Washington, DC—On July 7, the White House announced that President Donald J. Trump signed an Executive Order determining that certain tariff rates, which were initially set to expire on July 9, will now expire on August 1, 2025. The President also informed several countries of their new reciprocal tariff rates, which will take effect on August 1.

To help keep the industry informed, the Natural Products Association (NPA) shared the news that it has updated its Tariff Fact Page to reflect these latest actions announced by the Trump administration. In addition to the latest updates, NPA’s fact page includes information on implications for NPA and its members, as well as helpful links for more information.

The American Herbal Products Association (AHPA) also has a tariff toolkit for AHPA members (AHPA membership and login are required to access the toolkit). The toolkit is a collection of resources designed to help herbal and dietary supplement companies stay informed and compliant as they navigate the evolving landscape of international trade and tariffs (read more on the toolkit below).

AHPA Calls out Excessive Tariffs on Manufacturing Equipment

AHPA shared the news that it has published a second Congressional leave-behind, which is focused on securing targeted tariff relief for critical manufacturing equipment unavailable from U.S. sources. This new resource builds on AHPA’s broader tariff advocacy, which includes its first herbal advocacy leave-behind that focused on protecting access to essential herbs that cannot be grown domestically at the commercial scale necessary to meet consumer and industry demand.

Regarding manufacturing equipment, AHPA noted that, in many cases, the specialized equipment that is needed to harvest, extract, encapsulate, and package herbs grown and used in dietary supplements and natural products in the U.S. must be imported; it is not commercially manufactured domestically. Excessive tariffs on such essential equipment threatens to slow investment in U.S.-based production facilities, delay innovation, and even encourage offshoring, AHPA cautioned. And this, the trade association says, directly undermines national efforts to expand American manufacturing.

“American herbal product companies are ready and eager to expand domestic manufacturing, but burdensome tariffs on the specialized tools they need are standing in the way,” said AHPA President & CEO Graham Rigby. “These are not loopholes. We’re asking for common-sense tariff relief that allows U.S. companies to build here, hire here, and compete globally.”

Both documents are part of AHPA’s Tariff Toolkit. AHPA invites members and industry stakeholders to utilize the leave-behind in their own advocacy efforts as well.

NPA Analyzes Impacts of Tariff Exemptions on Dietary Supplements 

According to an economic analysis released by NPA, the Annex II tariff exemptions granted under the 2025 reciprocal tariff system have generated between $218 million and $247 million in direct cost savings for the dietary supplement industry over just 69 days. The trade association said this study highlights the critical role the tariff exemptions play in stabilizing supply chains, preserving market growth, and supporting access to essential health products for American consumers. 

As NPA reported, the Annex II exemptions implemented in April 2025, excluded key dietary supplement ingredients (such as CoQ10, creatine, and L-theanine) from a baseline 10% ad valorem tariff, recognizing their non-pharmaceutical status, high import dependency (over 60%) and significant consumer impact. 

The study utilized customs data, price elasticity models. and industry surveys to quantify savings and forecast future scenarios, NPA said, adding that the data provides actionable insights for manufacturers and policymakers. Key report findings, as outlined by NPA: 

• $5.97 million monthly savings on CoQ10 alone stabilizing retail prices and ensuring affordability for consumers relying on cardiac and wellness formulations. 
• The exemptions created an 18- to 24-month window for industry leaders to invest in domestic production, diversify supply sources, and pursue long-term legislative reforms. 

“We are proud that our sustained advocacy and strategic engagement with the Administration have delivered tangible economic relief and safeguarded consumer access to natural health products,” said Daniel Fabricant, Ph.D., NPA President and CEO. “These exemptions not only provide immediate cost savings, but also offer a critical opportunity to strengthen domestic manufacturing and modernize trade policies for the dietary supplement industry.” 

Read NPA’s full report: Economic Impact of Annex II Tariff Exemptions on the Dietary Supplement Industry: A Comprehensive Analysis of Cost Savings from April – June 2025.

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