Sony Block Solutions Labs is stepping up support for web3 development through a new incubator initiative. The program, called “Soneium For All,” is focused on helping developers build and scale web3 gaming and consumer apps on the Ethereum Layer 2 network, Soneium.

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Good to know

• Applications for the Soneium For All incubator opened June 9.
• Projects go live starting August 2025 on the Soneium network.
• Program includes a $60,000 grant pool and access to Sony’s blockchain ecosystem.

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Sony’s blockchain team has launched a new initiative to back web3 creators working on gaming and consumer-focused applications. The program, Soneium For All, will onboard selected developers into the growing Soneium network—an Ethereum Layer 2 platform already supporting over 7 million users and more than 1.5 million transactions daily.

The incubator aims to help early-stage projects solve common issues like scaling, user acquisition, and visibility. Developers will gain direct access to an ecosystem that includes well-known entertainment brands such as Solo Leveling, Seven Deadly Sins, Ghost in the Shell, and Sony’s robotic pet aibo.

Soneium For All is a joint effort between Sony Block Solutions Labs, Astar Network, and Startale Cloud Services. Together, they are offering infrastructure support and a combined grant pool of $60,000. Projects using the ASTR token for payments or utility will qualify for funding. The goal is to reduce technical friction and speed up project deployment.

Mentorship will be another key feature. Selected teams will receive guidance from the Sony Innovation Fund, which could lead to additional funding opportunities and integration with other parts of Sony’s business. Meanwhile, developers will benefit from promotional support through Soneium’s media channels—ranging from livestreams to blog coverage and community events.

Ryohei Suzuki, Director at Sony Block Solutions Labs, said the incubator reflects Sony’s larger effort to help creators access blockchain technology with fewer barriers. He highlighted the importance of smooth onboarding and rapid user engagement as central to the program’s goals.

Astar Foundation Head Maarten Henskens noted that more than 40 projects already use ASTR within Soneium. He said the new incubator will further expand that adoption, particularly in the consumer and gaming segments, while continuing to grow the utility of ASTR across the network.