It’s no secret that consumer dietary supplement compliance can be a trick. Saying you take dietary supplements is one thing, actually sticking to a daily routine is another. But what if you could make your supplement routine fun? Today, slightly more consumers say they would rather eat or drink their vitamins and probiotics than swallow them in the form of a pill, according to the Nutrition Business Journal (NBJ) 2023 Functional Food and Beverage Report. And with NBJ projecting that the functional foods and beverage marketplace will reach more than $106 billion in 2026, these numbers mean, there’s a lot of room for fun and innovation.

Fx Chocolate^® saw this increase in demand for new ways to take supplements as a sign to give consumers what they want. Created to transform how people view self-care, Fx Chocolate^® turns the daily wellness ritual into a rewarding experience. By delivering therapeutic amounts of science-backed nutrients in delicious and indulgent forms, it makes self-care a pleasure rather than a chore.

Dr. David Brady, Chief Medical Officer at Designs for Health, is well-acquainted with the challenges patients face in sticking to their routines. “As a functional and naturopathic medicine practitioner for over 30 years, I am no stranger to the challenges of helping patients in their compliance with taking their supplements … If you can make taking supplements a treat or a bit of a healthy indulgence by placing them in a delicious healthy chocolate, then that is a home run. Fx products have been just that for my practice,” he says.

Fx focuses on innovation

Still, you might wonder, how do supplements in chocolate work? To start, Fx Chocolate^® products source ingredients from Designs for Health^® (DFH), a family-owned supplement company with 35+ years of experience. Throughout production, Fx Chocolate^® adheres to strict quality standards, including verified Certificates of Analysis (COA) and thorough product testing. The latter means, whether it’s collagen peptides, magnesium or immune-support products, customers never have to guess if the amount of an ingredient listed on the package is actually included in the product. “Fx” draws inspiration from the word “Rx,” reflecting the brand’s commitment to providing clinically relevant supplements in a convenient, enjoyable format. “The ‘F’ stands for ‘functional’,” says Brady, highlighting the brand’s focus on delivering real health benefits.

Beyond using clinically relevant and patented ingredients, Fx focuses on nutritional integrity and clean ingredients. For example, the brand uses conscientiously traded cocoa in its chocolate products and is mindful of sugar, exclusively using the sweetener Allulose— a sweetening agent found in many sweet-tasting fruits like jackfruit, figs and raisins, with no bitterness or unpleasant aftertaste. Allulose has a glycemic index of zero, meaning it won’t impact blood glucose levels, and it’s also nearly calorie-free, with 1/10th the calories of traditional table sugar.

New product, new use case

An increasing number of Americans are making functional foods and beverages part of their daily, or at least weekly, routines. According to NBJ’s 2023 Functional Food and Beverage Report, nearly half of consumers say they purchase functional products at least once a week, while 14% do so every day. Fx aimed to develop products that effortlessly integrate into consumers’ lives, making it not only easy to stick to a routine but also enjoyable.

This is where the fun begins. With a supplement bar, instead of having to remember to take a pill or powder and then eat a protein bar after a workout, Fx Chocolate^® has combined the functional benefits of a chosen supplement with a delicious and enjoyable bar, catching two birds with one stone.

For consumers looking for a little more fun and flavor in their supplement routines, FX Chocolate^® has chocolates, gummies and bars that fit the bill. The brand’s dedication to clean, functional ingredients and innovative product formats sets it apart from other supplement brands and appeals to the changing consumer mindset around functional foods—proving that supplements can be appetizing and enjoyable, while being beneficial, too.

“Consumers may be unfamiliar with trying supplements in a new format like this. We worked hard to formulate these bars so that they not only taste good, but they provide the outcomes consumers are looking for. The functional amounts and innovative ingredients we include do just that,” shares Sara Orrego, brand manager at Fx Chocolate^®.

Fx’s new lineup of bars features inviting flavors and impressive benefits, with just 1g of sugar and sweetened with allulose:

Different format, same proven benefits

While bars are the newest product in Fx Chocolate’s lineup, the brand has multiple products, based on its original supplement chocolates, which perfectly blend indulgence with functionality and fit into other routines, too. These offerings include products with patented and clinically trialed ingredients, as well as classics like Vitamin D3. In the lineup, you’ll find Exhale, made with ingredients like GABA and L-theanine for the ultimate chill pill, Defend, which features Reishi mushroom and GanoUltra™ for immune support, and Dream, which contains melatonin and 5-HTP, while Vitamin D3 and K are served together in Sunshine^*. No matter your preference, each easy-to-consume, zero grams of sugar, result-focused chocolate supplement is backed by science and rigorous testing.

For those who prefer gummies, Immune Champ™ and Everyday Multi gummies, both feature Allulose. Specifically, Immune Champ™ contains more than the percent daily value (%DV) of Vitamin C and D, 5mg of zinc and 100mg of elderberry extract, all with a tangy passionfruit flavor. While Fx’s multi offers daily support and includes 19 essential vitamins and minerals inspired by ancestral diets, along with organic Canadian wild blueberry extract, citrus bioflavonoids, a unique form of Vitamin E and other goodies combined in a mango orange flavor.

For consumers looking for a little more fun and flavor in their supplement routines, Fx Chocolate^® has chocolates, gummies and bars that fit the bill. The brand’s dedication to clean, functional ingredients and innovative product formats sets it apart from other supplement brands and appeals to the changing consumer mindset around functional foods––proving that supplements can be appetizing and enjoyable, while being beneficial, too.