Across campuses nationwide, students are sipping their way into the new semester with one of the biggest drink trends of the decade: bubble tea. Long lines outside cafés near dorms and student centers are now a common sight, as the blend of tea, fruit flavors, and chewy or popping boba has become both a study break ritual and a social staple.

Bubble tea’s popularity lies in the playful combination of refreshing teas, fruity flavors, and unique textures that make every sip an experience. Over time, the category has expanded to include innovations such as savory cheese-inspired toppings, keeping the trend fresh and exciting. 

But as the popularity of bubble tea grows, so does the demand for more accessible options. That’s where ready-to-drink brands like JOYBA Bubble Tea are stepping in. Available at grocery stores nationwide, JOYBA brings the café experience to dorm fridges and backpacks. No waiting in line or overspending at shops.

The brand’s lineup includes flavors such as Strawberry Lemonade Green Tea, Mango Passion Fruit Green Tea, and Raspberry Dragon Fruit Black Tea. Each cup is portable, comes with a built-in straw, and is made without artificial sweeteners. For students, that means stocking up on bubble tea that’s affordable, convenient, and dorm-room friendly.

From late-night study sessions to tailgating traditions, bubble tea is fast becoming a part of campus culture. According to research by Broadry, online searches for the term “bubble tea” in the US have grown in popularity over the past few years.

Adding to the buzz, JOYBA is running a  “Boba Bundle Giveaway” throughout September, offering students a chance to win bundles filled with bubble tea, headphones, digital cameras, and more. The sweepstakes details can be found at joyba.com/bobabundle.

With bubble tea now firmly embedded in college life, students keep the trend close at hand (whether tucked in a mini-fridge or enjoyed on a walk across campus).