The global digestive health supplements market, valued at USD 14.12 billion in 2024, is projected to grow from USD 15.35 billion in 2025 to USD 29.87 billion by 2033, exhibiting a robust CAGR of 8.68% during the forecast period (2025-2033), according to the latest report by Straits Research.

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Digestive health supplements, commonly referred to as nutritional supplements, are increasingly consumed alongside regular diets to enhance digestion and support overall gut health. These supplements aid the body in breaking down carbohydrates, lipids, and proteins, resulting in improved nutrient absorption and digestive function.

The rising prevalence of digestive disorders due to changes in dietary habits and increased consumption of processed and salty foods is driving demand for these supplements worldwide. Beyond digestive health, many of these products also promote immune system support and women’s health, further fueling market expansion.

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Growth Drivers

One of the primary growth factors in the digestive health supplements market is increasing public awareness of gut health. Consumers are becoming more conscious of the link between digestive wellness, physical health, weight management, and energy levels. The adoption of mobile health apps, wearable fitness trackers, and access to online health resources is empowering individuals to make informed decisions about their dietary habits, creating a strong growth trajectory for the market.

Additionally, the global focus on weight management is contributing to the rise in supplement consumption. Busy lifestyles and reduced physical activity have led to unhealthy BMI levels and obesity, prompting individuals to incorporate supplements that support balanced diets and weight management regimens. Probiotics, in particular, foster beneficial bacteria in the digestive system, promoting overall gut health.

Market Opportunities

Probiotics are emerging as a significant growth opportunity in the digestive health supplements sector. Their affordability, inclusion in functional foods and beverages, and long shelf life make them attractive to consumers. Innovative delivery formats, such as tablets, capsules, and liquids, are further expanding the market reach.

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Market Restraints

Despite strong growth potential, the market faces challenges due to stringent regulations. The Supplement Health and Education Act of 1994 mandates companies to ensure that all claims about supplements are accurate and safe. Additionally, firms must comply with FDA registration requirements under the Bioterrorism Act before market introduction. These regulatory requirements, coupled with recent tax increases of 5-10%, may slow market expansion.

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Regional Insights

North America is expected to maintain a leading position in the global digestive health supplements market due to rising demand driven by unhealthy dietary habits and increasing prevalence of obesity and lifestyle-related disorders. Europe is also witnessing steady growth, while the Asia-Pacific region is emerging as a high-demand market, fueled by large populations and expanding product availability in developing countries such as Japan, Australia, and Southeast Asia.

Segment Analysis

The market is segmented by product, form, sales channel, and region. Probiotics are projected to witness the fastest growth due to rising consumer awareness and innovative delivery formats. By form, liquids hold the largest market share, driven by rising health consciousness and demand for nutraceutical syrups. In terms of sales channels, modern trade dominates, though online retailing is expected to record remarkable CAGR over the forecast period.

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Key Players

Organic India

Zenwise

Alimentary Health Limited

Amway

Bayer

Herbalife

NOW Foods

Nature’s Bounty

Nestec SA

Nutricia NV

Garden of Life

HealthForce

Olly

Lonza Group Ltd

Others.

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Report Scope

The Straits Research report covers the market size, revenue forecasts, competitive landscape, growth drivers, regulatory environment, and trends across North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America. The market is further segmented by product (probiotics, prebiotics, enzymes, and others), forms (capsules, tablets, liquids, and others), and sales channels (modern trade, convenience stores, specialty stores, multi-brand stores, online retailing, and others).

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This release was published on openPR.

Oatly has launched its first-ever Future of Taste Report, identifying key beverage trends it expects to see in the coming years ahead.

The report was compiled following interviews with hundreds of baristas and drinks experts from across 23 countries, with quantitative trends data compiled by research platform CultureLab.

It identifies five key trends expected on menus and coffee spots in the coming months and years, spotlighting the flavours and formats set to shape future food and beverage culture.

The global flavour exchange

Oatly pointed to data showing that online searches for more exotic ingredients like ube, pandan and hojicha are all on the rise – while ‘matcha mania’ has sparked increasing interest in East and Southeast Asian ingredients within the beverage space. In particular, Oatly said it expects to see more flavours, rituals and traditions from Asia on Western café menus.

Conscious indulgence

Daily google impressions for decaf have grown by 90 times in 2025 according to CultureLab’s data. Oatly predicts the next generation of drinks will continue to focus on balance, with the popularity of decaf and low-sugar beverages set to surge in 2026. This aligns with increasing consumer demand for mindful, health-conscious options.

Fibre ‘coming for protein’s crown’

A social media trend dubbed ‘Fibremaxxing’ spiked this summer after first emerging on TikTok in autumn 2024, encouraging people to increase their daily fibre intake to aid with digestive health and support weight management.

Page views for articles mentioning the term jumped by a staggering 9500% between June-July 2025. At the same time, CultureLab’s data showed that prebiotics are following the same growth pattern and trajectory as protein, which has seen a huge boom in popularity within functional food formulations in recent years, suggesting gut health will continue to surge further into the mainstream.

Oatly expects this will result in the development of more products with fibre-packed ingredients like chia seeds, as well as fermented offerings, with drinks like Tepache – a centuries-old Mexican beverage made with fermented pineapple – poised to grow in popularity around the world.

Destination drinks

As globalisation is creating a landscape where the same menus appear in different cities, Oatly said that creative offerings invented and sold exclusively by a particular café are booming in popularity.

As a result, unique local ingredients – such as Australian lemon myrtle and pepperberries, or Finnish forest berries – will become ‘cultural currency’ for a generation hooked on novelty, the alt-milk maker predicted.

With 85% of baristas agreeing that consumer tastes are becoming more adventurous, the report identified provenance and distinctiveness as USPs setting signature drink offerings apart.

Matcha and beyond

The rise in matcha has shown no signs of slowing, but Oatly pointed out that it may have reached its peak – though the jury is still out, emerging consensus suggests it has staying power, the brand noted.

However, some baristas already look to be lining up innovative new speciality tea offerings with potential to become the next big trend. Earl Grey was under the spotlight in cocktails and drinks in the US earlier this year, while oolong and jasmine varieties from China are rising in popularity and specialised milk tea shops are popping up across Shanghai.

In the UK, the report findings have been backed by data from Censuswide’s poll of 2000 consumers, commissioned by Oatly.

When asked which of the new flavours mentioned in the report British consumers would most like to try, lemon myrtle (24%) and pepperberry (19%) came out ahead of matcha (16%) and black sesame (14%).

Despite the rising global popularity, over a third (35%) of UK consumers are yet to try any of the new wave of Asian-inspired ingredients, with just 3% having sampled shiso and 4% trying pandan in the past 12 months.

The research also showed that just over six in ten Brits (61%) have already cut back or considered cutting back on caffeine, particularly men (62%). When asked what they’d swap coffee out for, green tea (34%) and decaf coffee (32%) led the way, with a third of Gen Z (33%) selecting matcha as their slow-release caffeine fix.

Over half (54%) said TikTok’s ‘fibremaxxing’ trend or the growing focus on fibre has influenced them, with millennials the most likely (28%) to be actively increasing their fibre intake.

Rowena Roos, Oatly global head of food and drinks experience, said: “This report paints a vibrant picture of where beverage trends are heading. People’s daily drink choices, especially younger generations, are being shaped by a world in flux. We’re seeing drink trends go viral from London to Seoul, and technology is making it easier to order, customise and share these signature moments.”

She added: “Health, sustainability trends and global flavours are all blending as a generation raised online is seeking both identity and connection in every cup. At Oatly, we’re working with coffee and hospitality partners to turn these global taste trends into incredible on-menu experiences.”