Matcha, the finely ground powder made from specially grown green tea leaves, has long been revered for its health benefits. 

Nearly available at every coffee chain and spotted in the hands of Rihanna to Gwyneth Paltrow you can’t miss the green ingredient.

Matcha, made from the leaves of the Camellia sinensis plant, hails from Japan and is famous for its bold, earthy flavor, often described as grassy due to its high chlorophyll content. 

Traditionally consumed as a tea rich in antioxidants and amino acids, it is now making waves in the beauty industry.

From skin care to fragrance, matcha is being embraced for its detoxifying, anti-inflammatory, and soothing properties. 

According to Pinterest UK data, searches for “matcha” have surged by 155%, while interest in “matcha aesthetic” and “matcha nails” has also risen by 60% and 20%.