Fertility Supplements Market Size and Forecast 2025 to 2034

The global fertility supplements market size accounted for USD 2.24 billion in 2024 and is expected to exceed around USD 4.85 billion by 2034, growing at a CAGR of 8.04% from 2025 to 2034. The growing trend of women delaying pregnancies is the key factor driving the fertility supplements market growth. Also, increasing healthcare costs coupled with advancements in the medical industry can fuel market growth soon. 

Fertility Supplements Market Key Takeaways 

• North America dominated the fertility supplements market and contributed the largest market share of 36% in 2024.
• Asia Pacific is expected to grow at the fastest CAGR of 11.13% over the studied period.
• By ingredient type, the synthetic/ blend of natural and synthetic segment has held the biggest market share of 90% in 2024.
• By ingredient type, the natural segment is expected to grow at the fastest rate over the forecast period. 
• By product, the capsule segment generated the highest market share of 41% in 2024.
• By product, the liquid segment is anticipated to grow at the fastest rate over the forecast period.
• By end-user, the women segment recorded a major market share of 55% in 2024. 
• By end-user, the men’s segment is expected to grow at the fastest during the projected period.
• By distribution channel, the OTC segment accounted for the highest market share of 78% in 2024.
• By distribution channel, the prescribed segment is projected to show the fastest growth during the forecast period.

Role of Artificial Intelligence (AI) in IVF Laboratories

In the fertility supplements market, Artificial Intelligence tools like deep learning and machine learning improve quality control, enhance precision, and increase efficiency in processes such as sperm and embryo selection. It also decreases variability and human error, hence supporting greater success rates for in-vitro fertilization treatments. Furthermore, AI has the ability to transform IVF by streamlining the outcomes, but it requires keen management to ensure moral standards that can fulfill patients’ trust.

• In October 2024, Alife Health (Alife) announced a groundbreaking partnership with Inception Fertility™ (Inception), the largest provider of comprehensive fertility services across North America, to expand access to AI technology for in vitro fertilization (IVF).

U.S. Fertility Supplements Market Size and Growth 2025 to 2034

The U.S. fertility supplements market size was evaluated at USD 640 million in 2024 and is projected to be worth around USD 1.41 billion by 2034, growing at a CAGR of 8.21% from 2025 to 2034.

North America dominated the fertility supplements market in 2024. The dominance of the region can be attributed to the increasing infertility rate along with the growing public awareness regarding health in general. However, in North America, the U.S. led the market owing to the rising demand for organic and natural products, with the presence of a strong regulatory environment that promotes a healthy lifestyle.

Asia Pacific is expected to show the fastest growth in the fertility supplements market over the studied period. The growth of the region can be linked to the enhanced availability and accessibility of healthcare facilities coupled with the growing investments in research and healthcare infrastructure. Furthermore, governments in developing countries are taking various initiatives to increase awareness about infertility.

• In April 2023, Indian pharma company Mankind Pharma set up a dedicated factory in Udaipur, Rajasthan, for the comprehensive manufacturing of Duphaston (dydrogesterone), a synthetic hormone widely utilized for preventing miscarriage and treating infertility. 

Market Overview 

Fertility supplements help to enhance hormonal profiles and increase delivery and pregnancy rates for women and men. Male infertility is mainly associated with the decreased motility of sperm and low sperm count, which can occur due to hormonal imbalance. Growing infertility has occurred because of factors like a rise in the consumption of drugs and alcohol, frequent smoking, increased stress levels, and environmental factors. Many individuals are emphasizing enhancing sexual well-being.

Top five countries by total fertility rate 2024

Fertility Supplements Market Growth Factors

• The surge in fertility rates due to the rising consumption of alcoholic beverages is expected to fuel market growth soon. 
• Growth in the number of fertility clinics can propel market growth shortly. 
• The ongoing fertility rate decline among women will likely contribute to the fertility supplements market expansion over the forecast period.

Market Scope

Market Dynamics 

Drivers

Increasing demand for natural fertility treatments

Many individuals who are trying for a baby are considering natural alternatives over traditional medical treatments like IVF. The fertility supplements market can be seen as a more secure way to increase the chances of conception naturally. In addition, fertility supplements are considered an essential segment of preconception care, because they offer the body with necessary nutrients that are required for good fertility.

• In October 2024, Premom announced the launch of its latest innovation: a premium, female doctor-formulated supplement line. Developed to meet the specific needs of women who are trying to conceive, pregnant, or postpartum, this new line underscores ongoing commitment to offering the highest quality products that support women’s health at every stage.

Restraint 

Low success rates

Effectivity concerns are a key constraint for the fertility supplements market. Patients may be in a state of dissonance regarding the efficiency of these products because of fluctuating results and less evidence supporting their effectiveness. Moreover, fertility supplements confront significant regulatory hurdles due to changing requirements and standards across different regions. 

Opportunity

E-commerce development

Availability of online in recent years, fertility supplements have earned substantial attention in the men’s and women’s health markets because of their part in supporting reproductive health. Fertility supplements emphasize improving the functionality of the uterus, fallopian tubes, and ovaries in the female reproductive system. Furthermore, players in the fertility supplements market are strengthening their online presence to make this product accessible to all customers.

• In April 2024, Perelel built upon its bestselling Conception Support Pack with the launch of Fertility+ Support, an antioxidant boost for those in the early stages of their fertility journey. The new product was launched on the brand’s e-commerce site.

Ingredient Type Insights 

The synthetic/ blend of natural and synthetic segments dominated the fertility supplements market in 2024. The dominance of the segment can be attributed to the increasing demand for these supplements by consumers as they provide benefits of both natural and synthetic nutrients. These supplements possess a blend of natural ingredients and vitamins to assist in strengthening fertility. Additionally, vitamin C, vitamin B6, Selenium, zinc, and Myo-Inositol are the primary synthetic ingredients that are easily accessible.

The natural segment is expected to grow at the fastest rate in the fertility supplements market over the forecast period. The growth of the segment can be linked to the ongoing technological advancements and launches of innovative products in the wellness and health industry. Also, these supplements have minimum side effects because they are direct extracts of plant-based products.

Product Type Insights

The capsule segment led the global fertility supplements market in 2024. The dominance of the segment can be credited to the increasing importance of microencapsulation in the fitness industry to monitor the color properties and ensure the fixed release of products. However, the high cost that comes with the packaging method is preventing market players from utilizing capsule formulation during the projected period.

The liquid segment is anticipated to grow at the fastest rate in the fertility supplements market over the forecast period. The growth of the segment can be driven by the increasing use of this product-type supplement in the form of smoothies or water. These supplements have a shorter shelf life than other types and also need to be refrigerated. In addition, for patients suffering from oesophageal challenges or pill ingestion, liquid supplements can be the best choice.

In September 2024, Ritual will launch the Fertility Support drink mix in a new window. The company said, “When Katerina Schneider was pregnant for the first time, she could not find a prenatal vitamin that checked all the boxes: clean, science-backed and vegan-certified. 

End-user Insights

In 2024, the women’s segment dominated the global fertility supplements market. The dominance of the segment is due to the increasing infertility in women due to various external factors such as obesity, excessive drinking and smoking, etc. Hence, women who are looking to have a child can use these supplements to enhance egg quality and menstrual cycle, improving overall reproductive health.

• In April 2024, Fertility Family, a leading provider of fertility supplements in the UK, announced the launch of their new product, Inofolic® AlphaPlus.This innovative new supplement is designed specifically to address the unique challenges faced by women with PCOS who have a Body Mass Index of over 25.

The men’s segment is expected to grow at the fastest rate in the fertility supplements market during the projected period. The growth of the segment is due to the low or no sperm counts in males along with the abnormal motility and sperm shape. Moreover, the unhealthy lifestyle among much of the male population is increasing the risk associated with reproductive health.

Distribution Channel Insights 

The OTC segment accounted for the majority of the fertility supplements market share in 2024. The segment’s dominance can be attributed to increasing consumer awareness about the health benefits and nutritional value of these products. Also, sales of these supplements are expected to experience steady growth in developing countries such as India and China. 

The prescribed segment is projected to show the fastest growth in the fertility supplements market during the forecast period. The growth of the segment can be driven by limited awareness among most people regarding fertility supplements. Furthermore, stringent government regulations imposed by governing authorities across the globe can impact segment growth positively. 

Fertility Supplements Market Companies

• Fairhaven Health
• Coast Science
• Lenus Pharma GesmbH
• Active Bio Life Science GmbH
• Orthomol
• Exeltis USA, Inc.
• Bionova
• Fertility Nutraceuticals LLC
• Vitabiotics Ltd.
• extreme V, Inc.
• Xena Bio Herbals Pvt. Ltd.
• Gonadosan Distribution GmbH (Fertilovit)
• InnovaMed Ltd. (Amino Expert)
• Babystart Ltd
• Crown Nutraceuticals
• Sal Nature LLC
• Yadtech
• Prega News
• PlusPlus Lifesciences LLP
• Eu Natural

Latest Announcement by Market Leaders

• In June 2024. Bionova Scientific, an Asahi Kasei Group company and full-service biologics CDMO, announced plans to expand into plasmid DNA (pDNA) production. The centerpiece of the project is a new development and manufacturing facility in the Woodlands, Texas (near Houston).
• In November 2024, General Mills, Inc. announced it has entered into a definitive agreement to acquire Whitebridge Pet Brands’ North American premium Cat feeding and Pet treating business from NXMH in a transaction valued at USD 1.45 billion. The business includes the Tiki Pets and Cloud Star portfolio of brands.

Recent Developments

• In August 2023, Sexual wellness brand HANX unveiled two new natural supplements – Menopause Support and Pregnancy Support. These offerings, developed in-house by HANX Co-Founder Dr. Sarah Welsh, a former NHS gynecology and obstetrics doctor, promise to provide much-needed assistance to women during crucial life stages.
• In November 2023, Los Angeles-based perinatal supplement startup Needed raised USD 14 million to study pregnant people’s nutritional needs. 

Segments Covered in the Report 

By Ingredient Type

• Natural
• Synthetic/ Blend of Natural and Synthetic

By Product

• Capsules
• Tablets
• Soft Gels
• Powders
• Liquids

By End-User

By Distribution Channel 

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa

In the UK, a vitamin D deficiency is fairly common. Considering the sun is our main natural source, there are only a few months a year where we see enough of it to actually get a healthy dose. And anyway, the sun isn’t necessarily good for our skin — if you don’t yet use a facial SPF daily, this is your cue to start — so basking in the UV rays isn’t the smartest way to harvest the vital vitamin.

But the science is pretty clear: our skin requires UV rays to produce vitamin D. Research from the University of Manchester has found that “daily sunlight exposure for 10 to 15 minutes between April and September provides sufficient year-round vitamin D while also minimising the risks of sunburn and skin cancer.” (And, no, before you ask: booking a sunbed to supercharge your levels is more dangerous than helpful.)

Since the UK’s weather is unpredictable at best and miserably rainy at worst, it’s not always possible to get even 10 or 15 minutes of sun. It’s no wonder, then, that a lot of people need to up their intake. “It has been established that almost one billion people worldwide have low levels of vitamin D,” says a 2023 study by medical tech company Vitall. “Approximately 20 per cent of the population in the UK have a vitamin D deficiency [and] 60 per cent of the population are considered as having insufficient levels.”

Thankfully, it is possible to get enough vitamin D through other means. According to the NHS, foods with high levels include oily fish like salmon or sardines, red meat, liver, egg yolks and fortified foods like butter and breakfast cereal. As with most vitamins, direct dietary supplements are also an option.

That said, it can be hard to work out what’s right for you. So, we’ve pulled together some top tips for getting your vitamin D, including symptoms to watch, and supplement recommendations.

What are the benefits of vitamin D?

Vitamin D’s main job in the body is to help regulate the levels of calcium and phosphate; nutrients which are needed for bones, teeth and muscles, not to mention many other cellular functions in your body.

“Vitamin D plays different important roles in your body,” continues the Vitall report. “It promotes calcium absorption in the gastrointestinal tract, regulates your calcium and phosphate blood levels, acts on bone mineralization, growth, and remodelling, reduces inflammation, and modulates cell growth, neuromuscular function, and immunity.”

This also has an impact on your skin, with vitamin D helping to maintain a skin barrier through a strong immune function and helping to fend off inflammatory conditions like acne. In other words, vitamin D can do a lot.

What are the symptoms of low vitamin D?

“Vitamin D deficiency can be tricky to spot since its symptoms are often vague or mild. Many people might not notice them at all,” says Dr Sepideh Etemad-Shahidi, an aesthetics specialist at Doctor Tatiana + Rishi, “Common signs include feeling unusually tired or experiencing aches in your muscles or bones, especially in the lower back or legs. You might find that you get sick more often or take longer to bounce back from an illness, as vitamin D is crucial for a strong immune system. Mood changes, such as feeling down or irritable, and even increased hair loss can also occur. In more serious cases, you may experience more frequent bone fractures or pain when you move.”

However there are physical symptoms you can keep an eye out for, too. “Whilst low vitamin D levels may not manifest themselves directly in the skin, it is an important vitamin for skin barrier function,” says Dr. Thivi Maruthappu, a qualified dermatologist and nutritionist, “Low levels can therefore contribute to dry, irritated skin, breakouts and acne, rosacea and conditions such as eczema and dandruff.”

Last Updated:January 16, 2025, 15:03 IST

Green tea is well-known for aiding weight loss by boosting metabolism and burning fat. This new study, however, highlights its potential in supporting brain health as well.

Consumption of green tea can help us maintain good brain health, according to a study published in npj Science of Food, green tea has shown the potential to offer protective benefits for brain health. The research suggests that the beverage could play a role in safeguarding cognitive functions as we age. Let’s dive into the findings of this research on the advantages of this popular drink.

The Impact of Green Tea on Brain Health

Green tea is already widely recognised for its effectiveness in aiding weight loss. This new study expands the known benefits of green tea, revealing that it may also play a crucial role in promoting brain health. While its role in weight management is well-established, this research highlights green tea’s potential in protecting cognitive function and preventing age-related mental decline.

Consuming tea can benefit brain health by reducing the occurrence of cerebral white matter lesions. As people age, the brain may experience issues like these lesions, which are often linked to small vessel diseases. These conditions are associated with cognitive decline, Alzheimer’s, and vascular dementia. The American Brain Foundation explains that small vessel diseases occur when arteries in the brain narrow due to inflammation or the accumulation of misfolded proteins. Additionally, the study examined the size of the hippocampus, a key brain region responsible for memory.

What is the recommended amount to consume?

The study’s results revealed that people who consumed green tea had fewer white matter lesions in their brains. After analyzing the data, researchers recommended a specific amount of green tea intake. Participants who drank 600 ml of green tea daily showed 3percrent less brain damage (white matter lesions) than those who consumed 200 ml or less. This suggests that drinking about three cups of green tea a day could be beneficial. The study also noted that green tea is rich in antioxidants and anti-inflammatory compounds, particularly epigallocatechin gallate, which may help reduce vascular damage in the brain.

Interestingly, the study also included coffee in its comparison, and the results showed that coffee did not have a significant impact on reducing white matter lesions, unlike green tea. This finding provides an additional reason to consider switching from coffee to green tea, as it offers more potential health benefits for brain health.