For a lot of people, matcha is more than just a drink. It’s a pause button. The slow ritual — scooping, whisking, watching the froth bubble up — feels almost meditative. And unlike coffee, matcha wakes you up without sending your heart racing or leaving you jittery. You get this steady, clear energy that helps you actually get things done. No wonder younger folks, especially Gen-Z and millennials, can’t get enough of it.