Zora is a creator-focused Web3 platform and NFT marketplace that is increasingly evolving into a decentralized social network. Launched in 2021, it began as a decentralized NFT marketplace that gave creators and collectors the freedom to set and negotiate NFT prices, moving away from fixed pricing models common on traditional platforms. Over time, the platform has expanded to include strong social features and tools that enable content to be minted as unique, tradable tokens [1].

On Zora, users can publish content—such as photos, GIFs, videos, memes, or text—and each post is automatically minted as an ERC-20 token with a fixed supply of 1 billion units. The creator receives 10 million of these content-specific tokens immediately. These tokens can be traded on Zora’s desktop and mobile platforms, with each trade creating a liquidity pool on Uniswap. When a creator’s token is traded, they earn 50% of the trading fee and 50% of the LP fee, creating a direct link between content engagement and monetary reward [1].

The platform has grown significantly, now hosting a community of over 2 million creators and collectors, and has distributed more than 3,500 ETH in rewards to content creators. This growth has solidified Zora’s position as a key player in the Web3 creator economy [1].

The native token of the Zora ecosystem is $ZORA, which is designed purely for entertainment purposes and does not grant holders governance rights, equity, or ownership over the platform or its products. Launched on Base, $ZORA aims to echo trends in NFT-driven community tokens, such as PENGU and CULT. It has a total supply of 10 billion tokens, with initial distribution covering incentives, airdrops, liquidity, treasury, team, and strategic contributors [1]. The token will be officially launched on April 23, 2025 [1].

Zora’s future depends on its ability to offer utility beyond its current positioning as a meme coin. While the platform’s integration of monetization and social interaction is a strong foundation, long-term success will require continued innovation and added value for both creators and collectors [1]. The tokenomics structure aims to support this by allocating tokens to public goods, liquidity, and strategic contributors, with the majority unlocking over several years post-launch [1].

Zora’s mission centers on reinvesting in its creative ecosystem rather than extracting value, aligning with the broader trend of on-chain social platforms. As the platform continues to evolve, its ability to maintain relevance and differentiate itself from other Web3-based social and NFT platforms will be key to its sustained success [1].

Source: [1] What is ZORA? A Complete Guide, https://coinmarketcap.com/community/articles/689dcb064488135b820850ed/