With the sports nutrition market valued at $45.24 billion in 2023 and projected to grow at a CAGR of 7.5% until 2030 (according to Grand View Research), formulators are now looking to incorporate specialist ingredients to complement conventional methods to deliver more comprehensive benefits for performance consumers.^1,2 

For years, sports nutrition has been synonymous with muscle growth and recovery, leading to protein being the fundamental ingredient.

But as our understanding of sports nutrition deepens, a new perspective is emerging  — one that looks beyond muscles to the gut as a critical player in performance, endurance, immunity and overall resilience.