach to gameplay while keeping all the blockchain-related mechanics under the hood.

Clash of Coins is a promising title in the Web3 gaming landscape that takes a hybrid “Web3-optional” approach to its game to attract those skeptical of blockchain technology aside from crypto enthusiasts. With a user-first philosophy, developers aim to prove that gaming can be both immersive and scalable — without forcing crypto down players’ throats.

“At Clash of Coins, we believe that blockchain should enhance gaming, not complicate it,” said Nick Samarin, CEO of Clash of Coins developer OWB Studio. “Our approach is simple: build a game people love, and the rest will follow.”

Source: Clash of Coins

Source: Clash of Coins

At the heart of this innovation lies the game’s AI-powered infrastructure. By blending AI agents, dynamic gameplay adaptation and interactive streamers, OWB Studio seeks to turn its ambitious vision into reality.

AI agent —a companion inside and outside the game

Imagine a gaming experience where your AI companion isn’t just an afterthought but the vibrant heart of every interaction. Meet Kaira, the mascot and artificial intelligence guiding players in Clash of Coins both inside and outside the virtual experience.

Source: Clash of Coins

Source: Clash of Coins

Outside the game:

  • 24/7 gameplay streams: Kaira runs real-time Twitch and Discord streams, sharing gameplay highlights and engaging viewers.
  • Interactive engagement: From contests to strategy breakdowns, she energizes the community. Players can even chat directly with her, thanks to OWB’s proprietary data.
  • Announcements and updates: Kaira delivers tournament news and patch notes with a witty touch, making her presence indispensable.

Inside the Game:

  • Guidance and support: Whether you need simple directions or advanced tactical insight, Kaira’s there to help.
  • Activity stimulator: Her lively banter and humor turn routine tasks into fun missions.
  • Dynamic chatbot: Expect surprise appearances in party chats with a perfectly timed joke or piece of advice.
  • Scenario optimization: In the future, her AI will adapt the game world based on player activity, creating a truly immersive environment.

The B2B side — AI game interaction infrastructure

Beyond its player-facing AI agents, OWB Studio is building a comprehensive AI Game Interaction Infrastructure that’s set to become a cornerstone of modern gaming ecosystems.

  • All-in-One Hub: Create, connect, and analyze AI agents with ready-to-use tools, reducing the need for expensive ground-up development.
  • Data-as-a-Service: Gain unparalleled insights into player behavior, allowing for unprecedented balancing and personalization.
  • Flexible Integration: API, SDKs, and libraries for Unity, Unreal, and GameMaker ensure seamless adoption across platforms.
  • Player Retention Tools: Personalized AI agents deepen engagement, keeping players invested long-term.

“AI isn’t just a feature — it’s the next frontier for game development,” explained Stepan Sergeev, OWB Studio’s chief development officer. “We’re creating tools that define the future of gaming.”

The AI Game Interaction Infrastructure positions OWB Studio as a key contributor to the gaming industry by offering tools for AI integration, player behavior analysis, and personalized engagement. Through these capabilities, OWB Studio establishes an additional revenue channel and bolsters its standing as an innovator in game development.

These agents are integrated into OWB’s ecosystem via OWB tokens, allowing each agent to function as a value-generating asset for the studio.

A glimpse at the future

Clash of Coins stands as a visionary leap into what’s possible when AI, Web3 and gaming collide. With plans to distribute 40% of its OWB supply to early players after the game’s marketplace launch, OWB Studio aims to create a blueprint for the future of gaming.

As AI agents become a core part of gameplay, the line between player and game will blur, creating experiences more immersive than ever before.

Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you with all important information that we could obtain in this sponsored article, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor can this article be considered as investment advice.


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