London, UK, Aug. 13, 2025 (GLOBE NEWSWIRE) —

PhenQ leads 2025 with a multi-action, science-informed approach to weight loss – no needles, no prescriptions, just clean, sustainable natural weight management that fits real life.

In 2025, the conversation around weight loss has shifted decisively from quick fixes to health-first strategies that people can maintain. 

Consumers are prioritizing accessibility, tolerability, and real-world adherence, values that have propelled PhenQ to the forefront as a leading over-the-counter diet pill for people who want to lose weight without invasive procedures or drugs.

Powered by a multi-pathway design that supports appetite control, thermogenesis, energy, mood, and metabolic efficiency, PhenQ exemplifies the new generation of natural weight loss supplements that work with the body’s rhythms rather than fighting against them.

Where previous eras often emphasized single-mechanism “fat burners,” today’s best practices reflect insights from nutrition science and the broader field of complementary and integrative health: consistency is king, recovery matters, and the quality of daily habits determines long-term outcomes. 

Learn more about PhenQ natural weight loss pill

Within this context, PhenQ has become the weight loss solution many reach for when they need help turning intentions into routines, supporting a healthier relationship with food, steadier energy across the day, and natural reductions in body fat that feel sustainable.

Pressured schedules, family obligations, and modern stressors have not made weight management easier. 

Yet the rise of ingredient-transparent, behavior-friendly natural dietary supplements has given people new tools to align eating, movement, and recovery. 

That alignment is where the real momentum happens – small, repeatable wins that accumulate into visible change.

The 2025 Shift: From Short-Term Fixes to Sustainable Weight Management

The most important weight loss story of 2025 is the maturation of consumer priorities. People want results, but not at the expense of their day-to-day well-being. 

They want help curbing cravings, stabilizing energy, and staying consistent with a healthy diet – without medical appointments, injections, or prescriptions.

Several forces underpin this shift:

• A better understanding that adherence is driven by appetite control, mood, and sleep quality as much as by calorie math.
• A preference for over-the-counter dietary supplements that complement daily routines instead of disrupting them.
• Interest in mechanisms that support metabolic health—thermogenesis, nutrient partitioning, and steady energy—over extreme tactics that backfire.
• Growing comfort with ingredient profiles rooted in nature, echoing traditions of herbal remedies while adhering to modern standards for quality and transparency.

PhenQ sits at the center of these trends, offering a multi-action formula that users can anchor to meals and movement. By lowering the friction of everyday choices, it helps more people stay on track long enough to see progress—and keep it.

Why Millions Prefer Natural Diet Supplements Over Procedures in 2025

See how PhenQ compares to injectable weight loss drugs

The appeal comes down to three pillars: accessibility, broad-spectrum support, and day-to-day tolerability. People want something they can start today, fit into morning and midday routines, and carry through travel and busy seasons. 

They need support across several fronts—appetite, energy, mood, and training adherence—because no single switch flips lasting weight loss.

For a working parent, that might look like feeling comfortably full at lunchtime instead of scavenging snacks by 3 p.m. For a shift worker, it could be a steadier rhythm across variable hours. 

For an office professional, it might be the calm focus to shop, cook, and walk more, small behaviors that add up. In each scenario, the right weight loss supplements reduce noise in the system so better choices feel easier.

Inside the Formula: What Makes PhenQ Different in a Crowded Category

PhenQ’s design reflects the consensus emerging from both practice and research: successful supplements for weight loss should target multiple drivers of behavior and metabolism at once. Rather than leaning on a single stimulant or a single satiety trick, PhenQ layers mechanisms that reinforce each other.

• α-Lacys Reset®: A proprietary complex associated with increases in metabolic rate and support for body composition shifts. Users pairing structured nutrition and steps with PhenQ consistently report improved momentum—day by day, week by week.
• Capsimax Powder (capsicum, piperine, niacin, plus a measured amount of caffeine): A thermogenic blend that gently elevates calorie expenditure and supports fat oxidation. In practical terms, the same walk, ride, or circuit session can contribute a bit more.
• Chromium Picolinate: Helps stabilize blood sugar dynamics, which can reduce cravings for sweets and refined carbs—a common derailment point in weight management.
• Nopal (prickly pear) Cactus: A fiber-rich botanical that promotes fullness. The dietary fiber matrix swells in the stomach, reinforcing satiety so portions feel sufficient and grazing desire drops.
• L-Carnitine Fumarate: Supports cellular energy production by ferrying fatty acids into mitochondria, a step that can increase fat breakdown during activity and caloric deficit alike.

Together, these ingredients aim to smooth the path: fewer impulsive snacks, more stable energy, and a modest thermogenic lift that compounds with movement. The result is a routine that supports gradual reductions in body weight and visible changes in body fat over consistent weeks.

Here are four peer‑reviewed sources that support core PhenQ ingredients and their proposed roles. Each link goes to PubMed or an NIH/PMC page.

1. Alpha‑lipoic acid (part of α‑Lacys Reset’s rationale)
   Key finding: Meta‑analyses of randomized trials suggest ALA can aid weight management and body fat reduction versus placebo (effect sizes are modest and depend on dose/duration).
   Link: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5523816/
2. Capsaicinoids (capsicum in Capsimax)
   Key finding: Human trials indicate capsaicin/capsiate can increase energy expenditure and support fat oxidation, contributing to weight loss when paired with diet/exercise.
   Link: https://pubmed.ncbi.nlm.nih.gov/22038945/
3. Chromium picolinate
   Key finding: In randomized trials, chromium picolinate has shown benefits for glycemic control and carbohydrate cravings in certain populations, mechanisms relevant to appetite regulation.
   Link (example RCT): https://pubmed.ncbi.nlm.nih.gov/16873783/
4. L‑carnitine
   Key finding: Systematic review and meta‑analysis report that L‑carnitine supplementation can produce small but significant reductions in body weight and BMI versus control.
   Link: https://pubmed.ncbi.nlm.nih.gov/27014717/

Mechanisms That Matter: Appetite, Thermogenesis, and Body Fat

Appetite regulation is the linchpin of adherence. PhenQ addresses this with nopal-derived dietary fiber to promote fullness and with chromium to steady blood sugar swings that often drive cravings. 

When satiety and glucose control move in the right direction, it becomes far easier to follow a healthy diet without white-knuckling every decision.

Thermogenesis provides a second lever. Capsimax’s heat-producing effect nudges daily energy expenditure upward. For many, that nudge—applied every day—adds up. A morning dose pairs naturally with walking commutes or a lunchtime circuit, subtly amplifying the calorie burn of everyday activity.

Nutrient handling is the third lever. Better partitioning of carbs and fats helps smooth energy across the workday and workouts. 

By supporting fat oxidation pathways and contributing to mitochondrial transport, L-carnitine assists with fat breakdown during exercise and steady-state activity. Meanwhile, fiber in the diet and from botanicals can modestly influence fat absorption while enhancing satiety—two advantages that help keep plans on track.

Some users also incorporate green tea extract alongside their routine for an additional thermogenic assist, provided they are mindful of total caffeine intake. 

Anyone with high blood pressure or stimulant sensitivity should speak with a clinician before combining sources of caffeine or other stimulants.

PhenQ’s Role in Modern Routines: Designed for Real Lives

A supplement succeeds when it fits your life. PhenQ is meant to be simple: one capsule with breakfast, one with lunch. Anchoring usage to meals makes consistency easier, and daylight timing helps protect sleep quality for those who are caffeine-sensitive.

People often notice appetite changes within the first two weeks; visible changes in body weight and body fat usually emerge across six to eight weeks of consistent use paired with everyday movement and mindful meals. 

While individual responses vary, those who track steps, prioritize protein, and protect sleep tend to lose significantly more weight over time than those relying on willpower alone.

It’s also common to pair PhenQ with behavioral anchors that magnify results—post-meal walks, standing breaks during calls, and two to four short strength sessions per week. 

These practices raise daily energy expenditure and help preserve lean mass, which is critical for maintaining a higher resting metabolic rate as you lose weight.

A Closer Look at Ingredient Sourcing and Tolerability

The strongest trend in 2025 is transparency: consumers want to know what’s in their products and why. 

PhenQ aligns with that expectation by emphasizing a clean-label formulation strategy, quality batch testing, and an evidence-informed ingredient rationale. 

While no over-the-counter product is a substitute for medical care, growing numbers of nutrition coaches and practitioners within complementary and integrative health settings view thoughtfully designed dietary supplements as valuable tools—especially for adults who prefer a non-pharmaceutical approach.

Tolerability matters. PhenQ’s thermogenic matrix includes a measured dose of caffeine; most users tolerate it well when taken earlier in the day. 

Those with high blood pressure, arrhythmias, or sensitivity to stimulants should consult a licensed healthcare professional to evaluate whether a caffeine-containing product is appropriate. As with all dietary supplements, pregnant or nursing individuals and anyone on prescription medication should seek medical guidance before use.

From First-Timers to Veterans: Who Chooses PhenQ—and Why

• Newcomers to weight loss appreciate an approachable on-ramp: fewer cravings, better focus, and a simplified routine.
• Busy professionals value the portability and predictability of capsules that integrate with meetings, commutes, and travel.
• Parents and caregivers use it to steady appetite through hectic evenings so dinner decisions feel easier.
• Recreational athletes deploy PhenQ during gentle cuts to support satiety while maintaining training quality.
• Individuals who’ve struggled with strict diets rely on appetite and mood support to rebuild consistency without extremes.

In each scenario, the goal is the same: build a plan you can repeat. PhenQ’s structure helps ordinary days produce extraordinary consistency.

Safety, Common-Sense Use, and Who Should Avoid Fat Burners & Thermogenics

Over-the-counter does not mean “one-size-fits-all.” People with cardiovascular conditions, untreated thyroid issues, or a history of severe anxiety should discuss thermogenic products with a clinician. 

Likewise, those using medications that affect heart rate, blood pressure, or blood sugar regulation should check for potential interactions.

For most healthy adults, simple guidelines protect results and comfort:

• Take PhenQ with breakfast and lunch to minimize sleep disruption.
• Monitor total daily caffeine if you also drink coffee or tea, or if you use green tea extract.
• Favor whole-food meals rich in protein and vegetables; this pairs synergistically with satiety support.
• Get 7–9 hours of sleep per night; recovery stabilizes appetite and enhances decision-making.
• Hydrate steadily; water supports digestion, helps with fullness, and keeps training on track.

Used this way, weight loss supplements become a steady, supportive backdrop for behavioral change.

The PhenQ Advantage: Multi-Pathway Support Without Complexity

PhenQ’s appeal rests on its versatility and the breadth of its support:

• Appetite control that helps reduce unplanned calories without deprivation.
• Thermogenesis that encourages a modest, daily lift in energy expenditure.
• Energy and mood support that make it easier to plan, shop, cook, and train.
• Nutrient partitioning that smooths energy and cravings across the day.

That combination reduces friction at the exact points where most plans fail. Over time, the compounding effect is a visible change in both body weight and body composition.

PhenQ Within the Landscape of Natural Dietary Supplements

The resurgence of plant-forward formulas has reintroduced many to traditions long present in herbal remedies, but with modern standardization and quality control. 

Consumers today evaluate products by what they include and what they leave out—measured caffeine, no banned substances, clear dosing, and no injections. They also evaluate by how they feel: calm, focused, and not jittery.

PhenQ’s thermogenic profile distinguishes it from stimulant-heavy products that dominate certain corners of the market. 

Users seeking weight loss pills made of natural ingredients are gravitating toward formulas that elevate energy without overshooting into discomfort—a delicate balance that has defined PhenQ’s 2025 trajectory.

Beyond the Scale: Energy, Mood, and Everyday Wins

People don’t just want to weigh less; they want to live more. Reports of steadier energy, improved mood, and better focus are common when appetite and blood sugar swings are reduced. Those improvements translate into more movement, better food preparation, and fewer late-night pantry raids—all of which reinforce fat loss.

Many also notice sleep quality improve as evening snacking declines. Recovery is the often-overlooked lever in weight loss; better sleep helps manage hunger hormones and supports training, making it easier to keep going.

Addressing Common Questions About PhenQ

How soon will I notice a difference? Many feel appetite support within one to two weeks, while visible body changes typically unfold between weeks three and eight, assuming consistent nutrition and movement.

Do I need to count calories? Not necessarily. A plate method—half vegetables, a palm or two of protein, a thumb of healthy fats, and smart carbs near activity—works well for many. Track steps and strength sessions; let those metrics steer adjustments.

Can it help if I’ve hit a plateau? Often, yes. Renewed satiety, strengthened meal structure, and a small thermogenic lift can break stagnation, especially when combined with a slight increase in daily steps and an extra strength session each week.

Is it safe with my medications? Only your clinician can answer that. People on drugs for blood pressure, glucose, or mood should speak with a healthcare professional before starting any new supplement.

What about long-term use? Many integrate PhenQ in 8–12 week phases tied to specific goals, then transition into maintenance with continued focus on nutrition, steps, and sleep. Cycling decisions are personal and best discussed with a knowledgeable practitioner.

How PhenQ Fits With a Healthy Diet and Training

PhenQ is a tool, not a replacement for fundamentals. When paired with reasonable calorie control, sufficient protein, and regular movement, it can help you lose weight while preserving exercise performance. 

Strength training two to four times per week supports muscle retention; walking and light cardio complement thermogenesis; hydration and fiber improve satiety and digestion.

On the nutrition side, a small caloric deficit sustained over time remains the most reliable path to weight loss. The role of a helper like PhenQ is to make that deficit more livable by easing hunger, stabilizing energy, and supporting fat oxidation—turning an “on-again, off-again” effort into a steady cadence..

Practical Guidance for Getting Started

Start by clarifying your target: a realistic weight range, a waist circumference goal, or a performance marker like brisk 30-minute walks five times per week. Capture a baseline—measurements, a weekly weight average, and simple notes on energy, hunger, and sleep.

Take one capsule with breakfast and one with lunch. Drink water steadily. Aim for at least 7,000–10,000 steps per day as a practical movement anchor. 

Strength train on two to four non-consecutive days using compound movements. Build plates around protein and vegetables; plan carbs near movement; and maintain a small but consistent caloric deficit.

Reassess every two weeks. If progress slows, nudge steps upward by 1,000–2,000 per day or add one short strength session. Keep caffeine timing early if you’re sensitive, and be mindful of total intake if you also consume coffee or tea.

Considerations for Specific Populations

Adults over 30 often face tighter recovery windows and more stress. For them, appetite and mood support may be as decisive as thermogenesis. 

Those managing high blood pressure or cardiovascular risk factors should consult clinicians before using stimulant-containing products and may prefer to emphasize sleep hygiene, sodium and potassium balance, and stress reduction alongside any supplement.

Vegetarians and vegans generally tolerate PhenQ well; the ingredient profile aligns with plant-forward preferences. Individuals with gastrointestinal sensitivities may wish to introduce the product alongside familiar foods and build up dietary fiber gradually to reduce transient bloating.

Where to Buy: Authenticity, Support, and Peace of Mind

To ensure product authenticity, current usage guidance, and access to support resources, consumers are encouraged to order directly from the official PhenQ website. 

Direct purchasing reduces the risk of counterfeits, ensures consistent formulas, and typically offers bundle options, multi-bottle savings, and a clear money-back guarantee.

Shipping is fast, discreet, and available across most regions. No prescription is required, and customers can access education materials that help them integrate the weight loss supplement into practical routines.

The Bigger Picture: A New Standard for Over-the-Counter Weight Loss Supplements

The rise of thoughtfully designed weight loss pills and herbal supplements marks a broader shift toward autonomy and sustainability. 

People want to feel in control of their choices, confident in the products they use, and capable of maintaining progress through busy seasons of life. 

PhenQ embodies that standard: a multi-action supplement that dials down the hard parts—excess hunger, erratic energy, decision fatigue—so daily behavior lines up with long-term goals.

As the market moves away from extremes, natural formulas that reinforce appetite control, thermogenesis, and nutrient handling without heavy-handed pharmacology are earning trust. 

They are also encouraging a renewed respect for fundamentals: food quality, movement, sleep, and stress management. No diet pill or weight loss capsule can cook a meal or go for a walk for you—but the right one can make those choices feel easier, and easier choices are the ones we repeat.

Final Thoughts: Why 2025 Belongs to Behavior-First Solutions

The future of weight loss belongs to strategies that feel livable. PhenQ’s ascent reflects a simple truth: when appetite steadies and energy stabilizes, people show up for themselves—again and again. That repeatability is the real advantage. 

Over months, it translates into a leaner physique, a healthier relationship with food, and a routine that doesn’t collapse under real-life pressures.

For those ready to align daily habits with long-term health, PhenQ offers a practical, science-informed way forward: accessible, portable, and designed to support how you actually live. 

Combine it with a healthy diet, regular movement, and adequate sleep, and let consistency do the heavy lifting and help you shed pounds.

To learn more about ingredients, usage, and current offers, visit the official PhenQ website.

Disclaimer: The statements in this release have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Results vary by individual. 

Consult a licensed healthcare professional before using any supplement, especially if you are pregnant or nursing, have a medical condition (including high blood pressure), or take prescription medications.

Note: This release is for informational purposes only and does not constitute medical advice.

As interest in natural weight loss supplements continues to grow, consumers are choosing flexible, ingredient-transparent tools that fit their lives.

For consumers seeking natural weight loss supplements that align with a behavior-first plan, the next step is simple: start small, stay consistent, and let compounding habits reshape your trajectory—one steady week at a time.

Media Contact:
Kay Norris, Head of Product Innovation
Wolfson Brands (UK) Limited
12 Payne Street, Glasgow, G4 0LF, United Kingdom
support@phenq.com

Participants aged 50 or over took a supplement for two weeks before and four weeks after receiving the flu vaccine. In the beta-glucan group, 96% had seroprotection, a measure of the immune response, compared to 84% in the placebo group.

“Overall, the findings suggest that yeast beta-glucan supplementation may elicit a greater change in antibody titer to seasonal influenza vaccination,” wrote researchers from the University of Florida and Lallemand Bio-Ingredients, a subsidiary of Danstar Ferment A.G., who funded the study.

Yeast-derived beta-glucans have been studied for their immunomodulatory actions in upper respiratory tract infections, and previous research suggests they may reduce cold and flu symptoms.

The current researchers aimed to evaluate the potential for yeast beta-glucans to enhance the immune response to vaccination, with a focus on older adults who are at a higher risk of viral infection and severe disease.

While the results suggested an enhancement of immunity by beta-glucans, they noted that a lack of increase in IFN-γ production doesn’t support the supplement’s actions at cellular level in adults who have a robust response to vaccination.

Study details

The six-week study ran over two influenza vaccination seasons in Florida, USA. The researchers randomized 78 adults to receive 500 mg of beta-glucan manufactured by Biotec Betaglucans in Norway or placebo daily for two weeks before having an influenza vaccine, and 28 days afterwards.

The participants were aged 50 or over, planning to be vaccinated for influenza, and had a previous COVID-19 vaccination.

Blood samples assessed antibody titer response on days 0 and 28, and cytokine response on day 28, with an additional blood draw for antibody titer on day 14 of season 1.

The researchers collected information on supplement use, cold and flu symptoms, fever, and fatigue throughout the study. However, they encountered methodological problems and government guidance to vaccinate early due to an expected severe season, which impacted the results.

The findings revealed that “supplementation with beta-glucan elicited an increase in antibody titer to vaccination compared to placebo,” the researchers wrote.

“Post-vaccination, 96% of participants in the beta-glucan group demonstrated seroprotection, compared to 84% in the placebo group,” they added.

They explained that excessive daytime sleepiness is associated with poor antibody response to influenza vaccination, and the results showed no differences in fatigue between the groups.

“The findings of this pilot study suggest that yeast beta-glucan may elicit an increase in antibody titer to influenza vaccination in generally healthy older adults,” they wrote. “However, the lack of increase in IFN-γ production does not support the adjuvant action of beta-glucan at the cellular level in adults demonstrating a robust response to vaccination.”

They acknowledged the study limitations and called for further research using larger samples, to also explore the effects of beta-glucans on antibody responses to other vaccinations, such as COVID-19

Source: Journal of Dietary Supplements, 1–16. https://doi.org/10.1080/19390211.2025.2539876 “Yeast Beta-Glucan Enhances Antibody Response Following Influenza Vaccination – A Double-Blind, Randomized, Placebo-Controlled Pilot Trial.” Authors: M.L. Moreno et al.

Has anyone else noticed… that things are looking pretty green of late? It seems that matcha, a type of green tea, in all its various forms (be it an iced latte from Blank Street to an infused doughnut or a homemade recipe on TikTok) is everywhere. So much so, there is even rumoured panic about a shortage of the green tea in some popular chain stores, including (according to one distressed Reddit thread) some Starbucks cafés.

This shortage is something that experts are warning could become a bigger problem when Trump’s now-infamous tariffs fully kick in and due to Japan – where matcha originates – struggling with intense heat that is damaging some crops. Plus demand for matcha globally has soared 7% in the last year alone and according to data from Grand View Research, the market is set to be worth over $7 billion (£5 billion) by 2030.

But where has all this hype around the Japanese green tea suddenly come from? And is its cult status as a wellness ingredient that’s better for you than coffee actually legitimate? We asked two experts in the matcha field for the full truth on our newfound obsession…

Where has the matcha trend come from?

The steadily rising interest in Japan as a tourist destination over the last few years certainly has something to do with it, along with matcha itself being so gosh darn aesthetically pleasing – which lends itself well to social content. Plus, we’re living in a world where wellness is more of a priority than ever, leading us to seek out healthier ingredients.

Rania Salman, a registered dietitian and nutritionist verified on Doctify, a healthcare review platform, feels matcha’s links to wellness are a big draw too. “People are looking for natural ways to boost their health and wellbeing, and [matcha’s] striking green colour and links to traditional Japanese tea ceremonies add to its appeal,” she explains. “Plus, it’s incredibly versatile, from lattes to smoothies and even baking.”

It’s not just a phase either, according to Olivia Minicucci, MS, RD, Dietician at popular matcha brand PerfectTed that launched in 2021, “Matcha isn’t a passing fad. It’s a habit-forming ingredient that delivers tangible benefits people can feel and as consumers prioritise clean, functional drinks over quick, synthetic fixes, its place in everyday life will only continue to grow.” Their products are now stocked in the likes of Joe & the Juice and Black Sheep.

Is there really a matcha shortage right now?

For some brands and outlets, unfortunately the answer is yes. “Recent months have seen major shortages of ceremonial-grade matcha, resulting in widespread supply issues and the largest price increase in matcha’s history,” reveals Minicucci, who adds that luckily PerfectTed has remained largely unaffected.

Teddie Levenfiche, the brand’s co-founder adds, “Matcha supply constraints have been challenging, but we’ve been able to maintain consistent supply thanks to our efforts in building the strongest matcha supply chain in the world – rooted in long-standing relationships with our farmers and continued investment in strengthening our network.”

What’s the difference between ceremonial and culinary matcha?

Not just delicious and pleasing to look at, matcha brings with it a whole new set of words, with many touting ‘ceremonial grade’ as the best option for drinks. But, err, what the heck actually is that?

Salman explains that it’s all to do with the age of the tea leaves. “Ceremonial grade matcha is made from the youngest, most tender tea leaves. It’s finely ground to a smooth powder with a vibrant green colour and a subtle, sweet umami flavour. This type is meant to be whisked with water and enjoyed on its own,” the expert notes, whereas culinary grade is derived from older leaves, with a stronger and more bitter taste.

As the descriptor ‘culinary grade’ unsurprisingly notes, this type of matcha is better suited to baking (matcha cookies, anyone?). “While it’s more affordable, it doesn’t quite match the delicate flavour or the quality of nutrients found in ceremonial grade matcha,” Salman says.

Ceremonial grade also tends to be sourced more sustainably, so if that’s important to you, this is something to keep in mind – however, there’s a real lack of regulation in the space, details Minicucci. “Ceremonial grade might sound like a fixed standard – but the truth is, there’s no global regulation around what qualifies. Any brand can put it on a label, whether or not their matcha meets the benchmarks that experts actually use to assess quality. That’s why it’s so important to shop with trusted brands.”

Meet your matcha 💚

Magical Matcha Selection Box

OMGTEA High-Grade Organic Matcha Powder

Matcha Variety Pack (four flavours)

Clearspring Organic Japanese Matcha Powder (40g)

Is matcha better than coffee?

‘Better’ is a pretty subjective word, admittedly, so it depends what you’re looking for in a beverage. Much like coffee, matcha contains caffeine so it’ll still put a pep in your step, but unlike coffee, it’s less likely to cause jitters or an anxiety spike if you consume too much.

Minicucci explains, “Matcha and coffee work in different ways due to their distinct caffeine profiles and other compounds. When it comes to caffeinated release, the caffeine in coffee is absorbed quickly, leading to a fast, often intense spike, followed by a potential ‘crash’ when its effects wear off.

“A standard cup of coffee contains around 95mg of caffeine. Matcha, on the other hand, contains less caffeine per serving (about 60mg per cup), but the caffeination it provides tends to be more sustained and gradual due to the presence of L-theanine, an amino acid that promotes relaxation without drowsiness.”

Salman adds that matcha is also rich in antioxidants “which support cell health and may help reduce stress.”

On the other end of the spectrum (and in defence of flat whites the world over), coffee has its own great antioxidants that are linked to reduced risks of conditions like Parkinson’s disease and type 2 diabetes, Salman shares. “Ultimately, whether matcha or coffee is better comes down to your personal caffeine tolerance, which effects you want, and your taste preferences.”

What does hot water do to matcha?

Just a final FYI, how you prep your matcha can make a huge difference to the taste and intensity of it, shares Salman. “Using more powder or hotter water will increase the caffeine content and change the flavour.” If you’re new to the matcha scene, she advises starting small – and keeping in mind that if you’re mixing in syrups, sweeteners or certain milks, the calorie count can jump up pretty easily.

 Jennifer Savin is Cosmopolitan UK’s multiple award-winning Features Editor, who was crowned Digital Journalist of the Year for her work tackling the issues most important to young women. She regularly covers breaking news, cultural trends, health, the royals and more, using her esteemed connections to access the best experts along the way. She’s grilled everyone from high-profile politicians to A-list celebrities, and has sensitively interviewed hundreds of people about their real life stories. In addition to this, Jennifer is widely known for her own undercover investigations and campaign work, which includes successfully petitioning the government for change around topics like abortion rights and image-based sexual abuse. Jennifer is also a published author, documentary consultant (helping to create BBC’s Deepfake Porn: Could You Be Next?) and a patron for Y.E.S. (a youth services charity). Alongside Cosmopolitan, Jennifer has written for The Times, Women’s Health, ELLE and numerous other publications, appeared on podcasts, and spoken on (and hosted) panels for the Women of the World Festival, the University of Manchester and more. In her spare time, Jennifer is a big fan of lipstick, leopard print and over-ordering at dinner. Follow Jennifer on Instagram, X or LinkedIn.

Austin, Aug. 13, 2025 (GLOBE NEWSWIRE) — Multivitamin for Women Market Size & Growth Outlook

According to SNS Insider, the global Multivitamin for Women Market was valued at USD 9.05 billion in 2023 and is projected to reach USD 13.64 billion by 2032, growing at a CAGR of 4.83% during 2024-2032. The U.S. Multivitamin for Women market, representing a significant share, is forecasted to expand from USD 3.14 billion in 2023 to USD 4.55 billion by 2032 at a CAGR of 4.07%, fueled by an increasing focus on preventive care, nutrient-rich supplementation, and lifestyle-driven health challenges.

The market growth is supported by factors such as heightened awareness of micronutrient deficiencies, the surge in personalized nutrition solutions, and ongoing research linking multivitamin intake to long-term wellness and disease prevention.

Get Free Sample Report of the Multivitamin for Women Market: https://www.snsinsider.com/sample-request/4425

Market Overview

Multivitamins for women have evolved far beyond basic dietary supplements, now tailored to address specific life stages — from reproductive health to post-menopausal needs. Formulations are being refined to include bioavailable forms of vitamins and minerals, adaptogens, probiotics, and plant-based antioxidants.

In the U.S., younger women are increasingly adopting multivitamins as part of a preventive health strategy, while older age groups are prioritizing bone health, cardiovascular support, and immunity. E-commerce platforms, subscription models, and influencer-driven wellness trends are amplifying accessibility and brand visibility.

Major Players Analysis Listed in this Report are:

• New Chapter
• Nature Made
• Garden of Life
• Swisse
• MegaFood
• Rainbow Light
• Suku Vitamins
• Bayer
• Gaia Herbs
• Ritual & other players

Multivitamin for Women Market Report Scope

Report Attributes	Details
Market Size in 2023	US$ 9.05 Billion
Market Size by 2032	US$ 13.64 Billion
CAGR	CAGR of 4.83% From 2024 to 2032
Base Year	2023
Forecast Period	2024-2032
Historical Data	2020-2022
Regional Analysis	North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Poland, Turkey, Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)

Segment Analysis

By Type, Tablets and Capsules Segment Dominates the Multivitamins for Women Market

In 2023, the tablets and capsules segment held the highest revenue share for the multivitamins for women market, with around 41%, owing to their convenience of consumption, longer shelf life, and exact dosage delivery. These formats reign supreme among consumers for their convenience with storage/portability, and have a solid manufacturing foundation established. Vitamins in the form of tablets, capsules, with controlled release and good absorption, which makes this more attractive to all age groups. Their strong availability in retail pharmacy and the x-commerce platforms also makes them cost-effective for consumers and makes them market leaders, along with the presence of the majority of the women’s population who prefer daily nutrition supplements, keeping ease of consumption in mind.

By Distribution Channel, the Online Retail Segment Holds The Largest Market Share in 2023

Due to increasing penetration of digital commerce and rising consumer inclination towards convenience, the online retail segment dominated the multivitamins for women market in 2023 with 43%. E-commerce platforms such as Amazon, iHerb, and Walmart offered a wide variety of products, reviews from other buyers, and delivery to your doorstep, which made them appealing purchase points. The segment continued to get a boost from the pandemic-related shift to online shopping habits, which have remained after the COVID-19 outbreak. Vitamin subscriptions tailored to the individual, and the ability to market them through social media, made them supremely well-suited to direct-to-consumer sales, particularly with younger women and other health-conscious women looking for transparency and convenience in product selection and delivery.

For a Personalized Briefing with Our Industry Analysts, Connect Now: https://www.snsinsider.com/request-analyst/4425

Multivitamin for Women Market Segmentation

By Type

• Tablets/Capsules
• Liquids and Powders
• Chewable & Gummies

By Life Stage

• Adolescence
• Pregnant and Lactating Women
• Postmenopausal Women

By Distribution Channel

• Online Retail
• Pharmacies/Drugstores
• Supermarkets/Hypermarkets
• Specialty Stores

Regional Trends

North America dominated the Multivitamins for Women Market with 44% Market Share in 2023

The multivitamins for women market in North America held the largest share in 2023, which can be attributed to the high awareness of health, advanced infrastructure of healthcare, and the presence of prominent manufacturing companies for the supplement in the region. The people in the region show a proactive health behavior, with a rising focus on preventive healthcare and nutritional dietary supplements. Furthermore, the accessibility of diverse premium-quality multivitamins via both online and offline channels has been contributing to the growth of this market. The adoption of women-targeted multivitamin preparations is also escalating across the U.S.A. and Canada, attributed to increasing availability of favorable regulations and increasing levels of disposable income.

Buy the Full Multivitamin for Women Market Report (Single-User License) Now: https://www.snsinsider.com/checkout/4425

Unique Selling Propositions (USPs) of the Report:

Mapping the Consumer Behavior & the Purchase Journeys (Age & Region)

Assists the client in identifying the purchase drivers by age groups and geography, which can help in precision targeting, targeted marketing campaigns.

Impact Analysis of Regulatory & Labeling (Regional + global)

Helps the client understand global and local compliance requirements, avoid legal risks, and adapt product labeling to attract women in the hemispheres of interest to them.

Sentiment Trends of Influencers & Social Media

Shows how people view the brand on the internet, helping the client to find important influencers, control reputation, and customize campaigns separately.

CSE & D2C Benchmarking by E-commerce channel intelligence

Provides the client with insights on successful online channels and winning D2C models, enabling online sales strategy optimisation and margin expansion.

Innovation & Functional Ingredient Pipeline Tracking

Showcasing the future state of women’s health – communicates anticipated ingredients and product innovations that help keep the client on trend.

Women’s Health Alignment Matrix

Associate product benefits to the unique women-specific health concerns over life stages to enable product development and messaging to be tailored.

Practices of Sustainability Alignment with ESG & Female-Focused Branding

Enables the client to establish trust and loyalty through sustainable practices, inclusive elements, and gender-aligned brand storytelling.

Access Complete Report Details of Multivitamin for Women Market Analysis & Outlook@ https://www.snsinsider.com/reports/multivitamins-for-women-market-4425

[For more information or need any customization research mail us at info@snsinsider.com]

About Us:

SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company’s aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.

While coffee remains the dominant drink in the United States, tea has seen a significant surge in popularity.

“I love tea for its many flavors,” said Robert Coakley, 41, who prefers tea over coffee and takes it just a little sweet. “I don”t need that much sugar.”

Tea is offered in a diverse range of preparation styles: sweet tea brewed with sugar, bubble tea, or simply enjoyed plain.

Over 159 million US citizens drink tea on any given day, according to the US Census Bureau.

“Tea is the most widely consumed beverage in the world next to water, and can be found in almost 80 percent of all US households,” the Census Bureau said.

However, rising tea prices combined with the US administration’s unpredictable tariffs are expected to impact consumers. “The price of everything is going up. Passing the tariffs on to consumers is inevitable,” Liu Zhongming, who has been running Grand Tea and Imports for almost 30 years in Manhattan, told China Daily.

Grand Tea and Imports currently has a substantial inventory purchased before the tariffs took effect, but once they begin importing under the new tariffs, those additional costs will ultimately be passed on to customers.

Liu’s store serves both the local Chinese community seeking to preserve their tea culture as well as discerning enthusiasts who look beyond mainstream brands like Lipton and Twinings. It offers a wide range of selections.

Almost 90 percent of US adults say they’re stressed about the cost of groceries, according to a new poll by The Associated Press-NORC Center for Public Affairs Research.

The Consumer Price Index saw a 3 percent increase in food prices over the past year, with groceries up 2.4 percent and dining out 3.8 percent more expensive than a year ago.

From June 2024 to June 2025, grocery prices rose across every category tracked by the Bureau of Labor Statistics. Nonalcoholic beverages are now 4.4 percent more expensive than they were a year ago. Yale University’s Budget Lab says tariffs will drive those prices up even higher.

According to The Observatory of Economic Complexity, the US imported $550 million worth of tea in 2024, up from $514 million in 2023. China, the world’s largest exporter, shipped approximately $55.5 million worth of tea to the US last year, ranking fourth among US suppliers behind Japan, India and Argentina.

As the birthplace of tea cultivation, drinking and culture, China is home to the world’s oldest tea trees, with records showing the Chinese have been drinking tea for over 3,000 years, according to the National Institutes of Health. Green tea accounts for 83.7 percent of China’s exports, followed by black and oolong.

Healthy beverage

Green tea is a particularly healthy beverage, according to an article by the Harvard T.H. Chan School of Public Health. It offers a range of benefits, including lowering blood sugar levels, preventing tooth decay, and potentially reducing the risk of certain types of cancer due to its high concentration of catechins, a type of polyphenol that helps lower the risk of chronic diseases.

Peter Goggi, president of the Tea Association of the USA, said in a letter to Howard Lutnick, the Secretary of Commerce, that a tariff “potentially impedes the consumption” of tea, a drink that comes with health benefits.

“The free and unencumbered import of true tea from its origin is a centuries-old tradition… The imposition of tariffs on all imported teas will not impact the producers, exporters or governments. However, it will negatively impact the American consumers. As a result of these tariffs, real pain will be felt by everyday Americans,” said Goggi.

The Tea Association of the USA has urged the US administration to waive tariffs on tea and other non-US-grown agricultural products such as coffee and cacao.

Goggi added: “The United States is not a tea-producing nation. There is no commercially grown tea that requires protection via tariffs, nor are there any tea-related farm-based jobs that would be protected by these tariffs.”

The Warrior® Creatine+ range has been expanded by the brand in the UK to accommodate for consumer demand for its functional creatine supplements. The product range puts creatine alongside additional functional ingredients in focus including Creatine+ EAA, Creatine+ Vitamins and Creatine+ Collagen as well as Creatine+ Electrolytes in Mixed Berry. The supplements respond to increasing calls amongst consumers for multifunctional dietary supplements that can be easily incorporated into their lifestyle to deliver multiple benefits in a single dose.

The new additions to the Warrior® Creatine+ range are arriving at Morrisons in the UK and are launching on the heels of new partnerships with additional brands like PureGym. The products come in tubs with 30 and 80 servings, depending on the variety.

Matcha madness has reached new heights this summer, which has reportedly led to a shortage – and experts are now saying matcha’s popularity explosion on social media is to blame. The new global craze surrounding matcha has caused demand to skyrocket – and availability to plummet.

Health-conscious consumers have long loved matcha for its many purported health benefits. But this past year has seen demand for the powdered Japanese green tea surge to previously unforeseen levels. The New York Times reports that many in the matcha industry “attribute it in large part to internet buzz. The interest has caught tea farmers, manufacturers and sellers off guard, and driven fierce competition online among aficionados and resellers.”

Matcha is originally from China but is now deeply tied to Japanese culture. It comes from the same plant as other teas but is grown in shade to boost amino acids, chlorophyll, and theanine. The leaves are then ground into a vivid green powder. Once reserved for special occasions in Japan, it’s now a daily ritual for many abroad. Experts believe this now-daily ritual is fueled by a social media-driven surge in popularity.

The strain on the Japanese matcha supply became apparent last year when many matcha suppliers began implementing purchase limits, raising prices, and temporarily halting sales of matcha altogether. Many matcha producers are not prepared for this new surge in popularity. The New York Times states that many matcha producers “simply can’t keep up with the demand.”

Most matcha tea farms in Japan are small, family-run businesses. Growing more matcha isn’t a quick solution, as new tea plants need about five years to mature. Additionally, Japanese producers of other tea varieties are hesitant to pivot to matcha production in case this newfound matcha madness is simply a passing trend due to social media hype.

Here at home in Los Angeles, daily matcha consumption is a way of life for many Angelenos. Many L.A. workspaces have even put matcha machines in the office alongside coffee makers. And you can’t doomscroll on social media without seeing at least one L.A. influencer touting the latest and tastiest matcha latte. (Secret L.A. included!)

Is the obsessive love of matcha here to stay? Only time will tell.