Since its launch in 2012, nutrition delivery service Sakara Life has offered an aspirational form of wellness. But, from April 4 and April 5, that aspiration becomes more accessible with the brand’s first-ever pop-up.

The pop-up is designed around its new wellness supplements, launched in February, and includes a liquid multivitamin, metabolism gummies and sleep capsules. The Sakara Supplements Pop Up in SoHo, New York City, features three distinct spaces. Attendees enter through a gallery space focused on a manifesto behind each supplement product and statistics that explain the purpose and need behind each. Then, people will move into another room where a live performance artist will livestream for 24-hours across Sakara’s social channels, focused on going throughout her day and wellness rituals. Lastly, attendees will exit through the retail shop, which is also Sakara’s first ever retail space where they can buy the new supplements and receive a gift with purchase.

Sakara has experienced impressive growth since its inception, considering the premium price of nutrition delivery services. Sakara programs start at $140 a week, while competitors like Thistle market their starting price at $42 per week and Methodology is around $420 a week. As Forbes previously reported in 2021, the company employs more than 200 kitchen workers who use equipment that allows them to wash and dry 8,000 pounds of produce, fill 2,000 soup cups and bake 4,500 muffins every hour.

In an interview with Bloomberg, Henry Davis, CEO of Sakara Life, described Sakara as profitable and said that it had no current need to raise venture capital. As of 2021, Sakara Life had raised a total of $20 million in outside capital and was expected to reach $150 million in “profitable” revenue that year, according to a press release. The supplements are expected to generate around $15 million in sales, according to Davis.

“The strategy was to come in and focus on [both] the core business and the product and supplement space to help people live the Sakara life,” he said. “Supplements often feel like an afterthought. Your medicine cabinet is full of beautiful beauty products, and a tremendous amount of effort goes into the packaging and experience, and then your supplements live in what I call ‘the drawer of shame.’”

The pop-up is one element of Sakara Life’s overall marketing campaign for the supplement line. Sakara regularly hosts in-person meetups, live events and podcast series, dinner parties, et cetera. Tierney Wilson, CMO of Sakara Life, described the pop-up as an extension and deepening of that strategy.

For now, the supplements are being marketed toward existing Sakara customers. Approximately 75% of new supplement purchases are from existing customers, said Davis. Furthermore, since the supplements debuted, the brand has experienced 172% growth in new user traffic to its website, a 44% increase in comments on social media, and a 36% higher follower growth, indicating the interest behind the products.

According to Launchmetrics data shared with Forbes, in 2024, Sakara earned $3.6 million in Media Impact Value, a proprietary Launchmetrics metric that tracks the impact of influencers, print media, celebrities, official third-party partners and a brand’s own media channels. Between January and February of this year, Sakara has garnered 6% more MIV than the prior year.

“We have new products, so we can tell new stories to new customers and bring them into the Sakara world in ways that we haven’t been able to until now,” said Davis. “It’s 1743599729 about balancing what we can learn from our community and our customer base, delivering what they’re asking us for, and then using that as the opportunity to go and speak to [new] people.”

Perhaps even more notably, the supplements will be sold via Amazon and Happier Grocery, representing Sakara’s first retail distribution outside of its e-commerce. As younger consumers continue to prioritize their health, nutrition and overall wellness, meeting those people where they are is key to Sakara’s expanding business.

“The No. 1 thing we’re focused on for Sakara is how to nurture and continue to build our community and give them offerings that interest them at different points throughout their life,” said Wilson. “We understand that the consumer has a time and a place for how they engage with us.”