Green tea has long had a place in fragrance, often rendered as crisp, herbal and refreshing. Matcha perfumes, however, follow a different path. Matcha is powdered and more concentrated than brewed tea, and when translated into scent, it tends to be creamier, thicker and sometimes slightly bitter. Where green tea notes are usually associated with sharp brightness, matcha perfumes are more textured and can carry milky or powdery facets.

Many of these blends play up the gourmand element, pairing matcha with sweet or edible notes, while others keep the focus on airy freshness. The result is a category that bridges comfort and curiosity, fitting into collections where vanilla, chocolate and coffee once dominated. 

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