“The Global Phytoestrogen Supplements Market reached US$ 3.57 million in 2024 and is expected to reach US$ 5.11 million by 2033, growing at a CAGR of 4.6 % during the forecast period 2025-2033.” As per DataM intelligence research report

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United States

Recent Launches and Investments

✅ In July 2025, Nature’s Bounty launched a phytoestrogen supplement targeting menopausal support and hormonal balance. The product emphasizes high bioavailability and natural plant extracts. It supports women’s wellness and overall endocrine health.

✅ In March 2025, NOW Foods introduced a next-generation phytoestrogen formulation backed by $8 million in R&D investment, focusing on cardiovascular and bone health benefits.The launch supports natural hormone balance initiatives.

Mergers and Acquisitions

✅ In August 2025, Herbalife acquired a U.S.-based phytoestrogen supplement startup to expand its women’s health product portfolio. The acquisition strengthens R&D and product innovation capabilities.

✅ In May 2025, GNC partnered with a plant-extract company to co-develop next-generation phytoestrogen supplements. The collaboration focuses on bioavailability, efficacy, and quality assurance. It supports natural health and hormonal wellness products.

Japan

Recent Launches and Investments

✅ In July 2025, Fancl launched a phytoestrogen supplement in Japan focusing on menopausal symptom relief and hormonal support. The product targets women’s health and wellness markets. It emphasizes plant-derived ingredients and scientific validation.

✅ In March 2025, Otsuka Pharmaceutical introduced an advanced phytoestrogen formulation backed by $6 million in R&D investment, targeting cardiovascular and bone health benefits. The launch focuses on natural hormonal support.

Mergers and Acquisitions

✅ In August 2025, Suntory Wellness acquired a domestic phytoestrogen supplement startup to expand its women’s health and functional nutrition portfolio. The acquisition strengthens R&D and distribution capabilities.

✅ In May 2025, Meiji partnered with a Japanese plant-extract firm to co-develop high-efficacy phytoestrogen supplements. The collaboration focuses on bioavailability, quality, and safety. It supports women’s health and natural wellness product lines.

Phytoestrogen Supplements Market: Drivers

The phytoestrogen supplements market is growing as consumers increasingly seek natural alternatives to hormone replacement therapy for managing menopausal symptoms and promoting overall wellness. These plant-derived compounds, found in sources such as soy, red clover, and flaxseed, mimic estrogen’s effects in the body and are commonly used to alleviate hot flashes, night sweats, and support bone and cardiovascular health. Rising health awareness and preference for plant-based, non-pharmaceutical solutions are driving demand. Advancements in formulation and delivery methods have enhanced the bioavailability and effectiveness of these supplements. As consumer interest in natural wellness continues to grow, phytoestrogen supplements are becoming an important option for supporting hormonal balance and women’s health.

Increasing research into the benefits and safety of phytoestrogens is strengthening consumer confidence and encouraging adoption across different age groups. Manufacturers are innovating with capsules, powders, and fortified foods to improve convenience and adherence. Awareness campaigns and educational initiatives are helping highlight the role of phytoestrogens in preventive healthcare and overall well-being. The market is also benefiting from the growing trend of integrative and holistic health approaches, where di€tary supplements complement lifestyle and dietary interventions. Overall, phytoestrogen supplements are positioned as a natural, accessible solution for managing hormonal changes and supporting long-term health.

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Phytoestrogen Supplements Market: Major Players

DōTERRA, Nutra Green, NATURAL ORGANICS INC., Solaray, Archer Daniels Midland Company, Nature’s Way Deltastar, and A.Vogel among others.

Segment Covered in the Phytoestrogen Supplements Market:

➥ By Type: Flavonoids, Lignans, Stilbenes, Others

➥ By Source: Soy Extract, Nuts & Oilseeds, Cereals & Bread, Legumes, Others

➥ By Application: Food & Beverages, Nutraceuticals, Cosmetics, Others

➥ By End-User: Hospitals & Clinics, Wellness Centers, Others

Research Process:

Both primary and secondary data sources have been used in the Phytoestrogen Supplements Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Phytoestrogen Supplements Market Research Industry:

➠ Who leads the Phytoestrogen Supplements industry and what’s their competitive positioning regarding capacity, performance, and profitability?

➠ What growth opportunities and market challenges do Phytoestrogen Supplements market vendors face?

➠ Which segments show the highest growth potential and market share distribution?

➠ What factors are driving or limiting Phytoestrogen Supplements market growth?

➠ What are the dominant sales and distribution strategies in the Phytoestrogen Supplements industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape

✅ Technology Roadmap Analysis

✅ Sustainability Impact Analysis

✅ KOL / Stakeholder Insights

✅ Consumer Behavior & Demand Analysis

✅ Import-Export Data Monitoring

✅ Live Market & Pricing Trends

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Matcha products are pictured at a store in Jiangkou county, southwest China’s Guizhou Province, May 14, 2025. (Xinhua/Yang Wenbin)

Matcha, a finely ground powder of specially grown and processed green tea leaves, has been brewed into a thriving industry boosting the incomes of more than 110,000 farmers in Tongren city, southwest China’s Guizhou Province.

China is the world’s largest matcha producing country, and one-fourth of the country’s matcha output comes from Tongren.

In 2024, Tongren’s matcha production exceeded 1,200 tonnes, generating over 300 million yuan ($42.13 million) in output value, ranking first in China in both production and sales, and second globally in export volume.

Matcha products from the city are increasingly popular both domestically and overseas, exported to 52 countries and regions worldwide.

Last year, the city’s matcha exports reached 180 tonnes. In the first half of this year alone, exports already totaled 230 tonnes—exceeding the previous year’s total.

According to an executive in charge of foreign trade at a local company, the full implementation of the Regional Comprehensive Economic Partnership (RCEP) agreement has significantly boosted exports to ASEAN countries and Belt and Road countries.

Currently, Tongren matcha is widely used in beverages, baked goods, health products, cosmetics, and daily necessities.

The local applications of matcha have grown increasingly diverse, with local entrepreneurs developing innovative matcha-based products to meet rising consumer demand.

One example is “matcha fish,” a new dish created by Yao Yan, a woman of the Tujia ethnic group who runs a restaurant in Tongren.

During peak periods, the dish sells over 50 servings daily, surpassing the city’s traditional sour soup fish, according to Yao, who has also integrated matcha into the Tujia ethnic group’s signature banquet dishes, creating a unique “matcha feast.”

Bakers have also joined the trend, experimenting with local specialties to create matcha-infused products.

Tongren’s booming matcha industry, coupled with rising consumer demand for matcha-related products, even attracted a considerable number of bakers from other cities, who have come to the city with an ambition to achieve entrepreneurial success.

For instance, Tang Yunpeng, a baker from northeast China’s Jilin Province, has successfully developed more than 60 matcha-based products, including mooncakes incorporating the local specialty Cili (Rosa roxburghii), meaning “thorn pear” in Chinese.

His team has also been launching limited-time offerings aligned with China’s 24 solar terms.

Matcha, also known as “Mo Cha,” has a history dating back to the country’s Wei and Jin dynasties (220-420) and flourished during the Song Dynasty (960-1279), when it enjoyed great popularity among scholars and literati.

By virtue of its huge output and diverse product types, Tongren has acquired a reputation as the “matcha capital of China” and “China’s base of high-quality matcha.”

Located at 27 degrees north latitude, Tongren enjoys a natural environment of high altitude, low latitude, and frequent mist and cloud cover, making it ideal for tea cultivation.

The matcha industry of Tongren covers seven key tea producing counties and 34 tea producing townships, sustaining the growth of more than 40 tea-grinding enterprises and providing employment for over 110,000 tea farmers.

Today, visitors strolling through the well-preserved historical and cultural block in Tongren can find matcha-themed shops scattered throughout the area, blending harmoniously with the quaint mountain streets and ancient alleys.

Jiangkou county, the core matcha producing area in Tongren, sees a tourism boom every holiday because of its high-quality matcha.

Nestled at the foot of Mount Fanjing, a natural site on UNESCO’s World Heritage List, the county is crowded with visitors during holidays, with many coming specially for matcha.

Tongren is home to matcha plantations covering an area of 85,000 mu (about 5,667 hectares). In an effort to ensure more local farmers benefit from the growing matcha industry, the city has continuously expanded its matcha plantation areas and upgraded processing facilities, making production more efficient and convenient.

Within a 10-minute drive from veteran tea farmer Wang Junde’s home, for example, there is a modern tea-processing workshop handling the rough grinding stage, a crucial step before producing fine matcha powder.

(Web editor: Hongyu, Liang Jun)