Apple cider vinegar may help suppress appetite and regulate blood sugar levels, potentially leading to reduced calorie intake.
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On the other hand, green tea contains caffeine and catechins that can boost metabolism and increase fat burning.
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However, the effectiveness of both ingredients for weight loss is inconclusive and may vary from person to person.
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Additionally, both apple cider vinegar and green tea have their potential side effects, such as digestive issues and interactions with medications.
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Ultimately, there is no clear winner between apple cider vinegar and green tea for weight loss, so it is best to focus on a balanced diet and regular exercise.
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Next : 5 cooking oils recommended by an expert for healthy heart
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The bulls’ dominance has not lasted long, and most of the coins are again in the red zone, according to CoinMarketCap.
On the hourly chart, the price of XRP is near the local support of $3.05. If the bounce back does not happen until the end of the day, one can expect a level breakout, followed by a further correction to the $3.02 mark.
From the midterm point of view, traders should pay attention to the weekly candle’s closure. If it happens far from its peak and with a long wick, bears may seize the initiative, which may lead to a drop to the $2.60-$2.80 area.
Tokenizing real-world assets (RWAs) has emerged as a transformative trend in traditional finance (TradFi) and decentralized finance (DeFi) as institutional entities increasingly adopt crypto-driven solutions.
With platforms like Tradable tokenizing $1.7 billion in private credit on ZKsync, the demand for institutional-grade assets and liquidity access is growing.
Jakob Kronbichler, co-founder and CEO of the decentralized capital markets ecosystem Clearpool, shared his insights on the shift toward RWA tokenization, private credit and DeFi yield in an interview with Cointelegraph.
“As governments and regulatory bodies are defining clearer frameworks for digital assets, institutional players will gain confidence in engaging with tokenized financial instruments,” Kronbichler said.
He added that under President Trump’s administration, more progressive regulations in the US could drive global regulatory clarity, empowering projects to scale while overcoming previous limitations.
Private credit could impact DeFi yield
Kronbichler said that Clearpool recognizes private credit as “DeFi’s next big yield opportunity” despite private credit markets traditionally being “an opaque and illiquid sector.”
“Tokenizing private credit can unlock new yield opportunities for investors who previously couldn’t access these deals and ensure everything is transparent onchain, with deposits and withdrawals all available for everyone to see,” he said.
The Clearpool CEO highlighted that traditional private credit TradFi capital is migrating onchain and said that this would be a trend he expects to increase over the coming years.
Implications of institutions entering RWA lending pools
In August 2024, Polygon’s global head of institutional capital, Colin Butler, noted that tokenized RWAs present a $30 trillion market opportunity, largely driven by high-net-worth individuals seeking liquidity in traditionally illiquid assets.
According to Kronbichler, this pattern continues today as institutions steadily enter RWA lending pools after Clearpool’s efforts originated over $660 million in loans.
Participants include investment funds, family offices and TradFi institutions exploring DeFi lending for higher yields supplemented by protocol token rewards, he said.
Tokenized treasuries become the new “risk-free” rate in crypto
Kronbichler also discussed the impact of tokenized treasuries on DeFi and the broader crypto industry, saying that they offer “a blend of safety, yield and onchain accessibility, becoming the de factor ‘risk-free’ rate for DeFi.”
He added that tokenized treasuries help anchor DeFi protocols, providing a foundation for growth while appealing to risk-averse investors. For example, Solana emerged as the third-largest blockchain by tokenized treasuries in late 2024, driven by sustained institutional interest.
Natural gas price kept its stability within the bullish channel that its major support line located at 3.680$, to notice renewing the positive action by targeting 4.030$ barrier now, which formed the first target for the recent bullish overview.
Now, stochastic exit from the oversold areas will reinforce the chances of gathering the positive momentum to manage to surpass the current barrier and achieve additional gains by rallying towards 4.220$ followed by reaching the bullish channel’s resistance line at 4.420$.
The expected trading range for today is between 3.920$ and 4.220$
The dollar recovered on Wednesday after Trump’s tariff policy plans became clearer.
Traders look forward to central bank meetings in the US and Japan.
Traders are pricing a 96% chance of a BoJ rate hike on Friday.
The USD/JPY forecast shows a pause in the dollar’s recent climb as market participants await key central bank decisions. Traders paused ahead of Friday’s Bank of Japan meeting, where the central bank might hike rates by 25-bps.
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The dollar recovered on Wednesday after Trump’s tariff policy plans became clearer. Although not immediate, the US president plans to impose a 25% tariff on imports from Mexico and Canada. At the same time, the government has united at a 10% tariff on goods from China. All this might happen by next month. However, experts believe the government might reveal concrete tariff plans in April.
Meanwhile, traders look forward to central bank meetings in the US and Japan. The Federal Reserve will meet next week, and economists expect a pause. Therefore, market participants will focus on the messaging for future policy moves. A hawkish outlook will boost the dollar. Meanwhile, a dovish one might lead to a pullback.
On the other hand, the Bank of Japan will meet on Friday, with traders pricing a 96% chance of a rate hike. Moreover, policymakers might signal more rate hikes to balance the impact of Trump’s policies on the global economy. At the same time, if the Fed remains hawkish, the dollar might pressure the yen lower. Therefore, the BoJ will have enough motivation to keep hiking rates.
USD/JPY key events today
US unemployment claims
President Trump speaks
USD/JPY technical forecast: Bulls take charge after RSI divergence
USD/JPY 4-hour chart
On the technical side, the USD/JPY price has broken above the 30-SMA resistance to indicate a bullish sentiment shift. This move came after the RSI made a bullish divergence, showing weak bearish momentum.
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The previous downtrend paused at the 155.01 support level, where bulls emerged. Although bears made another attempt to break below this level, the price made a large wick, showing a strong rejection. This allowed bulls to breach the 30-SMA resistance.
Currently, the price is eyeing the 157.01 resistance level. If it holds firm, USD/JPY will likely retest the 30-SMA as support before continuing higher. Meanwhile, if bulls are strong, they will break past the resistance to target the 158.74 key level.
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While a healthy hair care routine is essential for getting healthy, strong, and beautiful strands, using dietary supplements may also help. These supplements are designed to nourish your hair from the inside out. Whether you are struggling with hair thinning, want to boost hair growth, or simply aiming for shinier and stronger strands, choosing the best hair supplements for hair growth can make a significant difference. However, with a wide array of products on the market, it can be overwhelming to determine which one is best suited for your hair care needs. From biotin-rich tablets to gummies that offer a more enjoyable way to consume essential nutrients, these supplements may offer a holistic approach to enhancing your hair health. We have curated a list of the best supplements for hair growth that everybody is loving in 2025.
The best supplements for hair growth may keep it healthy and strong.(Adobe Stock)
10 best supplements for hair growth
The best supplements for hair growth can help you achieve fuller-looking locks. Check out this list of hair growth supplements for women and men:
Carbamide Forte Biotin 10000mcg with Keratin and Bamboo Extract Tablets for Hair Growth may be one of the best supplements for hair growth. It contains biotin, keratin, and bamboo extract, which may help to improve hair thickness, resilience, and shine. Additionally, it includes Brahmi for accelerated hair growth and Amla and Bamboo Extract to support skin health, promoting a youthful complexion.
Specifications of Carbamide Forte Biotin 10000mcg with Keratin and Bamboo Extracts:
Flavour: Unflavoured
Supplement type: Biotin
Reasons to buy:
The combination of biotin, keratin, bamboo extract, and Brahmi provides a holistic approach to hair, skin, and nail health. This keratin supplement not only enhances hair growth but also promotes healthier, glowing skin, thanks to the Amla and Bamboo Extracts.
Reasons to avoid:
Some users have expressed doubts about whether the product justifies its price.
What are customers saying?
Many customers appreciate it for improving both skin and hair quality, with noticeable changes in hair growth and reduced hair fall. However, opinions are divided on its effectiveness for full-fledged hair growth.
Why choose?
It may be one of the best supplements for hair growth as it is a great choice for those looking for an all-in-one supplement that supports not only hair health but also improves skin radiance and strengthens nails.
If you are looking for the best supplements for hair growth, try HealthKart HK Vitals Hair Vitamin. It contains biotin with DHT blockers, omega, folic acid, and essential minerals like iron, zinc, and selenium. The unique blend is designed to reduce hair thinning, promote thicker hair, and help manage hair fall, making it a go-to supplement for those looking for strong, nourished hair.
Specifications of HealthKart HK Vitals:
Flavour: Unflavoured
Primary supplement: Biotin
Reasons to buy:
The presence of DHT blockers is beneficial for reducing hair thinning. A balanced blend of essential vitamins, minerals, and antioxidants that support hair strength and growth.
Reasons to avoid:
Some customers have experienced digestive discomfort after using the supplement.
What are customers saying?
HealthKart HK Vitals Hair Vitamin is generally well-received, with users noting reduced hair fall and thicker hair. However, the digestive issues reported by some users may be a drawback for those with sensitive stomachs.
Why choose?
You may choose this best supplement for hair growth and thickness as it is ideal for individuals looking for a product with added benefits like DHT blockers and essential vitamins for both hair health and general well-being.
Swisse Beauty Hair Skin Nails+ is a premium supplement. This best supplement for hair growth contains biotin, Vitamin C, zinc, and rose hip extract, which may help to promote hair growth, enhance skin health, and strengthen nails. The formula supports collagen production, which is essential for maintaining skin elasticity and hair strength.
Specifications of Swisse Beauty Hair Skin Nails+
Flavour: Rose
Primary supplement: Vitamin C, zinc, vitamin B7
Reasons to buy:
This hair supplement for men and women contains biotin, Vitamin C, and rose hip extract to promote healthy skin, stronger nails, and thicker hair. It may help in the production of collagen, improving skin elasticity and preventing hair thinning.
Reasons to avoid:
The price point might be high for some, especially considering that some customers report minimal effects on hair fall control. While many see positive results, others feel the product did not live up to their expectations, particularly for controlling hair fall.
What are customers saying?
Customers are happy with the benefits of the best supplements for hair growth. However, opinions are mixed regarding its effectiveness in preventing hair fall.
Why choose?
You may choose Swisse Beauty Hair Skin Nails+ if you are looking for a product that offers a holistic approach to beauty with a focus on skin, hair, and nails, and are willing to invest in a premium-quality supplement.
Be Bodywise Biotin Hair Gummies offer a delicious strawberry-flavored gummy that may be the best supplement for hair growth. It claims to deliver essential nutrients like biotin, zinc, folic acid, and multivitamins to support healthy hair and nails. Additionally, these gummies are designed to nourish hair follicles, reduce hair breakage, and promote overall hair strength.
Specifications of Be Bodywise Biotin Hair Gummies:
Flavour: Unflavoured
Primary supplement: Biotin
Reasons to buy:
The gummy form makes it easy to consume, especially for those who have trouble swallowing pills. It contains a blend of biotin, zinc, and vitamins A, C, and E work together to promote strong, shiny hair and nails.
Reasons to avoid:
Some customers report minimal results in terms of hair fall control and hair growth. While tasty and convenient, some users feel the gummies do not provide enough hair growth benefits to justify the cost.
What are customers saying?
Customers love the taste and ease of use of these best supplements for hair growth. Many see improvements in hair health, but there are some mixed opinions on whether the product is effective enough to justify its price.
Why choose?
Be Bodywise Biotin Gummies are ideal for those who prefer a more enjoyable, easy-to-consume supplement.
Are you looking for the best supplements for hair growth? Try Man Matters Biotin Hair Gummies as they are formulated with biotin, DHT blockers, zinc, and multivitamins. They may help to reduce hair fall and support healthier hair growth. The product features ingredients like pine bark, grape seed extract, and green tea extract, which work to block DHT and nourish hair follicles.
Specifications of Man Matters hair Gummies:
Flavour: Strawberry
Supplement type: Biotin
Reasons to buy:
The addition of DHT-blocking ingredients helps to prevent hair thinning and supports hair growth. They are made with easily absorbable biotin, which contributes to healthier, stronger hair.
Reasons to avoid:
Some customers feel the gummies do not provide significant improvements in hair growth or fall control.
What are customers saying?
Many customers appreciate the easy-to-consume gummies and the benefits of hair strength. However, a few customers question the value for money due to varying results in hair growth.
Why choose?
Choose Man Matters Biotin Hair Gummies if you are looking for a DHT-blocking, vegan hair supplement that supports hair growth and health.
Vlado’s Himalayan Organics Biotin may be one of the best supplements for hair growth. It claims to provide 10,000mcg of biotin to support hair growth, improve nail strength, and boost skin health. This product also includes vital micronutrients that may help to improve metabolism and promote hair elasticity, which makes it ideal for individuals looking for a high-potency biotin supplement.
Specifications of Vlado’s Himalayan Organics Biotin Supplement:
Flavour: Unflavoured
Supplement type: Vitamin B7
Reasons to buy:
The 10,000mcg dose is ideal for those looking for a high-strength biotin supplement to accelerate hair growth. It may help with fat metabolism and overall skin health, making it a multi-benefit supplement.
Reasons to avoid:
With such a high dose of biotin, some may find it too strong for their needs. While effective for many, others may not see drastic results in terms of hair thickness and growth.
What are customers saying?
Users appreciate the product for improving skin and nail health, along with boosting metabolism. However, some have mixed feelings about its impact on hair growth.
Why choose?
This may be one of the best supplements for hair growth as it is ideal for those seeking a high-potency biotin formula to accelerate hair growth and improve overall skin and nail health.
Follihair New is a vegetarian nutritional supplement that is designed to support hair health. It may be one of the best supplements for hair growth as it combines ingredients like vitamins and minerals that may promote hair growth and vitality. Available in a delicious chocolate-vanilla flavor, it is suitable for both men and women with a moderate lifestyle.
Specifications of Follihair New:
Flavour: Chocolate
Supplement type: Biotin
Reason to buy:
Effective for promoting hair growth, visible results within weeks. Convenient and tasty form.
Reason to avoid:
Some concerns about authenticity and value for money.
What are customers saying?
Customers report good results for hair growth but have mixed opinions on its overall value.
Why choose?
If you are looking for an easy-to-consume supplement to help with hair health, this one might be a good option.
Wellbeing Nutrition Slow Skin, Hair & Nails Capsules contains antioxidants, vitamins, and minerals to support healthy hair, skin, and nails. With ingredients like glutathione, hyaluronic acid, and biotin, it ensures optimal absorption and results. The slow-release technology ensures sustained nutritional support throughout the day.
Specifications of Wellbeing Nutrition Slow Skin, Hair & Nails Capsules:
Comprehensive formulation with high-quality ingredients. Effective for glowing skin and hair growth.
Reason to avoid:
Price is on the higher side.
What are customers saying?
Customers love its effectiveness in improving hair and skin health, appreciating its value for money.
Why choose?
You may opt for this best supplement for hair growth as it is ideal for those looking for an all-in-one supplement for skin, hair, and nails.
Neuherbs Plant-Based Hair Biotin Supplement is a plant-based biotin supplement. It contains powerful DHT blockers like green tea and lycopene. This supplement also includes omega-3 from flaxseeds, antioxidants, and natural herbs like hibiscus and rosemary. The blackberry-flavored powder claims to offer a pleasant taste while promoting hair growth and health.
Specifications of Neuherbs Plant-Based Hair Biotin Supplement:
Flavour: Mixed fruit
Primary supplement: Vitamin B7
Reason to buy:
Effective for reducing hair fall and enhancing hair strength. Natural ingredients make it a safe choice.
Reason to avoid:
Some may not like the powder form over capsules.
What are customers saying?
Customers appreciate its great taste and effectiveness, reporting improved hair thickness and shine.
Why choose?
You may choose this supplement for hair as it is perfect for those seeking a vegan, plant-based supplement for hair health.
OZiva Hair Vitamins are 100% plant-based, formulated with biotin, iron, and zinc to nourish hair follicles. Clinically proven to reduce hair fall and improve growth, it features a natural DHT blocker to support healthy hair. With regular use, noticeable results are seen within 4 months.
Specifications of OZiva Hair Vitamins:
Flavour: Unflavoured
Primary supplement: Biotin
Reason to buy:
Clinically proven to promote hair growth, plant-based, and free from artificial fillers.
Reason to avoid:
Some users experience stomach discomfort.
What are customers saying?
Many customers report reduced hair fall and improved hair shine but have mixed opinions about stomach discomfort.
Why choose?
It is ideal for individuals looking for a natural and clinically backed hair supplement.
Top three features of the best supplements for hair growth:
Best supplements for hair growth
Key ingredients
Benefits
Price
Carbamide Forte Biotin 10000mcg
Biotin, Keratin, Bamboo Extract, Brahmi, Amla
Hair growth, nail strength, skin health, collagen building
Hair growth, glowing skin, strong nails, sustained nutritional support
1423
Neuherbs Plant-Based Hair Biotin
Biotin, Omega-3, Flaxseed, Hibiscus, Green Tea, Rosemary, Black Pepper
Hair growth, fall control, antioxidant benefits, improved nutrient absorption
599
Oziva Hair Vitamin Capsules
Iron, zinc, vitamin E
Hair growth
854
Best Overall Product:
HealthKart HK Vitals Hair Vitamin with DHT Blockers stands out due to its comprehensive formula that includes DHT blockers, omega, biotin, and other essential nutrients for hair health. It is one of the best supplements for hair growth as it not only helps reduce hair fall but also supports keratin synthesis, increases hair volume, and is enriched with antioxidants like Vitamin E, zinc, and selenium. The presence of these ingredients makes it a solid all-around choice for hair, skin, and nail health.
Best Budget-Friendly Product:
Carbamide Forte Biotin 10000mcg with Keratin and Bamboo Extract Tablets top this category. At a lower price point, this product is highly effective for improving hair thickness, resilience, and shine. It includes biotin along with helpful ingredients like Amla, Brahmi, and Bamboo Extract, providing a solid formula for hair growth, skin health, and nail strength. It offers great value for the price, particularly considering the high potency of biotin.
How to choose the best supplements for hair growth?
When choosing the best supplements for thinning hair, consider your hair concerns, such as hair fall, thinning, or lack of shine—and opt for a product targeting those issues. Look for essential ingredients like biotin, which supports hair growth, keratin for strength, DHT blockers to reduce hair loss, and vitamins like A, C, D, E, and B-complex for overall scalp health. Consider your dietary restrictions, check for allergen-free formulas, and avoid unnecessary additives. Consult a dermatologist for personalised advice before starting a supplement.
What are the benefits of the best supplements for hair growth?
1. Promotes hair growth: Supplements containing biotin, keratin, and amino acids stimulate new hair growth by strengthening hair follicles.
2. Reduces hair: The best hair supplements containing ingredients like DHT blockers, zinc, and iron may help combat hair thinning and excessive shedding.
3. Improves hair strength: Vitamins like B-complex, C, and E may enhance hair elasticity, reducing breakage and split ends.
4. Enhances scalp health: Supplements that contain omega-3 fatty acids and antioxidants may nourish the scalp, reducing dryness and dandruff.
5. Boosts shine and texture: Nutrients like collagen and silica may improve hair texture, making it shinier and softer.
6. Addresses nutritional gaps: The best supplements for hair growth may fill dietary deficiencies essential for healthy hair growth and maintenance.
How long do hair supplements take to show results?
Hair supplements typically take 2-6 months to show visible results, as hair growth is a gradual process. Consistency is key, and results may vary depending on individual factors like genetics and overall health.
Are hair supplements safe to use daily?
Most hair supplements are safe for daily use if taken as directed. However, consult a healthcare provider before starting, especially if you have underlying conditions or are pregnant, breastfeeding, or taking other medications.
Can supplements stop hair fall completely?
Supplements can help reduce hair fall by addressing nutritional deficiencies and supporting hair health, but they may not stop hair loss caused by genetics, hormonal imbalances, or medical conditions. A holistic approach is often necessary.
Do hair supplements have side effects?
Some may experience side effects like nausea, stomach upset, or allergic reactions. Always read labels, avoid exceeding recommended doses, and choose trusted brands to minimize risks. Consult a doctor if side effects persist.
Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
Widely followed market commentator Ali Martinez boldly predicts that a Dogecoin ETF could send the meme coin’s price to double digits.
Notably, discussions about the potential arrival of a Dogecoin ETF have gained traction within the crypto community this week.
Latest Filings for Dogecoin ETF
In particular, momentum picked up after a filing for a Dogecoin ETF with Delaware’s Department of State’s Division of Corporations surfaced. Notably, the submission came from billion-dollar asset manager Bitwise.
Interestingly, Bitwise’s Chief Investment Officer, Matt Hougan, confirmed the authenticity of the development. When asked about the submission, Hougan stated, “This was from us.”
For some time, many believed it was only a matter of time before an asset manager filed for a Dogecoin ETF.
Earlier this month, Nate Gercai, President of the ETF Store, expressed surprise that no issuer had pursued such a filing, considering Dogecoin is the seventh-largest digital asset by market cap.
He suggested that, at worst, it would only serve as a marketing expense for the issuer. At best, it could attract a favorable response from the SEC, with added promotion from DOGE Father Elon Musk.
Last week, liquidity provider Wintermute predicted that an asset manager would file for a Dogecoin ETF in 2025—a forecast that is now coming to fruition. Meanwhile, Bitwise is not the only asset manager that has shown interest in a Dogecoin ETF. A similar filing has surfaced from Teucrium.
Dogecoin Price Reacts
Notably, the news of the Dogecoin ETF contributed to an initial boost in Dogecoin’s price this week. The price reached $0.4002 on Tuesday but has since dipped to $0.3492 at press time.
Dogecoin 4,185% Surge to $15 with ETF Launch
While Dogecoin’s price fluctuated amid the ETF filings, market commentators like Ali Martinez believe that the eventual launch of the investment fund would provide the necessary boost to push Dogecoin’s price to unprecedented heights.
In particular, Martinez is targeting a wave that could drive Dogecoin’s price up by 4,185%, reaching $15 this season. For context, at this price, Dogecoin would have an astronomical market cap of over $2.2 trillion, which would surpass Bitcoin’s current valuation.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
Platinum price failed to activate the bullish attack yesterday, affected by the MA55 that keeps forming additional barrier by settling near 955.00$, to notice forming some negative trades by fluctuating near 945.00$.
We expect to witness instability due to the continuous contradiction between the major indicators until achieving the required breach to manage to record new gains by rallying towards 983.00$ and 1005.00$ levels, noting that it is important to hold above 920.00$ support line to avoid any losses that might appear due to changing the bullish track.
The expected trading range for today is between 935.00$ and 955.00$
The Turkish Lira pair against the dollar stabilized in trading near its all-time low in early trading on Thursday morning. The pair’s trading stabilized amid anticipation of the Turkish Central Bank’s decision on interest rates, which is scheduled to be announced later today. Concurrently, Most estimates indicate that the interest rate will be held steady after the bank cut the interest rate by 250 basis points in the December meeting.
Previously, the Turkish Central Bank had announced new steps within the framework of its strategy to reduce the “protected deposit accounts against foreign exchange fluctuations” program, as part of the gradual shift towards more traditional economic policies. As of January 20, 2025, opening and renewing protected accounts with maturities of six and 12 months will be stopped, according to a statement by the central bank. The statement also explained that this step aims to reduce the protected deposit program, which was launched in December 2021 to support the stability of the Turkish lira and reduce dollarization. The program, which guaranteed depositors protection against exchange rate fluctuations, was criticized for its high cost and negative impact on the budget. With the government announcing a gradual reduction of the program in the summer of 2023, protected accounts have seen a continuous decline for more than 70 weeks.
Despite the decline in protected accounts, the share of the Turkish lira in total deposits increased to 58.7% at the beginning of this month, in a partial success for the central bank’s strategy to enhance the role of the local currency.
Meanwhile, investors followed the statements of Raghuram Rajan, former chief economist at the International Monetary Fund, during an interview at the Davos Summit on global economic trends and Turkey’s potential. Rajan expressed cautious optimism about the Turkish economy, noting that investments in the Middle East could open great opportunities for Turkey.
TRYUSD technical Analysis and Expectations Today:
Technically, the dollar/lira pair (USD/TRY) stabilized near an all-time high of 35.64 lira on Thursday morning. The pair continued to trade within the upward price channel, while the pair faces resistance in the form of an upward trend line shown by the chart. Furthermore, the pair is expected to continue rising as it receives support by moving above the 50 and 200-day moving averages, as well as by trading the 50-day moving average on the 4-hour timeframe, which represents a strong support level. The Turkish lira price forecast indicates that the pair will continue to rise, targeting levels of 35.70 and 35.75, respectively.
Uji matcha is a premium powdered green tea cultivated in Kyoto for nearly 800 years. While it has long been popular, it is now experiencing an unprecedented surge in demand.
Known for its delicate balance of sweetness and astringency, Uji matcha is believed to have originated during the Kamakura period (1185–1333).
Today, it is enjoyed both as a drink and as an ingredient in various sweets. The rise in demand is partly attributed to the significant increase in inbound tourism to Japan.
Since autumn 2024, supply shortages have become common, with some tourists reportedly bulk-buying matcha far beyond personal consumption.
In response, stores have suspended sales temporarily and set a limit on purchase amounts. Overseas demand has also spiked, with matcha being resold at steep markups.
The Japanese government now plans to increase matcha production, aiming to expand exports.
Concerns Over Quality
Hosoi Farm, a tea producer in Kyoto’s Wazuka town, began receiving messages on social media about matcha sales for business around the autumn of 2024.
Prior to this, it was rare for tea farms to receive such inquiries, but now the farm is regularly inundated with requests for quantities ranging from tens to hundreds of kilograms of matcha.
“We initially directed these customers to other tea farmers, but the demand has outgrown what we can handle,” a Hosoi Farm representative explained.
He also expressed concerns that this overwhelming interest might lead to low-quality products or counterfeit matcha entering the market, potentially damaging the reputation of the esteemed Uji matcha brand.
Interest in Japanese cuisine and health trends, particularly in countries like the United States, has fueled the demand for matcha-based products, such as lattes and sweets.
According to trade statistics from Japan’s finance ministry, green tea exports reached a record high in 2023, totaling 7,579 tons with an export value of ¥29.2 billion JPY (about $186.6 million USD). Over the past decade, export volumes have increased by approximately 2.5 times, with powdered tea products like matcha accounting for over 70% of the total export value.
The Kyoto Tea Cooperative Association noted that a shortage of Uji matcha had become evident by late October 2024. Demand for high-quality, rare matcha is quickly exceeding supply.
A matcha seminar hosted by the Kansai Bureau of Economy, Trade and Industry in February 2024, Wazuka Town, Kyoto Prefecture.
Calls to Buy Smaller Quantities
Since autumn 2024, some retailers have suspended sales to ensure matcha is available for regular customers, such as those involved in traditional tea ceremonies. In Kyoto, some stores continue to limit purchase quantities.
At Tsuen Tea, a long-established Uji tea shop in Uji City, bulk purchases by inbound tourists have surged since November 2024. Some customers have bought up to 10 units of matcha, leading to shortages of certain rare items. Yusuke Tsuen, the company’s president, believes the purchase limits at department stores may have contributed to this trend.
A representative from the Kyoto Tea Cooperative Association explained that high-grade matcha is inherently scarce and labor-intensive to produce. They also confirmed that purchase restrictions are necessary at the moment, advising consumers to buy only what they can consume, as “matcha loses its quality when stored for long periods.”
High-Priced Resales Across Asia
Uji matcha has become a target for high-priced resales on shopping websites in Southeast Asia and other regions. In China, unauthorized trademark registrations for Uji tea have also emerged.
In late 2024, a Thai website listed a 40-gram matcha product, typically priced at ¥1,500 (about $10), for ¥4,400 — nearly three times its usual price. The product was originally sold by a long-established Uji tea shop, alongside other matcha items. Similar resales have been seen on websites in Vietnam and Singapore, where matcha is being sold for more than double its usual price.
While it remains unclear if these resales are directly linked to the surge in demand, some Japanese companies have started implementing countermeasures. These include discouraging purchases intended for resale and rejecting excessive orders or bulk shipments to the same address, which often signal resale activities.
Counterfeit and imitation Uji matcha products have also appeared on overseas shopping platforms. One such instance occurred when “Kyoto Uji” was registered as a trademark in China without authorization. The Kyoto Tea Cooperative Association filed a nullification request with Chinese authorities in November 2019, which was approved in January 2021.
The Prized Uji Tea
Uji tea is cultivated in and around Uji City in Kyoto Prefecture, where local tea producers carefully process it. Its origins trace back to the Kamakura period, when Zen monk Eisai brought tea seeds from China and planted them in Uji.
Originally, tea was consumed as matcha, the powdered form of green tea made by grinding dried leaves. During the Edo period, Uji developed a new method of steaming and heat-drying fresh tea leaves, which led to the creation of sencha, where tea is prepared by infusing the leaves in hot water.
