Growth, trust and the next generation of supplement consumers
Herbal supplements are no longer niche. With the category projected to hit nearly $14 billion in sales this year, herbs and botanicals now account for 1 in every 5 supplement dollars—and they’re showing no signs of slowing down.
In this data-packed NBJ Live session, Nutrition Business Journal’s Market Research Analyst Erika Craft and NBJ Content & Insights Director Bill Giebler unpack the top insights from NBJ’s Herbs and Botanicals Report 2025. From the rise of multifunctional herbal products to shifting consumer demographics, the conversation will examine what’s fueling category momentum—and what it means for your business.
Join us to learn:
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Why younger consumers are boosting the herbal landscape
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How consumer trust is reshaping the space
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Which trends and ingredients are driving the most growth
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What opportunities and challenges lie ahead in this evolving category
Whether you’re an established player or looking to break into the herbal space, this LinkedIn Live will help you make data-informed decisions in one of the most dynamic spaces of the supplement industry.
Don’t miss the opportunity to tap into today’s herbal opportunity. Catch this LinkedIn Live event on Wednesday, May 14 from 9:30 to 10:00 a.m. MT.
Learn more in the new Herbs and Botanicals Report 2025.
Speakers
Bill Giebler, Content and Insights Director
New Hope Network’s Nutrition Business Journal
An award-winning writer and seasoned natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and textiles product development—Nutrition Business Journal’s Content and Insights Director Bill Giebler reports on dietary supplement, food and agricultural trends and opportunities across New Hope properties.
Erika Craft, Market Research Analyst
New Hope Network’s Nutrition Business Journal
Erika Craft, market research analyst for Nutrition Business Journal, is passionate about marketing analytics and research, with a focus on the health and wellness industry. Erika holds a bachelor’s degree in marketing from Salisbury University in Salisbury, Maryland, and a master’s in marketing, with a focus in analytics, from the University of Texas at Dallas.
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