One A Day is unveiling One A Day Kids Multi with Iron, a gummy multivitamin with 12 mg of iron per serving to help fill nutrient gaps kids may have. 

The company noted that iron is an essential mineral for healthy growth and development. As picky eating behavior is common among children, they may be falling short of important nutrients like iron, a new survey sponsored by One A Day said.

The survey sponsored by One A Day reveals that mealtime can often feel like a standoff for parents and kids, with approximately two-thirds (66%) sharing that their child refuses meals at least once a week and more than half (54%) say their child mostly eats snacks, while refusing full meals. This can make it challenging to help kids get enough of the key nutrients they may need for healthy development and highlights the need for nutritional support during this picky phase.

The survey also found that more than half (51%) of parents worry their child’s eating habits will affect growth and development, with 46% saying that managing their child’s eating habits is a top parenting concern – even ahead of screentime. To shed light on the ways that parents can help kids get enough daily nutrients, One A Day Kids is partnering with Dr. Jessica Andrade, board certified pediatrician.

“Through my experience working with children and their families, I know how important good, balanced nutrition is for supporting kids’ healthy development,” Andrade said. “Iron is one of the most common nutritional deficiencies in children, and it is crucial to their development. Adding these vitamin gummies to children’s daily routines is a simple and tasty way to help meet daily iron needs, especially when they may lack iron in their diets.”

[Read more: Hyland’s unveils Kids Multivitamins]