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21 Natural Product Innovations! | WholeFoods Magazine

By Published On: August 9, 202510.2 min readViews: 640 Comments on 21 Natural Product Innovations! | WholeFoods Magazine

GROCERY


Clean Energy Drink 

Naked Nutrition has launched Naked Sparkling Energy, which delivers antioxidants that help counteract caffeine’s natural oxidative effects, supporting optimal absorption through pH balance in the stomach. It provides a clean, sustained energy boost whether you’re gearing up for a dawn workout, powering to meet deadlines, rallying for a late-night study session, or fighting the afternoon slump, the company says. This product contains 200mg of natural caffeine from organic, unroasted coffee beans, and has 15 calories, 0g sugar and 3g carbs with no artificial sweeteners. Naked Sparkling Energy is sweetened with monk fruit & fermented sugar cane (Reb-M) and is vegan, gluten-free and non-GMO.  nakednutrition.com


Plant-based Spreadbitchinsauce.png

Bitchin’ Sauce squeeze bottles are now available nationwide. This creamy almond-based dip is plant-based, dairy-free and gluten-free, and comes in varieties such as Creamy Garlic, Sriracha, Buffalo, Chipotle, Cilantro Chili, Spinach Artichoke, Chocolate, and more. Bitchin’ Sauce makes everything taste Bitchin’–from veggies and burgers to tacos, bowls, and beyond. bitchinsauce.com

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Dianas_2024-07_8oz_PB & Straw Bites Box_Side_Box (1) (2) (1).pngFrozen Snack

Diana’s Bananas has released a new frozen chocolate-covered banana treat flavor, PB & Strawberry Banana Bites. It has 90 calories per serving, with 4g of added sugar and packed with fiber and antioxidants. This gluten-free and cholesterol-free snack uses real fruit, real chocolate, real peanut butter and no artificial flavors, dyes, or syrups. dianasbananas.com


Plant-protein CookiesBakeMeHealthy5472.jpg

Bake Me Healthy has recently launched soft-baked Dark Chocolate Chip Cookies. These cookies are packed with 8g of plant protein, 4g of fiber, and 0g added sugar. They’re gluten-free, vegan, and free of the top 9 allergens. The cookies are sustainably made with organic dark chocolate, upcycled sunflower protein flour and organic date syrup. bakemehealthy.co


ecomm_gouda_50ct_lifestyle.jpg Cheese Snack

Cabot Creamery has introduced Gouda Cheese Snack Bars to its convenience line. Cabot Gouda is a rich, creamy cheese with a sweet, nutty flavor profile. Its versatility, soft texture and full flavor make it ideal for mac and cheese, cheeseburgers, cheese boards and as a delicious option for anytime snacking. The snack bars are now available in stores throughout the Northeast. cabotcreamery.com


DIETARY SUPPLEMENTS


bionutrition.pngGLP-1 Support

Bio Nutrition has released a new dietary supplement, GLP-1 Support Wellness. Bio Nutrition’s GLP-1 Support Wellness is an advanced formulation designed to promote muscle recovery, support digestion and gut health, and may potentially enhance cardiovascular circulation, according to the company. bionutritioninc.com


Probiotic Supplements

Renew Life has unveiled a new generation of Ultimate Flora probiotics, featuring 10 science-driven formulas. These advanced synbiotic blends combine the power of prebiotics, probiotics, and postbiotics to deliver broad-spectrum support for gut health and various other aspects of health. This product delivers up to 150 billion CFU per capsule for targeted digestive support and includes 20-40 specialized strains for broad-spectrum benefits and has elevated levels of Bifidobacteria help maintain a healthy gut environment. The delayed-release vegan capsules ensure probiotics survive stomach acid and reach the intestines, with no refrigeration required and made without genetically modified organisms (GMOs), artificial ingredients, binders, or fillers. renewlife.com


opalandjoy.jpgPerimenopause Support

Opal & Joy is setting out to revolutionize the traditional approach to perimenopause with plant-powered solutions through its Restorative Sleep System supplements. Founded by Tiffany Tompkins and Melissa Zissou, the line of all-natural, non-GMO, certified organic supplements that support the hormonal health and emotional well-being of women experiencing perimenopause. Opal & Joy products blend cannabinoids, adaptogens, Ayurvedic herbs, medicinal mushrooms and terpenes, selected for their ability to work synergistically to provide lasting relief. The line includes: Rest, which focuses on supporting the endocannabinoid system with organic hemp derived CBD, CBN and the terpene linalool; and Relax, which focuses on supporting the endocrine system with Relora (a proprietary blend of botanical extracts from Magnolia officinalis and Phellodendron amurense to help modulate the body’s response to stress hormones), reishi mushrooms, passionflower, and ashwagandha. opalandjoy.com


Digestive CareER4A1076-SR-MycrobiomeOnLocal.jpg

Solaray has announced the new Mycrobiome Complete product line aimed at improving the health and balance of the gut microbiome. The all-in-one capsule is a three-in-one probiotic for total digestive care. Mycrobiome Complete contains prebiotics, probiotics, and postbiotics, forming a complete formula to nourish, boost and optimize good gut bacteria and a healthy microbiome. Solaray’s Mycrobiome Complete is designed for maximum absorption, so consumers can receive all the benefits in the right place at the right time. The probiotic’s Enteric Shield in VegCaps protect fragile cultures during digestion, helping them arrive alive right where they are needed most. Each formula ensures the probiotics survive at least 60 minutes with targeted release, allowing them to reach the intestines. Absorption in the colon ensures probiotics can effectively support digestive health in the environment where prebiotics, probiotics and postbiotics can interact with the gut microbiome. solaray.com


Vegan Omega Supplementmomentous.png

Momentous has released at Momentous Vegan Omega-3, a vegan omega supplement that has 1,000mg of omega-3s per serving with a 1:1 EPA:DHA ratio (500mg each). DHA makes up 10-20% of the brain’s dry weight and is vital for memory, cognitive function, and neuroprotection. EPA helps regulate inflammation for better joint health and recovery, as well as supports heart health. This product is sourced from highly bioavailable marine algae and is NSF Certified for Sport. livemomentous.com


Probiotic Supplementsmetagenics.png

Metagenics has introduced a new 2-in-1 UltraFlora Probiotic + Multivitamin designed to provide both 24-hour gut support and the essential nutrients of a daily multivitamin. With just one capsule daily, it is designed to start releasing good bacteria in as little as 30 minutes, while boosting whole-body health, energy, and vitality, according to the company. This supplement helps prime the gut for better nutrient absorption and delivers daily essential nutrients. metagenics.com


D-Mannosebluebonnet.jpg

Bluebonnet Nutrition has released three new products: D-Mannose 500 mg Vegetable Capsules, D-Mannose and Cranberry Vegetable Capsules and Organic D-Mannose Powder. These products are formulated with organic D-Mannose, a naturally occurring simple sugar that the body utilizes to help cleanse the urinary tract and support a healthy bladder. They are vegan, Non-GMO Project Verified, Kosher, and gluten-, soy- and dairy-free. bluebonnetnutrition.com


HEALTH & BEAUTY / PERSONAL CARE


Organic Body Care Oils
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WishGarden Herbs has launched a line of minimalist organic and wildcrafted body-care oils. This line is made with a time-honored slow infusion process of placing whole fresh plants in gently warmed oil for up to several months to extract their powerful benefits. Each of the oils celebrates the nourishing power of organic herbs in a premium base of the purest non-comedogenic jojoba and camelina oils for ultimate hydration and easy absorption. Highlights include gotu kola oil for all over glow, deeply nourishing arnica oil, restorative plantain oil, relaxing lavender oil and more. This line does not contain parabens, preservatives, petroleum, synthetic fragrances, concentrated essential oils, or mystery ingredients, the company says. wishgardenherbs.com

BRANDED INGREDIENTS & TECHNOLOGY

Plant-based Protein Solutions
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dsm-firmenich launched a new range of ModulaSENSE maskers designed to unlock the full potential of its rapseed protein isolate, Vertis CanolaPRO. Developed using receptor-based technology, the maskers precisely target the bitterness, astringency, and licorice-like notes common in plant proteins. This range has been specifically developed for ready-to-mix drinks and protein bar applications made with Vertis CanolaPRO—enabling manufacturers to unlock improved nutrition with a delicious taste. It is a complete protein, containing all nine essential amino acids, with a protein digestibility-corrected amino acid score of one, and is free from all major allergens. These ModulaSENSE maskers are available in North America from July 2025 and will be available in Europe from September 2025. dsm-firmenich.com 


PureSweet crop-1.jpgReb M Sweetener

Bioenergy Life Science (BLS) has just introduced PureSweet, an ultra-pure, zero-calorie Reb M sweetener that delivers a clean, sugar-like taste—with none of the bitterness or lingering aftertaste traditionally associated with stevia-based solutions, the company says. With more than 70% sugar reduction potential in beverages, a clean label, and easy formulation swap-in, PureSweet is set to become a game-changer for brands looking to meet consumer demand for healthier, better-tasting products. This can be used in products such as sports and energy drinks, meal replacement shakes, bars, gummies, baked goods, and more. bioenergylifescience.com


Sugar AlternativeLAYN_steviUp M2 bevs and logo image.png

Layn is launching a sweetener ingredient with improved water solubility and clean, sugar-like sweetness: SteviUp M2. This is a next-generation plant-based sweetener that delivers a cleaner, more sugar-like taste with improved solubility and shorter lingering sweetness compared to conventional steviol glycosides. SteviUp M2 is derived through enzyme-based bioconversion of purified steviol glycosides from Stevia rebaudiana, ensuring a clean-label, non-GMO, plant-based sweetener. SteviUp M2 is Generally Recognized as Safe (GRAS) for use as a general-purpose sweetener in food and beverage applications. layncorp.com


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Functional Food & Beverage Ingredient

NutriLeads BV has introduced Benicaros F&B, a new format of its Benicaros ingredient, designed specifically for functional food and beverage applications. This version delivers the same clinically validated gut and immune health benefits in a cost-efficient, one-gram daily serving. Upcycled from carrot pomace, Benicaros F&B is formulation-ready and compatible with a wide variety of applications, including functional beverages, dairy products, bars, and powders. It is pH- and heat-stable, water-soluble, and has little to no impact on taste, odor or texture. Peer-reviewed research has shown that Benicaros has a uniquely complex structure that ensures consistent gut health benefits across a diverse range of individual gut microbiota profiles. Benicaros enhances the growth of beneficial gut bacteria and short-chain fatty acid production—without the excess gas typically associated with prebiotic fibers. It also trains the innate immune system to respond smarter, faster, and stronger when challenged, the company says. nutrileads.com


DolCas is Raising the Chocolate Bar with Concentrated Fish Collagen.jpgFish Collagen Tripeptide Chocolate

DolCas Biotech has infused beneficial marine collagen tripeptides into a chocolate bar. Each square (about 8g) contains 1g of Morikol, an ultra-low-molecular weight of fish collagen tripeptide with clinically validated effectiveness at this uniquely minimal dose. Morikol breaks into the flourishing functional foods arena by demonstrating its capabilities to integrate concentrated collagen into milk, dark, or white chocolate without affecting the comforting flavor, aroma, or texture of these confections. dolcas-biotech.com


Cheese CulturesIFF Choozit Lift release - Credits IFF.png

International Flavors & Fragrances Inc. (IFF) has announced the launch of CHOOZIT LIFT, a first-of-its-kind culture developed to transform the production of semi-hard cheeses for significant sustainability and business benefits. Combining advanced strain design with practical cheesemaking knowledge, this solution eliminates the curd-washing step from the process entirely, helping reduce water and energy use in production, all while maintaining a high-quality final product that doesn’t compromise on consumption experience. iff.com


TayaGel LA Announcement Image PR.jpgGellan Gum

Jungbunzlauer is expanding its texturants offering with the launch of TayaGel LA, a new low-acyl gellan gum. Developed in response to increasing demand for plant-based and label-friendly formulations, TayaGel LA delivers suspension performance and strong gels at very low use levels. It creates a smooth mouthfeel and has a clear appearance, ideal for applications where clean taste and visual appearance matter. jungbunzlauer.com


Elderberry ExtractsCyvex-Logo_RGB (1).png

Cyvex Nutrition has partnered with Finnish Innovator Eevia Health to bring FENO-SAMBUCUS 30 to the market. This is an extra-strength, excipient-free elderberry extract with double the active compounds of typical elderberry extracts. Standardized to ≥30% anthocyanins and ≥50% total polyphenols, it’s designed for formulators focused on clean labels, measurable efficacy, and sustainable sourcing. Recognized for its immune-supportive properties, elderberry is a key ingredient in many dietary supplements and functional products. cyvex.com



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