Market Overview:

The Gut Microbiota Supplement Market is expected to reach at a Significant CAGR during the forecast period 2024-2031.

The Gut Microbiota Supplement Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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The Gut Microbiota Supplement Market refers to dietary products formulated with probiotics, prebiotics, postbiotics, and synbiotics designed to support and balance intestinal microorganisms. These supplements help improve digestion, immunity, metabolic health, and overall well-being, and are widely used in preventive healthcare, clinical nutrition, and functional food applications across diverse age groups.

Recent Key Developments of United States:

✅ December 2025: MICAREA launched a postbiotic product on December 9 with claims for monocyte and T-cell immune support, capitalizing on surging demand for approved gut-immune supplements.

✅ November 2025: Nutraceutical research highlighted Japan’s status as a market hotspot for gut microbiota innovations, with studies linking low BMI to reduced microbiota diversity and recommending pre/probiotic supplementation.

✅ October 2025: Immune health functional foods, including postbiotics, achieved record notifications with Japan’s Consumer Affairs Agency (CAA), totaling 14 Foods with Function Claims (FFCs) by early December under updated PRISMA guidelines.

Recent Key Developments of Europe:

✅ December 2025: The European supplements market analysis projected strong 2025 growth in probiotics and postbiotics, fueled by pharmacy networks and consumer focus on preventive digestive wellness in key markets like Germany and Italy.

✅ November 2025: Probiota 2025 conference emphasized breakthrough trends like microbiome individuality and next-gen biotics, boosting interest in precision gut health supplements across Europe.

✅ October 2025: Probiotic supplements sales in the EU reached USD 2,521.3 million, driven by post-pandemic gut health awareness and Lactobacillus strains dominating 35% of formulations for digestive applications.

List of the Key Players in the Gut Microbiota Supplement Market:

Nestlé S.A.

Chr. Hansen Holding A/S

Danone S.A.

Procter & Gamble Co.

Chr. Hansen Holding A/S

BioGaia AB

Yakult Honsha Co., Ltd.

Probi AB

DuPont Nutrition & Biosciences

Lallemand Inc.

Kerry Group plc

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This Report Covers:

✔ Go-to-market Strategy.

✔ Neutral perspective on the market performance.

✔Development trends, competitive landscape analysis, supply side analysis, demand side analysis, year-on-year growth, competitive benchmarking, vendor identification, and other significant analysis, as well as development status.

✔Customized regional/country reports as per request and country level analysis.

✔ Potential & niche segments and regions exhibiting promising growth covered.

✔ Analysis of Market Size (historical and forecast), Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), Market Growth, Technological Trends, Market Share, Market Dynamics, Competitive Landscape and Major Players (Innovators, Start-ups, Laggard, and Pioneer).

Segments Covered in the Gut Microbiota Supplement Market:

By Ingredient: Lactobacillus, Bifidobacterium, Saccharomyces, Others.

By Class: Firmicutes, Bacteriodetes, Actenobacteria, Proteobacteria.

By Form: Tablets, Capsules, Powders.

By End-User: Infants & Children, Adults, Middle-Aged, Elderly.

By Distribution Channel: Supermarkets/Hypermarkets, Online Channel, Specialty Stores, Others.

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Gut Microbiota Supplement market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Gut Microbiota Supplement Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The Global Gut Microbiota Supplement market’s leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Gut Microbiota Supplement Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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People Also Ask:

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The Food Safety and Standards Authority of India (FSSAI) has issued a strong clarification regarding the use of the term “tea” on food packaging and labelling. According to the food regulator, only beverages made from the Camellia sinensis plant can legally be marketed as tea, effectively banning the use of the term for herbal or plant-based infusions not derived from this plant.

In a press release issued on Wednesday, FSSAI highlighted that traditional teas such as Kangra tea, green tea, and instant tea qualify under existing food safety standards. However, the term “tea” used for products like “Rooibos Tea,” “Herbal Tea,” or “Flower Tea,” which are not derived from Camellia sinensis, is misleading and amounts to misbranding under Indian law.

The regulator clarified, “As per standards specified under the Food Safety and Standards (Food Product Standards and Food Additives) Regulations, 2011, tea shall be exclusively from the plant Camellia sinensis.” It added that labeling rules mandate that every package clearly display the true nature of the food on the front.

gFSSAI’s stance is clear: using the word “tea” for any plant-based or herbal infusions not derived from Camellia sinensis is misleading and constitutes misbranding under the Food Safety and Standards Act, 2006. The body further clarified that such herbal or plant-based infusions would fall under other categories, such as proprietary foods or products covered under the Food Safety and Standards (Approval for Non-Specified Food and Food Ingredients) Regulations, 2017.

This directive applies to all Food Business Operators (FBOs), including e-commerce platforms, involved in manufacturing, packing, marketing, importing, and selling such products. FSSAI has instructed Commissioners of Food Safety across states and Union Territories, along with regional directors of the authority, to ensure strict enforcement of these rules. Businesses found in violation of these regulations will face legal action under the Food Safety and Standards Act, 2006, and related regulations.

The Global “Whey Protein Market” is expected to grow at a CAGR of 7.2% during the forecast period (2024-2031). Whey proteins are derived from whey during cheese production and are known for improving athletic performance. They are an alternative to milk for lactose-intolerant people.

Whey protein is a high-quality dairy-derived protein widely used in sports nutrition, functional foods, and dietary supplements due to its rich amino acid profile and fast absorption. It supports muscle growth, recovery, weight management, and overall health, making it popular among athletes, fitness enthusiasts, and health-conscious consumers. Whey protein is available in various forms, including concentrate, isolate, and hydrolysate, each offering different purity and digestion benefits. Rising awareness of active lifestyles, protein-rich diets, and preventive health is driving global demand. With advancements in processing technologies and flavored formulations, whey protein continues to be a key ingredient in modern nutrition and wellness products.

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Japan: Recent Industry Developments

✅ In November 2025, Japanese nutrition companies launched high-quality whey protein products tailored for muscle health, aging populations, and clinical nutrition, emphasizing purity and safety standards.

✅ In October 2025, manufacturers in Japan introduced low-lactose and easily digestible whey protein formulations, supporting digestive comfort and broader consumer adoption.

✅ In September 2025, collaborations between Japanese food companies and research institutes focused on protein fortification and bioavailability, supporting innovation in functional nutrition.

✅ In August 2025, Japanese brands expanded single-serve and ready-to-drink whey protein formats, catering to busy urban lifestyles and on-the-go nutrition needs.

United States: Recent Industry Developments

✅ In November 2025, U.S. whey protein manufacturers launched high-purity whey protein isolates and hydrolysates targeting sports nutrition, clinical nutrition, and weight management applications. This strengthens the U.S. position in premium protein ingredients.

✅ In October 2025, U.S.-based nutrition companies expanded production of clean-label and grass-fed whey protein, responding to growing consumer demand for natural, minimally processed supplements.

✅ In September 2025, American brands introduced ready-to-mix and flavored whey protein formulations with improved solubility and digestibility, enhancing consumer convenience and product appeal.

✅ In August 2025, U.S. food and beverage manufacturers increased incorporation of whey protein into functional foods, including protein bars, beverages, and dairy alternatives, expanding market penetration.

Global: Recent Industry Developments

✅ In 2025, global demand for whey protein increased due to rising interest in sports nutrition, active lifestyles, and healthy aging across developed and emerging markets.

✅ In 2025, manufacturers worldwide introduced plant-enhanced and hybrid protein blends combining whey with functional ingredients, addressing diverse nutritional preferences.

✅ In 2024-2025, advancements in protein processing, filtration technologies, and flavor masking improved product quality, digestibility, and global adoption.

✅ In 2025, partnerships between dairy producers, nutrition brands, and food manufacturers strengthened global supply chains and innovation pipelines in the whey protein market.

Key Merges and Acquisitions(2025):

✅ Glanbia Nutritionals – strengthened its whey protein portfolio in 2025 by acquiring a specialty dairy protein manufacturer, expanding high-purity, fast-absorbing whey solutions for sports nutrition and clinical applications.

✅ Arla Foods Ingredients -expanded its functional whey protein offerings through the acquisition of an advanced filtration and processing technology company, enabling improved protein quality, solubility, and bioavailability.

✅ Global Sports Nutrition Consortium -pursued strategic acquisitions in 2025 targeting innovative whey protein startups focused on clean-label formulations, ready-to-drink protein beverages, and performance-driven nutrition to capture growing demand in the rapidly expanding global whey protein market.

Growth Drivers:

• Rising consumer focus on fitness, muscle building, weight management, and active lifestyles driving demand for whey protein products.

• Increasing adoption of high-protein diets and sports nutrition supplements among athletes and health-conscious individuals.

• Growing use of whey protein in functional foods, beverages, and clinical nutrition applications.

• Advancements in filtration, processing, and flavor technologies improving protein purity, digestibility, and taste.

• Expanding distribution through gyms, health stores, pharmacies, and e-commerce platforms, supporting broader consumer access globally.

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Market Segmentation Analysis -Whey Protein

– By Type

Whey protein concentrate (WPC) dominates with nearly 45% share, driven by its cost-effectiveness, balanced protein content, and widespread use across sports nutrition and functional food products. Whey protein isolate (WPI) accounts for around 35%, supported by rising demand for high-protein, low-fat, and low-lactose formulations among fitness enthusiasts and health-conscious consumers. Whey protein hydrolysate (WPH) holds approximately 20%, benefiting from its fast absorption, easy digestibility, and growing adoption in clinical nutrition, infant formula, and premium sports recovery products.

– By Application

Sports and performance nutrition leads with about 40% share, fueled by increasing gym participation, endurance sports, and protein supplementation among athletes and active consumers. Functional foods and beverages account for nearly 30%, driven by incorporation of whey protein into ready-to-drink shakes, protein bars, bakery, and dairy-based products. Infant nutrition represents around 15%, supported by its high biological value and role in supporting growth and development. Clinical and medical nutrition holds approximately 10%, used for muscle wasting, elderly nutrition, and recovery diets, while other applications contribute the remaining 5%, including animal feed and specialized dietary formulations.

key players :

Agropur (Davisco Business Unit), Arla Foods, Fonterra Co-operative Group, Milk Specialties, Glanbia, Hilmar Cheese Company, Maple Island Inc., Foremost Farms, Valio Ltd, and DMK Group.

Key Highlights (3 Key Players) for Japan Craft Spirits :

– Agropur (Davisco Business Unit) generates strong revenue from whey protein ingredients, supplying high-quality whey protein isolates and concentrates for sports nutrition, clinical nutrition, and functional food applications, supported by advanced processing capabilities.

– Arla Foods drives significant revenue through its whey protein portfolio, offering functional and nutritional whey ingredients for infant nutrition, sports supplements, and food applications, leveraging cooperative milk sourcing and strong R&D expertise.

– Fonterra Co-operative Group secures substantial revenue from whey protein production, supplying premium whey protein concentrates and isolates for global nutrition, sports, and medical food markets through an extensive international distribution network.

– Milk Specialties records steady revenue from whey protein solutions, focusing on customized formulations for sports nutrition, weight management, and performance-focused dietary supplements.

– Glanbia generates robust revenue from whey protein ingredients and branded nutrition products, serving sports nutrition, lifestyle wellness, and clinical nutrition markets with science-backed formulations and global brand strength.

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Regional Insights – Whey Protein Market

• North America holds the largest share of the global whey protein market, typically accounting for around 35-37% of total revenues. Growth is driven by strong demand from sports nutrition, functional foods, and dietary supplements, high health and fitness awareness, and well-established distribution through retail and e-commerce channels. The U.S. dominates regional consumption, with Canada contributing steadily.

• Europe represents a significant market, generally accounting for around 28-30% of global revenues. Expansion is supported by rising consumption of protein-enriched foods, increasing health-conscious populations, and strong dairy processing industries in Germany, the U.K., France, and the Netherlands.

• Asia-Pacific is the fastest-growing region, holding approximately 25-27% of the global share. Growth is fueled by rising disposable incomes, expanding fitness and wellness trends, increasing adoption of protein supplements, and growing dairy processing capacity in China, India, Japan, and Australia.

• South America accounts for around 5-6% of global revenues, driven by growing sports nutrition markets, rising awareness of protein intake, and expanding distribution in Brazil and Argentina.

• Middle East & Africa represent approximately 3-4% of the market, supported by increasing health awareness, expanding fitness culture, and growing availability of nutritional supplements in the UAE, Saudi Arabia, and South Africa.

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I hadn’t bought tea from Adagio in a while, but their card program struck me as the perfect opportunity to try new blends. I waited until I’d accumulated several cards, then added a few samples to my cart–including Thai Tea and Mocha Nut Mate–and placed my order. When the pouches of loose-leaf tea arrived, I thought I’d write a review to help you find the perfect blends for your cabinet.

As always, this is NOT a paid Adagio promotion. These are my honest, unfiltered opinions about Adagio’s blends. Grab a mug, and let’s go!

1. Thai Tea

When I opened the pouch, the leaves had a fresh, minty aroma with hints of coconut and vanilla. One sip, and I noted that Thai Tea pretty much smelled like it tastes: lightly sweet and creamy with strong coconut notes. The fruit and spices eased the black tea’s bitterness and gave the tea a bright, tropical personality. I love Thai iced tea, and this quickly became one of my favorite Adagio blends.

2. Mocha Nut Mate

Mocha Nut Mate had a lot of promise: the leaves had a sweet chocolate-and-hazelnut aroma, and the ingredients included dark chocolate chips and toasted mate tea. Unfortunately, the drink had a strong, nutty taste that overwhelmed the chocolate, and the overall flavor and aroma (weirdly) reminded me of canned corn. That probably wasn’t the intention, but I don’t think the ingredients blended very well.

3. Genmai Cha

Genmai Cha was a new variety for me, so I looked it up and learned that it’s a combination of green leaves and popped, toasted rice. The rice even looked like tiny pieces of popcorn. Once I brewed the tea, the beverage had a warm, toasty aroma and a distinctly popcorn-like flavor–which might sound strange, but it was the perfect drink for autumn months. This blend would pair well with buttered bread or croissants.

4. Rooibos

Inside the bag, Rooibos offered small, crumbly leaves with a reddish hue and a sweet, earthy aroma that reminded me of mulch. The leaves turned the water reddish-brown, and when I took a sip, the tea had the sweet, woodsy flavor I’d been expecting. While I appreciated the hearty, robust taste, I couldn’t quite shake the feeling that I was drinking tree bark. Still, it’s a good blend for a cool afternoon.

5. Aquarius Tea

With an eclectic mix of ingredients that included Ceylon Sonata, Assam Melody, cocoa nibs and blue cornflowers, Aquarius Tea sounded like a wild ride. The leaves had a bright, refreshing smell with strong hazelnut notes. When I drank the tea, the ingredients blended surprisingly well, creating a mild drink that tasted like smooth black tea mixed with hazelnut. It’s a decent blend, but I feel like you could’ve accomplished the same flavor with a simple black tea and crushed hazelnuts.

6. Golden Flower

Instead of ground-up leaves, Golden Flower took the form of tightly curled pearls that smelled like iced tea. The brewed tea had a greenish shade, a distinctly earthy smell and a smooth, mild flavor with mossy notes. If green teas are usually too bitter for you, this is a calmer, more refreshing alternative. Plus, it’s fun to watch the leaves unfurl in the mug.

7. Assam Melody

Assam Melody keeps it simple, offering black tea with no added ingredients. However, the flavor was a little maltier and more full-bodied than your standard cup of black tea, and it had a clean aftertaste. I also noted that this tea was less bitter than similar varieties. This is a good option for people who want an elevated drink without straying too far from the basics.

8. Kukicha

Kukicha’s leaves had a crisp, earthy aroma like chopped greens. When I brewed the tea, the leaves clumped together in a tight ball that resembled broccoli. Unsurprisingly, the tea had a distinct vegetable-like flavor that made me feel like I was drinking greens, but it was fresh and calming instead of bitter. I’m not a huge green tea fan, but Kukicha was the best variety I’d had in a while.

9. Citron Green

A bright and minty aroma wafted from Citron Green’s leaves. After brewing, this tea had a green, peppy flavor with a touch of spearmint, turning this drink into a cup of spring. This is another great blend for people who don’t care for more rustic, bitter varieties, and if you’re in a bad mood, a cup of Citron Green might cheer you up.

10. Scottish Breakfast

Scottish Breakfast’s leaves had a clean aroma, and the brewed tea was exactly what I expected: a strong cup of black tea with a malty flavor and a lingering aftertaste. When I added creamer, the flavor became smoother and milder, but it maintained the essence of Scottish Breakfast. This is a bold, unapologetic blend that’s also high in caffeine, so drink wisely.

Have you tried any of these teas? What’s your favorite Adagio blend? Let me know in the comments.