Boyaa Interactive International Limited has significantly increased its Bitcoin holdings by acquiring 290 Bitcoin for approximately HK$257 million ($33.91 million) through open market transactions from August 5-25, 2025. The purchase was funded entirely from the company’s internal resources and has expanded the firm’s total Bitcoin holdings to 3,670 BTC at an average cost of $62,878 per coin [1]. The acquisition represents a 12% increase in the company’s Bitcoin holding per 10,000 shares, now at 0.0516 BTC per 10,000 shares, underscoring the firm’s strategic shift toward digital assets as a core component of its corporate treasury [3]. The transaction, which required a special disclosure due to its size, reflects the company’s broader initiative to transition from traditional online gaming toward a Web3-driven business model [3].

Boyaa’s latest Bitcoin acquisition aligns with a growing trend among public companies to allocate portions of their corporate treasuries to cryptocurrencies. The company now joins firms such as Strategy, which holds 632,457 BTC, and MARA Holdings, which has 50,639 BTC, among others [1]. Strategy alone recently added 3,081 Bitcoin to its holdings between August 18 and 24, while Metaplanet acquired 103 BTC on August 24 [1]. These moves indicate a broader industry shift toward treating Bitcoin as a strategic financial asset amid increasing volatility in traditional markets and a push toward digital innovation.

Boyaa has framed its Bitcoin acquisitions as a foundational element of its Web3 strategic transformation, viewing the cryptocurrency not just as a speculative investment but as a critical resource for future growth in digital ecosystems. The company emphasized that Bitcoin’s limited total supply and growing institutional adoption have created a competitive environment where early accumulation offers a significant strategic advantage [3]. By securing additional Bitcoin reserves, Boyaa aims to position itself as a leader in the integration of blockchain technology into the gaming sector, leveraging the asset to support decentralized platforms, tokenized rewards, and user-driven economies [3].

The purchase also reflects a shift in shareholder expectations and governance standards, particularly in Hong Kong, where the transaction required special disclosure due to exceeding pre-approved mandates for crypto-related spending [2]. This underscores the regulatory and corporate governance challenges that come with integrating digital assets into traditional business models. Despite these hurdles, Boyaa’s board appears confident in its long-term thesis, with the company’s stock demonstrating strong performance metrics, including a year-to-date price increase of 78.42% [2]. Analysts have rated the stock as a “Buy,” with a price target of HK$8.50, and have highlighted the company’s increasing exposure to Web3 as a key growth driver [2].

The broader market environment appears to support this strategy. Bitcoin’s price has fluctuated significantly in 2025, but the overall narrative of increased institutional adoption and regulatory clarity has driven continued interest in digital assets. Boyaa’s approach mirrors similar strategies across global markets, where over 160 listed companies now hold cryptocurrency reserves, compared to approximately 60 in 2024 [3]. This rapid expansion has pushed Boyaa from a top-ten position in global public company Bitcoin holdings in 2024 to a current rank of 22nd in 2025, highlighting the pace of competition in this emerging sector [3].

As the gaming and Web3 industries continue to evolve, Boyaa’s strategic accumulation of Bitcoin positions it to benefit from potential future use cases in digital asset-based economies, such as in-game tokenized rewards, user-generated content monetization, and cross-platform interoperability. The company’s focus on aligning shareholder value with its Bitcoin treasury—by linking per-share metrics to the asset—could serve as a model for other corporations considering similar treasury strategies [3]. Whether this approach yields long-term gains will depend on Bitcoin’s performance and the broader adoption of Web3 infrastructure across the gaming and entertainment sectors.

Source: [1] title1 (https://cryptorank.io/news/feed/0280b-boyaa-interactive-buys-290-bitcoin-for-33-9-million-boosts-holdings-to-3670-btc)

[2] title2 (https://www.tipranks.com/news/company-announcements/boyaa-interactive-expands-bitcoin-holdings-with-hk257-million-acquisition) [3] title3 (https://crypto.news/boyaa-interactive-adds-33m-in-bitcoin-to-anchor-web3-gaming-push/)