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24 10, 2025

Push for Thai probiotic strains to compete in the global market

By |2025-10-24T09:47:56+03:00October 24, 2025|Dietary Supplements News, News|0 Comments


This innovation presents significant growth potential, with global pharmaceutical companies and top food brands joining the development efforts. The players in this technology are interconnected across three innovation cycles: upstream research, midstream digital technology, and downstream food brands. Approximately 200 – 300 patents are filed annually in this field.

Auramon views “Future Food” not just as a trend but as a global competitive arena that Thailand must rapidly adapt to. Especially in utilising intellectual property tools like patents, which play a crucial role in driving business forward, in line with the Ministry of Commerce’s “Quick Big Win” policy, aimed at strengthening Thai entrepreneurs, particularly SMEs.

Thailand has a distinct advantage in its local wisdom and diverse resources. Entrepreneurs can collaborate with universities and startups to commercialise innovations, such as researching new bioactive compounds from plants like fingerroot for inflammation and gotu kola for memory enhancement. Additionally, innovations in fermentation can help expand GI (Geographical Indication) products in the food and agricultural sectors. These efforts provide Thai businesses with an opportunity to leverage the country’s biodiversity and turn it into high-quality products that can compete globally.

Thai People Increasingly Aware of Preventive Gut Health

Dr Suvanich Triamchanchoochai, Director of Vimut Hospital, expressed concern about the rising incidence of colon cancer in Thailand. According to data from Thaihealth Watch, the death rate from colon cancer has increased by 2.4 times over the past decade, with Bangkok having the highest rate at 15 deaths per 100,000 people. Additionally, other gastrointestinal health issues like Irritable Bowel Syndrome (IBS) and acid reflux are also on the rise.

The primary causes of these issues are related to eating habits and lifestyle choices. To address this, Vimut Hospital has partnered with AMILI, Asia’s first microbiome research company specialising in the gastrointestinal tract, which has the largest microbiome database in the region. Together, they are developing probiotics tailored for preventative health care for Asians.

By utilising microbiome data from over 100,000 Asian population samples, through molecular-level analysis technology, the aim is to balance gut microorganisms and improve the long-term quality of life for Thai people. This innovative approach aligns with Vimut Hospital’s mission to offer quality health innovations and enhance understanding of proper healthcare practices.

Probiotics for Fatty Liver Prevention

Innobic (Asia) has partnered with T.Man Company to bring a Thai strain probiotic innovation to commercial scale. The focus is on using probiotics to prevent fatty liver disease. The probiotic, made up of two specific strains, is particularly suited to the Thai population as it originates from local bacteria. This strain is more compatible with the Thai environment and diet, and is more resilient to high temperatures, ensuring that the probiotics remain viable for longer periods.

The primary target group for this probiotic aimed at fatty liver prevention includes drinkers or party-goers, as well as individuals who suffer from poor eating habits, such as consuming fried foods or high-carbohydrate meals, which can lead to obesity and fatty liver disease. The product is initially planned to be registered as a dietary supplement with the Thai Food and Drug Administration (FDA), with a market launch expected in Q1 or Q2 of 2026. To upgrade the product to a low-risk drug, more data on its stability will need to be collected, and regulatory documents prepared for FDA registration, which could take about 1-2 years.

Reducing Regulatory Barriers for Probiotic Development

Dr Supatra Boonserm, Secretary-General of the FDA, stated that the growing trend of preventative health has led to rapid growth in Thailand’s probiotic market, which is expected to be valued at approximately 8.6 billion baht in 2025 and is forecasted to grow to 12.7 billion baht by 2030, with an average annual growth rate of around 8%. This makes the market attractive to both domestic and international businesses. However, most probiotics used in food products in Thailand are imported from abroad.

To support the development and widespread use of Thai probiotic strains in food products, the FDA has partnered with the National Centre for Genetic Engineering and Biotechnology (BIOTEC) on the “Evaluation of Safety and Characteristics of Thai Microbial Strains” project. This initiative aims to promote “Thai Probiotics” as a rising star in the global market.

The goal is to reduce processing time and expand the list of certified Thai probiotic strains, enabling entrepreneurs to bring products to market more quickly. The initiative also aims to increase confidence in the strains by verifying the microbial strains in the market and gathering technical information from entrepreneurs to streamline future approval processes for probiotic-containing products.

Additionally, the FDA is working to update the Ministry of Public Health’s regulations on the use of probiotics in food, aligning them with World Health Organisation (WHO) standards to make it easier for entrepreneurs to use probiotics in food. This will create a more standardised, international framework to support Thai researchers and industries, ensuring sustainable growth under global standards.



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24 10, 2025

Robusta Coffee Tumbles as Heavy Rain From Typhoon Ragasa Forecast to Miss Vietnam

By |2025-10-24T08:09:51+03:00October 24, 2025|Forex News, News|0 Comments


Growing coffee beans on plantation sunset by Young_n via Pixabay

December arabica coffee (KCZ25) today is up +0.75 (+0.20%), and November ICE robusta coffee (RMX25) is down -134 (-3.18%).

Coffee prices are mixed today, with robusta sharply lower at a 6-week low.   Tight ICE coffee inventories are supporting coffee prices.  However, robusta retreated today as the remnants of Typhoon Ragasa are forecast to miss the coffee-growing regions of Vietnam, easing concerns that heavy wind and rain could damage the country’s coffee crops.

The 50% tariffs imposed on US imports from Brazil have led to a sharp drawdown in ICE coffee inventories, a bullish factor for coffee prices.  ICE-monitored arabica inventories fell to a 17.5-month low of 601,717 bags on Wednesday.  ICE robusta coffee inventories fell to a 1.75-month low of 6,464 lots last Friday.  American buyers are voiding new contracts for purchases of Brazilian coffee beans due to the 50% tariffs imposed on US imports from Brazil, thereby tightening US supplies, as about a third of America’s unroasted coffee comes from Brazil.

On Tuesday, arabica coffee prices fell to a 1-month low as rain in Brazil eased dry conditions.  Brazil’s Somar Meteorologia stated that rainfall in Minas Gerais will persist for the remainder of the week.

A bumper robusta coffee crop in Vietnam is bearish for prices.  Vietnam’s 2025/26 coffee production is expected to climb +6% y/y to 1.76 MMT, or 29.4 million bags, a 4-year high.  Also, the Vietnam National Statistics Office reported September 8 that Vietnam’s Jan-Aug 2025 coffee exports were up +7.8% y/y to 1.141 MMT.  Vietnam is the world’s largest producer of robusta coffee.

Last Tuesday, Dec arabica coffee posted a contract high and nearest-futures (U25) arabica posted a 7-month high, while robusta climbed to a 3-week high.  Coffee prices rose due to a lack of rain in Brazil’s coffee-growing regions ahead of the critical flowering period for coffee trees.  Somar Meteorologia reported on Monday that Brazil’s largest arabica coffee-growing area, Minas Gerais, received 10.5 mm of rain during the week ended September 20, only 73% of the historical average.  The month of September is the critical flowering period for Brazil’s coffee trees.

Coffee prices also garnered support last Tuesday after the National Oceanic and Atmospheric Administration (NOAA) increased the likelihood of a La Niña weather system in the southern hemisphere from October to December to 71%, which could bring excessive dry weather to Brazil and harm the 2026/27 coffee crop.  Brazil is the world’s largest producer of arabica coffee.

Coffee prices found support after Conab, Brazil’s crop forecasting agency, cut its Brazil 2025 arabica coffee crop estimate on September 4 by -4.9% to 35.2 million bags from a May forecast of 37.0 million bags.  Conab also reduced its total Brazil 2025 coffee production estimate by 0.9% to 55.2 million bags, from a May estimate of 55.7 million bags.

In a bullish factor, the International Coffee Organization (ICO) reported on September 3 that global July coffee exports declined -1.6% year-over-year (y/y) to 11.6 million bags, and cumulative October-July coffee exports declined -0.3% y/y to 115.615 million bags.

Reduced exports from Brazil are supporting prices.  On August 6, Brazil’s Trade Ministry reported that Brazil’s July unroasted coffee exports fell -20.4% y/y to 161,000 MT.  In related bullish news, exporter group Cecafe reported that Brazil’s green coffee exports in July fell -28% y/y to 2.4 million bags.  Cecafe reported that July arabica exports fell -21% y/y, while robusta exports plunged -49% y/y.  Cecafe said Brazil’s July coffee exports fell -28% to 2.7 million bags, and that coffee shipments during Jan-July fell -21% to 22.2 million bags.

Harvest pressures in Brazil are bearish for coffee prices after Brazil’s Cooxupe coffee co-op announced Wednesday that the harvest among its members was 98.9% complete as of September 12.  Cooxupe is Brazil’s largest coffee cooperative and Brazil’s largest exporter group.  

The USDA’s Foreign Agriculture Service (FAS) projected on June 25 that world coffee production in 2025/26 will increase by +2.5% y/y to a record 178.68 million bags, with a -1.7% decrease in arabica production to 97.022 million bags and a +7.9% increase in robusta production to 81.658 million bags.  FAS forecasted that Brazil’s 2025/26 coffee production will increase by +0.5% y/y to 65 million bags and that Vietnam’s 2025/26 coffee output will rise by 6.9% y/y to a 4-year high of 31 million bags.  FAS forecasts that 2025/26 ending stocks will climb by +4.9% to 22.819 million bags from 21.752 million bags in 2024/25.  However, Volcafe is projecting a global 2025/26 arabica coffee deficit of -8.5 million bags, wider than the -5.5 million bag deficit for 2024/25 and the fifth consecutive year of deficits.
 


On the date of publication,

Rich Asplund

did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes.

For more information please view the Barchart Disclosure Policy

here.



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24 10, 2025

Extends advance, eyes on 204.00

By |2025-10-24T07:59:51+03:00October 24, 2025|Forex News, News|0 Comments

The GBP/JPY extended its gains on Thursday, ending up 0.19% at around 203.30, up so far in the week close to 0.55%. At the time of writing, as Friday’s Asian session begins, the cross-pair trades at 203.36 virtually unchanged.

GBP/JPY Price Forecast: Technical outlook

From a technical standpoint, the GBP/JPY remains subdued after dropping to a nine-day low of 200.68, in October 17. Nevertheless, the pair has recovered some ground, and it seems poised to test higher prices.

The Relative Strength Index (RSI) shows that buyers are gathering momentum as the RSI is bullish.

With that said, the first resistance would be 203.50. If surpassed the next stop would be 204.00, followed by October 8 yearly high of 205.32. Conversely, if GBP/JPS tumbles below 203.00, the first support would be the 202.00 mark, followed by the  20-day Simple Moving Average (SMA) at 201.87.

GBP/JPY Price Chart – Daily

Pound Sterling Price This week

The table below shows the percentage change of British Pound (GBP) against listed major currencies this week. British Pound was the strongest against the Japanese Yen.

USD EUR GBP JPY CAD AUD NZD CHF
USD 0.42% 0.78% 1.36% -0.22% -0.36% -0.30% 0.40%
EUR -0.42% 0.36% 1.03% -0.64% -0.68% -0.79% -0.01%
GBP -0.78% -0.36% 0.43% -1.00% -1.04% -1.15% -0.39%
JPY -1.36% -1.03% -0.43% -1.62% -1.74% -1.73% -1.05%
CAD 0.22% 0.64% 1.00% 1.62% -0.10% -0.15% 0.63%
AUD 0.36% 0.68% 1.04% 1.74% 0.10% -0.11% 0.66%
NZD 0.30% 0.79% 1.15% 1.73% 0.15% 0.11% 0.77%
CHF -0.40% 0.00% 0.39% 1.05% -0.63% -0.66% -0.77%

The heat map shows percentage changes of major currencies against each other. The base currency is picked from the left column, while the quote currency is picked from the top row. For example, if you pick the British Pound from the left column and move along the horizontal line to the US Dollar, the percentage change displayed in the box will represent GBP (base)/USD (quote).

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24 10, 2025

Collagen, NMN, longevity in research round-up

By |2025-10-24T07:46:43+03:00October 24, 2025|Dietary Supplements News, News|0 Comments


Fish oil and collagen are the two most in-demand longevity supplements across APAC. (Makidotvn/Getty Images)

A randomized, double-blind, placebo-controlled clinical trial in South Korea has found that daily low-molecular-weight collagen peptides improved several signs of skin aging in healthy adults within eight weeks, with benefits that lasted two weeks after stopping.

The study, conducted by researchers at the Korea Institute of Educational Facility Safety and Nongshim Co., Ltd., enrolled 70 adults aged 20 to 59 and tested a branded ingredient, NS Collagen Peptide, at 1,650mg per day.

Those who took collagen showed fewer wrinkles that improved over time. For instance, crow’s feet around the eyes were observed to be shallower by day 10.

Photo showing a man experiencing knee pain.
Photo showing a man experiencing knee pain. (choochart choochaikupt/Getty Images)

A six-month clinical trial by Pusan National University has found that taking 3,000mg of low-molecular-weight collagen peptides (LMCP) daily helped reduce knee pain and improve movement in adults with early knee osteoarthritis.

A total of 80 adults aged 40 to 75 and had mild osteoarthritis were randomized to take either collagen peptides or placebo daily for 180 days.

After six months, participants who took collagen peptides had significantly less knee pain than those who took the placebo. On average, WOMAC pain scores dropped by 1.9 points in the collagen group but increased by 0.6 points in the placebo group.

An illustration of the human brain.
An illustration of the human brain. (spawns/Getty Images)

A 12-week randomized trial by the National University of Singapore (NUS) has found that daily 5-hydroxytryptophan (5-HTP) supplementation modestly improved a global cognitive test and reduced depressive symptoms in community-dwelling older adults.

The intervention also raised blood serotonin, the neurotransmitter 5-HTP helps produce. However, anxiety scores and Alzheimer’s-linked blood proteins did not change.

A total of 30 adults with a mean age of 66 to 67 were randomized to take either 100mg 5-HTP nightly or placebo.

Dr Jozo Grgic (left), from the Academy of Healthy Longevity, guiding Mr Nicholas Singh, the first participant in their PROMETHEUS trial, as they test his stamina and VO2 max on a stationary bicycle in their clinical trial centre’s gym.
Dr Jozo Grgic (left), from the Academy of Healthy Longevity, guiding Mr Nicholas Singh, the first participant in their PROMETHEUS trial, as they test his stamina and VO2 max on a stationary bicycle in their clinical trial centre’s gym. (NUS Medicine’s Academy of Healthy Longevity)

The National University of Singapore’s (NUS) medical school has opened a new clinical trial center in its bid to drive research in the emerging field of healthy longevity and geromedicine.

Abbott Nutrition, Danone, Haleon, and L’Oreal are some of the industry partners that the centre is working with.

“Aging is one of the greatest challenges confronting the world today. While Singaporeans are living longer, the last 10 years of life are often spent in ill health,” said Professor Chong Yap Seng, dean, NUS Medicine.

The shampoo improved hair thickness and density. GettyImages
A new study by Mitsubishi Corporation Life Sciences showed NMN (Nicotinamide mononucleotide) supplementation could improve hair health. GettyImages (Getty)

Nicotinamide mononucleotide (NMN) has gained traction as an anti-aging ingredient, but a 12-week study funded by Mitsubishi Corporation Life Sciences – said to be “first of its kind” human clinical trial – showed that it could improve hair health too.

A key finding was that NMN supplementation has led to a significant increase in hair length growth at the anagen phase, based on TrichoScan analysis.

Terminal hair density three days after shaving also increased significantly from 38.6 ± 33.7 to 66.2 ± 15.1hairs/cm2.



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24 10, 2025

Bitcoin Price Watch — BTC Futures Gap Signals Breakout as Cardano Targets $1.25 Rally

By |2025-10-24T07:26:11+03:00October 24, 2025|Crypto News, News|0 Comments

Bitcoin is currently trading at , which is 1% lower than 24 hours ago. However, BTC tokens briefly touched the $113,920 price level yesterday, triggering a sell-off due to profit-taking. According to the latest KPIs, Bitcoin price predictions are mixed. Some analysts predict a bullish outlook in the long term, while others say BTC will stay in a consolidation phase for the foreseeable future.

The situation surrounding Cardano is almost identical to that of Bitcoin. ADA tokens have lost over 1.6% since yesterday, trading at , after briefly surpassing $0.680, which triggered a sell-off. Both tokens are experiencing increased volatility that could go either way, which is why investors are shifting their focus to the best crypto presale of 2025, Bitcoin Hyper.

Let’s analyze the situation in more detail and see why $HYPER tokens are likely to outperform both Bitcoin and Cardano in the upcoming months.

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24 10, 2025

Mona Lisa announced on the 24th that the demand for fragrance and design products that change the sp..

By |2025-10-24T05:46:06+03:00October 24, 2025|Dietary Supplements News, News|0 Comments


Mona Lisa announced on the 24th that the demand for fragrance and design products that change the spatial atmosphere through the establishment of stay-at-home and home care culture has been steadily increasing as consumers’ standards for choosing household goods have recently changed from “cost-effectiveness” to “sensory experience.”

Mona Lisa Botanic Fore Blossom is a representative example. It is a premium scroll toilet paper characterized by a subtle bouquet scent, and the three-layered thick embossing maximizes the softness that touches the skin. A Mona Lisa official said, “The scent of flowers spreading when you open the bathroom creates a healing space as if you were at a hotel spa.”

Aroma-flavored Mona Lisa Beauty Tissue (300 sheets) is also in the spotlight. It can be used with confidence without irritation to the skin by using 100% pure natural pulp, and it is a colorless and intangible fabric. “Mona Lisa Green Tea Good Beauty Tissue” with a fresh green tea scent is also popular. It is a product containing organic green tea leaves carefully selected by Boseong Green Tea Farming Corporation.The design can be used as an interior accessory.

A Mona Lisa official said, “We will continue to develop innovative solutions that will help customers find greater convenience and satisfaction in their daily lives while sticking to the basics.”

Mona Lisa Beauty Tissue, Botanic Fore Blossom, and Green Tea Good Beauty Tissue (from left). Mona Lisa



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24 10, 2025

Buyers Hold Key Support But Derivatives Signal Weak Momentum

By |2025-10-24T05:25:28+03:00October 24, 2025|Crypto News, News|0 Comments

  • XRP price today holds $2.41 after bouncing from $2.09, but resistance at $2.56 caps momentum.
  • Derivatives data shows open interest slipping 1.4% and volumes down 24%, signaling reduced speculation.
  • A breakout above $2.56 could target $3.04, while failure to hold $2.09 risks $1.80.

XRP price today trades near $2.41, recovering modestly after dipping to $2.09 earlier in the week. The token remains capped under a descending triangle resistance, with volatility tightening as derivatives data shows fading speculative appetite.

Price Action Holds Ascending Support

XRP Price Dynamics (Source: TradingView)

The daily chart highlights a narrowing structure with XRP price consolidating between $2.09 support and $2.56 resistance. The long-term ascending trendline continues to act as a base, while repeated rejections from the descending triangle ceiling keep upside moment…

Read The Full Article XRP Price Prediction: Buyers Hold Key Support But Derivatives Signal Weak Momentum On Coin Edition.

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24 10, 2025

Gold (XAU/USD) Price Forecast: Bull Hammer Reversal Triggers Above $4,161

By |2025-10-24T04:08:25+03:00October 24, 2025|Forex News, News|0 Comments


Support Levels

The 20-day average emerged as key support after Tuesday’s sharp drop breached the 10-day line. Since late August, gold has leaned on the 10-day average for dynamic support, but the top rising channel line, tested at $4,066 today, now joins the 20-day as a critical floor. Holding here keeps the bullish structure intact.

Trade Setup

The pullback remains mild, and Wednesday’s hammer at the 20-day line hints at a potential reversal. A breakout above $4,161—Wednesday’s high—would trigger the hammer, likely reclaim the 10-day average and target Tuesday’s wide $4,080-$4,375 range. Such a move signals shifting momentum, with recent highs back in play.

Weekly Context

With one session left, the weekly chart shows limited damage—a higher weekly low and slightly higher high suggest resilience. Tuesday’s aggressive selloff, however, implies consolidation within its $4,080-$4,375 range may precede a clear advance. The 20-day support test flags a possible bottom, but time may be needed to solidify gains.

Outlook

Gold’s pause at $4,039 support sets up either sideways consolidation or a bounce-and-reverse. A close above $4,161 fuels bullish hopes toward $4,375, while sub-$4,039 risks deeper tests. The weekly pattern leans slightly bullish if $4,066 holds. Watch today’s close—breakout signals strength, but Tuesday’s range could cap near-term moves.

For a look at all of today’s economic events, check out our economic calendar.



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24 10, 2025

Japanese Yen Forecast: Inflation and Services PMI Spotlight the BoJ

By |2025-10-24T03:57:40+03:00October 24, 2025|Forex News, News|0 Comments

“I believe that now is a prime opportunity to raise the policy interest rate. The once deeply entrenched norm has waned in Japan, that the price stability target has been almost achieved.”

Notably, the BoJ must weigh the benefits of a weaker yen boosting exports and the negative effects of higher import costs on households.

On Wednesday, October 22, former BoJ board member Eiji Maeda hinted at a December or January rate hike, stating:

“Moving too slowly in policy normalization would hurt people’s livelihoods by weakening the yen and accelerating inflation.”

PMI Data and Economic Momentum

As the dust settles from the inflation report, traders will now turn their attention to flash private sector PMI numbers.

The market focus will likely be on the Services PMI, given that the sector contributes over 70% to Japan’s GDP. Economists forecast the S&P Global Services PMI to drop from 53.3 in September to 53.0 in October.

A sharper drop in the headline PMI could signal a loss of economic momentum, potentially tempering bets on a BoJ rate hike. A more dovish BoJ policy stance may weigh on the Japanese yen. Conversely, a higher PMI reading could boost expectations of a BoJ rate hike.

However, traders should also consider input and output prices and the employment sub-components. Softer wage growth, weaker output prices, and job cuts would support a delay to monetary policy tightening. On the other hand, higher wages, stronger output prices, and rising jobs would suggest a more hawkish rate path.

US Services PMI, Consumer Sentiment, and the USD/JPY Outlook

Across the Pacific, US S&P Global Services PMI and Michigan Consumer Sentiment Index numbers will fill an economic data void as the US government shutdown enters day 24.

Economists forecast the Services PMI to fall from 54.2 in September to 53.5 in October.

A sharper drop toward the 50 neutral level would signal a marked loss of economic momentum, given that services contribute around 80% to US GDP. Additionally, traders should consider the employment and prices sub-components. Lower prices, job cuts, and slower services sector activity would support a more dovish Fed rate path, pushing USD/JPY toward 150.

Conversely, a pickup in services sector activity, higher prices, and rising employment could temper bets on multiple Fed rate cuts. A less dovish Fed rate path may send USD/JPY toward the August high of 153.274.

While the services sector data will be key, the Michigan Consumer Sentiment Index could also move the dial. According to preliminary data, the Michigan Consumer Sentiment Index slipped from 55.1 in September to 55.0 in October.

A downward revision could signal a pullback in consumer spending, dampening demand-driven inflation. A softer inflation outlook would support multiple Fed rate cuts and a USD/JPY fall toward 150. On the other hand, a higher reading could challenge bets on multiple Fed rate cuts, sending the pair toward 153.274. While the consumer sentiment figures will draw interest, the Services PMI will have more impact on the USD/JPY pair.

USD/JPY Scenarios: Services PMI Data, BoJ Uncertainty, and Dovish Fed Bets

Market scenarios for USD/JPY will hinge on central bank rhetoric and trade headlines.

  • Bearish USD/JPY Scenario: hawkish BoJ commentary, stronger PMI data, or escalating US-China trade tensions could push USD/JPY toward 150.
  • Bullish USD/JPY Scenario: dovish BoJ commentary, weaker PMI data, or easing US-China trade tensions could send USD/JPY toward 153.274.

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24 10, 2025

Urgent warning issued over popular vitamin supplements: Brands sold on the high street found to contain up to 12 TIMES the safe limit

By |2025-10-24T03:44:51+03:00October 24, 2025|Dietary Supplements News, News|0 Comments


Popular supplements sold on Britain’s high streets can contain toxic doses of vitamins and minerals, a shocking investigation revealed today. 

Tests on supplements sold at popular health stores as well as online giants including Amazon found many contained more than double the safe upper limit recommended by UK health officials. 

Two were even up to 12 times above permitted levels. 

Exposure to such levels could put users at risk of conditions including weakening bones, kidney failure and damage to the nerves. 

Consumer watchdog Which?, which carried out the probe, labelled the findings ‘shocking’ and urged the Government to ‘desperately’ implement ‘better regulation and oversight of the supplements industry’. 

Sue Davies, head of food policy at Which?, said: ‘It’s shocking that supplements containing potentially dangerous doses of popular vitamins and minerals are so readily available online.

‘Taking more than the recommended dose of these vitamins and minerals has been linked to some really harmful side effects such as liver damage and weakened bones.

‘Better regulation and oversight of the supplements industry is desperately needed so that consumers are not put at risk by regularly consuming products which contain more than the advised safe upper levels.’

Tests on supplements sold at popular health stores as well as online giants including Amazon found many contained more than double the safe upper limit recommended by UK health officials 

Under NHS guidance, adults should take 10 micrograms of Vitamin D every day but they can can safely tolerate up to 100mcg — most of which should come from dietary sources. 

But, according to Which?, Superdrug Marketplace, TikTok shop and eBay all had Nuke Nutrition Vitamin D3 supplements listed, which contained 250 micrograms of Vitamin D — more than double the safe upper limit. 

When the consumer watchdog contacted Nuke Nutrition to flag the breach, they immediately withdrew it from sale. 

Similarly, Which?, also claimed it discovered two different vitamin D supplements on the online international marketplace, AliExpress, that contained 1,250 micrograms, more than 12 times the recommended daily dose. 

According to the NHS, taking too much vitamin D can pose a serious risk of hypercalcaemia — a build-up of excess calcium in the body which can weaken the bones and damage the kidneys and the heart. 

Unlike other supplements that are more difficult to overdose on, as excess levels are expelled in the urine, vitamin D is fat soluble, which means it hangs around in the body. 

Which? also found vitamin D supplements targeted at children, such as Pslalae’s ‘height growth maximiser’, for sale on platforms such as Temu containing far more than the maximum recommended dose set by the NHS of 50mcg. 

Vitamin D wasn’t the only supplement, however, that Which? found breached the safety threshold.  

Temu had ¿Growth¿ and ¿Height Growth Maximiser¿ supplements from the brand Pslalae available to buy, described as ¿perfect for kids, teens and adults¿. But, these vitamins contained 2,500 IU (62.5µg) of vitamin D3

Temu had ‘Growth’ and ‘Height Growth Maximiser’ supplements from the brand Pslalae available to buy, described as ‘perfect for kids, teens and adults’. But, these vitamins contained 2,500 IU (62.5µg) of vitamin D3

Amazon¿s most popular zinc supplement was from the brand WeightWorld and contained 50mg ¿ double the safe upper level

Amazon’s most popular zinc supplement was from the brand WeightWorld and contained 50mg – double the safe upper level

Etsy, TikTok Shop and eBay were all found to sell vitamin A supplements, produced by Mother Nature Supplements containing up to 7,500 micrograms of the vitamin — five times the 1500mcg safe limit set by the NHS, Which? said. 

However, all these sites carried a warning stating: ‘For pregnant/lactating women: consultation required before use’. 

Meanwhile, one vitamin B6 supplement sold in Holland & Barrett was found to contain ten times the recommended daily safe limit of 10 micrograms. 

According to the NHS, a dose of this size taken over time can increase the risk of suffering permanent peripheral neuropathy — damage to the nervous system in extremities like hands and feet that can cause muscle weakness, numbness and damage to co-ordination and balance. 

Holland & Barrett withdrew the product from sale after being alerted of the high levels of the vitamin, Which? said. 

But the consumer watchdog also found Amazon’s most popular zinc supplement, from the brand WeightWorld, contained double the safe upper limit of the essential mineral, at 50mg.

The brand did include a voluntary warning for supplements over this dose, stating ‘long term intake of 50mg of zinc may lead to anemia’. 

But the NHS warns that having more than 25mg of zinc a day is more likely to lead to a copper deficiency, which can cause fatigue and anaemia. 

Vitamin A is crucial for vision, supporting the immune system and maintaining healthy skin. The NHS advises consuming no more than 1500µg a day and in 2024, the European Food Safety Authority advised consuming no more than 3000µg

Vitamin A is crucial for vision, supporting the immune system and maintaining healthy skin. The NHS advises consuming no more than 1500µg a day and in 2024, the European Food Safety Authority advised consuming no more than 3000µg

Some of the supplements investigated by Which? also didn’t include detail of how much of the active ingredient was actually in the supplement — making it nearly impossible for consumers to know how much they are taking, the watchdog said. 

These types of supplements are classed as food under the Food Supplements Regulations 2003 and are regulated by the Food Standards Agency (FSA) and Food Standards Scotland (FSS). 

Supplements, like all foods, are subject to a general requirement to be safe. 

But safe upper levels are only specified within voluntary guidelines based on advice from the UK’s Expert Group on Vitamins and Minerals (EVM).

Etsy, Now Foods, Pslalae and WeightWorld did not respond to requests for comment. 

But AliExpress said: ‘As a global marketplace, AliExpress places great emphasis on product safety. 

‘The platform has effective prevention and control strategies in place, and we noticed that this non-compliance product had already been taken down by corresponding monitoring rule early this month before receiving this enquiry.

‘We appreciate your attention to this important issue and remain committed to fostering a safe and secure environment on our platform.’

Amazon, meanwhile, said: ‘We require all products offered in our store to comply with applicable laws and regulations, and the products flagged by Which? meet the current government mandated regulatory guidance in relation to upper levels for vitamins and minerals.

‘However, we are aware there is continued debate around what the right guidance should be and we look forward to continuing to work with industry experts and government agencies in this area.’

eBay said: ‘eBay is committed to ensuring that products sold on our marketplace comply with our policies and all applicable laws. 

‘The limits published by the NHS and the Food Standards Agency’s Expert Group on Vitamins and Minerals are advisory levels only.

‘We continue to review our policies in line with evolving guidance from health authorities to help ensure eBay remains a safe and trusted marketplace.’

Holland & Barrett also said: ‘At Holland & Barrett we are committed to providing high-quality, science-backed products, reflecting the latest scientific and regulatory guidance.

‘As a responsible retailer, we regularly carry our detailed reviews led by our science and regulatory teams and we took the proactive decision earlier this year to bring our vitamin B6 range in line with the EFSA advisory limit. 

‘As a result, newly reformulated products will be available to customers this month. H&B products not in line with the EFSA guidelines are already being withdrawn, with this process due to be complete by end of October 2025.

‘Continuous improvement of our portfolio remains central to our mission of supporting the health and wellbeing of our customers, and we will continue to adapt our products in line with the most up to date scientific and regulatory advice.’



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