“The Business Research Company recently released a comprehensive report on the Global Probiotics Dietary* Supplements Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.

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According to The Business Research Company’s, The Probiotics Dietary* Supplements market size has grown strongly in recent years. It will grow from $6.94 billion in 2023 to $7.53 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to strong economic growth in emerging markets, increase in digestive diseases, growing number of health-conscious consumers and the covid-19 impact.

The Probiotics Dietary* Supplements market size is expected to see strong growth in the next few years. It will grow to $10.54 billion in 2028 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to increasing number of diseases, rising older population, rising penetration of organized retail, increased dietary consciousness and increasing demand for sports nutrition . Major trends in the forecast period include focusing on dairy-free probiotics, developing probiotic ingredients for sports nutrition, focusing on long-life probiotics, focusing on customized probiotic supplements, focusing on product innovations and leveraging partnerships and collaborations.

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Market Drivers and Trends:

The rising demand for sports nutrition products is expected to drive the growth of the probiotic dietary supplements market in the forecast period. Probiotic may provide support for athletes to counter the stresses of high physical activity levels by enhancing gut barrier function, immune function and others. Many athletes, including over 85% of elite track and field competitors, use dietary supplements as part of their regular training or competition routine. Vitamins, minerals, protein, creatine and various ergogenic chemicals are all regularly utilized supplements. For instance, in May 2021, according to the Australian Institute of Sport (AIS), a sports training institution in Australia, a total of 49 national and international fencers (18 men and 31 women) completed a questionnaire about sports supplements (SS) use and the potential effects on health and/or sports performance. The main incentive for 46.9% of fencers to use SSs was to increase their performance (34.2%). Medical doctors were the ones who were most likely to recommend that males take SSs. Women were the ones who were more inclined to get advice from their friends. Sports drinks (44.9%), vitamin C (43.4%), sports bars (38.8%) and caffeine were the most commonly consumed SS (28.6%). Therefore, the growing consumption of dietary *supplements for functional benefits amongst athletes across the globe is expected to drive the probiotic dietary *supplements market in the forecast period.

Technological advancement is the key trend gaining popularity in the dietary *supplements market. Major companies operating in the probiotic dietary* supplements market are focused on developing advanced technology to sustain their market position. For instance, in June 2022, COSMAX NBT, a US-based company that delivers dietary* supplement products, launched Zeta probiotics. Zeta probiotics are a technology to improve the intestinal survival rate and adhesion ability of probiotics. Zeta probiotic technology uses a lysine-based mixture to rehydrate freeze-dried probiotics. This improves their viability during in vitro simulated gastric and duodenum stress conditions.

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• Comprehensive Market Insights: Stakeholders gain access to detailed market statistics, trends, and analyses that help them understand the current and future landscape of their industry.

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• Competitive Advantage: With in-depth competitor analysis and market share information, stakeholders can identify opportunities to outperform their competition.

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• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.

Major Key Players of the Market:

Darling Ingredients Inc, Ridley Corporation Limited, APC Proteins, Essentia Protein Solutions, Daka Denmark A/S, Veos Group, West Coast Reduction Ltd, FASA Group, FeedWorks Pty. Ltd., Kraeber & Co Gmbh, Frigorifico Allana Private Limited (FAPL), Allanasons Private Limited, Premier Nutrition Limited, AB Agri Ltd, SARIA Bio-Industries AG & Co. KG, Sera Scandia A/S, North-West Regional Company, Vitomek, Intercom, Sewa Sante Animalu, Agrofid Rus, Puretein Agri, Rocky Mountain Biologicals, Ekofood, Mars, Hill’s Pet Nutrition, Nestle Brazil Ltda, ADM, Affinity Petcare SA, Nestle Purina Arabia, Nestle Middle East, Bio-Pet Ltd, Tropikal Pet, Cagatay Pet Food, Nestle South Africa Pty Ltd, African Gazelle Products, Maneli Pets, RCL Foods, Mars Africa Pty Ltd, Martin & Martin Pty Ltd, PROMEAL

Probiotics Dietary* Supplements Market 2024 Key Insights:

• The Probiotics Dietary* Supplements market size is expected to see strong growth in the next few years. It will grow to $10.54 billion in 2028 at a compound annual growth rate (CAGR) of 8.8%.

• Elevated Demand In Sports Nutrition Fuels Growth In Probiotic Dietary* Supplements Market

• Innovative Technological Advancements Shape The Future Of The Probiotic Dietary *Supplements Market

• North America was the largest region in the Probiotics Dietary* Supplements market in 2023

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I am making a wishlist of teas to try this year. Next to books—or rather, along with a book—it’s the easiest escape I can think of. And there are so many choices, so many teas that I expect to have a bit of an adventure with, and hope there are a few here that pique your curiosity too.

When green tea arrived in India, many that were made and sold here were bitter, but people took to them because they were marketed as a healthy drink. In these past years, I have given in and tried these teas. To my happy surprise, many have been simply delicious. I am leaning towards steamed Japanese greens this year, seeing how quickly and eagerly I am going through a gift of the exquisite dark green Japanese gyokuro. On some days, I catch myself desiring its umami flavours and the aroma of the cooked greens. I am eager to sample more spring green tea from Japan, although it’s not too easy to source.

Also from Japan are black teas that are emerging as a force to reckon with. About half a century ago, Japan’s black teas were famous but they lost out to South Asian black as the tea industry that developed in India and Sri Lanka could sustain large-scale production. There’s been a resurgence in black tea or wakocha production in Japan in the last two decades. The terroir in Japan and the choice of tea varietals have resulted in a range of spectacular black teas that are said to be milder and less astringent than their South Asian counterparts.

A couple of years ago, I began exploring oolongs. I savoured every last bit of the Duckshit Snowflake from Seattle-based Serene Tea—it one of the most aromatic teas I have had. This year, I am seeking the spring Tie Guan Yin or the Iron Goddess of Mercy from Anxi in Fujian province—it’s a tea prized for its craftsmanship because a good oolong not only depends on the cultivar and terroir but quite considerably on the tea maker.

There’s one name I have been seeing show up on tea groups—tea stuffed in tangerine. It seems to be a popular vehicle to age pu-erh and white tea, in Chinese tea-making tradition. The pulp is removed and the tea is stuffed in the hollow and aged. Known as Chen-pi, it’s thought to add more benefits to the property of the tea but I am intrigued by the flavour notes. And if you are wondering, both tea and the citrus peel are steeped together. Another stuffed tea offered by the website Yunnan Sourcing is a Tie Guan Yin stuffed in roasted bitter gourd, that is said to have sweet—not bitter—notes.

I am also looking eastwards, at Indochina, home to some ancient tea trees thanks to its proximity to Yunnan, considered the birthplace of tea. And of course, within India, I am looking forward to more green and oolong this time, two teas that have been getting better by the year.

For Chinese tea, try Yunnan Sourcing (yunnansourcing.com), Serene Tea (serenetea-cha.com) and MyTeaPal (myteapal.com), and Kettl (kettl.co) for Japanese teas.

Tea Nanny is a fortnightly series steeped in the world of tea. Aravinda Anantharaman is a Bengaluru-based tea blogger and writer who reports on the tea industry. She posts @AravindaAnanth1 on Twitter.

New York: A simple dietary supplement in ketogenic diet can boost ‘CAR T’ cell function — a personalised treatment that reprogrammes patients’ own immune cells to kill cancer, according to a new study.  While the approach needs to be assessed in clinical trials, the early research, hints at a potentially cost-effective strategy to improve CAR T cell function and cancer-fighting abilities, according to a study from researchers in the Perelman School of Medicine at the University of Pennsylvania and Penn Medicine’s Abramson Cancer Center in the US.

“Thousands of patients with blood cancers have been successfully treated with CAR T cell therapy, but it still doesn’t work for everyone,” said co-lead author Shan Liu, a postdoctoral fellow.

Liu co-led the study with Puneeth Guruprasad, a medical student in the Perelman School of Medicine.

The research team tested the effect of several different diets, including ketogenic, high-fibre, high-fat, high-protein, high cholesterol, and a control diet, on CAR T cell’s tumour-fighting capabilities using a mouse model of diffuse-large B-cell lymphoma.

They found improved tumour control and survival in the mice receiving a ketogenic diet compared to all other diets.

In subsequent studies, they found higher levels of beta-hydroxybutyrate (BHB), a metabolite produced by the liver in response to a ketogenic diet, was a key mediator of this effect.

“Our theory is that CAR T cells prefer BHB as a fuel source rather than standard sugars in our body, such as glucose,” Guruprasad said. “So, increasing the levels of BHB in the body gives the CAR T cells more power to take out the cancer cells.”

The theory that BHB supplementation could improve response to CAR T cell therapy is being tested in a Phase I clinical trial at Penn Medicine’s Abramson Cancer Center.

“We’re talking about an intervention that is relatively cheap and has low toxicity potential,” said Maayan Levy, PhD, an assistant professor of Microbiology.

“If the clinical trial data pans out, I’m excited to think about how a fairly simple approach like this could be combined with dietary interventions or other, more traditional approaches, to enhance the anti-cancer effect,” Levy added. (IANS)

 Also Read: Study shows keto diet boosts fertility among women with PCOS