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29 12, 2024

What Analysts Forecast for 2024

By |2024-12-29T01:07:50+02:00December 29, 2024|Forex News, News|0 Comments


Dutch Bros Inc. NYSE: BROS is a thriving drive-thru coffee shop operator and franchisor operating 950 shops across 18 states. While primarily focused on coffee drinks, they also offer teas, smoothies, protein and energy drinks. They prioritize speed and efficiency with an app-driven, drive-thru-focused operating model catering to the on-the-go lifestyles of their customers.

Dutch Bros Today

$53.36 -2.46 (-4.41%)

(As of 12/27/2024 05:45 PM ET)

52-Week Range
$25.46

▼

$56.10

P/E Ratio
184.01

Price Target
$51.27

The company reported 29% YoY revenue growth and 2.7% YoY same-store sales (SSS) growth in its third quarter of 2024. The most impressive statistic is the average unit volume (AUV) of $2 million in sales generated within the confines of 950 square feet, which is the average size per shop. 

The retail/wholesale sector company competes with Starbucks Co. NASDAQ: SBUX and Luckin Coffee Inc. OTCMKTS: LKNCY. Starbucks had 40,199 stores (52% company-owned and 48% licensed) at the end of its fiscal Q4 2024, adding 722 net new stores. Dutch Bros plans to add 150 stores in 2024.

Growing the Culture and Management From Within

Like CAVA Group Inc. NYSE: CAVA, Dutch Bros also has a promote-from-within philosophy as they map out the 6 steps to working your way up to a regional operator from Broista. They have 400 operator candidates with an average tenure of more than seven years. Each person in the pipeline is ready to be activated as a market operator. Dutch Bros received over 400,000 applications annually for 11,000 open field positions.

Impressive Q3 Results Indicating Growth In Every Metric

Dutch Bros reported Q3 2024 EPS of 16 cents, beating consensus estimates by 4 cents. Revenue rose 27.9% YoY to $338.2 million, firmly beating $324.97 million consensus estimates. System same-shop sales (SSS) rose 2.7% YoY, and transactions rose 0.8% YoY. Company-operated SSS rose 4% YoY, and transactions grew 2.4%. Dutch Bros opened 38 news shops, including 33 company-operated across 11 states. Company-operated shop gross profit rose to $68.4 million, up from $57 million last year.

Loyalty Program Hitting Records

The Dutch Rewards loyalty program saw the largest number of sign-ups since its launch, with over 1 million thanks to the rollout of its mobile ordering, of which 858 shops have enabled. In Q3, over 67% of total transactions were from Dutch Rewards members. Mobile orders make up 7% of total revenue, leaving much room for growth.

Dutch Bros Raises 2024 Guidance

Dutch Bros Stock Forecast Today

12-Month Stock Price Forecast:
$51.27
Moderate Buy
Based on 12 Analyst Ratings
High Forecast $65.00
Average Forecast $51.27
Low Forecast $36.00

Dutch Bros Stock Forecast Details

For the full year 2024, Dutch Bros raised its revenue guidance to $1.255 billion to $1.260 billion, up from previous guidance of $1.215 billion to $1.230 billion, versus $1.23 billion consensus estimates. SSS growth is expected to be around 4.25% YoY, up from low single digits, and SSS growth for Q4 is expected to be between 1% and 2%. The total number of system shop openings in 2024 is expected to be around 150.

Food Is the Next Growth Driver

Dutch Bros sells a very limited number of food items. By limited, we mean four items to be exact: chocolate chip muffin tops, lemon poppyseed muffin tops, orange cranberry muffin tops and granola bars. Just as Starbucks instituted snacks and hot breakfast items to bolster their food sales, Dutch Bros has been experimenting with expanded bakery and sweet and savory hot food items in six shops in Q3. The initial response has been excellent, and the company is looking to roll out more food items in 2026.

Dutch Bros CEO Christine Barone commented, “Based on the early results, it is likely a more robust food venue will play a role for Dutch Bros in the future, and we will continue our testing in the coming quarters. With food making up less than 2% of our sales right now, we clearly see the opportunity.”

BROS Forms a Daily Pennant Pattern

A pennant pattern is a combination of a flagpole representing a parabolic price surge and a symmetrical triangle pattern at the peak comprised of a descending upper trendline and an ascending lower trendline converging at the apex point. A breakout occurs when the stock surges above the upper trendline, and a breakdown occurs if the stock falls below the lower trendline.

Dutch Bros BROS stock chart

BROS formed the daily pennant after peaking at $50.24 following its Q3 earnings beat. The pennant is comprised of lower highs illustrated by the descending upper trendline and higher lows indicated by the ascending lower trendline. The daily anchored VWAP support is at $44.72. The daily RSI has been holding above the 70-band since the earnings price gap. Earnings price gap fill levels are at $43.50 and $35.40. Fibonacci (Fib) pullback support levels are at $43.50, $39.06, $35.40, and $32.08.  

BROS’s average consensus price target is $47.30, implying a 1.4% upside and its highest analyst price target is $55.00. Eight analysts have Buy ratings, and three have Hold ratings on the stock. The stock has a 10.79% short interest.

Actionable Options Strategies: Bullish options investors can buy BROS stock on a deeper pullback using cash-secured puts at the gap fill and Fib pullback support levels.   

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28 12, 2024

Dogecoin (DOGE) Price Prediction for December 29

By |2024-12-28T23:50:03+02:00December 28, 2024|Crypto News, News|0 Comments

Dogecoin (DOGE), the largest and most popular meme coin by market cap, is showing signs of reversing its recent price decline. Over the past few days, DOGE has experienced a significant drop, but recent consolidation, continuous accumulation by whales, and a shift in market sentiment might be driving potential upside momentum.

Can Dogecoin (DOGE) Break $0.36? Key Levels to Watch

Amid market uncertainty and ongoing consolidation, DOGE has formed a descending triangle pattern on the four-hour timeframe and is poised for a breakout.

DOGE Price Prediction

According to expert technical analysis, if the meme coin breaches this pattern and closes a candle above the $0.327 mark on the same timeframe, there is a strong possibility it could surge by 11% to reach $0.36 in the near future.

Source: Trading View

However, this speculation is based on a short timeframe and could appear in the coming days.

On the daily timeframe, DOGE appears to be consolidating within a tight range below the crucial support level of $0.36. Based on recent price action, if DOGE breaks out of this narrow zone and closes a daily candle above the $0.36 mark, there is a strong possibility it could surge by 30% to reach $0.465 in the coming days.

Dogecoin (DOGE) Price Prediction for December 29
Source: Trading View

Whales Accumulate 90 Million DOGE

Amid this ongoing consolidation, whales have demonstrated strong interest and confidence in the meme coin.

According to a prominent crypto expert’s post on X (formerly Twitter), whales have purchased a significant 90 million DOGE tokens. This substantial accumulation by whales has the potential to create buying pressure and drive further upside momentum.

Current Price Momentum

Currently, DOGE is trading near $0.32, having experienced a price rally of over 2.45% in the past 24 hours. However, during the same period, its trading volume dropped by 37%, indicating reduced participation from traders and investors due to recent market uncertainty.

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28 12, 2024

XRP at $2.7? Legendary Trader Peter Brandt Shares Bullish View

By |2024-12-28T21:48:46+02:00December 28, 2024|Crypto News, News|0 Comments

Seasoned trader Peter Brandt has shared two charts that hint at the next possible move for XRP price.

In his recent post on X, Brandt shared a weekly chart that shows a bullish wedge pattern.

Source: X/Peter Brandt

If validated, the pattern will show price growth into 2025.

The daily chart, however, suggests a correction from the local top level of $2.728000.

Article image
Source: X/Peter Brandt

Earlier, Peter Brandt tweeted that the XRP/USD pair currently seems to be forming a Half Mast Flag. 

Related

Legendary Trader Peter Brandt Spots Important Bullish XRP Pattern

If this pattern completes, Brandt suggests the “distance to upside should equal advance into tip of flag,” consistent with how this technical formation typically unfolds. While the pattern often signals a substantial price move following a drop, it does not always guarantee upward momentum.

Is 2024 XRP price rally over?

XRP experienced a notable rally in December, reaching a peak of $2.72 on Dec. 3. However, the price has since declined steadily, with heightened volatility during the holiday season. A brief rally followed the launch of Ripple’s RLUSD stablecoin but was insufficient to revive XRP’s upward trajectory.

Currently, XRP remains 36.3% below its all-time high from early 2018, falling short of setting a new record in December despite earlier momentum.

Currently, the XRP price remains stale, sitting at the $2.1 level.

The market cap has reached $124.14 billion, reflecting a 1.79% increase, while the 24-hour trading volume stands at $4.02 billion, up by 27.92%. This results in a volume-to-market cap ratio of 3.26%, indicating steady liquidity.

The fully diluted valuation (FDV) has climbed to $216.24 billion, reinforcing confidence in XRP’s long-term potential. These figures highlight the cryptocurrency’s resilience and ongoing appeal among investors.



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28 12, 2024

Bitcoin (BTC) Price Prediction for December 28

By |2024-12-28T19:48:05+02:00December 28, 2024|Crypto News, News|0 Comments

Cover image via U.Today

Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available.

The market has turned to red again, according to CoinStats.

Article image
BTC chart by CoinStats

BTC/USD

The rate of Bitcoin (BTC) has dropped by 1.91% over the last 24 hours.

Article image
Image by TradingView

On the hourly chart, the price of BTC is trying to break the local resistance of $94,623. If it happens, the rise may continue to the $95,000 zone by the end of the week.

Article image
Image by TradingView

A less positive picture is on the bigger time frame. If buyers lose the interim area of $94,000, there is a chance of a test of the nearest support of $92,092.

Article image
Image by TradingView

A similar situation is on the weekly chart. At the moment, there are no reversal signals yet, which means there is still a chance of an ongoing decline.

Related

Solana (SOL) Price Prediction for December 27

If the $92,000 level is broken, traders may witness a test of the $90,000 range shortly.

Bitcoin is trading at $94,544 at press time.

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28 12, 2024

Experts Share Pros And Cons Of Popular Wellness Trends For The New Year

By |2024-12-28T17:47:33+02:00December 28, 2024|Dietary Supplements News, News|0 Comments


As the new year approaches, many are setting weight loss and wellness resolutions. Popular trends like drinking green tea, low-carb diets, and time-restricted eating are gaining attention, but experts say each comes with benefits and risks.

Can Green Tea Really Help?

Green tea has long been touted for its health benefits, including lowering cholesterol and preventing heart problems. Its antiviral properties may even fight viruses like COVID-19.

“So, it stops the replication process so the virus cannot produce new genomes that then can be packaged into new viral particles,” an expert explained.

Despite being called “nature’s Ozempic” on social media, studies show green tea’s impact on weight loss is minimal, though it can make you feel fuller longer.

The Risks of Low-Carb Diets

Low-carb diets are a popular choice for weight loss, but they can have unintended consequences if not done correctly.

“I don’t advocate that all patients go on these diets,” one expert said.

An Australian study found that replacing carbs with unhealthy saturated fats could increase the risk of diabetes by 20%. Experts caution against cutting carbs without considering balanced alternatives.

Should You Skip the Sports Drinks?

Hydration is key for wellness, but experts warn against overloading on electrolyte-packed drinks like Gatorade.

“Water has been shown to be what people need, just in general to survive,” an expert said.

Excessive consumption of sports drinks can strain kidneys, cause dizziness, vomiting, diarrhea, and even seizures. Experts recommend sticking to water unless you’re working out for more than 75 minutes or in extreme heat.

Time-Restricted Eating: Timing Matters

Time-restricted eating is another popular trend, but when you eat matters as much as what you eat.

A study in Spain found that people who fasted overnight for long periods and ate an early breakfast had lower BMIs than those who ate late dinners and skipped breakfast.

Experts emphasize tailoring these trends to individual needs and focusing on sustainability to make 2024 resolutions last.





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28 12, 2024

DOGE Price Skyrockets as 90 Million Dogecoin Traded in 48 Hours

By |2024-12-28T17:46:10+02:00December 28, 2024|Crypto News, News|0 Comments

Cover image via www.freepik.com

Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available.

Dogecoin (DOGE) has seen an increase in activity over the past 48 hours, with a staggering 90 million DOGE on the move. According to cryptocurrency analyst Ali, whales have bought over 90 million DOGE in the last 48 hours. This accumulation comes as DOGE’s price rebounded after three consecutive days of declines.

A Bitcoin-led rally fizzled in the final days of a record-breaking year for digital assets. This sentiment spilled to altcoins, with several of these assets posting lackluster trading action toward the year’s end.

After the Christmas break, jobless claims data released Thursday came in lower at 219,000, falling short of Dow Jones’s average prediction of 225,000. However, continuing claims increased by 46,000 in the week ended Dec. 14, reaching the highest level since November 2021.

Traders predict a more hawkish Federal Reserve in 2025. The central bank’s next meeting is scheduled for the end of January, when rates are expected to remain unchanged. This cautious stance seems to be impacting the markets, including cryptocurrencies.

Dogecoin is currently oscillating in a tight range and is flirting with a drop for December, which would be its first monthly decline since September when it embarked on a rise.

Related

Dogecoin Whales on Move: 270 Million DOGE Shifted Within 96 Hours

On Dec. 8, Dogecoin reached a high of $0.484 before encountering resistance and declining. The drop reached a low of $0.261 on Dec. 20, following which it entered range trading.

Dogecoin was up 0.61% in the last 24 hours to $0.316, but down 9% weekly as of writing.

What’s next for Dogecoin: Bulls and bears scenario

After three consecutive days of drop, Dogecoin rebounded from lows of $0.308 on Dec. 27. The rally appears to have stuck at intraday highs of $0.317 in today’s trading session, implying that bears are selling on any slight advance.

Related

Dogecoin (DOGE) Surpassed $1 Billion on This Date Seven Years Ago: Details

There is some support near $0.30, but if it breaks, Dogecoin might fall to $0.27. Buyers are likely to defend the $0.27 to $0.23 range.

If bulls want to halt the downside, they must push and hold the price above the moving averages. In this scenario, a break above the daily SMA 50 at $0.38 might be pertinent to watch in this regard. If bulls achieve this, it may indicate that the correction has ended. Dogecoin may potentially reach $0.43.

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28 12, 2024

Blockchain groups challenge new broker reporting rule

By |2024-12-28T17:32:06+02:00December 28, 2024|News, NFT News|0 Comments


Three prominent blockchain advocacy organizations filed a lawsuit challenging the Internal Revenue Service’s new broker reporting requirements.

The organizations argue that the rules could severely impact the U.S. digital asset sector, particularly decentralized finance (DeFi).

The Blockchain Association, DeFi Education Fund, and Texas Blockchain Council jointly filed the legal challenge in the U.S. District Court for the Northern District of Texas.

They contended that the IRS and Treasury Department’s final “broker” rulemaking exceeds their authority.

The lawsuit specifically targets the rule’s expansion of the “broker” definition to include providers of DeFi trading front-end services, despite these entities not directly facilitating transactions.

The Blockchain Association CEO Kristin Smith called the broker rule “unconstitutional,” alleging that the IRS is violating the Administrative Procedure Act.

According to the Blockchain Association’s Head of Legal, Marisa Coppel, this overreach “would push this entire, burgeoning technology offshore” while infringing on the privacy rights of individuals using decentralized technology.

DeFi Education Fund CEO Miller Whitehouse-Levine expressed strong disappointment in the timing and scope of the regulation. Miller called it “midnight rulemaking” that threatens financial innovation.

The organization emphasized DeFi’s potential to make financial services more accessible, efficient, and consumer-focused.

Texas Blockchain Council President Lee Bratcher highlighted the practical impossibility of compliance. He stated that many actors in the decentralized ecosystem simply cannot access the information now required by the IRS.

“This regulatory overreach risks driving critical development overseas, threatening US competitiveness in the digital economy,” Bratcher stated.

The legal challenge comes after numerous stakeholders warned during the public comment period about the potential negative impacts on the digital asset industry. Crypto.news had earlier reported that DeFi proponents had promised aggressive action against the IRS policies.





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28 12, 2024

XRP Price Prediction for December 28

By |2024-12-28T15:45:26+02:00December 28, 2024|Crypto News, News|0 Comments

Cover image via U.Today

Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available.

The majority of the coins have returned to the red area, according to CoinMarketCap.

Article image
Top coins by CoinMarketCap

XRP/USD

The price of XRP has declined by 1.64% over the last 24 hours.

Article image
Image by TradingView

On the hourly chart, the rate of XRP is near the local resistance of $2.1761. If buyers’ pressure continues, one can expect a level breakout, followed by a move to the $2.20 area.

Article image
Image by TradingView

On the bigger time frame, traders should focus on the nearest level of $2.1277.

Related

Solana (SOL) Price Prediction for December 27

If the price returns to it, the accumulated energy might be enough for an ongoing downward move to the $2.05-$2.10 range shortly.

Article image
Image by TradingView

From the midterm point of view, the picture is more bearish than bullish. If bulls lose the vital $2 zone, there is a possibility of a test of the $1.50 area within the next weeks.

XRP is trading at $2.165 at press time.

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28 12, 2024

Machine Learning Algorithm Predicts Double-Digit Crash For Dogecoin Price In January 2025

By |2024-12-28T13:44:11+02:00December 28, 2024|Crypto News, News|0 Comments

Coincodex’s machine learning (ML) algorithm has provided a bearish outlook for the Dogecoin price. The ML algorithm predicted that the meme coin would suffer a double-digit crash in January 2025. 

Dogecoin Price To Suffer A Double-Digit Crash? 

Coincodex predicted that the Dogecoin price would suffer a 10.62% crash by January 27, 2025. This projected price crash will cause Dogecoin to drop to $0.28 from its current price level. This price prediction is based on technical indicators showing that the current sentiment towards the foremost meme coin is bearish. 

The Fear and Greed Index for the Dogecoin price is showing 74, which indicates greed. Coincodex noted that Dogecoin has recorded 14/30 (47%) green days with 11.78% price volatility over the last 30 days. Based on this DOGE price forecast, the ML algorithm stated that now is a bad time to buy the meme coin. 

Coincodex’s Dogecoin price prediction for February 2025 is also bearish, as the ML algorithm predicts that the foremost meme coin will continue to range around $0.28 that month. However, things could change in March as the algorithm predicts that Dogecoin could finally rally above the much-anticipated psychological $1 level.

Specifically, Coincodex predicted that the Dogecoin price could rally to as high as $1.3 in March 2025. While this is bullish for Dogecoin, further predictions suggested that the $1.3 price level would mark the top for the foremost meme coin in this market cycle. 

DOGE is currently trading at $0.31. Chart: TradingView

This is contrary to predictions made by several analysts, such as Trader Tardigrade, who predicted that the meme coin could rally to double digits in this market cycle. Trader Tardigrade predicted that the Dogecoin price could reach as high as $30 by March 2025 if it replicates the 2021 bull run. 

Rally To $11 On The Cards 

In an X post, crypto analyst Dima James predicted that the Dogecoin price would rally to $11 in 2025. This came as he analyzed Dogecoin’s monthly chart with a focus on the meme coin’s fourth year in each cycle. The analyst noted that in the first cycle, DOGE’s year four started at $0.00023 and ended at $0.000851, representing a 37 times price increase. 

Something similar happened in year four of the second cycle as the Dogecoin price started at $0.00460 and ended at $0.17064, representing a 37 times price increase. In line with this, Dima James predicted that Dogecoin will end 2025, this cycle’s year four, at around $11.65 if 2024 closes at around $0.315 and history repeats itself with the 37x price rally. 

At the time of writing, the Dogecoin price is trading at around $0.31, down in the last 24 hours, according to data from CoinMarketCap. 

Featured image from Pixabay, chart from TradingView

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28 12, 2024

Understanding the impact of OTC nutraceuticals on preventive healthcare, ET HealthWorld

By |2024-12-28T11:43:28+02:00December 28, 2024|Dietary Supplements News, News|0 Comments



By Rashmi Mabiyan and Shilpasreee Mondal

New Delhi: As more people prioritize their health and well-being, over-the-counter (OTC) nutraceuticals have gained popularity as a convenient way to support overall wellness and prevent illness. These supplements, which blend the benefits of nutrition and pharmaceuticals, have captured the attention of consumers seeking easy solutions for maintaining their health. However, with the growing interest in the nutraceutical industry, questions about their effectiveness, safety, and proper usage are becoming increasingly relevant.

At the ETHealthworld Nutriwell Conclave, a panel discussion on the “Role of OTC Nutraceuticals for Personalized Preventive Healthcare: Do’s and Don’ts” brought together key experts in the field. The panel featured RD Geeta Buryok, Head of Clinical Nutrition & Dietetics at Max Hospital, Shalimar Bagh; Dr.Pulkit Mathur, Professor in the Department of Food & Nutrition, Food Technology at Lady Irwin College, University of Delhi; Bhakti Samant, Chief Dietician at Kokilaben Dhirubhai Ambani Hospital; and Shilpa Wadhwa, Head of Nutrition, Health & Wellness at Nestle India. Dr. Anita Jatana, Consultant Dietetics at Indraprastha Apollo Hospital, expertly moderated the session.

Dr. Jatana said, “Let food be thy medicine, and medicine be thy food,” emphasizing the continued relevance of this idea in the context of the nutraceutical industry. She acknowledged the industry’s exponential growth, with the global market now valued at $450 billion and India contributing $30 billion. Reflecting on the rising burden of diseases, she posed an important question: “If we can prevent illnesses without medications, expensive tests, or operations, wouldn’t we all choose that as the best option?”

The discussion then shifted to defining nutraceuticals, by providing an overview of these products. Geeta elaborated on the nature of
nutraceuticals, explaining that these are supplements available without a prescription, often derived from natural food sources. “These come in various forms, such as tablets, capsules, powders, and drinks,” she said. The term ‘nutraceutical,’ coined in 1989 by Dr. Stephen, reflects the combination of ‘nutrition’ and ‘pharmaceutical.’ The primary goal of nutraceuticals, as Geeta explained, is to support overall wellness, boost immunity, and help prevent chronic diseases, though they are not intended to treat specific illnesses. Examples of commonly used OTC nutraceuticals include dietary fibers, prebiotic and probiotic drinks, omega-3 fatty acid capsules, and curcumin.

In addition to their preventive benefits, nutraceuticals have the potential to address a variety of health concerns. Geeta discussed how they can fill nutritional gaps by providing essential vitamins and minerals missing from a person’s diet. She highlighted their role in immunity, pointing to supplements like Vitamin D combined with zinc or Vitamin C, which can significantly enhance the body’s ability to fight off infections. Furthermore, nutraceuticals such as dietary fibers, probiotics, and prebiotics contribute to
digestive health by improving the microbiome. Anti-inflammatory ingredients like curcumin and omega-3 fatty acids help manage conditions like arthritis and cardiovascular diseases, while magnesium-rich supplements support mental health by reducing anxiety and enhancing mood.The discussion also touched on the evolving landscape of consumer demands. Shilpa Wadhwa emphasized consumer priorities shifting toward healthier, more holistic lifestyles. “Consumers now seek products with functional benefits, often fortified with
nutrients to fill dietary gaps,” Wadhwa explained. She noted that there is a growing demand for foods that are free from ingredients like sugar and salt, reflecting a broader desire for healthier options. The rise of movements such as veganism and the increasing popularity of natural and organic products indicate that consumers are more mindful of the ingredients in their diets. “Luckily for us, the nutraceutical industry is evolving to meet these needs with targeted benefits and effective dosages,” Wadhwa concluded,
highlighting that nutraceuticals adapt to these changing preferences. However, the growing reliance on nutraceuticals also brings potential risks, especially when they are used improperly.


Dr. Pulkit Mathur highlighted the danger of assuming that nutraceuticals can replace a balanced diet. “Human nature is such that you’re always looking out for this one magic pill or easy way out,” she remarked. While nutraceuticals offer convenience, Dr. Mathur
cautioned that they are not meant for long-term, unchecked use. “Most nutraceuticals are for short-term use only. If consumed excessively or without proper guidance, they can lead to toxic or adverse effects,” she warned. She stressed the importance of monitoring and seeking medical supervision to avoid risks associated with prolonged use.

Bhakti Samant addressed the challenges surrounding OTC nutraceuticals. While these products are easily accessible, she pointed out that they are not prescribed and can be easily misused. “These products can be purchased online or in stores, making them prone to misuse, overuse, or underuse,” Samant explained. She highlighted the lack of clinical validation in many nutraceuticals, noting that the government is working on improving quality regulation but that further attention is needed. Additionally, the marketing of these products can create confusion, as companies often make exaggerated claims about their efficacy. Samant shared an example of a young actor who, despite using high-quality supplements, experienced fatigue and inefficiency due to improper dosage and lack of professional guidance. “Even the best nutraceuticals will fail if consumed in incorrect doses or without addressing individual needs,” Samant concluded, emphasizing the importance of proper medical consultation.

The panel also discussed the current state of research in the nutraceutical industry. Shilpa Wadhwa highlighted the distinction between well-established science and emerging research in the field. “Certain nutritional supplements, such as those containing vitamins, minerals, and fibers, have been extensively studied and have robust scientific backing,” she said. These ingredients are widely recognized for their benefits when consumed at the correct dosage. However, she noted that the science behind botanicals,
herbal supplements, and Ayurvedic ingredients is still developing. “Some ingredients, such as curcumin, have well-established research backing their efficacy, but many herbal supplements are still under study,”she remarked. Wadhwa emphasized that the efficacy of these ingredients may also depend on specific consumption methods, dosages, and timing, as outlined in Ayurvedic practices.

As their popularity grows, it is crucial to understand the science behind these products and use them responsibly. With continued research and proper guidance, nutraceuticals can become a valuable tool in promoting better health and well-being for individuals seeking alternative ways to manage and improve their health.

  • Published On Dec 28, 2024 at 03:09 PM IST

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