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Japan tea chain aims to be ‘Starbucks of matcha’ in global market

By │Published On: September 19, 2025│0.4 min read│Views: 53│0 Comments on Japan tea chain aims to be ‘Starbucks of matcha’ in global market│
Food & Beverage

Tsujiri’s new Paris location lifts overseas tea shop count back up to 40

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Matcha lattes are a popular way for the powdered green tea to be enjoyed, especially outside Japan. (Photo by Osami Kinoshita) 

OSAMI KINOSHITA

September 19, 2025 06:30 JST

KITAKYUSHU, Japan — Japanese matcha retailer Tsujiri Chaho will be opening a new tea shop serving matcha drinks and sweets in Paris this October, its first new location outside Japan since COVID-19 hit.




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