Immutable Bets on Mobile Gaming – But Can It Win the Web3 Adoption Race?
Immutable, a Web3 gaming heavyweight, is betting big on mobile. The company just announced a new Mobile Gaming Division, positioning itself to tap into a $121 billion market and signaling that the future of blockchain-powered games won’t be confined to PC or consoles; instead, it will be carried in players’ pockets.
IMX Price Spikes on News
Investors quickly took notice. Immutable’s IMX token surged nearly 15% in the hours following the announcement, touching $0.96, a level not seen since February.
The rally has since cooled, but most of the gains have held. The token’s relative stability indicates sustained market interest, despite broad volatility across crypto markets during Monday’s major sell-off.
Chasing the Mobile Edge
Immutable’s new unit aims to speed up Web3 adoption by backing mobile-first development, investing in leading studios, and building partnerships with publishers and app stores.
The effort builds on a year of rapid growth, with more than 680 games onboarded and several titles topping app store charts.
Still, the road to mobile remains difficult. Blockchain projects have long faced hurdles on phones, from app store restrictions to complex wallets and user experiences. Immutable says it can tackle those challenges by working directly with studios while streamlining blockchain integrations behind the scenes.
Rivals Are Circling
The company is not alone in eyeing this frontier. Web3 leaders including Animoca Brands and Sky Mavis have also signaled stronger mobile-first strategies.
What may set Immutable apart is its track record: the company supports some of the sector’s most successful games and is co-developing a title with Ubisoft, one of the world’s largest video game publishers.
Mobile Gaming Leads the Pack
Mobile is already the dominant force in global gaming. In 2024, mobile titles generated an estimated $100.3 billion in revenue, surpassing both PC and console combined, according to Newzoo.
By 2025, the firm forecasts that the market will reach $188.8 billion, with nearly 3 billion players gaming on phones, accounting for more than half of the world’s total gamer population. Mobile is expected to capture the largest share of that audience.
Why This Matters
The launch signals a push to bring blockchain gaming into the mainstream by targeting mobile’s massive audience, a shift that could determine whether Web3 breaks out of its niche or remains a fringe experiment.
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People Also Ask:
Immutable’s Mobile Gaming Division is a new unit focused on expanding blockchain-based games to mobile devices, supporting mobile-first development, and partnering with top studios and publishers.
Mobile is the largest segment of the gaming industry, with billions of players worldwide. Expanding Web3 gaming to mobile makes blockchain games accessible to mainstream audiences.
Immutable aims to simplify blockchain integration behind the scenes, reducing friction from wallets, UX challenges, and app store restrictions to make mobile Web3 gaming seamless.
Immutable has onboarded over 680 games and supported multiple titles that reached the top of major app store charts, establishing a strong track record in blockchain gaming.
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