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𝐂𝐨𝐟𝐟𝐞𝐞 𝐒𝐡𝐨𝐩 𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 𝐨𝐫 𝐃𝐞𝐦𝐚𝐧𝐝 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐨𝐫 𝐃𝐞𝐜𝐫𝐞𝐚𝐬𝐞 𝐟𝐨𝐫 𝐰𝐡𝐚𝐭 𝐜𝐨𝐧𝐭𝐚𝐢𝐧𝐬??The popularity of coffee as a globally traded commodity, second only to oil, underscores its economic significance. Rising urban populations with increased disposable incomes are driving demand for specialty and mass-market coffee offerings. This trend is particularly prominent in tier 1 and tier 2 cities, where a blend of affordability and quality drives consumer preferences.
Specialty coffee shops, offering exotic blends and premium experiences, are gaining traction among discerning consumers seeking unique coffee experiences. Moreover, the shift towards remote work has spurred demand for cafes offering amenities like free internet and comfortable seating, positioning them as alternatives to traditional office spaces.
𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 𝐄𝐬𝐭𝐢𝐦𝐚𝐭𝐞:
Coffee Shop Market size was valued at US$ 212.97 Bn. in 2023 and the total revenue is expected to grow at 3.5% through 2024 to 2030, reaching nearly US$ 270.95 Bn.
𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐋𝐢𝐧𝐤 𝐃𝐞𝐭𝐚𝐢𝐥𝐬 𝐂𝐥𝐢𝐜𝐤 𝐇𝐞𝐫𝐞: https://www.maximizemarketresearch.com/request-sample/113030/
𝐂𝐨𝐟𝐟𝐞𝐞 𝐒𝐡𝐨𝐩 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧
𝐛𝐲 𝐓𝐲𝐩𝐞
Specialty Coffee Shop
Mass Market
The mass market section of the coffee shop industry dominates the global market by having the largest customer base for reasonably priced coffee, which is typically purchased in raw form from nearby grocery stores, cafés, and restaurants. The mass market has enormous potential because there is a sizable consumer base that can afford to pay US$ 1.50-3.50, which is a highly sought-after price range for coffee. Specialty coffee shops cater to a certain customer base and are considered high-end, offering the most unusual coffee options at a premium price point. However, the trend of specialty coffee shops is increasing as blue-sky businesses create massive chains at reasonable prices to get into the mass market.
𝐛𝐲 𝐂𝐢𝐭𝐲 𝐒𝐢𝐳𝐞
Metropolitan
Urban
Rural
𝐂𝐨𝐟𝐟𝐞𝐞 𝐒𝐡𝐨𝐩 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰
Coffee shops have become integral social hubs, offering more than just a caffeine fix. They serve as venues for socializing, business meetings, and remote workspaces, catering to a diverse clientele seeking quality coffee and conducive environments.
𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲 𝐨𝐟 𝐑𝐞𝐩𝐨𝐫𝐭: (𝐈𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐅𝐮𝐥𝐥 𝐓𝐎𝐂, 𝐋𝐢𝐬𝐭 𝐨𝐟 𝐓𝐚𝐛𝐥𝐞𝐬 & 𝐅𝐢𝐠𝐮𝐫𝐞𝐬, 𝐂𝐡𝐚𝐫𝐭) : https://www.maximizemarketresearch.com/request-sample/113030/
𝐂𝐨𝐟𝐟𝐞𝐞 𝐒𝐡𝐨𝐩 𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 𝐨𝐫 𝐃𝐞𝐦𝐚𝐧𝐝 𝐢𝐧 𝐰𝐡𝐢𝐜𝐡 𝐫𝐞𝐠𝐢𝐨𝐧𝐬??
North America: Leads the global market with significant coffee shop revenues in the US, supported by a dense network of cafes and robust consumer demand. Major chains like Starbucks continue to dominate, despite challenges posed by the COVID-19 pandemic.
Europe: Shows rapid growth with a burgeoning coffee culture and increasing consumer preference for specialty coffee. The region’s high import volume of green coffee underscores its evolving market dynamics and potential for further expansion.
Asia Pacific: Witnessing substantial growth, driven by emerging markets like China and India. China’s market is poised to reach 47.9 billion Yuan by 2023, reflecting increasing urbanization and coffee consumption trends.
Competitive Landscape:
Key players like Starbucks and CCD are innovating with new product offerings and expanding their global footprint. Innovations in packaging, sustainability practices, and customer experience enhancements are pivotal in shaping market dynamics and consumer preferences.
𝐂𝐨𝐟𝐟𝐞𝐞 𝐒𝐡𝐨𝐩 𝐌𝐚𝐫𝐤𝐞𝐭 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬
1. The Kraft Heinz Company
2. The Coca-cola company
3. JM Smucker Company
4. JAB Holding Company
5. Starbucks
6. McCafe
7. Tully’s coffee
8. Ediya Espresso
9. Gloria Jean’s coffees
10. Caribou Coffee
11. Caffe Nero
12. Doutor coffee
13. Coffee bean and Tea leaf
14. Nestle SA
𝐂𝐨𝐟𝐟𝐞𝐞 𝐒𝐡𝐨𝐩 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐒𝐜𝐨𝐩𝐞 𝐚𝐧𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐌𝐞𝐭𝐡𝐨𝐝𝐨𝐥𝐨𝐠𝐲
Market Research Report on Coffee Shop Market capabilities an investigation approximately this marketplace and its numerous factors having an effect on the marketplace and ecosystem. This report educates stakeholders on the investment feasibility, market competition, and key players of the Coffee Shop market. The report covers the sector from a qualitative and quantitative information perspective. The report covers a competitive analysis of the Coffee Shop market. It provides a comprehensive list and includes an in-depth explanation for each requirement. Research uncovers a long list of primary and secondary sources used in Coffee Shop Market analysis, such as governmental organizations, customer feedback, journals, and whitepapers.
𝐅𝐨𝐫 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐫 𝐐𝐮𝐞𝐫𝐲, 𝐕𝐢𝐬𝐢𝐭 @ : https://www.maximizemarketresearch.com/market-report/global-coffee-shop-market/113030/
𝐊𝐞𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐬𝐰𝐞𝐫𝐞𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐂𝐨𝐟𝐟𝐞𝐞 𝐒𝐡𝐨𝐩 𝐌𝐚𝐫𝐤𝐞𝐭 𝐚𝐫𝐞:
What is Coffee Shop?
What will be the CAGR at which the Coffee Shop market will grow?
What is the growth rate of the Coffee Shop Market?
Which are the factors expected to drive the Coffee Shop market growth?
What are the different segments of the Coffee Shop Market?
What growth strategies are the players considering to increase their presence in Coffee Shop?
What are the upcoming industry applications and trends for the Coffee Shop Market?
What are the recent industry trends that can be implemented to generate additional revenue streams for the Coffee Shop Market?
Who are the leading companies and what are their portfolios in Coffee Shop Market?
What segments are covered in the Coffee Shop Market?
𝐊𝐞𝐲 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬:
Past Market Size and Competitive Landscape
Past Pricing and price curve by region
Market Size, Share, Size & Forecast by different segment
Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
Market Segmentation – A detailed analysis by segment with their sub-segments and Region
Competitive Landscape – Profiles of selected key players by region from a strategic perspective
Competitive landscape – Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER’s analysis
Value chain and supply chain analysis
Legal Aspects of Business by Region
Lucrative business opportunities with SWOT analysis
Recommendations
𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 𝐒𝐮𝐛𝐣𝐞𝐜𝐭𝐬:
♦ Tube Filling Machine Market: https://www.maximizemarketresearch.com/market-report/tube-filling-machines-market/148306/
♦ Global Variable Displacement Pumps Market: https://www.maximizemarketresearch.com/market-report/global-variable-displacement-pumps-market/25544/
♦ Grid Connected PV Systems Market: https://www.maximizemarketresearch.com/market-report/grid-connected-pv-systems-market/66884/
♦ Oil and Gas Waste Heat Recovery Market: https://www.maximizemarketresearch.com/market-report/oil-and-gas-waste-heat-recovery-market/71655/
♦ Adaptive Water Management Solution Market: https://www.maximizemarketresearch.com/market-report/adaptive-water-management-solution-market/66977/
♦ Marine Electrical Consumables Market: https://www.maximizemarketresearch.com/market-report/marine-electrical-consumables-market/71348/
♦ Global Land Incineration Plants Market: https://www.maximizemarketresearch.com/market-report/land-incineration-plants-market/12280/
♦ Global Fire Protection Valves and Fittings Market: https://www.maximizemarketresearch.com/market-report/global-fire-protection-valves-fittings-market/22982/
♦ Global Seed Drills Market: https://www.maximizemarketresearch.com/market-report/global-seed-drills-market/22765/
♦ Global Turbine Gearbox for Thermal Power Market: https://www.maximizemarketresearch.com/market-report/global-turbine-gearbox-for-thermal-power-market/77626/
Contact Maximize Market Research:
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sales@maximizemarketresearch.com
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About Maximize Market Research:
Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
This release was published on openPR.
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The intense buying interest in the US Dollar (USD) led the USD Index (DXY) to build on Tuesday’s gains and advance to multi-week highs past the 106.00 barrier on Wednesday, exerting notable pressure on risk-sensitive assets and sending EUR/USD to fresh monthly lows near 1.0660.
The negative sentiment around the euro (EUR) persisted despite decreasing political concerns in France ahead of the June 30 snap elections, while hawkish Fedspeak and the widening gap in monetary policy between the Fed and its major peers collaborated with the move lower.
Furthermore, the macroeconomic scenario remained unchanged on both sides of the Atlantic, with the European Central Bank (ECB) still considering further rate cuts beyond the summer, while market bets suggested two more rate cuts later in the year.
In contrast, market participants continued to debate between one or two rate cuts by the Federal Reserve (Fed) this year, even though the Fed had already forecasted just one cut, likely in December.
Once again, FOMC Governor Michelle Bowman repeated on Wednesday that her basic assessment is that inflation will fall further if the policy rate remains unchanged and that rate decreases will be necessary if inflation gets stably towards 2%.
From the ECB, Finnish policymaker Olli Rehn predicted bumpy inflation in the bloc, but this is expected, while data suggests price growth will meet the 2% target. Additionally, Board member Fabio Panetta suggested the ECB could gradually reduce interest rates as inflation falls, while ECB Chief Economist Philip Lane projected continued interest rate cuts if price pressures ease but may slow down in case of unexpected surprises.
The CME Group’s FedWatch Tool now indicates nearly a 63% probability of lower interest rates in September and around 93% in December.
In the short term, the recent rate cut by the ECB, compared to the Fed’s decision to maintain rates, has widened the policy gap between the two central banks, potentially leading to further weakness in EUR/USD in the near term.
However, the Eurozone’s emerging economic recovery and perceived weakening of US fundamentals are expected to reduce this disparity, possibly providing occasional support for the pair in the near future.
EUR/USD daily chart
If bears remain in control, EUR/USD may first revisit the June low of 1.0666 (June 26), then the May low of 1.0649 (May 1), and finally the 2024 bottom of 1.0601 (April 16).
Occasional bouts of strength, in the meantime, could put the pair on track to revisit the 200-day SMA at 1.0789, prior to the weekly high of 1.0852 (June 12) and the June top of 1.0916 (June 4). The breakout of this level reveals the March peak of 1.0981 (March 8), which precedes the weekly high of 1.0998 (January 11) and the psychological 1.1000 yardstick.
So far, the 4-hour chart has revealed some signs of continued deterioration. The initial resistance is at 1.0746 followed by 1.0761 and 1.0802. The initial support comes in at 1.0666, ahead of 1.0649 and 1.0601. The Relative Strength Index (RSI) bounced to 39.
The intense buying interest in the US Dollar (USD) led the USD Index (DXY) to build on Tuesday’s gains and advance to multi-week highs past the 106.00 barrier on Wednesday, exerting notable pressure on risk-sensitive assets and sending EUR/USD to fresh monthly lows near 1.0660.
The negative sentiment around the euro (EUR) persisted despite decreasing political concerns in France ahead of the June 30 snap elections, while hawkish Fedspeak and the widening gap in monetary policy between the Fed and its major peers collaborated with the move lower.
Furthermore, the macroeconomic scenario remained unchanged on both sides of the Atlantic, with the European Central Bank (ECB) still considering further rate cuts beyond the summer, while market bets suggested two more rate cuts later in the year.
In contrast, market participants continued to debate between one or two rate cuts by the Federal Reserve (Fed) this year, even though the Fed had already forecasted just one cut, likely in December.
Once again, FOMC Governor Michelle Bowman repeated on Wednesday that her basic assessment is that inflation will fall further if the policy rate remains unchanged and that rate decreases will be necessary if inflation gets stably towards 2%.
From the ECB, Finnish policymaker Olli Rehn predicted bumpy inflation in the bloc, but this is expected, while data suggests price growth will meet the 2% target. Additionally, Board member Fabio Panetta suggested the ECB could gradually reduce interest rates as inflation falls, while ECB Chief Economist Philip Lane projected continued interest rate cuts if price pressures ease but may slow down in case of unexpected surprises.
The CME Group’s FedWatch Tool now indicates nearly a 63% probability of lower interest rates in September and around 93% in December.
In the short term, the recent rate cut by the ECB, compared to the Fed’s decision to maintain rates, has widened the policy gap between the two central banks, potentially leading to further weakness in EUR/USD in the near term.
However, the Eurozone’s emerging economic recovery and perceived weakening of US fundamentals are expected to reduce this disparity, possibly providing occasional support for the pair in the near future.
EUR/USD daily chart
If bears remain in control, EUR/USD may first revisit the June low of 1.0666 (June 26), then the May low of 1.0649 (May 1), and finally the 2024 bottom of 1.0601 (April 16).
Occasional bouts of strength, in the meantime, could put the pair on track to revisit the 200-day SMA at 1.0789, prior to the weekly high of 1.0852 (June 12) and the June top of 1.0916 (June 4). The breakout of this level reveals the March peak of 1.0981 (March 8), which precedes the weekly high of 1.0998 (January 11) and the psychological 1.1000 yardstick.
So far, the 4-hour chart has revealed some signs of continued deterioration. The initial resistance is at 1.0746 followed by 1.0761 and 1.0802. The initial support comes in at 1.0666, ahead of 1.0649 and 1.0601. The Relative Strength Index (RSI) bounced to 39.
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XAU/USD bearish momentum accelerated on Wednesday, and the bright metal trades at around $2,300.00 a troy ounce mid-American afternoon, with the US Dollar firmer against all major rivals. As reflected by stock markets, a poor market mood remains behind the Greenback’s broad strength. European indexes closed in the red, while Wall Street is also in a bearish route. The Nasdaq Composite is an exception, posting modest gains amid NVIDIA’s comeback, underpinning the tech sector since the beginning of the day.
Firmer government bond yields contributed to the XAU/USD slide. The United States (US) 10-year Treasury note currently offers 4.31%, up 7 basis points (bps) in the day, while the 2-year note yields 4.74%, up 5 bps.
Regarding the US Dollar, it also found strength in market talks, suggesting the Federal Reserve (Fed) will likely deliver just a 25 bps interest rate cut before year-end, far from the roughly 100 bps trim anticipated earlier in the year.
Data-wise, US figures kept disappointing. The country released May New Home Sales, which fell a whopping 11.3% in the month. The country will release more interesting macroeconomic figures on Thursday, as the calendar includes May Durable Goods Orders, the final estimate of Q1 Gross Domestic Product (GDP), weekly unemployment figures and the May Goods Trade Balance.
XAU/USD slid for a second consecutive day, reaching an intraday low of $2,293.54 during US trading hours. From a technical point of view, the risk of a bearish extension has increased. The daily chart shows the pair is below a mildly bearish 20 Simple Moving Average (SMA) while slowly but steadily getting closer to a bullish 100 SMA, currently at $2,249.60. At the same time, technical indicators head firmly south within negative levels and far from signaling downward exhaustion, supporting the case of another leg south.
The case for a bearish continuation is even stronger in the near term. The 4-hour chart shows XAU/USD has fallen below all its moving averages, while a firmly bearish 20 SMA crossed below a flat 100 SMA, usually a sign of persistent selling interest. At the same time, the Momentum indicator turned south after failing to overcome its midline, maintaining a clear downward slope. Finally, the Relative Strength Index (RSI) indicator accelerated south, now hovering around 30 with no signs of changing course.
Support levels: 2,293.50 2,279.60 2,265.60
Resistance levels: 2,316.60 2,329.50 2,337.00
XAU/USD bearish momentum accelerated on Wednesday, and the bright metal trades at around $2,300.00 a troy ounce mid-American afternoon, with the US Dollar firmer against all major rivals. As reflected by stock markets, a poor market mood remains behind the Greenback’s broad strength. European indexes closed in the red, while Wall Street is also in a bearish route. The Nasdaq Composite is an exception, posting modest gains amid NVIDIA’s comeback, underpinning the tech sector since the beginning of the day.
Firmer government bond yields contributed to the XAU/USD slide. The United States (US) 10-year Treasury note currently offers 4.31%, up 7 basis points (bps) in the day, while the 2-year note yields 4.74%, up 5 bps.
Regarding the US Dollar, it also found strength in market talks, suggesting the Federal Reserve (Fed) will likely deliver just a 25 bps interest rate cut before year-end, far from the roughly 100 bps trim anticipated earlier in the year.
Data-wise, US figures kept disappointing. The country released May New Home Sales, which fell a whopping 11.3% in the month. The country will release more interesting macroeconomic figures on Thursday, as the calendar includes May Durable Goods Orders, the final estimate of Q1 Gross Domestic Product (GDP), weekly unemployment figures and the May Goods Trade Balance.
XAU/USD slid for a second consecutive day, reaching an intraday low of $2,293.54 during US trading hours. From a technical point of view, the risk of a bearish extension has increased. The daily chart shows the pair is below a mildly bearish 20 Simple Moving Average (SMA) while slowly but steadily getting closer to a bullish 100 SMA, currently at $2,249.60. At the same time, technical indicators head firmly south within negative levels and far from signaling downward exhaustion, supporting the case of another leg south.
The case for a bearish continuation is even stronger in the near term. The 4-hour chart shows XAU/USD has fallen below all its moving averages, while a firmly bearish 20 SMA crossed below a flat 100 SMA, usually a sign of persistent selling interest. At the same time, the Momentum indicator turned south after failing to overcome its midline, maintaining a clear downward slope. Finally, the Relative Strength Index (RSI) indicator accelerated south, now hovering around 30 with no signs of changing course.
Support levels: 2,293.50 2,279.60 2,265.60
Resistance levels: 2,316.60 2,329.50 2,337.00
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Following Monday’s rebound, GBP/USD tested 1.2700 on Tuesday but failed to clear this level. The pair stays under modest bearish pressure on Wednesday and an extended slide could be seen if 1.2640 support is broken.
The table below shows the percentage change of British Pound (GBP) against listed major currencies this week. British Pound was the weakest against the Australian Dollar.
| USD | EUR | GBP | JPY | CAD | AUD | NZD | CHF | |
|---|---|---|---|---|---|---|---|---|
| USD | 0.05% | -0.19% | 0.16% | -0.13% | -0.45% | 0.23% | 0.42% | |
| EUR | -0.05% | -0.23% | 0.17% | -0.13% | -0.47% | 0.23% | 0.46% | |
| GBP | 0.19% | 0.23% | 0.34% | 0.09% | -0.26% | 0.44% | 0.67% | |
| JPY | -0.16% | -0.17% | -0.34% | -0.28% | -0.57% | 0.17% | 0.27% | |
| CAD | 0.13% | 0.13% | -0.09% | 0.28% | -0.31% | 0.36% | 0.58% | |
| AUD | 0.45% | 0.47% | 0.26% | 0.57% | 0.31% | 0.70% | 0.93% | |
| NZD | -0.23% | -0.23% | -0.44% | -0.17% | -0.36% | -0.70% | 0.22% | |
| CHF | -0.42% | -0.46% | -0.67% | -0.27% | -0.58% | -0.93% | -0.22% |
The heat map shows percentage changes of major currencies against each other. The base currency is picked from the left column, while the quote currency is picked from the top row. For example, if you pick the British Pound from the left column and move along the horizontal line to the US Dollar, the percentage change displayed in the box will represent GBP (base)/USD (quote).
In the absence of high-tier data the cautious market stance helped the US Dollar (USD) stay resilient against rivals. Additionally, hawkish comments from Federal Reserve (Fed) officials further supported the USD. Fed Governor Michelle Bowman said on Tuesday that they are not yet at the point where it is appropriate to cut interest rates and added she is willing to raise the target rate at a future meeting if inflation progress stalls or reverses.
In the European session on Wednesday, US stock index futures trade marginally higher. Although a bullish opening in Wall Street could limit the USD’s gains and help GBP/USD find a foot hold, the pair could have a hard time gathering bullish momentum, with investors awaiting next week’s UK election before taking large positions.
The only data featured in the US economic docket will be New Home Sales for May. Following the 4.7% decline seen in April, another significant drop in this data could highlight the negative impact of the Fed’s tight policy on the housing market and hurt the USD.
The Relative Strength Index (RSI) indicator on the 4-hour chart stays slightly below 50, reflecting the lack of buyer interest.
On the downside, the 100-day and the 50-day Simple Moving Averages (SMA) form strong support at 1.2640. This level is also reinforced by the Fibonacci 38.2% retracement of the latest uptrend. In case GBP/USD falls below this level and starts using it as resistance, 1.2600 (psychological level, static level) and 1.2580 (Fibonacci 50% retracement) could be seen as next bearish targets.
1.2700 (200-period SMA on the 4-hour chart) aligns as immediate resistance before 1.2730 (100-period SMA, Fibonacci 23.6% retracement) and 1.2800 (psychological level, static level).
The Pound Sterling (GBP) is the oldest currency in the world (886 AD) and the official currency of the United Kingdom. It is the fourth most traded unit for foreign exchange (FX) in the world, accounting for 12% of all transactions, averaging $630 billion a day, according to 2022 data. Its key trading pairs are GBP/USD, aka ‘Cable’, which accounts for 11% of FX, GBP/JPY, or the ‘Dragon’ as it is known by traders (3%), and EUR/GBP (2%). The Pound Sterling is issued by the Bank of England (BoE).
The single most important factor influencing the value of the Pound Sterling is monetary policy decided by the Bank of England. The BoE bases its decisions on whether it has achieved its primary goal of “price stability” – a steady inflation rate of around 2%. Its primary tool for achieving this is the adjustment of interest rates. When inflation is too high, the BoE will try to rein it in by raising interest rates, making it more expensive for people and businesses to access credit. This is generally positive for GBP, as higher interest rates make the UK a more attractive place for global investors to park their money. When inflation falls too low it is a sign economic growth is slowing. In this scenario, the BoE will consider lowering interest rates to cheapen credit so businesses will borrow more to invest in growth-generating projects.
Data releases gauge the health of the economy and can impact the value of the Pound Sterling. Indicators such as GDP, Manufacturing and Services PMIs, and employment can all influence the direction of the GBP. A strong economy is good for Sterling. Not only does it attract more foreign investment but it may encourage the BoE to put up interest rates, which will directly strengthen GBP. Otherwise, if economic data is weak, the Pound Sterling is likely to fall.
Another significant data release for the Pound Sterling is the Trade Balance. This indicator measures the difference between what a country earns from its exports and what it spends on imports over a given period. If a country produces highly sought-after exports, its currency will benefit purely from the extra demand created from foreign buyers seeking to purchase these goods. Therefore, a positive net Trade Balance strengthens a currency and vice versa for a negative balance.
Following Monday’s rebound, GBP/USD tested 1.2700 on Tuesday but failed to clear this level. The pair stays under modest bearish pressure on Wednesday and an extended slide could be seen if 1.2640 support is broken.
The table below shows the percentage change of British Pound (GBP) against listed major currencies this week. British Pound was the weakest against the Australian Dollar.
| USD | EUR | GBP | JPY | CAD | AUD | NZD | CHF | |
|---|---|---|---|---|---|---|---|---|
| USD | 0.05% | -0.19% | 0.16% | -0.13% | -0.45% | 0.23% | 0.42% | |
| EUR | -0.05% | -0.23% | 0.17% | -0.13% | -0.47% | 0.23% | 0.46% | |
| GBP | 0.19% | 0.23% | 0.34% | 0.09% | -0.26% | 0.44% | 0.67% | |
| JPY | -0.16% | -0.17% | -0.34% | -0.28% | -0.57% | 0.17% | 0.27% | |
| CAD | 0.13% | 0.13% | -0.09% | 0.28% | -0.31% | 0.36% | 0.58% | |
| AUD | 0.45% | 0.47% | 0.26% | 0.57% | 0.31% | 0.70% | 0.93% | |
| NZD | -0.23% | -0.23% | -0.44% | -0.17% | -0.36% | -0.70% | 0.22% | |
| CHF | -0.42% | -0.46% | -0.67% | -0.27% | -0.58% | -0.93% | -0.22% |
The heat map shows percentage changes of major currencies against each other. The base currency is picked from the left column, while the quote currency is picked from the top row. For example, if you pick the British Pound from the left column and move along the horizontal line to the US Dollar, the percentage change displayed in the box will represent GBP (base)/USD (quote).
In the absence of high-tier data the cautious market stance helped the US Dollar (USD) stay resilient against rivals. Additionally, hawkish comments from Federal Reserve (Fed) officials further supported the USD. Fed Governor Michelle Bowman said on Tuesday that they are not yet at the point where it is appropriate to cut interest rates and added she is willing to raise the target rate at a future meeting if inflation progress stalls or reverses.
In the European session on Wednesday, US stock index futures trade marginally higher. Although a bullish opening in Wall Street could limit the USD’s gains and help GBP/USD find a foot hold, the pair could have a hard time gathering bullish momentum, with investors awaiting next week’s UK election before taking large positions.
The only data featured in the US economic docket will be New Home Sales for May. Following the 4.7% decline seen in April, another significant drop in this data could highlight the negative impact of the Fed’s tight policy on the housing market and hurt the USD.
The Relative Strength Index (RSI) indicator on the 4-hour chart stays slightly below 50, reflecting the lack of buyer interest.
On the downside, the 100-day and the 50-day Simple Moving Averages (SMA) form strong support at 1.2640. This level is also reinforced by the Fibonacci 38.2% retracement of the latest uptrend. In case GBP/USD falls below this level and starts using it as resistance, 1.2600 (psychological level, static level) and 1.2580 (Fibonacci 50% retracement) could be seen as next bearish targets.
1.2700 (200-period SMA on the 4-hour chart) aligns as immediate resistance before 1.2730 (100-period SMA, Fibonacci 23.6% retracement) and 1.2800 (psychological level, static level).
The Pound Sterling (GBP) is the oldest currency in the world (886 AD) and the official currency of the United Kingdom. It is the fourth most traded unit for foreign exchange (FX) in the world, accounting for 12% of all transactions, averaging $630 billion a day, according to 2022 data. Its key trading pairs are GBP/USD, aka ‘Cable’, which accounts for 11% of FX, GBP/JPY, or the ‘Dragon’ as it is known by traders (3%), and EUR/GBP (2%). The Pound Sterling is issued by the Bank of England (BoE).
The single most important factor influencing the value of the Pound Sterling is monetary policy decided by the Bank of England. The BoE bases its decisions on whether it has achieved its primary goal of “price stability” – a steady inflation rate of around 2%. Its primary tool for achieving this is the adjustment of interest rates. When inflation is too high, the BoE will try to rein it in by raising interest rates, making it more expensive for people and businesses to access credit. This is generally positive for GBP, as higher interest rates make the UK a more attractive place for global investors to park their money. When inflation falls too low it is a sign economic growth is slowing. In this scenario, the BoE will consider lowering interest rates to cheapen credit so businesses will borrow more to invest in growth-generating projects.
Data releases gauge the health of the economy and can impact the value of the Pound Sterling. Indicators such as GDP, Manufacturing and Services PMIs, and employment can all influence the direction of the GBP. A strong economy is good for Sterling. Not only does it attract more foreign investment but it may encourage the BoE to put up interest rates, which will directly strengthen GBP. Otherwise, if economic data is weak, the Pound Sterling is likely to fall.
Another significant data release for the Pound Sterling is the Trade Balance. This indicator measures the difference between what a country earns from its exports and what it spends on imports over a given period. If a country produces highly sought-after exports, its currency will benefit purely from the extra demand created from foreign buyers seeking to purchase these goods. Therefore, a positive net Trade Balance strengthens a currency and vice versa for a negative balance.
The USD/JPY forecast points North as a surge in the dollar puts the yen at the $160 level that triggered a BoJ intervention in April. Consequently, there is a lot of caution in the market as investors fear another intervention.
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The dollar rose Tuesday after Fed policymakers kept cautious and failed to provide clear guidance on the central bank’s rate-cut outlook. Fed’s Lisa Cook noted that the central bank was on track to cut rates, but it would all depend on incoming data. Therefore, she failed to provide a clear timing for the first rate cut.
Policymakers remain hesitant to assume a more dovish tone as they await more data. This is to avoid making the same mistake they made last year. Although inflation had started a downtrend, it reversed, and they had to change their outlook completely.
The next report that might give more evidence of the state of inflation is the PCE price index. Forecasts show further easing, which would support Fed rate cut expectations. Such an outcome would further weigh on the yen.
Meanwhile, Bank of Japan policymakers have given hawkish signals in the past week, raising the possibility of a rate hike in July. The central bank is under a lot of pressure to raise rates due to the yen’s weakness. A weak currency pushes up import costs which drives inflation higher. A hike in July would have a big impact as it would coincide with plans to reduce bond purchases.

On the technical side, the USD/JPY price has continued its rally past the 1.618 Fib extension level. Moreover, the price has stayed above the 30-SMA, showing bulls are in the lead. However, the RSI has made a bearish divergence that could lead to a reversal.
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The divergence indicates fading bullish momentum as the price trades near the 160.00 key resistance level. Therefore, there might be a pullback to retest the 30-SMA support. A deeper pullback would retest the 157.75 support level. However, if bulls regain momentum, the price might breach the 160.00 level to make a new high.
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The US Dollar extends gains on Wednesday against most major rivals, pushing EUR/USD below the 1.0700 mark. Without relevant macroeconomic data in the way, market players keep an eye on stock markets and comments from central bank officials.
As for stocks, Asian shares advanced amid a bounce in the tech sector, led by NVIDIA, which halted a three-day slump. However, European indexes were unable to follow the lead and trade in the red. Wall Street futures trade mixed, with the DJIA still under pressure but the Nasdaq Composite and the S&P500 advancing amid gains in the aforementioned sector.
Regarding policymakers, Flavio Panetta, Governor of the Bank of Italy and member of the European Central Bank (ECB) Governing Council, said that officials are at a turning point in the monetary policy cycle. He added ECB officials should avoid “even casual” forward guidance on the timing of rate moves and cooled down concerns about stubbornly high service inflation, noting it is not abnormal. Finally, Panetta states that the economic environment is consistent with a normalisation of the monetary stance.
ECB Chief Economist Philip Lane was also on the wires and said that the overall transmission of monetary policy has been robust and, if anything, stronger than in previous cycles. Overall, ECB officials maintained a cautiously hawkish stance and failed to trigger relevant moves around the Euro.
Data-wise, Germany published the GfK Survey, which showed Consumer Confidence contracted to -21.8 in July from -21 previously, also missing expectations of -18.9. The American session will bring United States (US) May New Home Sales and the result of the latest Federal Reserve (Fed) System Bank Stress Test.
The EUR/USD pair slowly but steadily approaches the June monthly low at 1.0667, the immediate support level. Technical readings in the daily chart support a downward extension, as the pair sild further below all its moving averages, with the 20 Simple Moving Average (SMA) accelerating lower below directionless 100 and 200 SMAs. At the same time, technical indicators turned firmly lower within negative levels, reflecting sellers’ strength.
The 4-hour chart shows sellers are aligned around a mildly bearish 20 SMA, currently at 1.0709, while the 100 SMA gains downward strength far above the shorter one. Finally, the Momentum indicator aims marginally lower around its 100 level, not enough to confirm another leg south, while the Relative Strength Index (RSI) indicator also shows moderated bearish strength, although at around the 38 level, skewing the risk to the downside.
Support levels: 1.0665 1.0620 1.0580
Resistance levels: 1.0710 1.0750 1.0800
The US Dollar extends gains on Wednesday against most major rivals, pushing EUR/USD below the 1.0700 mark. Without relevant macroeconomic data in the way, market players keep an eye on stock markets and comments from central bank officials.
As for stocks, Asian shares advanced amid a bounce in the tech sector, led by NVIDIA, which halted a three-day slump. However, European indexes were unable to follow the lead and trade in the red. Wall Street futures trade mixed, with the DJIA still under pressure but the Nasdaq Composite and the S&P500 advancing amid gains in the aforementioned sector.
Regarding policymakers, Flavio Panetta, Governor of the Bank of Italy and member of the European Central Bank (ECB) Governing Council, said that officials are at a turning point in the monetary policy cycle. He added ECB officials should avoid “even casual” forward guidance on the timing of rate moves and cooled down concerns about stubbornly high service inflation, noting it is not abnormal. Finally, Panetta states that the economic environment is consistent with a normalisation of the monetary stance.
ECB Chief Economist Philip Lane was also on the wires and said that the overall transmission of monetary policy has been robust and, if anything, stronger than in previous cycles. Overall, ECB officials maintained a cautiously hawkish stance and failed to trigger relevant moves around the Euro.
Data-wise, Germany published the GfK Survey, which showed Consumer Confidence contracted to -21.8 in July from -21 previously, also missing expectations of -18.9. The American session will bring United States (US) May New Home Sales and the result of the latest Federal Reserve (Fed) System Bank Stress Test.
The EUR/USD pair slowly but steadily approaches the June monthly low at 1.0667, the immediate support level. Technical readings in the daily chart support a downward extension, as the pair sild further below all its moving averages, with the 20 Simple Moving Average (SMA) accelerating lower below directionless 100 and 200 SMAs. At the same time, technical indicators turned firmly lower within negative levels, reflecting sellers’ strength.
The 4-hour chart shows sellers are aligned around a mildly bearish 20 SMA, currently at 1.0709, while the 100 SMA gains downward strength far above the shorter one. Finally, the Momentum indicator aims marginally lower around its 100 level, not enough to confirm another leg south, while the Relative Strength Index (RSI) indicator also shows moderated bearish strength, although at around the 38 level, skewing the risk to the downside.
Support levels: 1.0665 1.0620 1.0580
Resistance levels: 1.0710 1.0750 1.0800
On the other hand, expectations are stronger that the Bank of England (BoE) will cut interest rates in August. Recently, the pound could drift lower if the market increases confidence in a rate cut in August. The UK calendar will be relatively light this week, while the BoE will be muted ahead of the general election on July 4.
Clearly, the shift in interest rate expectations in the UK and the Eurozone will remain important for the pound.
In this regard, according to the forex market, MUFG commented; “The minutes of the latest MPC meeting suggest that policymakers may be ready to cut interest rates as soon as the next policy meeting is held in August. Inflation sentiment remained clearly negative as policymakers indicated caution about flat services inflation. Meanwhile, labor market sentiment deteriorated to levels not seen since May 2023, as policymakers highlighted risks to the slack labor market. According to Nordea Bank, all major central banks may struggle to cut interest rates; “The problem is that global central banks are very likely to be cautious about cutting interest rates when unemployment is historically low, wage growth remains at a multi-decade high, and inflation remains above the 2% target for most central banks.” In contrast, the US dollar faced headwinds on Monday amid a lack of macroeconomic releases in the United States. Elsewhere, a wave of risk-off trading coupled with a slight decline in US Treasury yields dampened investor interest in the US dollar as a safe haven, leaving the greenback as a less favourable investment option throughout most of Monday’s session.
In addition, growing expectations that the Federal Reserve could start cutting US interest rates as soon as September 2024 continued to weigh on the US dollar. While Fed policymakers have maintained a hawkish consensus in recent weeks, the CME FedWatch tool now shows a roughly 60% chance that the central bank will start easing monetary policy in the third quarter of 2024, with an increasing number of economists now leaning towards this narrative. “We expect the US Fed to start cutting rates by September 2024, in line with consensus expectations,” said Sujan Hajra, chief economist and managing director of Anand Rathi Equities and Securities Brokers.
According to reliable trading platforms, the pound traded in a wide range against major currencies at the start of the week, while it rose against the US dollar amid changing market sentiment. With few high-impact releases in the UK at the start of the week, the focus was on the latest industry trends from the Confederation of British Industry (CBI). Also, the survey showed that the total order book balance in June rose to -18, beating expectations of -25 and up from -33 in May. The survey reached a three-month high this month, giving the pound some modest support, but despite the production forecast reaching its highest level since October 2023, export orders fell to their lowest level since February 2021.
For his part, Ben Jones, chief economist at the CBI, said, “It is encouraging to see that manufacturers remain confident that the economy is heading in the right direction, and our June survey suggests that the recovery should broaden over the summer.” One cautionary note is that order books remain weak, the sharp deterioration in export order books is particularly striking and something to watch in the coming months.
Elsewhere, the Bank of England’s hold on interest rates last week has further hampered sterling against most of its peers, with expectations of a rate cut in August still strong. However, increased risk appetite appears to be mitigating the downside for sterling as the session progresses, given its increasingly risk-sensitive status. This has helped sterling strengthen against its safe-haven rivals.
Looking ahead, a number of Fed policymakers are scheduled to speak throughout the week, starting with Mary Daly on Monday evening. If any of the policymakers take a hawkish stance, the “dollar” could gain some investor support amid signs that the Fed’s hawkish consensus remains intact, despite growing market expectations.
Looking ahead to the UK, the lack of notable releases in the coming days could see sterling trading primarily in line with global risk dynamics. If the increased risk appetite continues, the pound could strengthen against its rivals. However, the gloomy trade could leave the pound rudderless against its safe-haven rivals.
Based on the performance on the daily chart attached, the GBP/USD price is in a downward correction path and breaking the support at 1.2600 will strengthen the bears’ control. It will then prepare technically for stronger bearish breakouts. Especially, if the factors of the US dollar’s gains continue and the technical indicators will not move towards strong oversold levels without moving towards the support level of 1.2480. On the other hand, the GBP/USD pair will not return to their upward channel path without moving towards the resistance levels of 1.2775 and 1.2830 again.
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EUR/USD failed to build on Monday’s gains and closed in negative territory on Tuesday. The pair struggles to regain its traction and trades at around 1.0700 in the European session on Wednesday.
The table below shows the percentage change of Euro (EUR) against listed major currencies this week. Euro was the weakest against the Australian Dollar.
| USD | EUR | GBP | JPY | CAD | AUD | NZD | CHF | |
|---|---|---|---|---|---|---|---|---|
| USD | 0.00% | -0.18% | 0.10% | -0.14% | -0.57% | 0.20% | 0.37% | |
| EUR | -0.01% | -0.17% | 0.15% | -0.11% | -0.56% | 0.24% | 0.43% | |
| GBP | 0.18% | 0.17% | 0.28% | 0.05% | -0.40% | 0.40% | 0.59% | |
| JPY | -0.10% | -0.15% | -0.28% | -0.24% | -0.64% | 0.18% | 0.26% | |
| CAD | 0.14% | 0.11% | -0.05% | 0.24% | -0.42% | 0.34% | 0.54% | |
| AUD | 0.57% | 0.56% | 0.40% | 0.64% | 0.42% | 0.80% | 1.00% | |
| NZD | -0.20% | -0.24% | -0.40% | -0.18% | -0.34% | -0.80% | 0.19% | |
| CHF | -0.37% | -0.43% | -0.59% | -0.26% | -0.54% | -1.00% | -0.19% |
The heat map shows percentage changes of major currencies against each other. The base currency is picked from the left column, while the quote currency is picked from the top row. For example, if you pick the Euro from the left column and move along the horizontal line to the US Dollar, the percentage change displayed in the box will represent EUR (base)/USD (quote).
In the absence of high-tier macroeconomic data releases, investors refrain from taking large positions. The US economic docket will feature New Home Sales data for May later in the day, which is unlikely to trigger a significant market reaction.
Meanwhile, US stock index futures trade marginally higher on the day. In case risk flows dominate the markets in the second half of the day, the US Dollar (USD) could lose strength and help EUR/USD limit its losses.
Nevertheless, market participants could remain hesitant to bet on a steady Euro recovery ahead of this weekend’s election in France.
Earlier in the day, European Central Bank (ECB) policymaker Olli Rehn said that market expectations that the ECB will reduce interest rates twice more this year and to as low as 2.25% in 2025 are ‘reasonable’. These comments also seem to be making it difficult for the Euro to find demand.
On Thursday, the European Commission will publish business and consumer sentiment data for June. Later in the day, the US Bureau of Economic Analysis will release the final revision to the first-quarter Gross Domestic Product growth and the US Department of Labor will announce weekly Initial Jobless Claims figures.
The Fibonacci 78.6% retracement of the latest uptrend aligns as immediate resistance at 1.0670. If EUR/USD falls below this level and starts using it as support, 1.0600 (psychological level, static level) could be set as the next bearish target.
On the upside, resistances could be seen as 1.0720-1.0730, where the 50-period Simple Moving Average (SMA) on the four-hour chart meets the Fibonacci 61.8% retracement level, and 1.0760 (Fibonacci 50% retracement).
The Euro is the currency for the 20 European Union countries that belong to the Eurozone. It is the second most heavily traded currency in the world behind the US Dollar. In 2022, it accounted for 31% of all foreign exchange transactions, with an average daily turnover of over $2.2 trillion a day. EUR/USD is the most heavily traded currency pair in the world, accounting for an estimated 30% off all transactions, followed by EUR/JPY (4%), EUR/GBP (3%) and EUR/AUD (2%).
The European Central Bank (ECB) in Frankfurt, Germany, is the reserve bank for the Eurozone. The ECB sets interest rates and manages monetary policy. The ECB’s primary mandate is to maintain price stability, which means either controlling inflation or stimulating growth. Its primary tool is the raising or lowering of interest rates. Relatively high interest rates – or the expectation of higher rates – will usually benefit the Euro and vice versa. The ECB Governing Council makes monetary policy decisions at meetings held eight times a year. Decisions are made by heads of the Eurozone national banks and six permanent members, including the President of the ECB, Christine Lagarde.
Eurozone inflation data, measured by the Harmonized Index of Consumer Prices (HICP), is an important econometric for the Euro. If inflation rises more than expected, especially if above the ECB’s 2% target, it obliges the ECB to raise interest rates to bring it back under control. Relatively high interest rates compared to its counterparts will usually benefit the Euro, as it makes the region more attractive as a place for global investors to park their money.
Data releases gauge the health of the economy and can impact on the Euro. Indicators such as GDP, Manufacturing and Services PMIs, employment, and consumer sentiment surveys can all influence the direction of the single currency. A strong economy is good for the Euro. Not only does it attract more foreign investment but it may encourage the ECB to put up interest rates, which will directly strengthen the Euro. Otherwise, if economic data is weak, the Euro is likely to fall. Economic data for the four largest economies in the euro area (Germany, France, Italy and Spain) are especially significant, as they account for 75% of the Eurozone’s economy.
Another significant data release for the Euro is the Trade Balance. This indicator measures the difference between what a country earns from its exports and what it spends on imports over a given period. If a country produces highly sought after exports then its currency will gain in value purely from the extra demand created from foreign buyers seeking to purchase these goods. Therefore, a positive net Trade Balance strengthens a currency and vice versa for a negative balance.
EUR/USD failed to build on Monday’s gains and closed in negative territory on Tuesday. The pair struggles to regain its traction and trades at around 1.0700 in the European session on Wednesday.
The table below shows the percentage change of Euro (EUR) against listed major currencies this week. Euro was the weakest against the Australian Dollar.
| USD | EUR | GBP | JPY | CAD | AUD | NZD | CHF | |
|---|---|---|---|---|---|---|---|---|
| USD | 0.00% | -0.18% | 0.10% | -0.14% | -0.57% | 0.20% | 0.37% | |
| EUR | -0.01% | -0.17% | 0.15% | -0.11% | -0.56% | 0.24% | 0.43% | |
| GBP | 0.18% | 0.17% | 0.28% | 0.05% | -0.40% | 0.40% | 0.59% | |
| JPY | -0.10% | -0.15% | -0.28% | -0.24% | -0.64% | 0.18% | 0.26% | |
| CAD | 0.14% | 0.11% | -0.05% | 0.24% | -0.42% | 0.34% | 0.54% | |
| AUD | 0.57% | 0.56% | 0.40% | 0.64% | 0.42% | 0.80% | 1.00% | |
| NZD | -0.20% | -0.24% | -0.40% | -0.18% | -0.34% | -0.80% | 0.19% | |
| CHF | -0.37% | -0.43% | -0.59% | -0.26% | -0.54% | -1.00% | -0.19% |
The heat map shows percentage changes of major currencies against each other. The base currency is picked from the left column, while the quote currency is picked from the top row. For example, if you pick the Euro from the left column and move along the horizontal line to the US Dollar, the percentage change displayed in the box will represent EUR (base)/USD (quote).
In the absence of high-tier macroeconomic data releases, investors refrain from taking large positions. The US economic docket will feature New Home Sales data for May later in the day, which is unlikely to trigger a significant market reaction.
Meanwhile, US stock index futures trade marginally higher on the day. In case risk flows dominate the markets in the second half of the day, the US Dollar (USD) could lose strength and help EUR/USD limit its losses.
Nevertheless, market participants could remain hesitant to bet on a steady Euro recovery ahead of this weekend’s election in France.
Earlier in the day, European Central Bank (ECB) policymaker Olli Rehn said that market expectations that the ECB will reduce interest rates twice more this year and to as low as 2.25% in 2025 are ‘reasonable’. These comments also seem to be making it difficult for the Euro to find demand.
On Thursday, the European Commission will publish business and consumer sentiment data for June. Later in the day, the US Bureau of Economic Analysis will release the final revision to the first-quarter Gross Domestic Product growth and the US Department of Labor will announce weekly Initial Jobless Claims figures.
The Fibonacci 78.6% retracement of the latest uptrend aligns as immediate resistance at 1.0670. If EUR/USD falls below this level and starts using it as support, 1.0600 (psychological level, static level) could be set as the next bearish target.
On the upside, resistances could be seen as 1.0720-1.0730, where the 50-period Simple Moving Average (SMA) on the four-hour chart meets the Fibonacci 61.8% retracement level, and 1.0760 (Fibonacci 50% retracement).
The Euro is the currency for the 20 European Union countries that belong to the Eurozone. It is the second most heavily traded currency in the world behind the US Dollar. In 2022, it accounted for 31% of all foreign exchange transactions, with an average daily turnover of over $2.2 trillion a day. EUR/USD is the most heavily traded currency pair in the world, accounting for an estimated 30% off all transactions, followed by EUR/JPY (4%), EUR/GBP (3%) and EUR/AUD (2%).
The European Central Bank (ECB) in Frankfurt, Germany, is the reserve bank for the Eurozone. The ECB sets interest rates and manages monetary policy. The ECB’s primary mandate is to maintain price stability, which means either controlling inflation or stimulating growth. Its primary tool is the raising or lowering of interest rates. Relatively high interest rates – or the expectation of higher rates – will usually benefit the Euro and vice versa. The ECB Governing Council makes monetary policy decisions at meetings held eight times a year. Decisions are made by heads of the Eurozone national banks and six permanent members, including the President of the ECB, Christine Lagarde.
Eurozone inflation data, measured by the Harmonized Index of Consumer Prices (HICP), is an important econometric for the Euro. If inflation rises more than expected, especially if above the ECB’s 2% target, it obliges the ECB to raise interest rates to bring it back under control. Relatively high interest rates compared to its counterparts will usually benefit the Euro, as it makes the region more attractive as a place for global investors to park their money.
Data releases gauge the health of the economy and can impact on the Euro. Indicators such as GDP, Manufacturing and Services PMIs, employment, and consumer sentiment surveys can all influence the direction of the single currency. A strong economy is good for the Euro. Not only does it attract more foreign investment but it may encourage the ECB to put up interest rates, which will directly strengthen the Euro. Otherwise, if economic data is weak, the Euro is likely to fall. Economic data for the four largest economies in the euro area (Germany, France, Italy and Spain) are especially significant, as they account for 75% of the Eurozone’s economy.
Another significant data release for the Euro is the Trade Balance. This indicator measures the difference between what a country earns from its exports and what it spends on imports over a given period. If a country produces highly sought after exports then its currency will gain in value purely from the extra demand created from foreign buyers seeking to purchase these goods. Therefore, a positive net Trade Balance strengthens a currency and vice versa for a negative balance.
Coffee prices today are moderately lower after updated weather forecasts called for rain next week in Brazil’s coffee-growing regions, easing drought concerns and fueling long liquidation in coffee futures. Coffee prices Tuesday fell back after previously surging to 2-week highs on Monday due to concerns that drier-than-normal conditions would adversely affect Brazil’s coffee crops. Somar Meteorologia reported Monday that Brazil’s Minas Gerais region last week received no rain for the third consecutive week. Minas Gerais accounts for about 30% of Brazil’s arabica crop.
Robusta coffee prices are underpinned by fears that excessive dryness in Vietnam will damage coffee crops and curb global production. On May 22, coffee trader Volcafe said Vietnam’s 2024/25 robusta coffee crop may only be 24 million bags, the lowest in 13 years, as poor rainfall in Vietnam has caused “irreversible damage” to coffee blossoms. Volcafe also projects a global robusta deficit of 4.6 million bags in 2024/25, a smaller deficit than the 9-million-bag deficit seen in 2023/24 but the fourth consecutive year of robusta bean deficits.
Last Thursday’s bi-annual report from the USDA was bearish for coffee prices. The USDA’s Foreign Agriculture Service (FAS)projected that world coffee production in 2024/25 will increase +4.2% y/y to 176.235 million bags, with a +4.4% increase in arabica production to 99.855 million bags and a +3.9% increase in robusta production to 76.38 million bags. The USDA’s FAS forecasts that 2024/25 ending stocks will climb by +7.7% to 25.78 million bags from 23.93 million bags in 2023/24. The USDA’s FAS projects that Brazil’s 2024/25 arabica production would climb +7.3% y/y to 48.2 mln bags due to higher yields and increased planted acreage. The USDA’s FAS also forecasts that 2024/54 coffee production in Colombia, the world’s second-largest arabica producer, will climb +1.6% y/y to 12.4 mln bags.
The pace of the Brazilian coffee harvest has picked up, a bearish factor for coffee prices. Safras & Mercado reported last Friday that Brazil’s 2024/25 coffee harvest was 44% completed as of June 18, faster than 39% last year at the same time and faster than the 5-year average of 40%.
A rebound in ICE coffee inventories from historically low levels is also negative for prices. ICE-monitored robusta coffee inventories on February 21 fell to a record low of 1,958 lots, although they recovered to an 11-1/2 month high last Thursday of 5,995 lots. Also, ICE-monitored arabica coffee inventories fell to a 24-year low of 224,066 bags on November 30, but they recovered to a 16-month high Monday of 835,444 bags.
Tight robusta coffee supplies from Vietnam, the world’s largest producer of robusta coffee beans, are a bullish factor. On March 26, Vietnam’s agriculture department projected that Vietnam’s coffee production in the 2023/24 crop year would drop by -20% to 1.472 MMT, the smallest crop in four years, due to drought. Also, the Vietnam Coffee Association said that Vietnam’s 2023/24 coffee exports would drop -20% y/y to 1.336 MMT. Late Monday, Vietnam’s Customs Department reported that Vietnam’s May coffee exports fell -47% y/y to 79,358 MT, the lowest amount for the month of May since 2009. Also, Jan-May coffee exports fell -5.8% y/y to 817,154 MT. USDA FAS on May 31 projected that Vietnam’s robusta coffee production in the new marketing year of 2024/25 will dip slightly to 27.9 million bags from 28 million bags in the 2023/24 season.
There has recently been some bearish coffee export news. On June 12, Cecafe reported that Brazil’s May green coffee exports surged 90% y/y to 4 million bags. On June 5, the International Coffee Organization (ICO) reported that global Apr coffee exports rose +16.8% y/y to 10.24 million bags, and Oct-Apr global coffee exports were up +11.1% y/y at 80.99 million bags. Brazil’s exporter group Comexim, on February 1, raised its Brazil 2023/24 coffee export estimate to 44.9 million bags from a previous estimate of 41.5 million bags. Brazil is the world’s largest producer of arabica coffee beans.
This past year’s El Nino weather event has been bullish for coffee prices. An El Nino pattern typically brings heavy rain to Brazil and drought to India, negatively impacting coffee crop production. The El Nino event has brought drought to Vietnam’s coffee areas this year, according to an official from Vietnam’s Institute of Meteorology, Hydrology, and Climate Change.
In a bearish factor, the International Coffee Organization (ICO) projected on May 3 that 2023/24 global coffee production would climb +5.8% y/y to 178 million bags due to an exceptional off-biennial crop year. ICO also projects global 2023/24 coffee consumption will rise +2.2% y/y to 177 million bags, resulting in a 1 million bag coffee surplus.
More Coffee News from Barchart
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The British pound has fallen during the course of the week, which makes sense considering that the Bank of England decided to keep interest rates flat. By doing so, it shows that there is perhaps some concern out there when it comes to the UK economy, and therefore the British pound may struggle a bit. However, the Bank of Japan did the same thing, so I think once the dust settles, it means that we will continue to see a lot of the same behavior. Because of this, I fully anticipate that there will be a “buy on the dips” opportunity, but we may have to test the crucial ¥180 level before we do it.
If we break above the top of the candlestick for the week, then it opens up the possibility of a move toward the ¥185 level. The ¥185 level is an area that I think a lot of people have to pay close attention to, and if we were to break above there, then it’s likely that the market goes much higher, as we continue to see the interest rate differential drive this pair much higher. I have no interest in shorting this pair anytime soon, as the interest rate differential continues to pay you at the end of the session every day. That being said, it doesn’t mean that we will get the occasional pullback, but I think it opens up the possibility of looking at this as a value proposition more than anything else. Alternatively, I do think that we break out to the upside although it may take some time to get there.
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This article was originally posted on FX Empire