NFT sales surged to $574 million in July 2025, a 47.6% increase from the previous month, driven by a 6-month high average sale value of $113.08. Despite a 9% drop in the number of transactions, the market saw a shift toward fewer but higher-value purchases, indicating growing confidence in premium NFTs [1]. This trend was largely fueled by Ethereum-based collections, which dominated market capitalization and trading volume. The top 10 NFT collections by value were all Ethereum-based, with CryptoPunks and Pudgy Penguins leading the way. CryptoPunks recorded over $69.2 million in trading volume, while Pudgy Penguins saw a 65.44% rise in floor prices, outpacing blue-chip collections like BAYC and MAYC [1].

Ethereum’s NFT sales alone totaled $275.6 million in July, a 56% increase from June, reflecting the broader influence of Ethereum’s price rally, which pushed Ether above $3,900. Bitcoin and Polygon also saw significant sales at $74.3 million and $71.6 million, respectively. However, Polygon and BNB Chain experienced notable declines, with sales dropping by 51.1% and 54% month-over-month, while Cardano recorded the highest growth rate at 102% [1].

The buyer-seller dynamic in July revealed signs of market consolidation. Unique buyers dropped by 17% to 713,085, whereas unique sellers increased by 9% to 405,505. This suggests a shift toward fewer buyers acquiring higher-value assets, indicating a more mature market where demand is increasingly concentrated on premium NFTs rather than volume-driven trading [1].

The growth in Ethereum-based NFTs aligns with broader investor sentiment in the digital asset space. As Ethereum’s price climbed, so did the valuations of NFTs built on its blockchain. This correlation highlights the role of underlying blockchain performance in shaping NFT market dynamics. Additionally, the rise of Pudgy Penguins, which outperformed several established blue-chip collections, suggests that emerging NFT projects can still capture significant value and market attention [1].

Despite the decline in the number of transactions and buyers, the overall sales volume and rising average prices point to a market that is evolving toward higher-value assets. This shift may indicate that NFT buyers are becoming more selective, prioritizing quality and rarity over quantity. The trend also signals a potential long-term shift in NFT trading behavior, with investors focusing on strategic, value-driven acquisitions rather than speculative, high-volume trades [1].

The July 2025 data underscores the importance of blockchain ecosystems in shaping NFT market outcomes. Ethereum remains the dominant player, but the contrasting performances of different blockchains—such as the sharp declines for Polygon and BNB Chain—highlight the evolving nature of the NFT landscape. Investors and collectors must continue to monitor these blockchain-specific trends to navigate the market effectively.

Source: [1] Ethereum-Based NFTs Could See Increased Market Activity Amid July Sales Surge and Rising Average Values (https://en.coinotag.com/ethereum-based-nfts-could-see-increased-market-activity-amid-july-sales-surge-and-rising-average-values/)