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13 11, 2025

GBP/USD Forecast: Pound Under Pressure Amid Softer UK GDP Data

By |2025-11-13T11:06:19+02:00November 13, 2025|Forex News, News|0 Comments

  • The GBP/USD forecast shows a bearish bias amid weak UK GDP data and increased optimism around the US shutdown resolution.
  • The GDP data revealed a 0.1% QoQ rise in Q3 of 2025 instead of the expected 0.2% figure.
  • Traders await commentary from MPC Greene and FOMC officials for further impetus. 

The GBP/USD forecast shows a mild bearish momentum as the pair trades lower around 1.3140 following the disappointing UK GDP data. The UK GDP came in at 0.1% QoQ in Q3, confirming slower economic growth, falling from 0.3% in Q2. 

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On a monthly basis, GDP witnessed a 0.1% contraction in September. Meanwhile, the Industrial and Manufacturing Production also missed forecasts, contracting further. This softer-than-expected data bolstered expectations of a December rate cut by the Bank of England. 

Additionally, the earlier UK labor market report came in softer. The unemployment rate climbed to 5.0%, and the wage growth declined as well. These developments weigh on the pound sterling, as traders price in a flexible monetary outlook. 

From the US, the greenback strengthened modestly amid heightened optimism surrounding the US government reopening this week. The House of Representatives voted 222 to 209 to approve the funding package on Wednesday. The shutdown lift is likely to release major economic data that were delayed earlier. 

However, White House Press Secretary Karoline Leavitt noted on Wednesday that the October jobs and inflation data are unlikely to be released. Meanwhile, Atlanta Fed President Raphael Bostic’s opined a hawkish remarks and warned against premature policy easing, boosting the dollar further. 

GBP/USD Daily Key Events

The major events in the day include:

  • MPC Member Greene Speaks
  • FOMC Member Daly Speaks
  • FOMC Member Kashkari Speaks
  • FOMC Member Musalem Speaks
  • FOMC Member Hammack Speaks

On Thursday, traders look ahead to speeches from MPC member Greene’s and FOMC members Daly, Kashkari, Musalem, and Hammack for further cues into monetary policies. 

GBP/USD Technical Forecast: Selling Pressure Persists Under Key MAs

GBP/USD Forecast: Pound Under Pressure Amid Softer UK GDP Data
GBP/USD 4-hour chart

The GBP/USD 4-hour chart reflects a mild rebound in the pair as it trades near 1.3140. However, the momentum remains limited below key resistance levels. The price remains below the key 50-, 100-, and 200-period MAs, with continued selling pressure, underscoring the bearish momentum. The 50-period MA, around 1.3147 is an immediate resistance zone. While the 200-MA near 1.3300 acts as a catalyst for a continued downside. 

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The RSI holds near 50, indicating a neutral to weak momentum. A break above 1.3150 could pave the way for the bulls to come into control. Conversely, a failure to hold above 1.3100 could extend the losses towards the next support zone. 

Support Levels

Resistance Levels

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13 11, 2025

3 key market shifts expected in childhood nutrition

By |2025-11-13T10:51:55+02:00November 13, 2025|Dietary Supplements News, News|0 Comments


In 2025, there has been a shift towards more targeted child supplements designed to meet specific health needs, such as immunity, gut health, and metabolic health, while being carefully tailored to age-appropriate requirements.

For instance, data from Mintel Reports China, Purchasing Food and Drink for Children, 2025 showed that 57% of Chinese parents are most concerned about their children’s weight, signaling broader concerns around their kids’ metabolic health.

Yunn Lim, Senior Analyst of Food Science at Mintel, spoke to NutraIngredients on her observations of the children supplements category and market shifts that she anticipates would transpire over the next few years.

Format flexibility

While gummies have dominated the child supplement space for years due to their taste and texture, the next wave of growth will hinge on format flexibility, Lim said.

Based on Mintel Reports India, Baby Foods, 2025, parents increasingly want supplements that integrate seamlessly into daily feeding rituals rather than replace them.

For example, 91% of mothers in India give homemade food to children aged 0 to 3, yet 31% are willing to pay more for Vitamins, Minerals and Supplements (VMS) products. This highlights their openness to supportive tools.

Similarly, in the UK, 39% of parents are interested in powder supplements that can be added to meals.

“This shift suggests that while gummies will stay relevant, brands that reimagine supplements as part of mealtime, through powders, drops, or dissolvable strips, can better align with parental expectations for convenience and integration.”

‘Snackified’ supplements

Apart from flexible supplement formats that can be easily added into homemade meals or drinks, Lim has seen a growing trend towards “snackified” supplement formats, such as jellies, candies, and chocolates.

“Brands can focus on innovation in these formats while prioritising safety, efficacy, and bioavailability to reassure parents.”

At the same time, products that make the consumption experience more pleasurable, such as those with fun flavours, colour-changing elements, or reward systems (such as sticker-based tracking), can boost children’s willingness to take them and help develop self-management skills.

With the lines between supplements and food and drinks increasingly blurred, convenient, enjoyable formats like functional snacks, fortified drinks, and gummies are poised to become key tools for everyday nourishment instead of occasional doses.

Premiumization and precision

Babies and toddlers require vitamin D, calcium and DHA to support bone, immune and cognitive health during their fastest growth and brain development stage.

As activity levels rise during early childhood, they will need iron, zinc and omega-3s to support energy production, focus, and immunity to aid brain function and attention.

With children’s nutritional needs evolving from infancy to adolescence, these spell opportunities for brands to offer age-specific formats with benefits that speak directly to these changing needs.

“In the next two to three years, we can expect to see the premiumization of VMS for children driven by smaller families. With birth rates falling, parents are focusing more resources on fewer children.

“This will drive premium, high-quality, and science-backed supplements tailored for developmental milestones, from gut health and immunity to focus and emotional balance.”

As parents become more proactive, viewing VMS not as a remedy but as preventive care to support their kids’ long-term well-being, a rise in precision formulations addressing immunity, cognition, microbiome balance, and metabolic health can be anticipated.

“Brands and companies will need to premiumize with purpose by offering clinically tested formulas that justify higher spend; expand beyond immunity to develop multi-benefit solutions supporting focus, mood and emotional balance; and develop innovative, food-like formats that fit into family routines.”



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13 11, 2025

Building the “Steam of Web3”

By |2025-11-13T09:25:17+02:00November 13, 2025|News, NFT News|0 Comments


Pi Network is making an extraordinary jump in Web3 game. On November 13, 2025, the platform published a post stating that it has a vision of building the Steam of Web3. The news releases the strategy of Pi Network to combine gaming, blockchain, and payments without blockchain issues to a single ecosystem powered by the same Picoin.

Mobile Mining to Full-scale Gaming

Pi network was started by Stanford PhD Dr. Nicolas Kokkalis and Dr. Chengdiao Fan in 2019 as a mobile friendly mining project. It enabled users to gain Pi coins directly using their smart phones without consuming battery and power. The network has more than 50 million users in 150 or more countries by the end of 2025. Its projected open network stage which may take place in 2026 will allow full connectivity with the outer exchange and Web3 ecosystems.

Building the “Steam of Web3”

Its ambition is revealed with the comparison with Steam, which is a dominant gaming platform owned by Valve. Steam transformed the Web2 gaming with more than 120 million monthly active users. Pi Network is currently seeking to do so in the Web3 by empowering developers to create, deploy and monetize blockchain-based games that use Picoin.

Decentralization and inclusion are the center of the ecosystem by Pi. The most significant traits that motivated adoption by the developers.

Seamless Payments: Picoin enables quick inter-border low-cost transfers.

Real-Time Analytics: The developers are able to track the engagement and player behavior in real-time and make informed decisions based on data and enhance user experience. The system provides the metrics as Google Analytics but adapted to blockchain gaming.

Enhanced Security: Pi Network secures transactions using blockchain identity and end-to-end encryption. This minimizes fraud, hacking and data breaches- a necessary precaution in the decentralized system.

Global Scalability: Pi network is based on mobile-first architecture and has a capacity of millions of users at the same time.

The strong point of Pi Network is its community, referred to as Pioneers. These users certify transactions, test applications and facilitate adoption in the world. Local chapters such as Pi Network Saigon are important in the creation of awareness of the regions. This is an indication of increased trust in the ecosystem of Pi and its mission of making Web3 accessible to everyone.

The economic model developed by Pi has anchored the value of its currency on the utility of the real world especially in the form of gaming and marketplace. Internal estimates show that by 2026 the network will have 10 billion coins in circulation, and its demand will grow due to the adoption of games and staking. Pi Network has challenges in its regulation and competition, although it is successful. The platform should also meet such regulatory standards as MiCA of EU and SEC of the United States. It is also competing with large Web3 gaming networks like Immutable X, Gala Games and Axie Infinity, which control a portion of the decentralized gaming economy. However, Pi has a mobile accessibility, a strong global community and a decentralized payment infrastructure that gives it an advantage.



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13 11, 2025

XAU/USD battles $4,200 as buyers refuse to give up yet

By |2025-11-13T09:17:45+02:00November 13, 2025|Forex News, News|0 Comments


Gold is trading close to three-week highs early Thursday, challenging offers near the $4,200 level.    

Gold awaits clarity on US data publication

Despite the retreat, Gold remains the most sought after investment asset so far this week.

Concerns prevail over the health of the United States (US) economy in the face of uncertainty over data publication, even as the government is set to reopen after the House of Representatives voted 222-209 to end the record shutdown.

This comes after White House Press Secretary Karoline Leavitt said Wednesday, the federal jobs and inflation reports for October may never get calculated and released due to the shutdown.

Meanwhile, several economists believe that the missed September data will be published as early as next week, while urging the US Labor Department to prioritize November employment, CPI data post-shutdown, per Reuters.

The lack of clarity on the resumption of the statistics prompts markets to trade cautiously, lending some support to safe-haven US Dollar (USD), in turn, capping the Gold price upside.

However, any pullback in Gold will likely be short-lived as markets continue to predict an 25 basis points (bps) interest rate cut by the US Federal Reserve (Fed) next month, according to 80% of economists polled by Reuters.

Looking ahead, Gold traders will continue to closely scrutinize speeches from Fed officials as the central bank appears divided on the next rate move amid weakening labor market conditions and the inflation dilemma.

Gold price technical analysis

Daily chart

As observed on the daily chart, the 14-day Relative Strength Index (RSI) is hold firm near 64, as of writing.

The leading indicator, thus, suggests that upside risks remain intact for Gold.

Buyers need a daily candlestick closing above the $4,200 mark to accelerate further toward the $4,250 psychological level.

Acceptance above the latter will open the door for a retest of the record high at $4,382.

Alternatively, any pullback will likely find support at the previous resistance of $4,129, the 23.6% Fibonacci Retracement level of the parabolic rise to the record high that began on August 19.

The next downside target is seen at the 21-day Simple Moving Average (SMA) of $4,087, below which the $4,050 psychological level will be challenged.



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13 11, 2025

CPI delay holds EUR in range as Euro strength builds

By |2025-11-13T09:05:20+02:00November 13, 2025|Forex News, News|0 Comments

EUR/USD consolidates as traders brace for delayed CPI

EURUSD continues to trade inside a tight consolidation range, with the chart showing clear boundaries at 1.16059 resistance and 1.15627 support. This sideways structure reflects hesitation and a lack of conviction from both buyers and sellers, especially with the U.S. CPI release being delayed once again.

The delay removes the biggest near-term directional data point for the U.S. dollar. Without it, USD sentiment has softened, and EURUSD has managed to hold onto recent gains despite being capped under resistance. The pair is effectively in “pause mode” — awaiting the next macro catalyst before confirming a directional move.

The broader structure shows that EURUSD has climbed from earlier November lows, but buyers are now waiting for confirmation before attempting to break above the 1.16059 ceiling.

How the CPI delay affects EUR/USD

The U.S. CPI delay is one of the most important factors affecting EURUSD right now:

1. USD weakens on uncertainty

CPI is the single most influential inflation indicator for the Federal Reserve. When its release becomes uncertain, traders pull back on USD long exposure. This provides natural support to EURUSD.

2. Market suspended in “Neutral mode”

Instead of reacting to fresh inflation data, the entire FX market is waiting. Without new information, traders are left managing expectations — and uncertainty typically hurts the USD more than the euro.

3. Reduced momentum across majors

Delays prevent clean trending conditions. That’s why EURUSD continues to compress inside your boxed range. Breakouts normally occur after CPI prints, not before it.

Because of all this, EURUSD’s consolidation makes perfect sense: the dollar can’t strengthen decisively, but the euro also needs real catalysts to extend higher.

Separate narrative: The main driver behind Euro strength

While near-term price action is dominated by the CPI delay, the larger driver of Euro resilience comes from deeper macro shifts:

1. Policy divergence is narrowing

The market sees the Federal Reserve closer to easing than the ECB. This reduces the USD’s yield advantage — historically a bullish condition for EURUSD.

2. Stabilization in Eurozone data

Even small improvements in European sentiment, services activity, and industrial demand help the euro stay supported. Stability is now an advantage, not a weakness.

3. Eurozone risk premium has faded

Energy concerns, bond fragility, and geopolitical pricing have eased compared to previous years. With fewer structural risks, EUR becomes a safer alternative when the USD stumbles.

4. USD weakness is doing heavy lifting

A significant portion of EURUSD’s strength comes from the USD losing appeal amidst delayed data, political noise, and inconsistency in U.S. growth signals.

Together, these create a macro environment where the euro does not need to be strong — it just needs to be stable. And that’s enough to support upward bias when the USD is vulnerable.

Technical outlook on EUR/USD

Reference points from your chart:

  • Resistance: 1.16059
  • Support: 1.15627
  • Upside Target: 1.16688 swing high

EURUSD is coiling between support and resistance as liquidity builds on both sides of the range. Price remains above short-term structure, showing that buyers are still active, but without the catalyst needed to punch through resistance.

The next decisive move is likely to happen once the CPI release is rescheduled and traders get the inflation data necessary to recalibrate the USD outlook.

Bullish scenario

A bullish continuation strengthens if price:

  • Breaks and holds above 1.16059,
  • Shows strong follow-through without immediate rejection,
  • Closes above the mid-range on H1/H4 candles.

A breakout may open the path toward the liquidity pocket at 1.16350 and ultimately 1.16688.

Bullish Targets:

Bearish scenario

Sellers regain control if EURUSD:

  • Rejects the 1.16059 ceiling,
  • Breaks below 1.15627,
  • Shows impulsive downside structure as USD strength returns once CPI is rescheduled.

A breakdown could revisit the next support cluster below 1.15400 or even deeper depending on volatility.

Bearish Targets:

Final thoughts

EURUSD is positioned for a significant move — the question is simply timing. With another CPI delay weighing on the dollar, EURUSD has maintained its short-term bullish tone, but a breakout still needs confirmation. The longer the delay drags on, the more hesitation accumulates in price, which is exactly why the pair is stuck between 1.15627 and 1.16059.

What matters now is not prediction, but reaction.

Let the breakout be the confirmation. Let CPI be the catalyst. And let the chart reveal where sentiment truly sits once uncertainty clears.

Until then, this range remains the battlefield. Patience will reward the disciplined trader.

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13 11, 2025

BNB Rebound Underway? Price Caught Within A Head And Shoulders Pattern

By |2025-11-13T08:45:26+02:00November 13, 2025|Crypto News, News|0 Comments

BNB’s price is showing signs of a rebound but remains trapped within a head and shoulders pattern. This setup could decide whether the token continues higher or faces another pullback in the coming sessions.

Head and Shoulders Pattern Signals Possible Downside Move

Crypto analyst Batman highlighted in a recent update on X that BNB is currently forming a Head and Shoulders (H&S) pattern on the lower timeframe chart. This classic top formation is a significant bearish signal, strongly indicating that the immediate upward momentum is failing and a structural reversal may be imminent as sellers gain control of the asset.

Supporting this bearish outlook, Batman identifies an unfilled Fair Value Gap (FVG) situated just below the current price action. In market mechanics, an FVG acts like a “price magnet,” representing an inefficiency that the market is highly likely to return to and fill. This powerful confluence of the H&S pattern and the unfilled FVG makes a deeper move lower in the very near future extremely probable.

Crucially, Batman views this predicted move down not as a market failure, but rather as a necessary retracement that finalizes the setup for a high-value entry. If the market delivers this anticipated pullback, it will create a perfect confluence for a long position, turning the immediate bearish scenario into a strategic opportunity.

This expected retracement is structurally significant because the target lines up perfectly with two critical support metrics: a key Fibonacci level and a major Order Block (OB) zone, which proves solid for initiating a long position.

BNB Finds Relief After Prolonged Downtrend

In a more recent post, BitGuru shared an insightful analysis of BNB’s ongoing market behavior, highlighting a significant shift in its price structure. According to Bitguru, the cryptocurrency has likely formed a major low around the $864 level after enduring a strong downtrend followed by an extended consolidation period. This region appears to have acted as a crucial accumulation zone where selling pressure weakened and buyers started to show renewed confidence.

BitGuru observed that BNB is currently showing stability near the $950 level, suggesting that the market may be entering a phase of gradual recovery and that buyers are slowly regaining control. This stabilization is often an early signal that sentiment is turning bullish, especially as volume begins to build in favor of the buyers.

Looking ahead, BitGuru believes that if the $950 support holds, there’s room for a potential rebound toward the $1,050–$1,100 range. A sustained move in this direction would likely confirm growing market strength and could even mark the beginning of a medium-term uptrend.

BNB

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13 11, 2025

Solana Price Prediction: Cup-and-Handle Pattern Points to $300 Breakout as Bulls Regain Control

By |2025-11-13T06:44:21+02:00November 13, 2025|Crypto News, News|0 Comments

Solana price is holding firm near key support at $154, with new banking integration and improving technicals hinting at a potential breakout towards higher resistance levels.

Solana’s latest partnership with SoFi Bank has stirred optimism just as the SOL chart begins to show signs of strength near the $154 support zone. This area has historically acted as a strong base for reversals, and with RSI flattening, momentum seems to be cooling off before a potential bounce.

Solana current price is $154.88, down -7.38% in the last 24 hours. Source: Brave New Coin

Solana Moves Closer to Mainstream Adoption

Solana’s latest partnership with SoFi Bank marks a major turning point for crypto accessibility in the U.S. For the first time, users can now buy SOL directly from their checking accounts, bridging the gap between traditional banking and decentralized finance. This integration eliminates several barriers to entry, making it easier for retail users to participate.

Solana Price Prediction: Cup-and-Handle Pattern Points to 0 Breakout as Bulls Regain Control

Solana’s partnership with SoFi Bank brings direct fiat access. Source: Solana via X

ETFs and other products have already attracted sizable demand for Solana, but this development is likely to open mainstream inflows even for smaller retail. This access is going to be supportive for the Solana price action as well.

Solana Bottom Formation Near Key Support Zone

Solana price points to $154 as the key level of interest for a potential bottom. The area aligns with a strong daily support zone and prior accumulation range, where buyers have historically stepped in to absorb sell pressure.

Solana Bottom Formation Near Key Support Zone

Solana price structure shows price strength around the $154 support zone. Source: Jacob via X

Both the equilibrium range near $174 to $180 and the compression in RSI indicate that downside momentum is waning. If price continues to respect the $154 base, a gradual reversal could follow, with targets at $250 and $300 aligning with previous high-volume nodes.

This confluence of horizontal support and lower-band compression makes $154 a pivotal price floor. A sustained rebound from here would mark the start of Solana’s next impulsive wave, aligning with Jacob’s mid- to long-term bullish targets.

Solana Price Prediction: Cup-and-Handle Setup in Play

Famous crypto analyst James highlights a large cup-and-handle formation that has been developing for months on Solana’s macro chart. The neckline sits near $256, a critical resistance that, once broken, could ignite a sharp upside continuation. The pattern resembles a textbook accumulation-to-breakout setup, with each consolidation leading to higher lows.

Solana Price Prediction: Cup-and-Handle Setup in Play

Solana’s macro chart forms a clear cup-and-handle pattern, with a breakout above $256 potentially unlocking upside targets between $300 and $320. Source: James via X

Once Solana price breaches this neckline, the measured move suggests potential upside towards $300–$320, completing the full technical projection of the pattern. This formation not only emphasizes a bullish continuation but also strengthens the argument for a long-term trend reversal, as Solana begins reclaiming major cycle highs.

Solana Short-Term Technical Analysis

Short-term charts show Solana trading inside a narrow ascending channel, respecting both its midline and short-term EMAs. The key level remains $185, which marks both a technical and psychological resistance. If price can flip this level into support, a quick rally towards $198 to $205 becomes plausible.

Solana Short-Term Technical Analysis

Solana holds above $170 as bulls eye a breakout above $185 within its short-term rising channel. Source: BlockchainBaller via X

Below that, $170 to $172 serves as local support, and holding this area keeps the short-term bias intact. Momentum remains moderate, showing that buyers are active but not overly aggressive. Unless the market loses $170 on a daily close, the short-term trend continues to lean in favor of gradual upside progression.

Final Thoughts: Fundamental and Technicals Align for Solana

As Molu noted, Solana’s ecosystem is entering a defining phase, ETF inflows surpassing $340M, SoFi’s banking integration, and record USDC transfer activity all signal that institutional confidence and real-world utility are converging. These are no longer isolated milestones; they reflect a maturing network with both liquidity depth and mainstream accessibility.

From a Solana price perspective, market watchers are aligning on a similar outlook. Jacob’s setup highlights $154 as the key base level, which has consistently acted as the market’s defensive line. Meanwhile, SOL’s short-term view suggests a liquidity sweep near $155 to $158 could trigger a rebound towards $176.

Together, these signals form a unified picture, fundamentals are validating what SOL’s technicals have been hinting at. With institutional inflows, regulatory access points, and resilient support levels all in play, Solana price prediction is pointing towards a bullish move.



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13 11, 2025

The Best Electrolyte Powders of 2025

By |2025-11-13T04:47:24+02:00November 13, 2025|Dietary Supplements News, News|0 Comments


Improve your hydration and enhance performance with Fortune’s picks for the best electrolyte powders of 2025. If you’re training hard, pursuing peak health, or tackling demanding days, the right electrolyte supplement can help you stay refreshed, energized, and focused through every challenge. 

Our nutrition experts and testers have identified the best hydration supplements to help athletes, busy professionals, and daily wellness seekers stay hydrated. Each powder was rigorously reviewed for quality, taste, safety, and third-party testing to ensure you can find the right high-quality product to empower you as you hit your goals in work, sports, and life.

Best Electrolyte Powders of 2025

Why Trust Fortune

Our team of expert testers has tried hundreds of the most popular supplements on the market today, using our comprehensive supplement testing methodology to find the best products for all folks.

Best Electrolyte Powders Comparison Table

Electrolyte Powder Key Ingredients Serving Size Sweeteners Used Flavors Available
Transparent Labs Hydrate SenActiv®, taurine, organic coconut water 1 scoop Stevia Ten flavors
Kaged Hydration Sodium, Potassium, Calcium, Phosphorus 1 scoop Stevia, sucralose Eleven flavors
Liquid IV Sodium, Potassium 1 powder stick Cane sugar Over twenty flavors
LMNT Sodium, Potassium, Magnesium 1 powder stick Stevia Ten flavors
Waterboy Daily Hydration Sodium, Potassium, Chloride, and Magnesium 1 powder stick Stevia Four flavors
Transparent Labs Hydrate
SenActiv®, taurine, organic coconut water
1 scoop
Stevia
Ten flavors
Kaged Hydration
Sodium, Potassium, Calcium, Phosphorus
1 scoop
Stevia, sucralose
Eleven flavors
Liquid IV
Sodium, Potassium
1 powder stick
Cane sugar
Over twenty flavors
LMNT
Sodium, Potassium, Magnesium
1 powder stick
Stevia
Ten flavors
Waterboy Daily Hydration
Sodium, Potassium, Chloride, and Magnesium
1 powder stick
Stevia
Four flavors

Best Electrolyte Powder Overall: Transparent Labs Hydrate

Transparent Labs Hydrate


A clean electrolyte formula with no sugar or artificial sweetene


Our Thoughts on Transparent Labs Hydrate

Transparent Labs Hydrate is our pick for the best overall electrolyte powder because it includes optimal electrolyte ratios, clean sourcing, and flavor variety, all backed by third-party lab testing—a combination that makes it the best overall pick for anyone serious about performance, hydration, and health-conscious supplementation.

Transparent Labs Hydrate as best electrolyte powder

Pete, our team’s dietitian, tested Transparent Labs Hydrate, rating his first impression of the product a 5 out of 5. “I tested the individual stick packs,” he noted. “The product does come in a container as well, but this is the travel-friendly version. The stick packs are clearly labeled and were easy to rip open. While the writing is a bit small on the stick packs, it wasn’t too hard to read the nutrition facts information.”

He rated the mixability of this electrolyte powder as a 5 out of 5: it dissolved fully during the 60 seconds of shaking, and there were no visible clumps. Pete loved the flavor of this product, rating it a 5 out of 5 as well. He tested the peach mango flavor. “It was refreshing and delicious. The peach flavor really stands out, much more than the mango. It has a good balance of sweetness and flavor,” Pete said.

Transparent Labs Hydrate as best electrolyte powder

Pete didn’t experience any negative side effects after testing this electrolyte powder, saying he felt hydrated afterwards. “The Hydrate stick packs are extremely convenient and easy to use when you’re on the go,” he said. “The ingredient dosages also make sense for an electrolyte supplement. The product contains 500 milligrams of sodium, 250 milligrams of potassium, 50 milligrams of magnesium, and 84 milligrams of calcium. This would work well after a long workout or cardio session where the individual was sweating a lot, or when training in hot and humid conditions.”

Best Sugar-Free Electrolyte Powder: Kaged Hydration

Kaged Hydration


A five-electrolyte blend along with taurine and antioxidants


The Kaged Hydration

Our Thoughts on Kaged Hydration

Kaged Hydration is our pick for the best sugar-free electrolyte powder because it has essential hydration with five electrolytes, adds powerful antioxidant support for recovery, and offers fun, bold flavors—all with less than 1 gram of sugar per serving. It also includes coconut water powder and the Spectra™ blend, which is great for athletes and daily users alike who want a clean, certified supplement for optimal rehydration without excess salt or artificial ingredients. 

Rebecca tested this electrolyte powder, rating her first impression of the product as a 3 out of 5. “This is a small container of powder. It’s not as easy on-the-go as some of the single serve electrolyte packets they have now. It looks similar to lots of other supplements and powder products on the market,” she said. “There is a scooper provided inside to measure the powder, but it gets buried easily. The container opens and closes easily.”

Kaged Hydration as best electrolyte powder

She rated mixability as a 5 out of 5, noting: “This product dissolved easily within the 60 seconds of shaking it. There were no visible chunks leftover at the bottom or throughout the drink.”

Our tester tried Kaged Hydration in the pink lemonade flavor, rating the taste a 3 out of 5. “The product flavor is pretty strong, but not salty like some other products,” she wrote. “It’s not something I would prefer to drink regularly, but I can definitely get through it when needed.” Luckily, it didn’t have a chalky texture, though it’s a bit thicker than other electrolyte powders Rebecca tested. As a solution, she recommends adding a few extra ounces of water to dilute the flavor a little bit.

Kaged Hydration as best electrolyte powder

Rebecca did notice some side effects, rating her experience as a 3 out of 5. “There was a slightly weird aftertaste, but not as pungent as other supplements I’ve tried in the past. I didn’t experience any digestive side effects or any other issues,” she said.

Best Tasting Electrolyte Powder: Liquid IV

Liquid IV


An electrolyte powder with unique, refreshing flavors and effective hydration


The Liquid IV

Our Thoughts on Liquid IV

Liquid IV is our choice for the best tasting electrolyte powder thanks to its standout, enjoyable flavors that make routine hydration an enjoyable experience. The Cellular Transport Technology (CTT®) formula supports effective and fast hydration, making it a go-to for active lifestyles, travel, or whenever rapid replenishment is needed—but what truly sets it apart is the flavor experience, with nearly 30 different flavor varieties available. The brand also releases seasonal flavors year-round.

Liquid IV as best electrolyte powder

Kendall tried Liquid IV in the strawberry lemonade flavor, rating the ease of following the instructions as a 5 out of 5. “The directions are super easy to read and follow. It says to add one stick of the electrolyte powder to sixteen ounces of water and mix thoroughly before drinking,” she noted. 

Our tester also rated the mixability a 5 out of 5: “The product dissolved within the 60 seconds of mixing. The texture of the water looks cloudy, but there are no visible chunks.”

Liquid IV as best electrolyte powder

She found the sweetness a little overwhelming, giving it a score of 5 meaning she felt it had the maximum amount of sweetness. In addition, she found it a little thick, and suggested diluting it with extra water or adding ice. “Compared to other electrolyte packets that I’ve tried, this product is a little too sweet for me,” Kendall said. “There is no aftertaste, however. I would drink this if it was the only electrolyte provided in a situation where I need to hydrate.”

After trying out Liquid IV, Kendall definitely felt hydrated. She didn’t experience any digestive issues or weird aftertaste. Overall, Kendall said, “It’s a decent option for days when I need an extra hydration boost—like after a long workout, traveling, or being out in the heat. In general, I like that it’s convenient and easy to throw into my bag when I’m on the go, since I don’t always remember to drink enough water throughout the day.”

Best Electrolytes for Runners: LMNT

LMNT


A high-sodium, zero-sugar formula


The LMNT

Our Thoughts on LMNT

LMNT is our pick for the best electrolyte powder for runners because of its no-sugar, high-electrolyte formula that replaces exactly what endurance athletes lose on long runs or through intense sweating. It includes 1,000 milligrams of sodium, 200 milligrams of potassium, and 60 milligrams of magnesium per serving, along with no sugar, fillers, or artificial colors.

LMNT as best electrolyte powder

Kate tested LMNT, rating it a 5 out of 5 for her first impression. “The instructions are super clear: bolded text says to mix one stick pack with anywhere from 16 to 32 ounces of water to find your preferred taste.” We like that the brand acknowledges that different palates may prefer stronger or more diluted flavor. 

She rated the mixability of LMNT as a 4 out of 5. “The product dissolved for the most part—there was a slightly gritty texture during the first few sips, but I think it’s because I used a straw and some of the bottom residue got stuck,” Kate said. Overall, she enjoyed the texture and didn’t find it too salty.

LMNT as best electrolyte powder

Kate is a huge fan of LMT’s flavors, rating it a 5 out of 5 for taste—she uses this product almost daily. “To me, it tastes like a less potent yellow Gatorade; it’s not as sweet and sugary. The salt is not overwhelming, and the lemon-lime is just subtle enough to be enjoyable but not give me a stomachache,” Kate said.

Our tester thinks this is a great product for someone who is looking for additional nutrients with their electrolytes. “Since it has potassium and magnesium with sodium, I think it’s a great mix of healthy supplements,” Kate wrote. “These come in individual packets, so for anyone who wants an easy to transport and small packaged electrolyte, this is perfect.”

Best Electrolyte Powder for Everyday: Waterboy Daily Hydration

Waterboy Daily Hydration


A zero-sugar formula with natural ingredients


The Waterboy Daily Hydration

Our Thoughts on Waterboy Daily Hydration

Waterboy Daily Hydration is our pick for everyday electrolyte use because it packs a strong electrolyte punch without any sugar or artificial ingredients, making daily hydration easy and healthy. The addition of functional botanicals like ginger and l-theanine, vegan and gluten-free certification, and flavorful options ensure Waterboy is versatile for virtually any routine—from office days to workouts or a morning after a night out—with an accessible, user-friendly approach.

Waterboy Daily Hydration as best electrolyte powder

Rebecca tested Waterboy, rating it a 5 out of 5 for her first impression. “The packaging is aesthetic and pleasing, with vibrant colors that give you insight into the flavors,” she said. “It’s easy to take on the go with you since it comes in small packets that you can pour right into water. They’re easy to tear open, and the whole packet is one serving, so you don’t have to worry about measuring anything out.”

She rated mixability as a 5 out of 5 as well. “The product is quickly dissolvable. I didn’t even need to use a shaker bottle,” Rebecca said. “I used a stirring stick and it dissolved very quickly, in less than 60 seconds. There was no loose powder or chunks visible,” she said.

Waterboy Daily Hydration as best electrolyte powder

Rebecca liked the flavor as well, rating it a 5 out of 5 in this category. “The product tastes very light in the amount of water that I used,” she said. “It’s a nice hint of flavor without being too powerful. It also doesn’t have a salty taste like many of the other electrolytes I’ve used in the past. If you want to have a more bold flavor, I would recommend using less water. But if you’re looking for just a bit of flavor, mixing Waterboy in with around twelve ounces of water will work out well.

What Are Electrolytes? 

Electrolytes are essential minerals that carry an electric charge when dissolved in water, enabling them to regulate critical functions in the body. These minerals are found in blood, tissues, and other fluids, and are required for muscle function, nerve signaling, hydration, pH balance, and maintaining proper fluid levels in and around cells. 

Key electrolytes and their functions:

  • Sodium: Maintains fluid balance, supports nerve and muscle function. 
  • Potassium: Critical for proper heart, muscle, and nerve activity. 
  • Chloride: Helps with fluid balance, blood volume, and pressure regulation. 
  • Calcium: Essential for strong bones and teeth, muscle contraction, heart and nerve function. 
  • Magnesium: Supports muscle function, nerve transmission, heart rhythm, and blood pressure. 
  • Phosphate: Works with calcium for bone and tooth health. 
  • Bicarbonate: Helps maintain the body’s acid-base (pH) balance.

How We Tested and Selected the Best Electrolyte Powders

Finding the best electrolyte powders requires a combination of scientific rigor, nutritional expertise, and attention to user experience. Our process centers on transparency, safety, and results.

Formula

We seek out blends that supply effective amounts of sodium, potassium, magnesium, and other essentials, while avoiding excessive sugar, artificial sweeteners, dyes, or preservatives. Only products meeting a high standard for efficacy and safety are considered.

Taste and Texture

Flavor is a major factor in adherence and satisfaction, so each powder undergoes blind taste testing by our team. Products are rated not only for overall taste but for sweetness (using a 1 to 5 scale, with 5 being very sweet), mouthfeel, and aftertaste. We make sure that a great electrolyte supplement is also enjoyable and easy to sip throughout the day.

Mixability  

To assess mixability, each powder is dissolved exactly as instructed by the manufacturer. We pay close attention to how easily the powder blends, whether it leaves any clumping or grittiness, and the overall experience of drinking the mixed supplement. Easy, residue-free mixing is a must for our top picks.

LMNT as best electrolyte powder

Third-Party Testing

Third-party testing is a strong indicator of product quality and trustworthiness, especially since supplements aren’t regulated by the FDA the way foods and drugs are. We prioritize products with certifications such as NSF Certified, Informed Sport, or similar independent verification — ensuring accurate labeling, purity, and the absence of banned substances, which is crucial for both athletes and everyday users.

Value

We weigh quality, ingredients, taste, testing, and price to recommend the best overall value. That way, you’re not just getting the most affordable product, but the one that delivers optimal health and hydration benefits for your investment.

How to Find the Best Electrolyte Supplement for You

Choosing an electrolyte supplement comes down to matching your unique needs, preferences, and lifestyle with the right formula. From athletic performance to flavor variety and ingredient transparency, knowing your priorities can help you select the best option for daily use or specific workouts.

Your Fitness Goals

Different athletes require different electrolyte profiles based on their activity level, sweat rate, and duration of exercise. Endurance athletes (runners, cyclists, triathletes), those training in hot or humid environments, and team sports players lose more sodium and fluids, making a higher-sodium, full-spectrum electrolyte supplement beneficial. For lighter activities or daily hydration, a milder formula may suffice. Tailor your choice based on whether you need extra sodium for marathon sessions, or a lighter option for general wellness. 

Athletes/sports that benefit most from electrolytes include:

  • Runners and cyclists (especially during long-distance or high-heat events)
  • High-intensity interval trainers (HIIT)
  • Team sports athletes (soccer, basketball, football)
  • Those training at altitude or in hot climates

Flavors

Selecting a flavor you enjoy is key to consistent hydration. Since you’re more likely to sip regularly if you like the taste, sample different options or buy variety packs before committing to a large tub. The best flavor is the one that helps you keep up your hydration habit day after day.

Transparent Labs Hydrate electrolyte box.

Amount of Electrolytes

Electrolyte needs are as individual as your routine and diet. Some people require more sodium or potassium due to higher sweat rates or dietary patterns (e.g., keto or vegan diets), while others want a lower dose. Always check the nutrition label for sodium, potassium, magnesium, and calcium content per serving, and compare the recommended daily values (RDVs) and your specific goals. Look for options that align with your macro needs—some include carbohydrates or added sugar for athletic performance, while others are sugar-free for daily use or weight management.

Cost

Electrolyte supplements range in price; while budget picks are available, premium and cleaner formulas often cost more. If you plan to use electrolytes every day, consider the price per serving, but remember that a high-quality supplement is a wise investment for consistent health and performance.

Third-Party Testing

Prioritize choosing an electrolyte supplement that is third-party tested (e.g., NSF Certified, Informed-Sport, Informed Choice). These certifications ensure the product is free from banned substances, contaminants, and meets label claims. For competitive athletes, this is essential for safety and peace of mind; for everyday users, it’s an extra layer of quality assurance in your supplement routine.

Benefits of Electrolyte Powders

Electrolyte powders offer a convenient way to replenish the essential minerals lost through sweat, exercise, illness, or daily activities. They can help support hydration more efficiently than water alone and are especially valuable for athletes, people in hot climates, or anyone whose fluid balance may be disrupted. Here are some benefits:

  • Support hydration and maintain fluid balance. 
  • Prevent muscle cramps, weakness, and fatigue by aiding proper muscle function. 
  • Help recover from illness or heat by restoring electrolyte levels more quickly than water. 
  • Enhance endurance and performance during prolonged or intense exercise.
Kaged Hydrate as best electrolyte powder.

How to Take Electrolytes

Electrolyte powders work best when thoroughly mixed with water. This ensures rapid absorption and helps the body restore balance efficiently. They are especially beneficial before, during, or after exercise, in hot or humid weather, or when recovering from sickness or dehydration. 

  • Always dissolve electrolyte powder in the recommended amount of water for proper concentration and best taste.
  • Drink electrolytes before, during, or after activity if exercising longer than an hour, in high heat or humidity, or at high altitudes.
  • Use as needed after illness (vomiting, diarrhea) or episodes of heavy sweating.
  • Adjust timing and amount based on your individual needs and consult a healthcare provider if you have medical conditions.

What to Avoid in Electrolyte Powders

Not all electrolyte supplements are created equal; some include unnecessary or potentially harmful additives. Read labels carefully to select clean, balanced products. Here are a few things to avoid in electrolyte powders:

  • Excess added sugar or high-fructose corn syrup, which can cause energy crashes and upset digestion. 
  • Artificial colors, flavors, or sweeteners such as sucralose, aspartame, and certain dyes (e.g., Red 40, Yellow 5). 
  • Preservatives like sodium benzoate or potassium sorbate, which may disrupt gut health or cause adverse reactions.

Frequently asked questions

What’s the most effective electrolyte drink?

The best electrolyte drink matches your needs: it balances sodium, potassium, magnesium (sometimes calcium), and avoids excess sugars and artificial ingredients. Our top pick is Transparent Labs Hydrate, because it includes optimal electrolyte ratios, clean sourcing, and flavor variety, all backed by third-party lab testing—a combination that makes it the best overall pick for anyone serious about performance, hydration, and health-conscious supplementation.

Are electrolytes actually effective?

Yes, electrolyte powders are effective for replenishing minerals lost through sweat and supporting hydration, muscle function, and recovery during/after high-intensity exercise, illness, or fluid loss.

Are there any side effects associated with electrolyte powders?

Side effects are rare when used as directed, but may include digestive upset (bloating, diarrhea) if consumed in excess, or issues from excess sodium or potassium (such as high blood pressure, abnormal heart rhythms). We recommend talking with your doctor or other healthcare provider to be sure using an electrolyte powder is right for you.



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13 11, 2025

Dogecoin Price Today: Analyst Notes DOGE Building Path From $0.17 Support Toward $0.28, $0.40, and the $1 Milestone

By |2025-11-13T04:43:18+02:00November 13, 2025|Crypto News, News|0 Comments

Dogecoin (DOGE) is once again commanding trader attention as it tests a key support near $0.17, with analysts forecasting a potential breakout that could send the meme coin soaring toward $1.

The cryptocurrency, known for its unpredictable rallies and social media-driven momentum, has shown remarkable resilience despite recent market weakness. As of mid-November 2025, Dogecoin trades near $0.172, down roughly 5% from the previous day. However, analysts say this support zone could mark the turning point for another bullish leg if buying pressure strengthens and broader market sentiment stabilizes.

Dogecoin’s current technical posture is seen as pivotal for short-term traders and long-term holders alike. If the support near $0.17 holds firm, it could reignite optimism across the crypto sector and set the stage for the next significant rally phase, targeting $0.28, $0.40, and potentially beyond $1.

Technical Outlook: A Potential Triangle Breakout

Crypto analyst Shan Specter recently highlighted a descending triangle formation on Dogecoin’s short-term and daily charts, underscoring the importance of the $0.17 zone. According to Specter, the setup suggests a coiling phase that often precedes explosive upward movement once resistance levels are breached. His analysis outlines three major upside targets—$0.28, $0.40, and $1.00—based on historical price reactions to similar technical structures.

Dogecoin remains firmly supported within its triangle pattern, with bullish targets set at $0.28, $0.40, and above $1.00. Source: @Shan_Specter via X

Specter’s view mirrors past patterns where Dogecoin’s triangle breakouts led to rapid 50%–100% rallies. For this scenario to play out, he emphasizes the need for a strong close above $0.20 with increasing trading volume. Without that confirmation, Dogecoin risks sliding into a prolonged consolidation phase or even a deeper correction. Traders remain cautiously optimistic, as recent price action suggests accumulation near current levels.

Market Sentiment and Broader Implications

Analysts argue that Dogecoin’s trajectory could influence the broader altcoin market. Market veteran Cas Abbé noted that Dogecoin rallies often precede altcoin seasons, pointing to its historical role as a sentiment gauge. During previous bull runs, Dogecoin’s surges coincided with sharp drops in Bitcoin dominance—an early signal that traders were shifting risk appetite toward smaller-cap assets.

Dogecoin Price Today: Analyst Notes DOGE Building Path From alt=

Dogecoin appears poised for a parabolic rally, often signaling the onset of altcoin season, with analysts eyeing the $1 level as a realistic target. Source: @moonbag via X

Dogecoin appears poised for a parabolic rally, often signaling the onset of altcoin season, with analysts eyeing the $1 level as a realistic target.

Within the community, enthusiasm remains divided. Optimists view Dogecoin’s technical setup as a potential spark for renewed retail participation, while skeptics cite the coin’s reliance on viral trends and celebrity mentions, such as those from Elon Musk. Still, the coin’s consistent network activity and widespread adoption in payment integrations show that Dogecoin has evolved beyond its meme origins.

Dogecoin Price Prediction and Outlook

In the short term, defending the $0.17 support remains critical. A breakout above $0.20 could validate bullish projections, pushing Dogecoin’s price toward $0.28 and $0.40 as momentum builds. Over the medium term, sustained buying pressure and improved liquidity could even reignite speculation over whether Dogecoin will reach $1, a level that has become both a psychological and technical milestone for the community.

Dogecoin Price Prediction and Outlook

Dogecoin was trading at around $0.17, down 4.91% in the last 24 hours. Source: Brave New Coin

While the road ahead will likely feature volatility, the current Dogecoin price prediction 2025 leans bullish if market conditions improve. If history repeats itself, this could mark the early stages of Dogecoin’s next major run—one that not only strengthens its position among leading cryptocurrencies but also reinforces its unique influence over the wider crypto market.

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13 11, 2025

OpenSea Is Remaking Itself Into A Crypto Trading Aggregator

By |2025-11-13T03:21:21+02:00November 13, 2025|News, NFT News|0 Comments


The crash of the NFT market led OpenSea to fire more than half of its staff. But the startup has reinvented itself into a place for buying and selling all tokens, including memecoins, and trading volume is surging once again.


Ascrypto receives a warm embrace in Washington and token prices rise to new levels, some once-hot digital asset sectors like NFTs continue to languish. Few firms have suffered the brunt of NFTs’ collapse more than NFT specialist OpenSea.

Starting in mid-2022, the market for digital art represented by these unique, nonfungible tokens–from CryptoPunks to Bored Apes—experienced a spectacular fall, declining by more than 80%. By October 2023, OpenSea, the once-dominant venue for buying and selling NFTs, was bringing in just $3 million in monthly revenue, down from a peak of $125 million in January 2022, the same month the startup was valued at $13.3 billion, briefly giving its cofounders ownership stakes worth more than $2 billion.

It wasn’t just that people had lost interest in NFTs. OpenSea had also been abruptly overtaken by an upstart competitor, Blur, which charged zero trading fees and didn’t require buyers to pay royalties to NFT creators. When OpenSea responded by loosening its own royalty policy, it drew the ire of its customers on Twitter, who said everything from “you people are foul” to characterizing it as “evil” and “a joke of a company.”

As OpenSea was hemorrhaging cash and struggling for market share, cofounder and CEO Devin Finzer held a company meeting for 175 staffers on payroll. He told employees that the company needed a reset and that he would be firing more than half of them. His goal: to emerge again as a smaller, nimbler startup where every remaining employee was enthusiastic about reinventing the company. Finzer offered severance packages to anyone who hadn’t been laid off but also wanted out.

“What was really tough was that a lot more people than I expected–some really good people–took that package,” he says today, looking downward, voice groggy, likely from his seven-day-a-week work schedule. CEO Finzer now operates often from a WeWork-like co-working space in downtown Manhattan. About six other New York area employees are office regulars, but nearly all of OpenSea’s 60 employees and 10 contractors today work remotely.

After trudging through a three-year bear market for digital art NFTs that may never bounce back, OpenSea is pivoting hard. Taking advantage of its customer base, which had swelled to millions of monthly website visitors, the battle-worn startup has expanded from NFTs to become a one-stop shop for trading all cryptocurrencies across 22 different blockchains. This shift means OpenSea can cash in on the memecoin craze, too.



Finzer, 34, credits his wife Yu-Chi Lyra Kuo with having the idea to turn OpenSea into a trade-any-crypto application. Kuo is an early cryptocurrency investor who pursued a PhD in philosophy and politics at Princeton, earned a Harvard Law degree and in 2016 began running a crypto trading fund. In 2021, Kuo left the trading fund and met Finzer later that year. “I really consider her a silent cofounder of OpenSea 2.0,” says Finzer. He adds that she spent hundreds of hours working with him on everything from OpenSea’s high-level strategy to technically mapping out how it would pull in trades from different blockchains.

OpenSea’s new focus is already showing real traction. In the first two weeks of October 2025, it facilitated $1.6 billion in cryptocurrency trades and $230 million in NFT transactions, up from $142 million in total volume in all of May. The surge will make October 2025 its biggest month in over three years. Under OpenSea’s new gameplan, it aggregates buy and sell orders from decentralized crypto exchanges like Uniswap and Meteora. In terms of fees, OpenSea takes about 0.9% for every transaction, accounting for $16 million in revenue over the last two weeks.


Have a story tip? Contact Jeff Kauflin at jkauflin@forbes.com or on Signal at jeff.273.


Finzer’s new focus for OpenSea employs an age-old trader axiom, “Don’t fight the tape.” As the soaring price of bitcoin makes headlines, crypto goes mainstream and prediction markets gain in popularity, “risk on” is the new mantra for investors. One only needs to look at Robinhood’s 400% one-year stock return and exploding volume at prediction markets like Kalshi and Polymarket as evidence. Even though slumping market values for NFTs like the Bored Ape Yacht Club, whose average floor price has fallen from around $400,000 at its peak to $32,000 today, have burned many investors, a new crop of speculators remains undeterred. For the past two years, memecoins have been the industry’s biggest obsession. “You can’t fight the macro trend,” Finzer says, so you might as well embrace it.

Finzer thinks letting people trade any and all cryptocurrencies is the “right one for crypto right now” due to high demand. In this respect, he has taken a lesson from his biggest rival Blur, a company that burst onto the NFT scene three years ago with a trader-centric approach that helped it gobble up most of the NFT trading market.

His run-in with Blur also taught him something about leadership. After Blur made trading fee-free and royalty-free, Finzer responded with a series of flip-flopping fee changes that wavered between minimizing and maximizing royalties for digital creators. He was trying to please too many people, and his reactive, consensus-driven approach wasn’t working. Finzer learned to stop giving in to pressure from others and trust his own instincts. “For some of these things, the only way you get better is by having the thing happen and failing your way through it,” Finzer says.

Looking back on the past two years, Finzer and former OpenSea chief technology officer Nadav Hollander say the deep layoffs were essential. They flattened the startup’s structure and removed all technical managers so that every engineer wrote code. Finzer has also come to reject the conventional Silicon Valley wisdom of hiring rapidly to keep pace with soaring customer demand. He now tries to keep the company as small as possible, an approach that has become in vogue in the AI era.

Meanwhile, Blur seems to be missing in action. Its trading volume has dwindled to $92 million over the past month, down from more than $1 billion in early 2023, according to DappRadar. Its corporate X account and that of cofounder and CEO Tieshun Roquerre have been mysteriously quiet since last spring. Roquerre didn’t respond to Forbes’ emails or Telegram messages requesting an interview. “In crypto, some people are there to get in and get out,” says Finzer.


Crypto trading applications are everywhere–thousands already exist. Yet even though today’s most popular blockchains have been around for over a decade, no company has cracked the code on making it easy to trade the millions of tokens that reside on different blockchains and store the assets yourself (or in crypto parlance, self-custody).

While Coinbase makes 300 tokens available to trade through its centralized exchange primary service, that selection represents a tiny fraction of all the tokens in existence. And like a traditional bank, Coinbase stores customers’ assets for them. Everyday Americans typically don’t think twice about that since they’re accustomed to using banks, but it’s deeply troubling to cryptocurrency die-hards who believe in completely owning and controlling their crypto at all times. Just ask anyone who had money on crypto exchange FTX when it collapsed. (More recently, Coinbase has started making many more tokens available to trade through its Base service, which lets people self-custody their assets and trade on decentralized exchanges.)

Finzer says OpenSea’s bridging feature of letting people trade across 22 blockchains is its most attractive, since there are still few places where that’s easy to do. The challenges of achieving this are manifold–to do it well, a company needs to: index an ever-expanding list of tokens across an ever-expanding set of blockchain operating systems; get customers the best possible price for any given trade; make the application easy to use; create a user interface where people can discover new assets; prevent customers from getting scammed.

OpenSea built a booming business years ago by making NFTs simple for anyone to purchase, and it’s trying to do the same with all token trading. Finzer’s goal is to make the user’s experience as intuitive as it is on an app like Coinbase or Robinhood, while under the hood, aggregating people’s buy and sell orders from the places where more sophisticated, tech-savvy crypto traders congregate like Uniswap.

One way he tries to do this is by opting not to do know-your-customer (KYC) checks to verify a user’s identity. These checks are an important step required for banks and financial institutions to prevent money laundering and transfers from people in sanctioned countries. Finzer says OpenSea, which has moved its corporate headquarters to Miami, isn’t legally required to do KYC checks, since it’s not considered a U.S. money transmitter and never takes custody of customers’ assets. He adds that OpenSea uses blockchain analytics firm TRM Labs to check digital wallets against lists of sanctioned addresses and flag any suspicious transactions for money laundering.

But this compliance-light approach could easily present future risks, not only of money launderers and sanctioned-country senders slipping through the cracks, but also of future U.S. administrations bringing regulatory enforcement actions against OpenSea. Under President Biden, the Securities and Exchange Commission opened investigations into whether OpenSea and decentralized exchange Uniswap were running unlicensed securities exchanges. Both companies denied that they were violating the law, and the Trump Administration dropped those investigations this past February.

Finzer denies that OpenSea takes a compliance-light approach and says his company does more on compliance than “the vast majority of apps that are built on top of blockchains.” Regarding KYC checks, he says, “KYC isn’t an ‘option’ we’re choosing to avoid; it’s fundamentally incompatible with non-custodial architecture.”

OpenSea’s new trade-everything strategy also means Finzer is trying to straddle the distant worlds of art and pure financial speculation, a balance that seems impossible. He says he doesn’t want to build a “soulless financial app,” but when you visit the “Tokens” section of the site, it feels like a gambling-centric financial app.

The CEO thinks the art-focused NFT market, memecoins and all other crypto tokens can “harmoniously live together” in one place on OpenSea. He says the company is only “a fraction of the way” to its vision of a venue for trading all tokens and notes that it hasn’t even launched a new mobile app yet. An independent foundation set up by OpenSea is expected to release an OpenSea token soon, though Finzer declined to give details.

Outside of potential regulatory issues, OpenSea may face significant competitive challenges since the barriers to entry in crypto trading are low. In fact, globally there are hundreds of crypto exchanges. “We’ve found there’s a lot of moat in just consistently delivering on a quality product experience–building out a brand that’s trusted and works as users want it to work,” says Finzer. The history of crypto, and the eight-year history of his own startup, tells a different story.

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