The global plant-based protein supplements market has been witnessing a steady uptick in growth, driven primarily by a shift in consumer preferences toward healthier, more sustainable dietary options. In 2023, the market was valued at approximately US$1.08 billion, and it is projected to reach US$1.8 billion by the end of 2033. This represents a compound annual growth rate (CAGR) of 5.6% during the forecast period.

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Several key factors contribute to this growth. Among them, rising awareness about the health risks associated with meat consumption, increasing cases of lactose intolerance, and the ongoing popularity of vegan and vegetarian diets stand out. Furthermore, soy protein continues to dominate the product segment due to its affordability and comprehensive nutritional profile. North America leads in geographical terms, accounting for nearly 40% of total revenue, fueled by strong consumer demand and robust retail infrastructure.

Key Highlights from the Report

➔ The plant-based protein supplements market is anticipated to grow at a CAGR of 5.6% between 2023 and 2033.

➔ Soy protein continues to hold the largest share at 53.2% due to its affordability and nutritional completeness.

➔ North America leads the market with a 40% share, supported by a strong fitness culture and retail network.

➔ India is set to dominate the South Asia & Pacific region with a projected CAGR of 6.8% through 2033.

➔ Increasing demand from lactose-intolerant and allergy-prone populations is boosting product uptake.

➔ Pea protein is emerging as a fast-growing alternative with a forecasted CAGR exceeding 6% by 2033.

Market Segmentation

The plant-based protein supplements market can be segmented based on type, sales channel, and region.

By type, soy protein holds the largest share at over 53%, followed by wheat, pea, and other plant-based sources. Soy protein remains popular due to its cost efficiency and complete amino acid profile. Pea protein is quickly gaining ground, particularly among consumers with soy allergies.

In terms of sales channels, hypermarkets and supermarkets remain dominant due to easy availability. However, online retail is rapidly expanding, especially among younger, tech-savvy consumers seeking product variety and convenience.

Regional Insights

North America, with a 40% market share, remains the dominant region for plant-based protein supplements. Its leadership is driven by a robust gym and wellness culture, greater awareness about vegan diets, and widespread product availability.

South Asia & Pacific is showing promising growth, with India accounting for more than 38% of the regional share. The country benefits from its large vegetarian population and increasing awareness around health and wellness. This is further supported by cultural preferences and a growing inclination toward sustainable food sources.

Latin America, particularly Chile, is another key region poised for growth. The region has a significant population battling obesity and lifestyle-related conditions. Consumers are increasingly inclined toward preventive health measures, including low-calorie and allergen-free protein supplements. Chile is projected to exhibit a CAGR of 7.1% during 2023-2033.

Market Drivers in Paragraph Format

The growing awareness surrounding the negative health impacts of animal-based diets and the ethical concerns about meat production are major drivers for the plant-based protein supplements market. Consumers are increasingly opting for protein sources that are allergen-free, sustainable, and compatible with vegan or vegetarian diets. Additionally, the rising interest in fitness and wellness has increased demand for supplements that aid in muscle repair and support an active lifestyle. Furthermore, educational campaigns around obesity and its related health risks are pushing consumers to seek healthier dietary alternatives, including plant-based protein supplements.

Market Restraints in Paragraph Format

Despite robust growth, the market faces a few hurdles. One of the main challenges is the relatively higher price of plant-based protein supplements, which may deter price-sensitive consumers, especially in developing countries. Moreover, unfamiliar taste, texture, and the perception that plant proteins are less effective than animal-based counterparts hinder widespread adoption. Lastly, the limited availability of certain high-quality protein sources also affects market expansion.

Market Opportunities in Paragraph Format

The future looks promising for plant-based protein supplements, particularly in developed economies where veganism is on the rise. The growing demand for organic food blends that incorporate plant proteins presents a significant opportunity for manufacturers. Furthermore, technological advancements in food processing are enabling better taste and texture profiles for plant-based products. The expanding base of online consumers and increasing inclination towards personalized nutrition are also expected to unlock new avenues for market growth.

Frequently Asked Questions (FAQs)

◆ How big is the plant-based protein supplements market currently?

◆ What is the projected growth rate of the plant-based protein supplements market?

◆ Who are the key players in the global plant-based protein supplements market?

◆ What is the market forecast for plant-based protein supplements for 2033?

◆ Which region is estimated to dominate the plant-based protein supplements industry through the forecast period?

Company Insights

• Axiom Foods

• Glanbia plc

• NOW Health Group Inc.

• MusclePharm Corporation

• Ingredion Inc.

• Roquette Frères

• DuPont

• Archer-Daniels-Midland Co.

• Batory Foods

• The Scoular Company

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The liver plays a critical role in detoxifying the blood, eliminating harmful substances, and helping to store essential nutrients like vitamins and iron. It also converts toxins into water-soluble forms that can be excreted from the body.

Dr. Tran Thi Tra Phuong from the Department of Nutrition at Tam Anh General Hospital in Hanoi shares that alongside maintaining a healthy lifestyle, incorporating the following foods into your diet can help enhance liver function and promote overall liver health.

1. Green tea

Drinking green tea has been linked to improved liver health. Rich in antioxidants, green tea helps protect the liver from free radicals, supports hormonal balance, and reduces the risk of certain cancers.

2. Cruciferous vegetables

Broccoli, Brussels sprouts, cauliflower, cabbage, bean sprouts, and kale are packed with glutathione, a compound that activates liver enzymes and supports the detoxification process. These vegetables also contain glucosinolates, which help eliminate carcinogens and other toxins, promoting liver health and function.

3. Turmeric

Turmeric, known for its medicinal properties, contains curcumin, which promotes bile production and helps detoxify the liver from heavy metals. Additionally, it aids in liver cell repair, making turmeric an effective ingredient for liver health.

4. Citrus fruits

Citrus fruits such as grapefruit, oranges, and lemons are rich in vitamin C, which stimulates liver activity and helps metabolize harmful substances into water-soluble forms that can be excreted from the body. Grapefruit contains compounds like naringin and naringenin that reduce liver inflammation and protect liver cells.

5. Garlic

Garlic is packed with nutrients including sulfur, vitamin B6, vitamin C, manganese, and selenium. Sulfur activates liver enzymes and supports the detoxification process, while selenium helps boost natural antioxidants in the liver. Regular garlic consumption can help combat liver damage caused by oxidative stress and improve liver function.

In addition to these foods, Dr. Phuong recommends drinks like lime or apple juice, avocado or papaya smoothies, watermelon or kiwi juice to further support liver health. Including natural extracts like S. Marianum (milk thistle) and Wasabia may help regulate liver cells and improve liver health.

For optimal liver function, it is essential to maintain a healthy weight and engage in regular physical activity. Being overweight or obese increases the risk of non-alcoholic fatty liver disease, while exercise helps reduce triglyceride levels and prevent fat buildup in the liver.

Staying hydrated by drinking sufficient water to support the liver’s ability to eliminate toxins through urine and sweat. Regular health check-ups, including liver function tests, are recommended to monitor liver health and prevent liver-related diseases.

Several natural supplements with strong scientific support were reviewed last week. In the U.S., dietary supplements are regulated as foods under the Dietary Supplement Health and Education Act (DSHEA) of 1994. Not labeled as drugs, they do not require FDA approval for safety or efficacy before marketing. This allows products to be sold without rigorous testing, and their claims may lack scientific validation. While some supplements may benefit individuals with specific medical needs, use without clear justification can cause harm.

Multivitamins Multivitamins, for example, are widely used to prevent disease and cover nutritional gaps. They remain appropriate for those with malabsorption syndromes, restrictive diets, or diagnosed deficiencies. However, in well-nourished populations, they do not significantly reduce chronic disease risk. Further, excess vitamin A may lead to liver damage, while too much iron can cause gastrointestinal distress.

Vitamin C

A similar outcome occurs with vitamin C. Although regular supplementation may slightly reduce cold duration, it does not prevent them. It also may help smokers or those with poor dietary intake. Still, high doses can cause gastrointestinal discomfort or kidney stones. Another risk is “rebound scurvy,” a deficiency triggered by abruptly stopping high-dose use due to the body’s increased breakdown rate.

Calcium Calcium supplementation is warranted in deficiency, osteoporosis, or in those with high fracture risk. Yet studies show that in healthy older adults, it does not significantly help. In fact, excess calcium may increase risk of kidney stones and interfere with iron, magnesium, and zinc absorption.

Collagen Collagen may help with skin aging or joint concerns, though only modest effects are shown in mostly industry-funded studies lacking long-term data. Although generally safe, supplementation may worsen kidney disease in affected individuals. Further, the hydroxyproline in collagen may raise calcium oxalate stone risk in predisposed people.

Green Tea Extract Promoted for weight loss, green tea extract has limited supporting evidence. Moderate intake via brewed tea may be safe, but high-dose extracts have been linked to liver toxicity, including rare liver failure cases.

Spirulina This nutrient-rich algae is said to boost energy and immunity. Though it supplies protein and micronutrients, broader claims lack scientific support. Further, due to lack of regulation, some products may be contaminated with microcystins, liver-damaging toxins from blue-green algae.

Shark Cartilage Marketed as a cancer remedy due to the myth that sharks don’t get cancer, shark cartilage supplementation lacks scientific support. It may even contain contaminants and contribute to ecological harm.

Red Yeast Rice Containing monacolin K (chemically identical to lovastatin), red yeast rice may lower LDL cholesterol. So, it could help statin-intolerant individuals under medical supervision. However, products vary and potential side effects, like statins, include liver damage and muscle pain.

Chromium Marketed for blood sugar control and weight loss, chromium’s effectiveness is doubtful. Its essentiality is debated, as humans produce small amounts. Supplementation is rarely needed and reserved for diagnosed deficiency. But high doses may even harm kidney and liver function.

Garcinia Cambogia Heavily marketed for weight loss, this fruit extract shows little to no benefit. And some cases of liver toxicity have even been reported.

Conclusion Natural does not always mean safe or effective. Many popular supplements lack strong scientific backing and may pose health risks when used without guidance. Consultation with a qualified healthcare provider, such as a registered dietitian, is recommended before beginning any supplement regimen.

About the Author

Patrick Traynor, PhD, MPH, RD, CPT is a registered dietitian and founder of MNT Scientific, LLC, an insurance-based nutrition practice serving South Lake Tahoe and Sacramento, CA; Minden, NV; and Ashland, OR. Virtual appointments are also available via telehealth. To request a consultation, visit MNTScientific.com. For inquiries, email patricktraynor@patricktraynor.com.

Sipping on a cup of tea can be a healthy way to stay hydrated. While green and black teas are often in the spotlight for their heart-healthy benefits, they aren’t the only brews that do your body good. Rooibos, or “red bush,” tea is another brew to add to the list. “Rooibos tea is a caffeine-free beverage rich in antioxidants and has been linked to potential health benefits, including support for heart health and blood sugar regulation,” says Alison Ellis, M.Sc., RD.

This herbal tea, which is native to South Africa, is made from fermented leaves of the Aspalathus linearis plant. When it comes to flavor, rooibos has floral and woody notes, which work well in many herbal tea blends. Because it’s slightly sweet, it doesn’t require lots of added sugar, although many people like to add a little milk, sugar or honey, or froth it into a latte. 

Should you give it a try? Read on to learn all about the health benefits of rooibos tea, plus delicious ways to add it to your day.

Why We Love Rooibos Tea

It’s Rich in Antioxidants

Brewing a cup of rooibos tea is a simple and delicious way to up your antioxidant intake and keep disease-promoting inflammation at bay. “Rooibos tea contains polyphenols, plant compounds with beneficial health effects that help lessen cell damage to reduce inflammation,” says Amy Brownstein, M.S., RDN. “Many chronic conditions are associated with inflammation, so any steps you can take to potentially minimize inflammation may benefit health.”  It’s also the only source of the antioxidant aspalathin, shown to help with glucose and fat metabolism.  

It May Support Heart Health 

Drinking rooibos tea may be good for your heart in more ways than one. “The anti-inflammatory and antioxidant properties of rooibos tea are especially beneficial for heart health,” says Jessica (Clancy) Strawn, M.A., RDN. How so? Rooibos is rich in the antioxidant nothofagin, which has been shown to reduce inflammation. Chronic inflammation damages the lining of your blood vessels, which promotes plaque growth and increases the risk of heart attack and stroke. So, loading up on antioxidant-rich foods and beverages—like rooibos tea—may help keep that inflammation in check. 

Its potential heart-health benefits don’t stop there. “Some research suggests that regularly drinking rooibos tea may support heart health by improving cholesterol levels, particularly in individuals at higher risk of heart disease,” says Ellis. For instance, research has shown that rooibos may reduce harmful LDL cholesterol and triglycerides and increase beneficial HDL cholesterol. However, the amounts consumed in many studies were as high as 6 cups per day, which is more than most people typically drink.

It Might Help Manage Blood Sugar

When you have insulin resistance or diabetes, it’s important to hydrate with sugar-free beverages that won’t spike your blood sugar. Drinking unsweetened green, black or ginger tea can be a great choice for managing blood sugar. Why not add rooibos to the list? Its naturally sweet honey-like flavor makes it less likely you’ll want to reach for the sugar bowl. A handful of studies have found that rooibos may also help lower blood sugar levels and improve insulin sensitivity in healthy people. However, more research is needed to confirm this benefit, says Ellis.

It Could Strengthen Your Immune System

This flavorful tea could help keep you off the couch and out of the doctor’s office. The reason? Rooibos contains immune-supporting phytochemicals called flavonoids that shore up your body’s antiviral defenses. One of the best-studied is quercetin, an antioxidant that can bind to viruses in your body before they can cause infection. While more research is needed, studies also suggest that another flavonoid found in rooibos, called luteolin, may defend against viruses.  

It Might Promote Better Sleep 

Unlike green tea and black tea, rooibos tea is naturally caffeine-free. So, rooibos offers a tasty alternative if you’re sensitive to caffeine or simply want to limit your caffeine intake for sounder sleep. 

Since you don’t have to worry about its caffeine, you can drink it in the evening for a nice addition to your nighttime wind-down routine. While there aren’t studies on sleep and rooibos tea specifically, research has found that it may help increase levels of the sleep-promoting hormone melatonin. Plus, having a relaxing nighttime ritual helps the brain wind down and prepare for sleep. So, brew a cup and curl up with a good book before you hit the sack.

Nutrition Information for Rooibos Tea

Unsweetened brewed rooibos tea is calorie-free and contains no carbohydrates, protein, fats or sodium. It is rich in several health-promoting antioxidants, especially aspalathin, nothofagin and quercetin. 

Is Rooibos Tea Safe for Everyone?

“Rooibos tea is generally considered safe for most people when consumed in moderate amounts. However, rare cases of liver toxicity have been reported, so individuals with liver conditions should consult a health care provider before consuming it regularly,” says Ellis. While research on rooibos is limited, no significant side effects have been observed in people drinking up to 6 cups of rooibos tea daily.

Rooibos tea may interfere with certain medications, so it’s always best to check with your health care practitioner. For example, “those taking ACE inhibitor medications should be aware that rooibos tea lowers ACE enzymes, which regulate blood pressure, potentially putting them at risk for low blood pressure levels,” says Strawn. It may also interact with some chemotherapy drugs.

4 Ways to Enjoy Rooibos Tea

• Serve It Hot: Warm up with a soothing cup of rooibos tea. It’s simple to prepare. Just steep it for five to seven minutes, then enjoy. Because it’s low in tannins, it won’t become bitter like other teas if you accidentally steep it longer. 
• Enjoy It Iced: For a refreshing glass of iced rooibos tea, steep the tea in hot water. Then, allow it to cool slightly and transfer to the refrigerator. Once it’s completely chilled, serve it in a glass over ice. 
• Add a Flavor Boost: Rooibos pairs well with a variety of different flavors. Add a squeeze of fresh lemon juice, a drop or two of vanilla extract or a sprinkle of cinnamon, or steep it with some fresh ginger. 
• Froth Up a Latte: This tea’s honey-like flavors are a natural for lattes. Simply steep double the amount of tea you’d usually use per serving. Heat your milk of choice until it’s hot but not boiling. Then froth with a handheld milk frother, whisk in the steeped tea and add honey or your favorite sweetener, if desired.  

Our Expert Take

If you’re looking to add a new tea to your beverage lineup, consider rooibos tea. It’s packed with antioxidants linked to better heart and immune health. Plus, it’s naturally sweet-tasting, reducing the need for added sugar, so it may help promote healthy blood sugar. Its delicate floral flavor makes it delicious hot, iced and in lattes. Since it’s naturally caffeine-free, you can sip it anytime—day or evening—without worrying that it may interfere with your sleep. So grab your favorite mug and heat up the kettle!