Report Overview

The Global Green Tea Supplements Market size is expected to be worth around USD 5.6 Billion by 2034, from USD 3.0 Billion in 2024, growing at a CAGR of 6.5% during the forecast period from 2025 to 2034. In 2024, Asia Pacific held a dominant market position, capturing more than a 39.1% share, holding USD 146.8 Million revenue.

Green tea supplements, derived from the leaves of Camellia sinensis, are rich in bioactive compounds such as catechins and polyphenols. Among these, epigallocatechin‑3‑gallate (EGCG) is notable for its antioxidant and metabolism‑boosting properties; traditional green tea infusions provide an average of 90–300 mg EGCG per day for typical consumers, while high‑level consumers in the EU may ingest up to 866 mg/day. Supplement formulations, however, can deliver doses ranging widely—from as little as 5 mg up to 1,000 mg per day for adults.

Safety‑focused regulatory activity has been undertaken by authorities such as the European Food Safety Authority (EFSA), which examined EGCG safety and concluded that intakes equal to or exceeding 800 mg/day of EGCG from supplements were associated with statistically significant increases in serum transaminases. Critically, below this level, no hepatotoxicity was reported up to 12 months; yet EFSA recommended the establishment of clear maximum limits and better labeling of catechin content and EGCG proportion in green tea products.

Several factors are propelling growth in the green tea supplements sector. First, increasing consumer health awareness drives demand for dietary polyphenols. Second, traditional tea’s supply chain pressures—for example, Japan’s matcha segment—drive interest in supplements: matcha production rose substantially to 5,336 tons of tencha in 2024, with green tea export value, including matcha, up 25% to 36.4 billion yen.

Key Takeaways

• Green Tea Supplements Market size is expected to be worth around USD 5.6 Billion by 2034, from USD 3.0 Billion in 2024, growing at a CAGR of 6.5%.
• Capsule held a dominant market position, capturing more than a 41.4% share in the global green tea supplements market.
• Dietary Supplements held a dominant market position, capturing more than a 31.7% share in the global green tea supplements market.
• Pharmacies held a dominant market position, capturing more than a 31.9% share in the global green tea supplements market.
• Asia-Pacific (APAC) region dominated the global green tea supplements market, accounting for 45.9% of the total market share and generating approximately USD 1.3 billion.

By Form Analysis

Capsules Dominate Green Tea Supplements Market with 41.4% Share in 2024 Due to Convenience and Longer Shelf Life

In 2024, Capsule held a dominant market position, capturing more than a 41.4% share in the global green tea supplements market. Consumers prefer capsule form for its ease of use, precise dosage, and portability—making it a convenient option for daily routines. Unlike powders or liquids, capsules require no preparation and can be taken anywhere, fitting well into the fast-paced lifestyle of working professionals and health-conscious users.

The rising popularity of green tea for weight management, antioxidant support, and metabolism-boosting benefits has made capsules a go-to supplement format. Manufacturers have responded with a wide variety of strengths and blends, often combining green tea extract with other wellness ingredients like garcinia or caffeine for added benefits. In 2025, this segment is expected to hold its lead as more people seek standardized, no-fuss solutions for maintaining energy and wellness.

By Application Analysis

Dietary Supplements Lead Green Tea Supplement Market with 31.7% Share in 2024 Thanks to Rising Wellness Focus

In 2024, Dietary Supplements held a dominant market position, capturing more than a 31.7% share in the global green tea supplements market. This segment’s strength comes from the growing number of people looking for natural ways to boost metabolism, support weight management, and improve overall health. Green tea supplements are widely recognized for their antioxidant properties, and consumers are increasingly choosing them as part of daily wellness routines.

The dietary supplement segment benefits from a surge in fitness awareness and preventive health care practices, especially among adults aged 25 to 45. In capsule, tablet, and softgel formats, green tea extract is often used for energy, digestion, and detox support, making it a flexible ingredient across various health goals. Brands are also highlighting science-backed benefits and clean-label claims to appeal to health-conscious users.

By Distribution Channel Analysis

Pharmacies Take the Lead with 31.9% Share in 2024 Due to Trusted Access and Health-Focused Shoppers

In 2024, Pharmacies held a dominant market position, capturing more than a 31.9% share in the global green tea supplements market. Consumers continue to trust pharmacies as reliable sources for health-related products, including herbal and dietary supplements. Pharmacies offer a sense of assurance, where customers can get product recommendations from pharmacists and browse regulated, well-labeled brands. This trust factor has helped pharmacies become a key sales channel, especially for supplements like green tea extract that promote immunity, metabolism, and energy.

The dominance of this channel is also supported by the rise in self-care and over-the-counter wellness purchases. As more people look for convenient, natural ways to stay healthy, pharmacies offer the perfect middle ground between prescription drugs and lifestyle-focused health products. In 2024, many pharmacies also improved their in-store supplement sections and partnered with known health brands to expand their green tea product offerings.

Key Market Segments

By Form

• Liquid
• Powder
• Capsule
• Ready-To-Drink Beverages

By Application

• Dietary Supplements
• Pharmaceuticals
• Food & Beverages
• RTD Teas
• Functional Foods
• Others

By Distribution Channel

• Supermarket & Hypermarket
• Retail
• Pharmacies
• Specialty Stores
• Online
• Others

Emerging Trends

Rise of Matcha and Functional Green Tea Supplements

Green tea supplements are evolving beyond traditional capsules and powders, embracing innovations like matcha-based products and functional blends. Matcha, a finely ground powder made from shade-grown green tea leaves, has surged in popularity due to its higher antioxidant content and potential health benefits. In fact, matcha contains up to three times the catechins found in regular green tea, contributing to its status as a functional superfood.

The global matcha market is experiencing significant growth, with projections indicating it could reach A$11.29 billion by 2030. This surge is fueled by increasing consumer interest in health and wellness, as well as the influence of social media platforms like TikTok, where matcha-related content has amassed over 1.9 billion views.

Government initiatives are also playing a role in this trend. The U.S. National Institutes of Health (NIH) Office of Dietary Supplements has outlined a strategic plan for 2025–2029, focusing on advancing research into the biological effects of dietary supplements, including green tea. This research aims to enhance understanding of how such supplements can promote health across the lifespan.

Moreover, the NIH’s Nutrition Research Report for 2022–2023 emphasizes the importance of nutrition in disease prevention and health promotion, highlighting the need for continued research into dietary supplements like green tea.

Drivers

Health Benefits and Scientific Backing

Green tea supplements have gained significant popularity due to their numerous health benefits, particularly in weight management. Studies have shown that the catechins present in green tea, especially epigallocatechin gallate (EGCG), can aid in reducing body fat and improving metabolic rates. A meta-analysis published in the American Journal of Clinical Nutrition found that green tea consumption leads to a reduction in total and LDL cholesterol levels, contributing to better cardiovascular health.

Furthermore, green tea has been associated with improved cognitive function. A study published in Food Research International indicated that a single dose of matcha, a concentrated form of green tea, could enhance cognitive performance. Additionally, matcha’s high catechin content—three times that of regular green tea—may improve heart health and provide antioxidant support.

These health benefits have been recognized globally, with organizations like the National Center for Complementary and Integrative Health funding research on green tea and its extracts. Such scientific backing has bolstered consumer confidence in green tea supplements, driving their adoption worldwide.

Restraints

Liver Health Concerns Linked to Green Tea Supplements

While green tea supplements are often celebrated for their health benefits, it’s important to be aware of potential risks, particularly concerning liver health. Excessive consumption of green tea extract, especially in concentrated forms, has been associated with liver toxicity in certain individuals.

A study published in the Journal of Dietary Supplements in 2022 highlighted that high doses of green tea extract could lead to liver damage in a small subset of the population. The research identified specific genetic variations that might predispose individuals to such adverse effects. This underscores the importance of personalized approaches when considering supplement use.

Health Canada has also reviewed the potential risk of liver injury associated with green tea extract-containing natural health products. Their findings indicated that while most individuals consume green tea without harm, there have been reports of serious liver injury worldwide, including in Canada. As a result, Health Canada has strengthened cautionary statements regarding the use of these products, advising individuals with liver disorders to consult healthcare practitioners before use.

Furthermore, the U.S. Food and Drug Administration (FDA) has issued warning letters to manufacturers of dietary supplements containing green tea extract for violations related to unsubstantiated health claims and inadequate quality assurance procedures. These actions highlight the need for consumers to be cautious and well-informed when selecting supplements.

Opportunity

Government Support and Research Initiatives

Green tea supplements are gaining momentum not only due to consumer demand but also because of significant government support and research initiatives. Governments worldwide are recognizing the potential health benefits of green tea and are investing in research to explore its applications in various sectors, including healthcare, nutrition, and functional foods.

In the United States, the National Institutes of Health (NIH) Office of Dietary Supplements (ODS) has been actively involved in dietary supplement research and education. The ODS’s strategic plan for 2025–2029 emphasizes the importance of understanding and addressing health disparities, which includes researching the impact of dietary supplements like green tea on diverse populations. This initiative aims to improve public health outcomes through evidence-based information and interventions .

Similarly, in Canada, Health Canada’s Natural and Non-prescription Health Products Directorate (NNHPD) plays a crucial role in evaluating and regulating natural health products, including green tea supplements. The NNHPD ensures that these products are safe, effective, and of high quality, providing consumers with confidence in their use .

Regional Insights

APAC Leads Green Tea Supplements Market with 45.9% Share and USD 1.3 Billion Valuation in 2024

In 2024, the Asia-Pacific (APAC) region dominated the global green tea supplements market, accounting for 45.9% of the total market share and generating approximately USD 1.3 billion in revenue. This commanding position is rooted in the region’s long-standing cultural and medicinal association with green tea, especially in countries like China, Japan, South Korea, and India, where green tea has been consumed for centuries for its health-enhancing properties. Consumers in these countries are highly aware of the benefits of green tea, such as its antioxidant, detoxifying, and metabolism-boosting effects, making them more receptive to its supplement form.

The strong growth of the health and wellness industry in APAC is further reinforcing the demand for green tea supplements. Rising urbanization, improved disposable incomes, and a rapidly aging population have contributed to a shift in consumer behavior towards preventive health and herbal nutrition. Additionally, the expanding e-commerce platforms and pharmacy networks in the region are improving product accessibility across both metropolitan and rural areas.

Japan and China continue to lead consumption, driven by advanced health infrastructure and the presence of established nutraceutical brands. Meanwhile, emerging economies such as India and Vietnam are showing strong growth potential due to increasing health consciousness and government awareness campaigns promoting traditional wellness systems and herbal remedies.

Key Regions and Countries Insights

• North America
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of MEA

Key Players Analysis

Crespel & Deiters GmbH is a prominent global player in the wheat gluten market, specializing in high-quality wheat-based products. The company is known for its innovative solutions in food, feed, and industrial applications. With a strong emphasis on sustainability and product development, Crespel & Deiters has a significant presence in Europe and beyond. They provide specialized wheat gluten products used in bakery, pasta, and plant-based protein sectors.

Ardent Mills LLC is a major supplier of wheat gluten, offering a wide range of high-quality wheat-based ingredients for food manufacturers. Known for its commitment to sustainability and customer satisfaction, Ardent Mills provides wheat gluten solutions used in bakery, snacks, and plant-based products. The company operates extensive milling facilities across North America and focuses on using innovative processes to enhance the functionality and nutritional profile of its wheat gluten offerings.

MGP Ingredients is a leading manufacturer of wheat gluten, specializing in high-quality ingredients for the food, beverage, and pet food industries. The company has a robust portfolio of wheat gluten products used in bakery, plant-based foods, and nutritional supplements. MGP Ingredients is recognized for its commitment to quality and sustainability, with a strong presence in the North American market. The company continually invests in research and development to meet the changing needs of consumers and food manufacturers.

Top Key Players Outlook

• NOW Foods
• The Nature’s Bounty Co.
• Herbalife Nutrition Ltd.
• Zhou Nutrition
• Jarrow Formulas Inc.
• BASF
• Changsha Sunfull Bio-tech
• Blue California
• Bulk Supplements

Recent Industry Developments

In 2024 Herbalife Nutrition Ltd, reported global net sales of approximately $5.0 billion, with a gross profit of $3.9 billion.

NOW Foods has been a consistent player in the green tea supplements sector, offering products like their Green Tea Extract 400 mg Veg Capsules.

Report Scope

The world is moving at a quicker pace and so are our lives. In such situations, staying healthy has never been more important. A majority of people are seeking natural ways to enhance their well-being, especially as after the age of 30, the body’s needs begin to change and require more mindful care. Scientific research keeps revealing how certain nutrients and lifestyle changes can actually make a difference. Let’s walk through some factual information and advice that can help us have a healthier and happier existence.

Bacop Monnieri

Commonly referred to as “brahmi” in Indian culture. It is an Ayurvedic medicinal herb to enhance memory, insomnia, and treat epilepsy. Bacopa or brahmi has been characterized as a tranquilizing mental energizer. Various clinical trials have established evidence of the herb for augmenting verbal learning, anxiety disorder, and memory acquisition. It is an excellent option for students, professionals, and many more who prefer to stay alert and calm under stress. The active components of bacopa, such as bacosides, are neuro-protective and counteract oxidative stress.

Ginkgo Biloba

One of the most traditional herbal supplements, which has been thought for centuries to improve memory and cognitive function. Ginkgo does this by increasing blood flow to the brain, and thereby improving delivery of oxygen and nutrients to the brain tissue. Research shows ginkgo improves the mind, especially as we age. It improves memory, concentration and offers overall brain protection, that is why it remains a supplement favorite.

Omega-3 fatty acids

Omega-3s, and more so DHA and EPA, are essential fatty acids with a significant function in brain structure and activity. Omega 3, mostly present in fatty fish such as salmon, walnuts and chia seeds. They suppress inflammation, improve brain cell communication and even reverse age-related mental decline. Especially vital for developing brains and those requiring long-term support for the brain.

Phosphatidylserine

Phosphatidylserine is a fatty acid found abundantly in brain tissue. Phosphatidylserine supplement helps in maintaining cellular function and influencing cell-to-cell communication. Phosphatidylserine supplement improves memory, focus, and mental function, especially in older individuals. It has been demonstrated to reduce symptoms of stress-induced cognitive dysfunction and memory loss. Because amounts naturally decrease with increasing age, food supplements or supplements maintain the brain in optimal condition for longer.

Acetyl-L-Carnitine

Acetyl-L-Carnitine (ALCAR) is a derivative amino acid that promotes energy production in brain cells and protects them against age-related damage. It has also been studied for its potential value in memory, attention, and clear thinking, particularly in cognitively impaired individuals. ALCAR is also effective in improving mood and symptoms of depression and fatigue. Because it can effectively cross the blood-brain barrier, it’s especially effective in supplementing mitochondrial function and brain energy metabolism as a whole.Disclaimer: This article is only meant for informational purposes. Always consult a medical health professional before adopting any advice.