Creatine is to the wellness world what Taylor Swift is to pop culture: everywhere, impossible to ignore, and endlessly discussed. And for very good reason.

One of the most well-studied, science-supported supplements on the market, creatine has long been beloved by bodybuilders and strength athletes for its ability to crank up power output and support muscle gains, says registered dietitian and board-certified specialist in sports dietetics Maura Donovan, MS, RD, CSSD.

But much like Tay’s evolution from young country star to global icon, creatine’s appeal has gone mainstream. ‘Creatine has been around for decades, but it’s been getting a lot of attention recently as more people are recognising that it can benefit almost anyone,’ says Donovan.

Most recently, the powder is also being championed by wellness enthusiasts eager to boost their brain health (yes, there’s emerging research on its effects on cognition), as well as by individuals seeking body recomposition. That’s right, the latest crowd to eye the viral supplement is those looking to lose weight and drop fat.

But does creatine actually support fat loss, or are influencers oversimplifying science? Ahead, experts weigh in on what creatine really can – and can’t – do for your weight loss goals.

Is there a connection between creatine and fat loss?

Creatine in and of itself does not burn fat. Unlike other so-called fat-burning substances such as caffeine or green tea extract, ‘creatine is not a stimulant nor thermogenic, and therefore it does not directly increase basal metabolic rate,’ says exercise physiologist and registered dietitian Jim White, ACSM-EP, CPT, RDN, the owner of Jim White Fitness & Nutrition Studios. (Your basal metabolic rate is the number of calories your body burns just to keep you breathing, circulating blood, and regulating body temperature.)

However, what creatine can do is support the behind-the-scenes processes that reshape your body composition over time, according to White. The chemical compound can help you lift more weight, crank out more reps, and bounce back faster, he explains – all of which indirectly support muscle growth and, over time, changes in body comp.

To understand why this is, let’s take a time machine back to high school biology. Your liver, kidneys and pancreas naturally produce creatine every single day, which the body then stores in your muscles (as phosphocreatine) for your body to use as a rapid source of energy during high-intensity and high-power activities, explains registered and board-certified sports dietitian Jenna Stangland, MS, RD, CDDS, director of nutrition for the Minnesota Timberwolves and co-founder of A4 Health. The oomph you feel while sprinting loops around a track or grinding through a set of heavy squats? That’s your muscles pulling from creatine stores to keep your body’s energy currency flowing, she says.

Meet the experts: Jenna Stangland, MS, RD, CDDS, is a registered and board-certified sports dietitian, the director of nutrition for the Minnesota Timberwolves, and the co-founder of A4 Health. Jim White, ACSM-EP, CPT, RDN, is an exercise physiologist and registered dietitian who owns Jim White Fitness & Nutrition Studios. Maura Donovan, MS, RD, CSSD is a registered dietitian and board-certified specialist in sports dietetics as well as expert of sports nutrition at Thorne. Dominic Kuza, MS, is an exercise physiologist, NASM-certified nutrition specialist, and the head of product innovation and advanced clinical education at Raw Nutrition.

The catch: Your body only produces about one gram per day, which isn’t enough to utilise your muscle stores or unlock the full benefits. And while ‘creatine can also be ingested through animal proteins in the diet, the amounts are minimal,’ notes Stangland. To get the equivalent of a 5g supplement scoop, you’d have to eat more than two pounds of meat daily, she says – a serving size that far exceeds recommendations for red meat. As you might guess, that’s where creatine supplementation comes in.

What to know about taking creatine for weight loss

‘When you supplement with creatine, you are increasing the amount of the energy-supportive substance,’ Stangland explains. As a result, you have more power available during training and can push harder for longer. ‘Your muscles can perform longer or can perform more frequently with increased creatine stores,’ she says. In practice, that means squeezing out extra reps, lifting heavier, or recovering quicker between intervals – all of which translate into greater strength and muscle gains over time, she says.

Creatine supplementation may also support recovery after exercise. ‘Research has shown that creatine supplementation may reduce markers of muscle damage (like creatine kinase) and inflammation after intense training,’ says Stangland. It also draws water into muscle cells to replenish muscle cell hydration. While this is why creatine is often associated with temporary bloating and puffiness, it also supports your workouts, according to Stangland. ‘Water contains oxygen, so the extra water in your muscle cells supports short, quick training efforts,’ she says.

Altogether, ‘this could translate to less soreness and faster turnaround between sessions,’ so you can train more consistently and effectively, she says – which is ultimately what sets the stage for meaningful muscle and strength gains and, often as a result, fat loss. (The more lean muscle mass you have, the more you burn at rest.)

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How to know if creatine supplementation is right for you

Ultimately, creatine isn’t a magic fat burner. It only indirectly benefits your body composition if you’re pairing it with strength training. As Stangland explains, any fat loss an individual notices when supplementing with creatine isn’t actually from the creatine itself. ‘It’s a byproduct of the body composition changes from a combination of resistance exercise, creatine supplementation, and lean muscle gains,’ she says. (FYI: You can still get the brain health benefit of creatine without also exercising.)

So, if you’re someone who lifts regularly, does high-intensity workouts, or wants to preserve muscle as you age, taking 3-5g of creatine monohydrate daily could be a solid addition to your routine, says Donovan. While creatine is generally well-tolerated, people with kidney or liver disease, high blood pressure, or who are pregnant or breastfeeding should talk to their doctor first, she says.

That said, you can absolutely strength train and see body composition benefits without ever adding a scoop of creatine to your shaker bottle. Ultimately, fat loss and body recomp come down to creating a sustainable calorie deficit and maintaining consistent exercise, explains exercise physiologist and certified nutrition specialist Dominic Kuza, M.S., head of product innovation and advanced clinical education at RAW Nutrition. Creatine is a supportive tool that can help you lift heavier, recover faster, and build muscle more efficiently, he says. But it won’t do much for fat loss on its own.

With that, if your primary goal is fat loss, Kuza recommends getting out of the supplement aisle and nailing the essentials. ‘Strength training, eating a modest calorie deficit with enough protein, and managing your stress are the foundations of fat loss,’ he says.

Getting enough sleep is also extremely important, adds White. While you’re asleep, your body is actively synthesising proteins and repairing muscles, which is needed to grow that metabolically active muscle, he says. ‘You should aim for at least seven hours of sleep every day.’

Market Size and Forecast:

The South Korea Probiotic Food Supplement Market Size Value was US$ 649.05 million in 2023 and is expected to reach a value of US$ 819.40 million in 2027, growing at a CAGR of 12.94% during the forecast period (2024-2027).

The South Korea Probiotic Food Supplement Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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The South Korea Probiotic Food Supplement Market encompasses products containing live beneficial microorganisms designed to support digestive health, immunity, and overall well-being. This market includes probiotic-enriched foods, beverages, and dietary supplements, targeting health-conscious consumers. Growth is driven by increasing awareness of gut health, rising demand for functional foods, and innovations in formulation and delivery of probiotics.

Industry Recent Developments:

United States:

✅ August 2025: A major US beverage company announced a strategic partnership with a Singapore-based probiotic drinks innovator to co-develop functional beverages targeting gut health for American consumers.

✅ September 2025: Retail data from US supermarkets showed a 15% quarterly increase in Singapore-origin probiotic drinks, as health-conscious trends and Asian fusion diets gained popularity.

✅ October 2025: Regulatory authorities reviewed and approved a new probiotic strain developed in Singapore for importation and use in US-market probiotic beverages, enabling broader product portfolio expansion.

Japan:

✅ July 2025: A leading Japanese convenience store chain launched a pilot program featuring imported Singapore probiotic drinks in Tokyo and Osaka outlets, aiming to diversify their healthy beverage offerings.

✅ August 2025: A joint research initiative between a Japanese food science university and a Singapore biotics company began exploring next-generation synbiotics for immunity boosters, receiving strong government support.

✅ September 2025: Japan’s Dietary Association reported increased consumer demand for Singaporean probiotic drinks, citing a 12% growth in imports for the third quarter of 2025 as local consumers seek new wellness solutions.

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Major Key Players:

Ildong Pharmaceutical Co., Ltd.

DAESANG WELLIFE CO., LTD.

Nutricare Co., Ltd.

Lacto Mason Co., Ltd.

ESTHER FORMULA.

Key Growth Drivers:

Rising Consumer Awareness and Demand: Increased awareness of the health benefits of probiotics, especially for digestive and immune health, has driven more South Koreans to incorporate probiotic supplements into their diets.

Product Innovation and Functional Foods: Continuous innovation in formulation, flavors, and delivery formats such as capsules, and drinks has attracted new consumers and enhanced market penetration in both adult and pediatric segments.

Expansion of Distribution Channels: The growth of e-commerce, health specialty stores, and pharmacy chains has improved product accessibility, making probiotic supplements more widely available and spurring overall market growth.

Segments Covered in the South Korea Probiotic Food Supplement Market:

By Ingredient: Lactobacillus, Streptococcus, Bifidobacterium, Others.

By Dosage: Tablet, Capsules, Liquid, Powder, Others.

By Application: Gastrointestinal Health, Vaginal Health, Urinary Tract Health, Oral Health, Anti/Healthy Ageing, Allergies/Asthma, Bone & Joint Health, Brain/Mental Health, Cardiovascular Health, Others.

By Age: Infant, Children, Adults, Seniors.

By Distribution Channel: Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Convenience Stores, Online Retailers, Other Distribution Channels.

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Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, South Korea Probiotic Food Supplement market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the South Korea Probiotic Food Supplement Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The South Korea Probiotic Food Supplement market’s leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the South Korea Probiotic Food Supplement Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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