NFT Sales Surge 47.6% in July Driven by Ethereum Growth
NFT sales surged to $574 million in July 2025, marking the second-highest monthly total of the year and reflecting a 47.6% increase compared to June’s $388.9 million [1][2][3]. The growth was primarily driven by Ethereum-based collections, which accounted for $275.6 million in sales—nearly half of the global total—while Ethereum NFT sales rose by 56% during the same period [6]. High-value collections such as CryptoPunks and Pudgy Penguins dominated the market, with the former generating over $69.2 million in 30-day trades [8].
Despite the impressive sales figures, the number of active buyers dropped by 17% in July, falling to 713,085 from 860,134 in June, while the number of sellers increased by 9% to 405,505 [8]. This trend indicates a market consolidation, with fewer participants making larger, more significant transactions. The average sale price for NFTs reached $113.08, the highest in six months [8], further underlining a shift toward premium assets and high-value trades.
The overall NFT market capitalization rose 21% in July, reaching over $8 billion [8], coinciding with Ethereum’s price moving above $3,900. The connection between ETH’s price rally and NFT sales was highlighted by analysts, who noted that higher valuations encourage greater investment in high-value NFTs [8]. In contrast, Cardano’s NFT sales doubled, while Polygon and Binance Smart Chain NFTs experienced over 50% declines, signaling Ethereum’s growing dominance in the NFT ecosystem [8].
NFT transactions for the month fell by 9% to 5 million from June’s 5.5 million [8], reinforcing the notion that the market is evolving toward fewer but more valuable trades. This trend suggests a maturing market where institutional and large investors are increasingly influencing activity.
Looking ahead, while there were no major public statements from industry leaders post-July, key opinion leaders emphasized the ongoing sectoral consolidation and premiumization. Historical patterns suggest that such concentration often emerges during bull cycles, potentially leading to stronger regulatory and financial outcomes in the future [8].
The July data highlights the growing interdependence between NFT value and blockchain price movements, particularly Ethereum, as well as a broader shift toward capital consolidation in the NFT space.
Source: [1] Binance – https://www.binance.com/en/square/post/27691700569825
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