It seems that all of Gen-Z has recently been captivated by matcha. The vibrant green powder from Japan has finally captured the attention of the world. From countless Tiktok videos on how to DIY your own frothy, creamy matcha latte at home, to matcha becoming a staple café offering in Singapore and beyond, Gen-Zs cannot get enough of matcha. And it’s hard to blame them.

With a rich, earthy taste that can be easily enjoyed straight or with milk, matcha provides us with a welcome break from coffee. Don’t be fooled by its tea-forward flavour though, matcha actually contains more caffeine compared to regular coffee. So in celebration of World Matcha Day on 2 May, here are the top cafés in Singapore to get your regular dose of matcha.

Kyō Kohee

Corporate CBD girls are definitely familiar with Kyō Kohee. Hailed as one of the highest-quality matcha cafés in Singapore, they have a wide range of different matcha types. If you’re feeling fancy, opt for their Ceremonial Grade Matcha, which costs a pretty penny but we promise is worth every cent. We also recommend you try their matcha sans milk—the quality will speak for itself.

Café Found

Inside Editor’s Market at Takashimaya lies a secret little café spot that is home to a standout matcha latte. With a perfect balance of creaminess and nutty notes, Found’s Matcha Latte is definitely worth a try if you’re in need of an afternoon pick-me-up in town.

Nana’s Green Tea

Don’t turn your nose up at chain stores that serve matcha. Nana’s Green Tea hails from Japan and serves up solid matcha beverages and desserts, so you can satisfy all your cravings in one place. If you only have space for one drink and one dessert, we recommend the Matcha Shiratama Sundae (which comes with chewy mochi) and the hot Matcha Latte for some contrast.

Matchaya

Another excellent tea house is Matchaya. The chain was started by a Singaporean man Kevin Chee, who wanted to fill the gap of specialty matcha houses in the local market. Now, Matchaya helms three stores in Singapore and even has international outposts in Indonesia. Here, opt for their Matcha (or even Houjicha) Soft Serve, and their Dirty Matcha Latte, which combines matcha with an espresso shot for a robust burst of flavour.

Kurasu

Kurasu may be known for their stellar coffee, but their matcha creations are just as outstanding. At their two locations in Singapore, Kurasu takes pride in pronounced, clean flavours which you can experience best through their Ceremonial Matcha. If you’re looking for something more refreshing, consider their Matcha Calpis Soda—the perfect treat for a hot day out on the town.

Hvala

Perhaps one of the most popular spots on this list is Hvala. This tea house is not only renowned for their quality matcha offerings, their zen, Japanese-inspired interiors also make each matcha experience all the more special. Here, we love their matcha gelato (which is available in a range of different intensities) on their dairy-free waffles. Mochi lovers will also enjoy their Zenzai dessert, which combines dango, azuki beans and a shot of matcha or hojicha.

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Report Overview

The Global Vegan Collagen Market size is expected to be worth around USD 763.4 Million by 2034, from USD 226.9 Million in 2024, growing at a CAGR of 12.9% during the forecast period from 2025 to 2034.

​Vegan collagen, a plant-based alternative to traditional animal-derived collagen, is gaining significant traction in the global nutraceutical and cosmetic industries. Unlike conventional collagen sourced from bovine or marine origins, vegan collagen is synthesized using genetically modified yeast and bacteria or extracted from plant-based sources. This innovation caters to the growing demographic seeking ethical, sustainable, and health-conscious products.​

Bioactive collagen peptides treatment promoted an increase of 12% nail growth rate and a decrease of 42% in the frequency of broken nails. Additionally, 64% of participants achieved a global clinical improvement in brittle nails, and 88% of participants experienced an improvement 4 weeks post-treatment. The majority of participants (80%) agreed that the use of BCP improved their nails’ appearance, and were completely satisfied with the performance of the treatment.

Key Takeaways

• Vegan Collagen Market size is expected to be worth around USD 763.4 Million by 2034, from USD 226.9 Million in 2024, growing at a CAGR of 12.9%.
• Soy held a dominant market position, capturing more than a 37.9% share of the global vegan collagen market.
• Powder held a dominant market position, capturing more than a 52.7% share in the global vegan collagen market.
• Supermarkets and Hypermarkets held a dominant market position, capturing more than a 46.3% share of the global vegan collagen market.
• North America stands as the leading region in the global vegan collagen market, commanding a 41.7% revenue share in 2023, equivalent to USD 94.6 million.

By Source

Soy Leads Vegan Collagen Market with 37.9% Share in 2024, Driven by Accessibility and Consumer Trust

In 2024, Soy held a dominant market position, capturing more than a 37.9% share of the global vegan collagen market. This leadership stems from soy’s wide availability, well-established safety profile, and its rich amino acid content, which closely mimics the composition of animal collagen. Consumers trust soy as a familiar and proven plant-based protein, especially in countries like the U.S., India, and Japan where soy consumption has been part of daily diets for decades. Its affordability compared to exotic sources like bamboo or seaweed also strengthens its adoption in collagen production.

By Form

Powder Form Leads with 52.7% in 2024 Thanks to Easy Mixing and Long Shelf Life

In 2024, Powder held a dominant market position, capturing more than a 52.7% share in the global vegan collagen market. This strong performance is largely due to its convenience—powdered vegan collagen blends smoothly into smoothies, juices, and even soups, making it a go-to choice for health-conscious consumers. It also offers better shelf stability compared to liquid formats, allowing buyers to store and use the product over extended periods without spoilage. For manufacturers, powder is easier to package, ship, and scale, especially in markets like North America and Asia-Pacific, where online supplement sales are booming.

By Distribution Channel

Supermarkets and Hypermarkets Lead with 46.3% Share in 2024 Owing to Strong Shelf Visibility and Consumer Reach

In 2024, Supermarkets and Hypermarkets held a dominant market position, capturing more than a 46.3% share of the global vegan collagen market. This dominance comes from their ability to offer consumers instant access to trusted health and wellness products under one roof. Many shoppers prefer physically seeing and comparing products before purchase, especially when trying newer items like vegan collagen. Retail chains have also expanded their health supplement aisles, dedicating more shelf space to plant-based and clean-label options. Promotions, in-store samplings, and bundling offers have further helped supermarkets capture interest from first-time buyers.

By Application

Dietary Supplements Dominate with 46.5% in 2024 as Wellness Becomes a Daily Routine

In 2024, Dietary Supplements held a dominant market position, capturing more than a 46.5% share in the vegan collagen market. The growing focus on preventative health and daily nutrition has made supplements the most popular way for consumers to add vegan collagen to their routines. People are increasingly seeking skin, joint, and gut support without relying on animal-derived products—making capsules and powders ideal solutions. Busy lifestyles also play a role, as supplements offer a quick, measurable intake without any prep time. This format is particularly favored among younger adults and aging populations alike, both looking for cleaner and ethical options to support long-term health.

Key Market Segments

By Source

• Soy
• Algae
• Rice
• Pea
• Others

By Form

• Powder
• Capsule
• Gummies
• Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Pharmacies and Drugstores
• Others

By Application

• Dietary Supplements
• Food and Beverages
• Pharmaceuticals
• Cosmetics and Personal Care
• Others

Drivers

Growing Health Awareness and Demand for Clean Beauty Products

One of the biggest driving factors behind the rise of the vegan collagen market is the increasing health consciousness among consumers, especially in beauty and wellness. People are becoming more aware of the harmful effects of synthetic and animal-derived ingredients, pushing them toward plant-based alternatives.

According to the World Health Organization (WHO), nearly 60% of consumers now prefer natural and sustainable beauty products over conventional ones, as they seek safer, cruelty-free options. This shift is largely fueled by concerns over allergies, skin sensitivities, and long-term health impacts linked to traditional collagen sources like bovine or marine extracts.

The Food and Agriculture Organization (FAO) highlights that nearly 1 in 3 people globally are actively reducing animal product consumption, whether for health, ethical, or environmental reasons. This trend directly boosts demand for vegan collagen, as it aligns with plant-based lifestyles. Additionally, a 2023 report by the Plant Based Foods Association (PBFA) revealed that the U.S. plant-based beauty sector grew by 23% in just one year, with collagen alternatives being a key contributor. Consumers are not just looking for skincare benefits—they want transparency, sustainability, and ethical sourcing.

Government initiatives are also playing a role. Countries like Germany and the UK have introduced policies promoting plant-based innovation in cosmetics, with funding for sustainable bio-fermentation techniques used in vegan collagen production. The European Commission’s Horizon 2020 program has invested over €80 million in alternative protein research, indirectly supporting advancements in plant-based collagen.

Restraints

High Production Costs and Limited Consumer Awareness

One of the biggest hurdles for the vegan collagen market is its high production cost, making it less affordable for many consumers. Unlike traditional collagen, which is sourced from animals, vegan collagen relies on advanced bio-fermentation and plant-based extraction methods. These processes require specialized technology, driving up prices. According to the Food and Agriculture Organization (FAO), producing plant-based alternatives can be 30-50% more expensive than animal-derived products, putting them out of reach for budget-conscious buyers.

Another challenge is the lack of widespread awareness. While veganism is growing, many people still don’t know that plant-based collagen exists—or they assume it’s less effective. A 2023 survey by the International Food Information Council (IFIC) found that only 42% of consumers were familiar with vegan collagen, and even fewer understood its benefits. This confusion slows down adoption, especially in regions where traditional collagen dominates the market.

Governments and health organizations are trying to help. The European Union’s Farm to Fork Strategy includes funding for sustainable protein research, which could lower costs over time. Similarly, the U.S. Department of Agriculture (USDA) has started promoting plant-based innovations through grants, but progress is slow. Until production becomes cheaper and education improves, many people will stick with what they know—even if vegan collagen is better for their health and the planet.

Opportunity

Rising Demand for Sustainable and Ethical Beauty Products

One of the biggest growth opportunities for the vegan collagen market comes from the global shift toward sustainable and cruelty-free beauty products. More people are realizing that traditional collagen, often sourced from animals, comes with ethical and environmental costs. The United Nations Environment Programme (UNEP) estimates that the beauty industry contributes to over 120 billion units of plastic waste annually, much of it from animal-derived products. This has led to a surge in demand for cleaner, plant-based alternatives.

According to the Good Food Institute (GFI), sales of plant-based beauty products, including vegan collagen, grew by 27% in 2023, outpacing conventional beauty sectors. Consumers—especially younger generations—are willing to pay more for brands that align with their values. A 2024 report by the European Consumer Organisation (BEUC) found that 68% of millennials prioritize sustainability when buying skincare, and vegan collagen fits perfectly into this trend.

Governments are also stepping in to support this shift. The European Union’s Circular Economy Action Plan is funding research into bio-fermented proteins, which could make vegan collagen more affordable and scalable. Meanwhile, the U.S. FDA has fast-tracked approvals for innovative plant-based ingredients, signaling strong regulatory support.

Trends

Fermentation Technology Revolutionizing Vegan Collagen Production

One of the most exciting trends in the vegan collagen market is the rapid advancement of precision fermentation technology. This innovative method uses microbes to produce collagen-building proteins identical to those found in human skin, but without any animal involvement. The World Economic Forum reports that fermentation-derived proteins could reduce land use for collagen production by up to 90% compared to traditional animal sources, making it a game-changer for sustainability.

The Good Food Institute (GFI) found that investments in fermentation-based protein companies skyrocketed to $1.7 billion in 2023, with vegan collagen startups receiving significant funding. This technology isn’t just eco-friendly—it’s also more efficient. The Food and Agriculture Organization (FAO) notes that fermentation can produce collagen proteins 10-20 times faster than traditional farming methods, addressing both supply and ethical concerns.

Governments are taking notice too. The U.S. Department of Agriculture recently allocated $10 million for research into fermentation-derived ingredients, while Singapore’s Food Agency became the first to approve commercial sale of fermented collagen proteins in 2023. Even major beauty brands are jumping on board—L’Oréal has partnered with biotech firms to develop fermented collagen skincare lines set to launch in 2025.

Regional Analysis

North America Dominates the Vegan Collagen Market with 41.7% Share, Valued at $94.6 Million in 2023

North America stands as the leading region in the global vegan collagen market, commanding a 41.7% revenue share in 2023, equivalent to USD 94.6 million. This dominance is fueled by strong consumer demand for clean-label, sustainable beauty and wellness products, coupled with robust distribution networks and high disposable incomes.

The U.S. accounts for over 85% of the regional market, driven by increasing veganism—which grew by 300% over the past decade, per the Plant Based Foods Association (PBFA)—and a well-established nutraceutical industry. Canada follows with steady growth, supported by government initiatives like Health Canada’s 2023 approval of plant-based collagen peptides for dietary supplements.

Key Regions and Countries

• North America
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

Unived is a prominent Indian brand specializing in plant-based health supplements. Their Vegan Collagen Builder, enriched with amino acids and antioxidants, supports skin, hair, and nail health. Unived has gained recognition in the Indian market for its commitment to vegan and cruelty-free products. While specific market share data is limited, Unived is acknowledged among leading companies offering plant-based collagen products. ​

Garden of Life, a U.S.-based company, offers the MyKind Organics Organic Plant Collagen Builder. This supplement, made from certified organic whole foods, supports skin, hair, and nail health. Garden of Life is recognized as a dominant firm in the vegan collagen market, reflecting its strong presence and consumer trust. ​

SMPNutra is a U.S.-based private label supplement manufacturer specializing in custom formulations, including vegan collagen boosters. Their offerings include sugar-free vegan collagen booster gummies with vitamins, minerals, and amino acids. SMPNutra is listed among leading companies in the plant-based collagen market. ​

Top Key Players in the Market

• Unived 
• Garden of Life
• SMPNutra
• Superior Supplement Manufacturing
• Raw Beauty Lab
• OZiva
• VeCollal
• Rae Wellness
• Revive Collagen
• Ancient + Brave
• Vital Proteins LLC.
• Vegan Vitality UK
• Sunwarrior
• Alpha Foods
• Other Key Players

Recent Developments

In 2024, Unived has solidified its position in the vegan collagen market with its flagship product, the Vegan Collagen Builder. This supplement is formulated with a blend of plant-based amino acids, vitamins, and antioxidants designed to support the body’s natural collagen production.

In 2024, Garden of Life has strengthened its position in the vegan collagen market with its flagship product, the MyKind Organics Organic Plant Collagen Builder. This supplement is formulated with over 30 organic, family-farmed whole foods, including bamboo silica, pomegranate, rooibos, green tea, and biotin, aimed at supporting the body’s natural collagen production.

Report Scope

According to Towards FnB, the dietary supplements market is experiencing remarkable growth, and it shows no signs of slowing down. Projections suggest the market will soar from USD 192.68 billion in 2025 to USD 464.58 billion by 2034, reflecting a compound annual growth rate (CAGR) of 9.2%. This growth is a testament to the increasing demand for dietary supplements across the globe, driven by consumer trends toward health and wellness, aging populations, and the growing focus on preventive healthcare.

A key factor behind the expanding dietary supplements market is the rise of health-conscious consumers. In recent years, there has been a marked shift in how individuals view their overall health. Preventive measures are becoming more important than ever before, as people seek ways to maintain their well-being rather than solely relying on treatment after illness. Consumers are becoming more proactive in their health journeys, and dietary supplements play a critical role in this.

The demand for supplements that can enhance immunity, energy, and general wellness is rising, as individuals look to boost their physical and mental health. In particular, products like multivitamins, probiotics, protein powders, and herbal supplements are gaining widespread popularity. As individuals become more aware of their nutritional needs, many are turning to supplements as a convenient way to fill any gaps in their diet.

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The global ageing population is another significant factor contributing to the growth of the dietary supplements market. According to the United Nations, the global population aged 60 years or older is expected to increase dramatically over the next few decades. As people live longer, there is a greater demand for products that support age-related health concerns such as joint health, cognitive function, and bone health. Dietary supplements that target these issues, such as calcium, omega-3 fatty acids, and antioxidants, are becoming increasingly popular.

Older adults often require additional support to maintain their quality of life. Supplements are seen as an easy and effective way to address these needs. With the ageing baby boomer generation in particular being more health-conscious than ever, the demand for supplements targeting longevity and vitality is expected to remain strong.

Another driver of market growth is the increasing popularity of sports nutrition. As more people engage in regular exercise and focus on fitness, the demand for supplements that enhance athletic performance, aid recovery, and support muscle growth is rising. Protein powders, amino acids, and other performance-enhancing supplements have become staples for fitness enthusiasts and professional athletes alike.

In addition to protein, sports supplements are also becoming more specialised, targeting specific fitness goals such as fat burning, muscle recovery, and endurance enhancement. This growing interest in health and fitness is expected to continue to drive innovation and expansion within the dietary supplements market.

Plant-based supplements are also a rising trend in the dietary supplement market. As more individuals adopt plant-based diets for health, environmental, or ethical reasons, they are seeking out plant-derived alternatives to traditional supplements. These include herbal supplements like turmeric, echinacea, and ashwagandha, as well as plant-based protein powders made from peas, hemp, or brown rice.

Consumers are increasingly looking for natural and sustainable options, which is why plant-based supplements are gaining traction. The growing desire for organic and non-GMO products has further fueled this shift. As more companies introduce plant-based formulations that align with these values, the plant-based segment of the market is expected to see continued growth.

Despite the market’s growth, there are significant challenges, particularly when it comes to regulation and quality control. In many countries, dietary supplements are not regulated as strictly as pharmaceuticals, which can lead to issues surrounding product safety and efficacy. The lack of uniform standards means that some supplements may not contain the ingredients they claim to, or they may contain harmful additives or contaminants.

To address these concerns, regulatory bodies are slowly introducing more stringent standards for the dietary supplement industry. Transparency in labelling and third-party testing for purity and potency is becoming increasingly important for building consumer trust.

Another challenge is the effectiveness of certain supplements. While some have strong scientific backing, others may not have conclusive evidence supporting their benefits. This has led to scepticism in some segments of the consumer base. As a result, manufacturers need to invest in research and development to ensure that their products are both effective and safe.

Dietary Supplements Market Top Companies

• Amway Corp.
• Abbott
• Bayer AG
• Glanbia plc
• Pfizer Inc.
• Archer Daniels Midland
• NU SKIN
• GlaxoSmithKline plc.
• Herbalife Nutrition Ltd.
• Nature’s Sunshine Products, Inc.
• XanGo, LLC
• RBK Nutraceuticals Pty Ltd

Looking ahead, the dietary supplements market shows great promise. Innovations in personalised nutrition, such as supplements tailored to individual genetic profiles, will continue to gain traction. Personalised supplements promise to meet the specific needs of consumers, based on their unique health goals and genetic predispositions. This could revolutionise the industry by offering a more customised approach to supplementation.

The clean-label movement is also expected to continue influencing the market. Consumers are increasingly concerned about the ingredients in the products they consume. Clean-label supplements that prioritise transparency, natural ingredients, and sustainability are expected to become more popular.

The global dietary supplements market is on a positive trajectory, driven by increasing consumer awareness of health and wellness, a growing ageing population, and expanding product offerings. However, challenges related to regulation and the need for evidence-backed efficacy remain. The future of the market will likely be shaped by innovation, transparency, and a focus on consumer trust.

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