The new functional wellness company debuts with Aonic Complete, an all-in-one daily essential nutrition, and a mission to make healthy living effortless and enjoyable.

SAN FRANCISCO, Nov. 12, 2025 /PRNewswire/ — Aonic, a next-generation functional nutrition company, today announces its official U.S. launch with a bold mission to redefine how people approach everyday health. Tackling one of America’s most overlooked challenges, modern malnutrition, Aonic is building the world’s most advanced ecosystem for functional nutrition, designed to make healthy living simple, effective, and backed by science.

Co-founded by Max Meier and Senada Greca, Aonic unites a world-class team of entrepreneurs, scientists, and medical leaders committed to redefining the functional nutrition landscape.

Meier previously built several successful consumer-tech companies in Europe. Greca holds an MBA and is also the Founder of WeRise, a world-leading fitness and self-development platform empowering millions to redefine strength, body confidence, and holistic wellness. Known globally for her evidence-based training methods and authentic approach to wellbeing, she has built an audience of over 10 million followers across her social media channels. Notably known as Kim Kardashian’s personal trainer, Senada is recognized for her unique blend of physical strength, mental resilience, and longevity-focused training that has inspired a global community to rise physically and mentally.

Aonic’s scientific team and advisory board also include Staff Scientist Dr. David Jan, Harvard-trained Ph.D. with 20 years of experience developing and manufacturing high-quality nutrition products, and Medical Advisor Dr. William Li, renowned physician and New York Times bestselling author of Eat to Beat Disease, who scientifically advises the company’s research, formulation, and clinical validation across its expanding portfolio.

“At Aonic, we believe health is happiness,” said Max Meier, CEO and Co-Founder of Aonic. “We’re creating an ecosystem of products that empower people to live better, not through restriction, but through smarter, science-based choices. Our goal is to make healthy living so intuitive and enjoyable that it becomes second nature.”

Aonic launches with Aonic Complete, a first-of-its-kind, patent-pending daily essential nutrition designed to simplify and elevate the supplement routine. Each 100% recyclable dual-chamber container combines the four cornerstones of supplementation: multivitamins and minerals, pre/pro/postbiotics, omega-3s, and supergreens, into one beautifully designed product. The innovative format integrates softgels and a capsule in the top compartment with a delicious liquid “chaser” below for enhanced absorption and taste, blending clinical precision with consumer experience.

“Millions of Americans are overwhelmed and confused by the vast amount of supplement products in the market. We set out to redefine the supplement category by developing a beautifully designed daily supplement solution, made in the USA, that covers the 4 cornerstones of supplementation in one elegant package. On top, Aonic Complete tastes delicious and is easy to use, ideal to make it a part of your everyday routine,” said Max Meier, CEO and Co-Founder of Aonic.

“Caring for ourselves, body and mind, starts from the inside out with quality food and supplements that have high-quality ingredients, and that’s what Aonic represents,“ said Senada Greca, Co-Founder of Aonic.

Joining Aonic Complete is Aonic Revive, a magnesium & electrolyte hydration drink designed to enhance both physical and cognitive performance. Made with real fruit juice and zero added sugar, the result is a refreshing, functional beverage that redefines what it means to hydrate with purpose.

Looking ahead, Aonic will launch category-defining products across various nutrition categories and will launch an all-natural protein drink made with premium ingredients in early December, part of its broader vision to create a complete, science-driven ecosystem for modern wellness.

About Aonic
Aonic is a next-generation functional nutrition company redefining health through science, innovation, and design. Built on the belief that wellness should be both effective and enjoyable, Aonic creates a beautifully designed ecosystem of high-performance CPG products that integrate seamlessly into daily life. Each formulation is rooted in clinical research and crafted to optimize both body and mind for everyday performance, delivering clean, science-driven nutrition for vibrant, effortless wellness. Designed for active, modern adults who want to feel and perform their best without compromise, Aonic simplifies health with intuitive routines that replace clutter and complexity with clarity and confidence. Founded on transparency, innovation, and integrity, Aonic sets a new standard for modern nutrition with one simple belief at its core: Aonic is In It For You.

For more information on Aonic, visit AonicLife.com or follow us on @AonicLife on Instagram and TikTok.

SOURCE Aonic Inc.

The leadership of the US Department of Health & Human Services is pushing the U.S. Food and Drug Administration to explore the elimination of self-affirmed GRAS (General Recognized as Safe) for food ingredients. The government shutdown meant the agency’s own deadline of October to announce proposals came and went, but the proposals will arrive once the government reopens.

“Everybody’s concerned, obviously, and it doesn’t only affect probiotics, it affects the entire supplement space,” Paraskevakos, IPA’s executive director, told NutraIngredients at the recent SupplySide Global in Las Vegas. “So, we’ve been very active, proactive. Our regulatory affairs committee is pretty huge, because regulatory affairs for probiotics at the global level is an issue right now. Our task force that looks at North America specifically, we’ve had a few calls lately and basically have put together a task force to proactively collect and put forth comments.

“Back at an open meeting at the FDA in 2017 or 2016 where we submitted comments around what the NDI process was supposed to be, we talked about grandfathering list, we talked about criteria for safety, we talked about possibly using master files,” he added. “So, these are things that we submitted already and are in the public docket and are a good basis to revise and to bring forward and to prepare comments when and if that [elimination of self-affirmed GRAS] will come to fruition.”

China

The global business climate remains uncertain, and this has impacted forecasting for potential market growth, he added. Despite this, the market for probiotic supplements in China is expected to grow at double digits.

Paraskevakos said that the global market is estimated to be around US$ 9.4 billion, with the APAC region worth about US$ 3.7 billion. Of that, China represents between 55% and 57%.

IPA recently opened offices in China right outside Shanghai with the aim of opening the market more to IPA members.

“I’m headed there to actually officially launch it [during] a pretty big event in November, and we’re expecting government officials to be there as well. It’s up and running.”

Paraskevakos also discussed the regulatory challenges simmering across different jurisdictions around the world. Watch the video for the full interview.