The Year’s Best Proteins, Pre-Workouts, Multivitamins & More

Our annual AskMen Fitness Awards are back, and we’re proud to announce that this year’s competition was larger and fiercer than ever before, with a record number of brands participating. In our most competitive categories, more than a dozen products vied for the top spot, while our panel of judges, encompassing current and former college athletes, weekend warriors and personal trainers, worked overtime to generate feedback and vote on winners.

This year, our largest and most competitive category by far was Supplements, with upwards of a dozen different brands competing for the most coveted awards, so our panel of judges had their work cut out for them in picking winners. From staples like protein powders and multivitamins to more niche supplements like energy gels and gut health healers, we gradually narrowed the list to bring you the most delicious, most effective options in 2025.

Whether you’re trying to build muscle, cut excess fat, achieve a deeper sleep or help your body recover faster from workouts, we’ve got something for you.

Best Protein Powder

Thread Performance Daily Fuel

This great-tasting, easy-mixing protein powder from Thread Performance impressed us with its delicious flavors (Chocolate Brownie and Vanilla Birthday Cake), portable serving packets, and comprehensive blend of superfoods, vitamins and minerals, including everything from Ashwagandha to egg shells. If you’re looking for a daily protein option and want to maximize your nutrient uptake in the process, Daily Fuel lives up to its name.

$129.95 at ThreadPerformance.com 

Best Protein Powder Flavor

Cellucor C4 Whey – Reeses’s

Granted, you have to like Reese’s Peanut Butter Cups to like this offering from Cellucor, but if you don’t like Reese’s, we think your taste buds are suspect. Cellucor managed to pack 25 grams of protein and 0 grams of added sugar into each serving, for a total of just 140 calories, which is pretty outrageous when you consider just how good this powder tastes. We especially recommend this if you’re on a cut and need something chocolatey and delicious to help curb your cravings without sabotaging your diet.

$44.99 at Cellucor.com 

Best Casein Protein Powder

Optimum Nutrition Gold Standard Casein

The slow-digesting casein should be your protein of choice before sleep, but it’s also the preferred baking protein because it’s more absorptive. Optimum Nutrition’s Gold Standard Casein, available in two sizes and four delicious flavor options, is good no matter how you take it, packing in 24 grams of protein and 9 grams of essential amino acids in every serving. We especially love that it mixes so easily, whether you’re using water or milk, resulting in smooth, easy-drinking shake every time.

$91.99 at Amazon.com 

Best Plant-Based Protein Powder

Wellious Almond Protein Powder

If you’re particularly health conscious and want a delicious, plant-based protein that’s easy to digest, check out Wellious. It’s available in three flavor options (Chocolate, Vanilla and Unflavored), made from just four ingredients (and just one ingredient in the case of the unflavored option), including almond, chickpeas and monk fruit for sweetening. Each serving delivers 17 grams of protein powder in just 120 calories, but this is so much more than just a protein powder, as those all-natural ingredients also pack a superfood punch of biotin, magnesium, calcium, collagen and fiber that will dramatically improve your overall sense of wellbeing.

$32 at Amazon.com 

Best Protein Shake

Optimum Nutrition Gold Standard Protein Shake

If you can’t be bothered to mix up a shake or just like the convenience of having a ready-made protein shake at hand or in your fridge, you’ll love Optimum Nutrition’s Gold Standard Protein Shake. It’s available in Chocolate, Strawberry and Vanilla flavors, all of which taste like milkshakes with a fraction of the calories and 24 grams of protein, but it’s the added minerals and vitamins (everything from iron and potassium to iodine and selenium) that sold us.

$23.99 for 12 at Amazon.com 

Best Plant-Based Protein Shake

Koia Nutrition Elite Shake

Whether you’re vegan or just want an easy-to-digest protein shake that also tastes great, you’ll love the Koia Nutritio Elite Shake. Each bottle packs a whopping 32 grams of protein and six grams of fiber, with just four grams of sugar, and a list of ingredients that’s refreshingly natural and non-GMO, including chicory root fiber, organic cane sugar and good old sea salt. Of course, all of these nutritional benefits would go to waste if the shake wasn’t also delicious, but we’re happy to report they nailed the flavor too, whether you opt for vanilla or chocolate.

Find out more at DrinkKoia.com 

Best Mass Gainer

Naked Mass

If you’re a skinny guy trying to pack on pounds, the sheer volume of food you have to eat to gain your surplus calories can be daunting. That’s where a good mass gainer comes in, and Naked Nutrition has nailed the formula with their Naked Mass option. Each serving contains 50 grams of protein and a whopping 1,260 calories, including 261 grams of complex carbs and 12.9 grams of branched-chain amino acids, so you can rest assured that you’re hitting your nutritional goals with every sip.

$69.99 at Amazon.com 

Best Creatine Supplement

Cellucor Flavored COR-Performance Creatine

Inexpensive, delicious, easy to mix and digest — Cellucor’s COR-Performance creatine monohydrate should be in your daily regime. It’s available in the classic unflavored option, ideal for those of you who like to take it in a protein shake or sports drink, but we highly recommend their flavored varieties (Watermelon, Blue Raspberry and Fruit Punch) as well. And if you have a sensitive stomach or a history of trouble digesting creatine, good news: Cellucor’s micronized creatine is highly water soluble, allowing it to mix well and absorb easily.

$24.99 at Cellucor.com 

Best Pre-Workout Supplement

Shaklee Performance Pre-Workout Drink

There’s an endless variety of pre-workouts on the market now, most of which are more hype than substance, but we fell in love with Shaklee’s Performance Pre-Workout Drink. Combining beta-alanine, L-theanine, and caffeine, it delivers a fast-acting surge of energy without the shakes, stomach issues or post-workout crash that plagues other pre-workouts, and its natural lemon flavoring manages to be delicious without tasting artificial, which is another hurdle many pre-workouts crash out on.

$39.75 at Amazon.com 

Best Stim-Free Pre-Workout

110% Nutrition Non-Stim Preworkout

Not everyone has the luxury of training in the morning or in the early afternoon. If you have to hit the gym after work or even after the sun goes down, you’ll want a pre-workout that moves through your system quickly, giving you the energy you need without disrupting your sleep schedule. The best of these “stim-free” pre-workouts we tested this year was the 110% Nutrition Non-Stim Preworkout, which delivered incredible pumps without caffeine. Key ingredients include L-citrulline malate and betaine anhydrous, as well as a host of minerals to help promote better blood flow, from sodium and potassium to magnesium and chloride. And with delicious flavors like Sour Apple Bubblegum and Sweet Tea Lemonade, even your taste buds will look forward to your workouts.

$38.99 at 110Nutrition.com 

Best Intra-Workout Supplement

Transparent Labs Intra

If you’re in and out of the gym in under an hour, you can skip an intra-workout supplement, but for those of you who combine cardio and strength training in a single session, or are training for an endurance event, an intra-workout can help you stave off fatigue and keep your training intensity high. Our favorite intra of 2025 belongs to Transparent Labs, which combines essential amino acids with nitric oxide enhancers like l-citrulline and hydrators like coconut water to deliver a mid-workout kick, helping you train both harder and longer.

$44 at TransparentLabs.com 

Best Post-Workout Supplement

Thread Performance Daily Strength

If there’s one recent fitness trend we’re majorly in favor of, it’s the focus on post-workout recovery. Too many people narrowly focus on the gym and neglect sleep, nutrition and recovery, setting themselves up for failure in the long term. Thread Performance’s Daily Strength capsules contain a blend of organic ingredients proven to increase stamina, enhance muscle protein synthesis and reduce muscle fatigue, helping you recover from the last workout and crush the next. The harder you work, the greater the benefit you’ll get from a daily dose of Daily Strength.

$39.95 at ThreadPerformance.com 

Best Probiotic Supplement

FitBiomics Nella

The health of your gut microbiome impacts basically every area of your overall health, from your energy levels to your mood to your immune system, so you neglect it at your peril. That’s why we love Nella, a probiotic supplement developed by FitBiomics to help support your workouts and quicken your muscle recovery using three distinct strains of Lactobacillus bacteria that work holistically to improve nutrient absorption and improve your sleep. We found this probiotic supplement especially helpful during periods of caloric restriction, when we’re most vulnerable to bad sleep and a weakened immune system.

$65 at Amazon.com 

Best Collagen Supplement

LTH Rewind Collagen Elixir

Collagen is something of a super supplement, helping improve your skin elasticity, hair density, joint mobility and bone health, so it’s definitely worth adding to your supplement stack, especially if you’re getting on in years. Our favorite collagen supplement of 2025 is the Rewind Collagen Elixir from LTH. Combining a hefty dose of collagen peptides with hyaluronic acid, lutein and a potent antioxidant mix, while leaving out added sugars and artificial colors and sweeteners, this elixir not only made us feel younger after a few short weeks of regular usage; it also made us look younger, with visibly diminished fine lines and tighter facial skin.

$54.44 at Lifetime.life 

Best Omega-3 Supplement

Alkamind’s Acid-Kicking Omega-3

By now, everyone knows about the benefits of omega-3 supplementation (improved cardiovascular health, reduced inflammation, and even better mood and enhanced cognition, to name just a few), but too many guys are buying poorly sourced, poorly dosed omega-3 pills. Alkamind’s Acid-Kicking Omega-3 offers pharmaceutical-grade potency, with ingredients sourced exclusively from deep-water, cold-ocean and wild-caught fish that is then rigorously tested against over 400 potential contaminants. This stuff is pure, effective and a total no-brainer for enhancing your overall well-being.

$59.99 at GetOffYourAcid.com 

Best BCAA Supplement

110% Nutrition Complete Aminos

True to their goal of delivering zero fillers, no sneaky proprietary blends, and no artificial preservatives, while still offering the essential ingredients in the appropriate, clinically-proven dosages, 110% Nutrition absolutely knocked it out of the park with their Complete Aminos formula. Each serving delivers a hefty dose of EAAs, BCAAs and even key hydration and recovery nutrients like glutamine, magnesium citrate, potassium chloride and pink Himalayan sea salt, making it equally useful as a mid-workout hydrator or post-workout recovery drink. 

$44.99 at 110Nutrition.com 

Best Recovery Supplement

Harlo 3-in-1 Performance Mix

If you’re constantly tired, sore or lethargic in the aftermath of your workouts, you’re doing something wrong, and it’s probably not taking your recovery seriously enough. If you’ve already taken care of the basics like ensuring you’re eating enough food and getting enough sleep, give Harlo’s 3-in-1- Performance Mix a try. Combining clean, potent ingredients like creatine, collagen and electrolytes (in effective dosages, of course) into multiple delicious flavor options (watermelon, raspberry, citrus, and pineapple), Harlo helps replenish lost nutrients, promote stronger and healthier joints, and improve muscle recovery. You can take it immediately after a workout or even as a morning boost to help break your fast and rehydrate your body after a long night’s sleep.

$49 at DrinkHarlo.com 

Best Shaker Cup

HELIMIX 2.0 Vortex Blender

We hate clumpy, chalky protein shakes every bit as much as you do, which is why we were so glad to discover the Vortex Blender from HELIMIX. Thanks to its clever design (and some basic physics), the Vortex manages to deliver a perfectly mixed protein shake every single time, without the need for whisks, blender balls, or a mini forearm workout. It’s also available in two size options (20 and 28 ounces) and 22 color options, so it’s incredibly easy to personalize one to your preferences.

$24.95 at Amazon.com 

Best Protein Bar

Barebells Protein Bars

Barebells Protein Bars have developed a bit of a cult following online, and for good reason: they’re tasty, made with simple ingredients, packed with protein, and available in a massive variety of delicious flavors. If you need a high-protein, guilt-free snack to take to the office or to substitute for a small meal before a workout, these are the protein bars for you.

$35.98 at Amazon.com 

Best Vegan Protein Bar

Simply Protein Crispy Vegan Protein Bars

Delicious, easy on the stomach, low in calories, and made from all-natural ingredients and flavors, these vegan protein bars from Simply Protein deliver 13 grams of protein in as little as 160 calories per bar, making them a phenomenal pre-workout boost or snack to tide you over between meals. And because of the high fiber content, they’re surprisingly filling. Choose from any of six flavors or opt for a variety box to experiment with all of them.

$18.99 at Amazon.com 

Best Energy Gel

Chargel

Feeling drained before a big workout and looking for energy in a hurry? You need an energy gel, and specifically Chargel. These fast-digesting blends of vitamins and carbs come in single-serving pouches, offering you a portable dose of energy to fuel your workout, temporarily satisfy your hunger cravings, or give you the boost you need to get through your day. They’re currently available in three delicious flavors (strawberry, apple and white grape), or in a handy trial kit containing all three, to help you pick a favorite.

$20.94 at Chargel.com 

Best Energy Drink

KEY Energy Drink, Variety Pack

We love energy drinks as much as the next guy, but we’re wary of miles-long ingredient lists filled with chemicals we can’t even pronounce. KEY Energy Drinks take an all-natural approach, using ketones (acids created by your body when it’s using fat instead of glucose as an energy source) instead of sugar to give your body a boost. Because of this approach, they can also get away with using far less caffeine than their rivals, delivering the energy boost you crave without the inevitable crash that comes from a caffeine binge. KEY Energy Drinks are currently available in Pineapple Passionfruit, Grapefruit Peach and Ginger Lime, but we recommend starting with the variety pack to experience every flavor before you commit.

$39.99 at DrinkKEY.com 

Best Energy Chew

Honey Stinger Energy Chews

Halfway between an energy drink and an energy gel is an energy chew, and while we admit the concept was foreign to us at first, Honey Stinger Energy Chews sold us, big time. These bite-sized gummies come in seven delicious flavors, all of which are dairy-, gluten- and GMO-free. They’re a portable snack that delivers a hefty dose of simple carbs to fuel your upcoming workout, as well as a welcome dose of vitamin C, and because they come in individual packets, they’re perfect to take to the office or leave in your car for future energy emergencies.

$25.97 at Amazon.com 

Best Multivitamin

KAL Vitamins Multivitamins AM/PM Tablets

Because we humans work on a day-night cycle, our bodies have different nutrient requirements depending on the time of day. KAL Vitamins honor that need with their AM/PM multivitamin, which delivers most of its energy-, immunity- and metabolism-supporting vitamins in the morning dose, helping set you up for a day of work and training, while reserving its evening dose contains ingredients that support recovery and relaxation, including iron, turmeric and magnesium glycinate.

$36.59 at KALVitamins.com 

Best Low-Calorie Condiment

Yo Mama’s BBQ Sauce

When it comes time to start a diet and you already have to sacrifice calories, the last thing you want to give up is flavor. That’s why we love Yo Mama’s BBQ Sauce. Vegan, low in sodium and carbs, gluten-free and paleo-friendly, these delicious sauces are available in five flavors and multiple size and quantity combinations, making it very easy to coordinate your meal planning and stick to your diet, so if you’ve been looking for a way to jazz up your basic chicken breast or lean ground beef, give these a try.

$24.99 at Amazon.com 

Best Gut Health Supplement

Alkamind’s Kick Acid Reflux Bundle

Gut issues are no joke. In fact, they can completely sabotage your training or set your fitness goals back days or even weeks. Whether you suffer from indigestion, heartburn, acid reflux, or just basic bloat and stomach cramps, Alkamind’s Kick Acid Reflux Bundle offers a comprehensive approach to healing your gut. It works by taking a multi-pronged approach, using minerals, omega-3 fatty acids and nutrient-rich greens to help loosen up your bowels, eliminate bloating and attack acid reflux at the root, resulting in better digestion, improved nutrient absorption, and even better sleep.

$169.88 at GetOffYourAcid.com 

Best Focus Supplement

Alkamind’s Acid-Kicking Minerals

An unbelievable number of men are walking around with significant mineral deficiencies, causing everything from constant food cravings to bad sleep and a persistent inability to focus. Alkamind’s Acid-Kicking Minerals stack uses four distinct alkaline minerals and an organic lemon juice powder to deliver essential nutrients to your body, including chelated magnesium in the ideal 1:1 ratio with calcium, to help you achieve a deeper sleep and boost your mental clarity throughout the day.

$44.95 at GetOffYourAcid.com 

Best Sleep Supplement

Protekt REST Liquid Formula

Nothing will sabotage your progress in the gym or in life quite like inadequate sleep, which is why we fell in love with Protekt’s REST Liquid Formula. Combining well-established sleep aids like valerian root, theanine and GABA, and excluding sugars, artificial colors and flavors, and other unwanted fillers, each packet delivers a dose-appropriate liquid sleep aid that mixes perfectly in water, without a spoon, and acts fast to help you fall asleep quickly.

$42.46 at Protekt.com 

Best Hydration Supplement

DripDrop Zero Sugar

Although they also offer a sugar-based hydration supplement, we fell in love with DripDrop’s Zero Sugar hydration packets. Each easy-to-open pouch contains a potent dose of electrolytes, b vitamins, magnesium, zinc and vitamin c, and they’re engineered with low osmolarity (a fancy way of saying the solute concentration isn’t very dense), which means they mix very easily in water, leaving you with a delicious, fast-acting drink to help you replenish your body after long runs or grueling workouts.

$35.99 at DripDrop.com 

Best Supplement for Hair

Nutrafol Hair Growth Nutraceutical

Whether you’re fighting male pattern baldness, trying to revive thinning hairs, or just want the peace of mind that comes from giving your follicles and scalp the nutrient support they need, Nutrafol’s Hair Growth Nutraceutical is a comprehensive hair supplement that combines every scientifically-backed nutrient for hair growth, from biotin and ashwagandha to saw palmetto and hyaluronic acid, in a single, convenient capsule.

$88 at Amazon.com 

Best Supplement for Skin

Pure Synergy Radiant Skin Bundle

Your skin is the single largest organ in the human body, but it’s also the most neglected from a health perspective. Yes, washing your face is great, as is using a moisturizer, but there are a lot of skin problems, from acne to wrinkles, that are best attacked from inside. Pure Synergy’s Radiant Skin Bundle offers a comprehensive stack of vitamins, minerals and antioxidants, including vitamin c, zinc and astaxanthin, to help improve your skin tone, texture and suppleness. It works by naturally increasing your skin’s collagen production, improving skin elasticity and boosting your skin’s moisture levels. You can tell how seriously the good folks at Pure Synergy take their formula by the attention they put into storage: the amber glass bottle and aluminum lid help prevent plastic contamination while protecting the integrity and potency of their formula.

$84 at TheSynergyCompany.com 

Best Immune Boosting Supplement

Protekt Immunity Liquid Formula

Sickness is a setback, in life and in the gym, which is why we love having Protekt’s liquid Immunity formula on hand. Combining fast-acting antioxidants with zinc, vitamin c, vitamin d, and soothing echinacea, this all-natural, zero-sugar formula helps support your immune system when it most needs the help, staving off colds and flus and helping you push your training intensity up, even during flu season.

$16.96 at Protekt.com 

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Matcha, the finely ground powder made from specially grown green tea leaves, has long been revered for its health benefits. 

Nearly available at every coffee chain and spotted in the hands of Rihanna to Gwyneth Paltrow you can’t miss the green ingredient.

Matcha, made from the leaves of the Camellia sinensis plant, hails from Japan and is famous for its bold, earthy flavor, often described as grassy due to its high chlorophyll content. 

Traditionally consumed as a tea rich in antioxidants and amino acids, it is now making waves in the beauty industry.

From skin care to fragrance, matcha is being embraced for its detoxifying, anti-inflammatory, and soothing properties. 

According to Pinterest UK data, searches for “matcha” have surged by 155%, while interest in “matcha aesthetic” and “matcha nails” has also risen by 60% and 20%. 

• Companies:
• Dermalogica
• Floral Street Fragrance

See more

ADM has published a study in the journal Animals demonstrating that adding a supplement containing postbiotic Bifidobacterium longum CECT 7347 (PRIOME Gut Health) and Fibersol-2 (Pet Fibersol) to cat diets significantly improves intestinal health.     

Postbiotic Bifidobacterium longum CECT 7347 (PRIOME Gut Health) has been shown to enhance gut microbiota balance and strengthen the intestinal barrier, thereby improving gastrointestinal health during dietary changes. Fibersol-2 (Pet Fibersol) further supports digestive health by increasing beneficial bacteria levels while offering additional benefits such as a low glycemic index, reduced body fat and improved adaptation to high-protein diets with better odor control. Together, these ingredients work synergistically to improve intestinal health and overall well-being in cats.

“We understand the vital role gut health plays in pets’ overall well-being, particularly during dietary changes,” said Mark Lotsch, president of Global Health & Wellness at ADM. “Insights from this study will open new doors for creating innovative pet food solutions that enhance digestive health and nutritional balance.”

The research

In a 28-day clinical trial conducted at the Pet Nutrition Research Center in Beijing, 24 cats were divided into two groups each consisting of 12 cats (6 males and 6 females in each group). From day 1 to day 14, both groups of cats were fed lower protein diet (33%) (LPF). The treated group received a supplement of 0.16% functional additives, including Bifidobacterium longum CECT 7347 and Fibersol-2, while the control group did not receive this supplement. From day 15 to day 28, both groups switched to higher-protein diet (40%) (HPF) and the treated group continued to receive the same supplement. 

Cats that received the supplement showed significant improvements in serum lipopolysaccharide (LPS), a marker of intestinal permeability, both before and after the diet change. Following the diet change, supplemented cats also had increased secretary immunoglobulin A (sIgA) compared to the control group, indicating enhanced immune function, and beneficial changes in the microbiome, including increased abundance of Blautia and increased microbial beta diversity.

Additionally, while both groups showed an increase in fecal pH, the treated group had a notably lower pH compared to the control group. This difference may be explained by the higher levels of Blautia, a beneficial bacterium that produces organic acids like lactic acid, helping to regulate intestinal pH levels. 

According to Petfood Industry’s Company Overview, ADM has specialized in formulating and manufacturing custom premixes and ingredient blends for more than 40 years. The company said it offers the most comprehensive range of products and value-added services in the pet food industry, leveraging the resources and unmatched expertise of one of the world’s largest agricultural processors and food ingredient solutions providers.

Adapted from a press release.

In a February 3, 2025, press release, international health science company Sabinsa announced it had acquired the brand Nature’s Formulary, an Ayurvedic products company. Additionally, PK Davé, the founder and president of Nature’s Formulary, has been named the CEO of Sabinsa’s Consumer Goods Division, which will focus on wellness products including the brands America’s Finest, Inc (AFI) and Sanutra, along with Nature’s Formulary.

Founded in 1988, Sabinsa manufactures and supplies nutraceutical and cosmeceutical ingredients, probiotics, minerals, enzymes, and specialty and fine chemicals, marketing over 120 standardized botanical extracts. Nature’s Formulary is noted in the press release as one of the most experienced Ayurvedic companies in the US, having been founded 30 years ago.

“We are thrilled to welcome Nature’s Formulary into the Sabinsa family,” stated Shaheen Majeed, MBA, D.Litt, Global CEO & Managing Director, Sami-Sabinsa Group, in the press release. “This acquisition represents a significant milestone in our long-term strategy to further strengthen Sabinsa’s leadership in the natural products industry. By integrating Nature’s Formulary’s expertise in Ayurvedic formulations with Sabinsa’s advanced research and development capabilities, we are uniquely positioned to drive innovation and continue to deliver high-quality, transformative wellness solutions to our global customer base for years to come.”

Shaheen Majeed was recently recognized by Nutritional Outlook‘s 2024 Best of the Industry Awards in the Industry Leader category.

Nature’s Formulary integrates the principles of Ayurveda into its products, which are vegan, gluten-free, made from non-GMO ingredients, and manufactured in FDA-inspected facilities in the US. The website offers additional educational resources for achieving long-term health, such as personalized lifestyle recommendations.

“This acquisition is a direct reflection of the dedication and hard work of the entire Nature’s Formulary team,” added P K Davé. “Partnering with Sabinsa presents an incredible opportunity to leverage their global presence and robust infrastructure, while significantly expanding Nature’s Formulary’s impact in the dietary supplement industry. We are confident that our combined strengths will accelerate our mission to promote holistic health and wellness through Ayurvedic products. Together, we will unlock new opportunities and create lasting value for our loyal customers and partners worldwide. We can leverage the presence of Nature’s Formulary in health food stores to tell the Sabinsa story, bringing our products to an even wider audience and deepening the impact of our combined vision for natural health solutions.”

In January 2025, Sabinsa had also shared two more leadership team announcements: Asha Ramesh was promoted to CEO Americas, and Jan Obirek advanced to VP of Sales for US and Canada.

Persistent sleep struggles, especially due to insomnia, can be a major disruption to your life. You may notice a negative impact on your mood, energy levels, and focus.

While therapy and medication can help, some supplements can serve as more natural remedies to a disrupted sleep schedule.

Supplements like melatonin, valerian root, and magnesium may be good options to try before seeking medical attention.

Melatonin is a hormone that regulates circadian rhythms, the sleep-wake cycle that helps you wake up and fall asleep. When it gets dark, your brain makes more melatonin, which tells your body to sleep. When it’s light out, your brain decreases melatonin production, telling your body to be awake.

Taking melatonin supplements can increase your body’s production of melatonin. The supplement seems to work best for people who have trouble falling asleep and people with sleep-wake disorders (e.g., people who are blind). Melatonin may also help with insomnia and jet lag, but only as a short-term treatment option.

In adults, melatonin is safe in doses of up to 8 milligrams for up to six months. In children, melatonin is often used in doses of 3 milligrams daily for up to three months. If you decide to take melatonin, it’s best if you take it 1-2 hours before bedtime.

Side effects of melatonin include headache, dizziness, increased need to pee, sleepiness, and nausea.

Valerian root is an herb from the valerian plant (Valeriana officinalis). Researchers believe valerian helps you sleep by increasing your brain’s levels of gamma-aminobutyric acid (GABA), a neurotransmitter. GABA slows down brain activity, helping you relax and fall asleep.

Some studies say valerian root supplements are helpful for sleep, while others don’t find many benefits. More studies are needed to understand how useful valerian is for sleep.

Side effects reported with valerian include headache, dizziness, skin rash, and nausea. If you decide to take valerian, you should take it one hour before bedtime. If you have insomnia, the dosing typically ranges from 300-600 milligrams.

Doses above 600 milligrams may cause drowsiness the following morning. People who are pregnant or breastfeeding should not take valerian.

Small studies show that tart cherry juice may improve sleep and reduce insomnia. It contains melatonin and helps with inflammation, which may support sleep regulation. Tart cherry juice can be combined with other supplements that help induce sleep, like magnesium or melatonin.

A recommended daily dose of tart cherry juice is 240-480 milliliters. If you decide to try it, you should take it 1-2 hours before bedtime. Potential side effects of tart cherry juice and supplements include stomach pain and diarrhea.

Magnesium is a mineral necessary for energy and protein production. It may also help promote sleep health, normalizing the circadian rhythm and quality of sleep.

Data is mixed on whether magnesium is helpful for sleep. Some studies report an association between taking a lot of magnesium and better sleep quality, while others do not report a benefit. More well-designed studies are needed to evaluate how magnesium affects sleep quality.

Research suggests magnesium supplement doses above 500 milligrams per day for more than eight weeks can improve sleep time and quality. Common side effects reported with magnesium include diarrhea, nausea, and stomach pain.

Tryptophan is an amino acid found in various foods and available as a supplement. When your body absorbs it, it turns into serotonin, which helps you feel tired and calm.

Tryptophan doses of 1 gram or higher may help improve insomnia and help you fall asleep faster. If you decide to try it, you should take it 20 minutes to one hour before bedtime. Side effects reported with tryptophan include diarrhea, dry mouth, gas, headache, and nausea.

L-theanine is an amino acid found in tea leaves, specifically green tea. It increases GABA in your brain, which can help relieve anxiety, stress, and insomnia symptoms.

L-theanine is typically taken in doses of 200-400 milligrams daily for 4-8 weeks. Side effects reported with L-theanine include drowsiness and headache.

Glycine is an amino acid important for brain and nervous system health. It relaxes blood vessels and lowers body temperature. Glycine also increases the release of serotonin, leading to further relaxation.

Glycine is found in high-protein foods and supplements.

Research shows glycine doses of 3 grams daily before bedtime can help with sleep quality and improve daytime fatigue. Doses up to 6 grams for four weeks are considered safe. Side effects associated with glycine include nausea, vomiting, headache, and stomach discomfort.

Cannabidiol (CBD) is the active ingredient found in cannabis. CBD does not cause a “high” and may be helpful for many health conditions, including anxiety, seizures, and pain.

It is unclear how CBD helps you sleep. One small study in adults found that CBD improved anxiety and sleep symptoms after one month of use. More studies are needed to understand if CBD is useful for insomnia.

CBD products are available as food, oils, lotions, capsules, and cosmetics. There is no standard CBD dose for insomnia, though studies have considered doses up to 1,500 milligrams a day safe.

Potential side effects include liver damage, drowsiness, diarrhea, nausea, and decreased appetite. CBD is not recommended for people who are pregnant or breastfeeding. Some states still consider CBD a controlled substance, while it is available over-the-counter (OTC) in others.

Lavender is an evergreen plant popular in bath products, perfumes, and decorations. Inhaling lavender oil (aromatherapy) or applying it to the skin may improve insomnia symptoms.

Lavender aromatherapy has been tested in various populations and for several diseases. Overall, it seems to be safe and helpful for sleep.

One study tested lavender oil’s effect on sleep and vital signs in people in a palliative care facility. Researchers found that lavender did not affect the participant’s vital signs but did positively affect their sleep quality.

Another study in postmenopausal women with insomnia found that lavender oil improved sleep patterns and sleep quality.

Passionflower (Passiflora incarnata) is a traditional herb believed to help with anxiety, attention-deficit/hyperactivity disorder (ADHD), opioid withdrawal, and menopause symptoms. The herb may also be useful in sleep and insomnia.

Passionflower contains GABA, a neurotransmitter that helps you relax and rest. One study evaluated passionflower’s effect on adults with insomnia and found that a 60-milligram dose at bedtime for two weeks increased how long participants stayed asleep.

The recommended dose of passionflower for insomnia is not well understood, though many supplements contain 250-900 milligrams of passionflower.

Chamomile has been used for centuries to treat numerous conditions, including anxiety, stress, and sleep disorders.

Chamomile may help you sleep because it binds to GABA receptors, which are involved in sleep-wake cycles. The herb may also contain melatonin. However, the exact mechanism of how chamomile works is not well understood.

Studies evaluating chamomile for insomnia are conflicting. Most show no significant improvement in insomnia symptoms, but some suggest that chamomile improves overall sleep quality. More studies are needed to understand chamomile’s role in insomnia and sleep quality.

Chamomile is commonly consumed as a tea, though supplements are also available. Chamomile is safe in doses of up to 1,500 milligrams daily for up to 26 weeks. Side effects reported with chamomile are rare but include diarrhea, drowsiness, and headache.

The United States Food and Drug Administration (FDA) doesn’t regulate supplements like it regulates drugs. Therefore, it’s important to look for supplements certified by an independent third-party testing organization.

These organizations ensure products contain their claimed ingredients and are free of potential contaminants. Some examples of logos to look for on supplement products are NSF and the United States Pharmacopeia (USP).

When choosing a supplement for sleep, you should consider:

• Why you need the supplement (for help falling asleep, help staying asleep, or both)
• Other medications, supplements, or other products (like alcohol) you are taking that may interact with the supplement or cause increased drowsiness
• The cause of your sleep problems (medications, health conditions, stress, etc.)

Talk with your healthcare provider before taking a supplement for sleep. They can help review your medical history and determine if any other products you take may interact with the supplement.

If sleep issues affect your daily life or last longer than a month, you should speak to a healthcare provider. Poor sleeping habits can take a toll on your health and affect you physically, mentally, and emotionally.

Your healthcare provider can provide information on potential lifestyle changes, therapy options, and prescription or OTC medications that may help improve your sleep habits.

Bad sleep can be common, but sometimes it’s due to sleep disorders like insomnia, which can affect your sleep quality long-term. This condition can affect mood and mental health, cause a lack of energy throughout the day, and affect your ability to focus.

Lifestyle changes, therapy, and prescription medication can treat sleep disorders like insomnia. Some people may also opt for supplements. Certain supplements, such as melatonin, valerian root, and magnesium, may help support better quality sleep.

If you are interested in taking supplements for sleep, talk with your healthcare provider. They can help you decide whether a supplement is safe for you and if it interacts with other medications or supplements you are taking.

A daily omega-3 supplement seems to slow biological ageing in older people, particularly if combined with vitamin D and exercise.

We already knew that omega-3s – “good” fats found in seeds, nuts and some fish – can boost our immunity, heart health and brain function.

They have also been linked to changes in “epigenetic” markers, chemical tags on DNA that alter the activity of genes and, in turn, how cells behave. This suggests that omega-3s reduce the pace of biological ageing, often defined as a measure of how quickly someone’s body is deteriorating compared with the general population’s.

To explore this further, Heike Bischoff-Ferrari at the University of Zurich and her colleagues split 777 people in Switzerland, aged 70 to 91, into eight groups. They also wanted to find out how omega-3 may work alongside vitamin D supplements and exercise.

“Omega-3 plays on multiple pathways of ageing, such as being anti-inflammatory. Similarly, vitamin D and exercise have multiple benefits,” says Bischoff-Ferrari. “We thought, if you play on each of these differential pathways, do you get an additive benefit?”

Some of the participants were already taking these supplements or doing strength training at the start of the study. It didn’t seem ethical to tell them to stop exercising or stop taking certain supplements, says Bischoff-Ferrari, so they were allowed to continue.

On top of their existing lifestyle habits, each group was told to take varying combinations of a daily 1-gram dose of omega-3, placebo pills and 2000 international units of vitamin D. In addition, some groups were instructed to do 30 minutes of strength training three times a week.

For instance, some people were told to take omega-3 pills, but not vitamin D supplements or to do any additional strength training, while others were told to add in strength training and take vitamin D, but not omega-3.

At the start of the study, the researchers estimated the participants’ biological ages using “epigenetic clocks” previously developed by the team and other researchers. These analysed DNA markers called methyl groups in their blood samples that generally decline with age, impairing cell function.

By doing the same three years later, the scientists found that the participants who were told to take omega-3 only had aged by around 3 months less, on average, than those who were only given placebo pills. They accounted for factors that could affect the results, such as the participants’ actual age, sex, weight and height.

“This is the biggest trial we have today that hints that a simple supplement contributes to slowing biological ageing,” says Bischoff-Ferrari.

What’s more, those who took omega-3 along with vitamin D and did strength training aged even less, compared with people who didn’t introduce any of these habits as part of the trial. “The effect was somewhat more pronounced, almost four months of rejuvenation,” says Bischoff-Ferrari.

These effects may seem small but could be important for some, says Richard Siow at King’s College London. “For an older person, in about three months, there could be a lot of age-related decline going on, so this becomes more significant,” he says.

But epigenetic clocks are not a perfect measure of biological ageing. “Just because biomarkers on your DNA indicate that you resemble someone who is younger, it doesn’t necessarily mean that you are healthier in some way,” says Siow.

Further research should assess what the changes mean for measures such as cognition, ability to exercise and heart health, he says. Bischoff-Ferrari’s team is now analysing the participants’ data on such outcomes.

Another limitation of the study is that the participants were relatively healthy and active, and mostly not deficient in vitamin D. Further studies that involve people without these characteristics, and who are younger and live in other countries, are needed, says Bischoff-Ferrari.

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Around 280 million people have depression worldwide, according to the World Health Organization. The condition is often treated using psychotherapies, pharmacotherapies, or a combination of both – but while these can be incredibly effective for some people, not everyone sees the same benefit.

“Between one-third and one-quarter of patients do not respond to any antidepressant strategy or drop out from any treatment due to inefficacy or adverse events,” the researchers write in their paper. As a result, it’s vitally important that we explore other potential treatment options, to help as many patients as possible find the solution that works for them.

Creatine, when used alongside existing therapies, could be a valuable weapon in our arsenal. The organic compound is present naturally in certain animal-based foods as well as supplements and is produced in our liver and brain, helping to provide cells with energy – hence its use in bodybuilding and other sports. Previous research has hinted at its potential benefits when it comes to depression: it’s shown promise in animal models of depression, and preliminary evidence from several human trials has suggested it may enhance the effects of antidepressant drugs.

Building upon this burgeoning bank of research, the team behind the latest study explored creatine in addition to cognitive behavioral therapy (CBT) – a talking therapy that aims to help patients manage their problems by changing the way they think and behave.

“Creatine could enhance the effects of CBT by promoting cognitive and behavioural functioning while also expressing a direct antidepressant action,” they hypothesize, adding that “to present this has not been tested in a clinical trial setting”.

To investigate, the researchers recruited 100 people in India with mild to severe depression who hadn’t taken antidepressants in at least eight weeks. At baseline, they completed a questionnaire that provided them each with a depression score, ranging from zero (no depression) to 27 (severe depression). At this stage, the average score was 17.6 (moderately-severe depression).

The participants then went on to receive one of two treatments: either 5 grams (0.2 ounces) a day of oral creatine monohydrate; or the same dosage of oral starch, which acted as a placebo. Both treatment plans were accompanied by biweekly CBT. 

After eight weeks, with just 30 people left in each study arm, depression scores were lower in both groups – but significantly more so for those taking creatine. The creatine group now had an average depression score of 5.8 (mild depression), while the placebo group scored 11.9 (moderate depression).

“That’s actually a very, very large effect of creatine,” Brent Kious at the University of Utah, who was not involved in the study, told New Scientist. “Definitely an effect that a patient would notice in terms of well-being.”

It seems, based on these results, that creatine may be able to increase the antidepressant efficacy of CBT. It was also safe and well-tolerated. However, larger, longer, and more diverse trials are needed to fully assess the efficacy of creatine as part of depression treatment. If these prove fruitful, creatine could just cement itself as an effective and inexpensive addition to future antidepressant strategies.

The study is published in the journal European Neuropsychopharmacology.

NEWARK, Del, Feb. 03, 2025 (GLOBE NEWSWIRE) — The global hemp protein powder market is projected to reach USD 1,031.1 million by 2035, growing at a CAGR of 10.4% from USD 423.7 million in 2025. Hemp protein is a complete protein source, containing all nine essential amino acids vital for human health. Rich in high-quality protein, fiber, omega-3 and omega-6 fatty acids, magnesium, and iron, it supports overall well-being. Its high digestibility and allergen-free properties make it ideal for diet-conscious consumers. The market growth is fueled by increasing awareness of functional foods, fitness nutrition, and the rising focus on heart health and weight management.

This growth is largely fueled by the increasing demand for plant-based protein options among health-conscious consumers, including vegans and vegetarians. Known for its impressive nutritional profile, hemp protein powder is packed with essential amino acids, fiber, and omega fatty acids, making it a popular choice for individuals focused on fitness, muscle development, weight management, and overall health. Additionally, hemp protein’s appeal is enhanced by its eco-friendly nature, as it has a much lower environmental footprint compared to traditional animal-based proteins, aligning with the rising consumer shift towards sustainability.

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Overview of the Market:

The global hemp protein powder market is experiencing significant growth, fueled by the increasing consumer preference for plant-based and sustainable protein sources. Hemp protein, derived from hemp seeds, is gaining traction due to its rich nutritional profile, high digestibility, and environmental benefits compared to animal-based protein sources. The market is expected to witness a robust CAGR from 2025 to 2035, driven by expanding applications in functional foods, dietary supplements, and sports nutrition.

Market Demand and Growth Factors:

1. Rising Adoption of Plant-Based Diets – The growing vegan and vegetarian population globally is propelling the demand for sustainable protein sources like hemp protein powder.
2. Expanding Health and Wellness Industry – Consumers are increasingly prioritizing protein-rich, organic, and non-GMO food products, fueling the demand for hemp protein.
3. Advancements in Product Formulations – Innovations in hemp protein powder formulations, such as flavor enhancements and improved solubility, are boosting market penetration.
4. Environmental Sustainability – Hemp cultivation requires minimal water and pesticides, making it a preferred choice among eco-conscious consumers and businesses.

Key Takeaways for Investors:

• The global hemp protein powder market is projected to grow at a CAGR of 10.4% during the forecast period, reaching a market valuation of USD 1,031.1 million by 2035.
• India hemp protein powder is poised to experience a CAGR of 15.4% till 2035.
• Italy is poised to witness at a CAGR of 11.8% in the forecast period.
• UK is poised to attain at a CAGR of 10.5% from 2025 to 2035.
• The USA is expected achieve a CAGR of 10.5% in the forecast period.
• Hemp protein powder market size in Germany will grow at around 8% CAGR till 2035.
• North America and Europe lead the market due to a strong consumer base for plant-based products, while Asia-Pacific is emerging as a lucrative region.
• Strategic collaborations, new product launches, and increasing retail availability are shaping competitive dynamics in the industry.
• The rising use of hemp protein in sports nutrition and functional food sectors presents new investment opportunities.

“The hemp protein powder market is set for remarkable growth due to increasing consumer preference for plant-based proteins and sustainable nutrition. As companies continue to innovate and regulatory landscapes become more favorable, investors have a promising opportunity to tap into this expanding sector.” – says Nandini Roy Choudhury, Client Partner at Future Market Insights 

Access the Full Report Hemp Protein Powder Industry Trends and Projections Now! https://www.futuremarketinsights.com/reports/hemp-protein-powder-market

Regional Analysis of the Hemp Protein Powder Market

1. North America: Leading the Global Market

North America dominates the global hemp protein powder market, driven by a strong consumer shift toward plant-based nutrition and increasing demand for organic, non-GMO, and clean-label products. The United States and Canada are key markets, benefiting from well-established hemp cultivation regulations, advanced food processing technologies, and the growing adoption of functional foods and sports nutrition. Additionally, the legalization of hemp-derived products in various U.S. states has further accelerated market growth.

2. Europe: Rising Demand for Sustainable and Vegan Protein Sources

Europe is another major market, with Germany, the United Kingdom, and France leading the demand for hemp protein powder. The region’s strict environmental policies, high consumer awareness of sustainable agriculture, and increasing preference for vegan and vegetarian diets are driving the market forward. European consumers are actively seeking natural and organic protein sources, supporting the rapid expansion of hemp-based food and beverage products.

3. Asia-Pacific: Fastest Growing Market with Expanding Health Awareness

The Asia-Pacific region is emerging as the fastest-growing market for hemp protein powder, with China, India, Japan, and Australia playing significant roles. Growing health consciousness, urbanization, and increasing disposable incomes are propelling demand for nutrient-rich and functional foods. In China and India, the shift toward plant-based diets and the rise of fitness and wellness trends are driving sales. Additionally, Australia’s strong hemp farming industry and supportive regulations contribute to regional growth.

4. Latin America: Increasing Interest in Natural and Superfood Nutrition

Latin America is experiencing steady growth, particularly in Brazil, Mexico, and Argentina, where there is increasing consumer interest in natural, organic, and superfood-based nutrition. The expanding fitness and wellness industry in these countries, along with rising demand for alternative protein sources, is fueling market expansion. Government initiatives promoting sustainable agriculture also support hemp protein powder production.

5. Middle East & Africa: Growing Awareness and Market Expansion

The Middle East & Africa region is witnessing gradual growth, mainly driven by rising health consciousness and increasing demand for dietary supplements. Countries such as South Africa, the UAE, and Saudi Arabia are showing interest in alternative plant-based proteins, particularly among health-focused consumers and athletes. While regulatory frameworks for hemp-based products are still evolving, growing consumer awareness is expected to drive market growth in the coming years.

Competitive Landscape

The competitive landscape for hemp protein powder market consists of both well-established health and wellness brands and emerging companies specializing in plant-based nutrition. Major players include Manitoba Harvest, Nutiva, Navitas Organics, and Bob’s Red Mill, each of which has developed unique strategies to increase its footprint and revenue share.

Additionally, another common practice to increase visibility and gain consumer confidence is through collaborations with fitness influencers and other plant-based brands. In this competitive space, the steady evolution is sure to be dictated by consumer demands for health, sustainability, and innovation.

Key Market Players

• Anthony’s Goods
• Evo Hemp
• Health Horizons
• India Hemp Organics
• Manitoba Harvest
• Navitas Organics
• Nutiva
• Sunwarrior
• Terrasoul Superfoods

Stay ahead in the protein industry with our thorough analysis. Access insights on market trends, consumer behavior, and strategic growth opportunities: https://www.futuremarketinsights.com/industry-analysis/protein

Hemp Protein Powder Market Segmentation

By Nature:

In terms of nature, the market is segmented into organic and conventional.

By Flavor:

In terms of flavor, the market is segmented into flavored and unflavored

By Application:

In terms of application, the market is segmented into functional beverages, dietary supplements, pharmaceuticals, and personal care.

By Distribution Channel:

In terms of distribution channel, the market is segmented into online retail, supermarkets/hypermarkets, and specialty stores.

By Region:

In terms of region, the market is segmented into North America, Europe, Asia Pacific, and Middle-East and Africa.

Explore FMI’s related ongoing Coverage in Food and Beverage Domain:

The global hempseed milk market size is expected to grow at a CAGR of 7.7% in the forecast period from 2023 to 2033. The market is projected to reach a valuation of USD 254.60 million by 2033 from USD 121.49 million in 2023.

The global hemp milk market size is anticipated to reach USD 129 million in 2024. From there, the sector is projected to record a CAGR of 5.9% during the assessment period. By 2034, global hemp milk sales are estimated to total USD 229 million.

The global hemp seed oil market is expected to reach a market valuation of USD 104 million in the year 2023. The global market value for hemp seed oil grew at a CAGR of roughly 5.3 percent over the last half-decade. Meanwhile, over the forecast period of 2023 to 2033, demand for hemp seed oil is expected to expand at a CAGR of roughly 19%.

The global Protein Snacks Market is estimated to account for USD 4.92 billion in 2025. It is anticipated to grow at a CAGR of 9.1% during the assessment period and reach a value of USD 10.83 billion by 2035.

The global protein shot market size is projected to increase from USD 1.3 billion in 2024 to USD 2.6 billion by 2034. Global protein shot sales are set to soar at 7.2% CAGR throughout the assessment period.

Global sales of protein hydrolysate ingredients are set to surge at 7.3% CAGR, accumulating a total revenue of USD 1,399.1 million by 2034.

FMI has updated its analysis of the protein ingredient market. It suggests a positive trajectory for the market, indicating a USD 164,376.9 million valuation at a 6.70% CAGR by 2034. In 2024, the market size stands at USD 85,886.80 million.

In 2024, the global protein powder market was valued at USD 26.9 billion. During the forecast period, the protein powder market to garner a moderate CAGR of 7.60%. By 2034, the market is expected to gain a valuation of USD 55.81 billion by 2034.

The global Protein Supplement Market size is projected to surpass a valuation of USD 62,990 million by 2033. Our food and beverage analysts opine that protein supplement manufacturers can expect a stunning CAGR of 8.5% through 2033, with a current valuation of USD 27,780 million in 2023.

The global green supplement market is estimated to reach a valuation of USD 563.3 Million in 2022. Furthermore, with rising applications in pharmaceuticals, dietary supplements, food & beverages, etc., the overall demand for green supplements is projected to grow at a CAGR of 3.8 %, reaching around USD 818.0 Million by 2032.

About Future Market Insights (FMI) 

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries. 

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In 2025, the rapidly growing ready-to-drink brand Surfside has debuted a new Green Tea + Vodka line extension, including variety packs and new 700ml cans. This allows the brand to continue to capture consumer attention with fresh flavors like Classic Green Tea, Mango Green Tea, Half & Half Green Tea, and Raspberry Green Tea. This builds on Surfside’s impressive growth — it has seen an impressive 362% increase in dollar sales in 2024. Surfside’s new Green Tea + Vodka line is made with real tea and vodka. The product offers a low-calorie, no-bubbles experience.

Surfside’s blend of strong branding, quality ingredients, and continued product innovation ensures it will remain a top choice for RTD cocktail enthusiasts in 2025 and beyond.

Image Credit: Surfside

In our hectic modern world, it’s hard not to see the appeal of supplements. They’re quick, convenient, and promise to help you meet your daily recommended dietary allowance (RDA) of nutrients if you’re deficient or concerned that you’re not getting enough vitamins from your food. And one supp that’s currently trending? Nicotinamide mononucleotide, otherwise known as NMN.

As per the National Institute of Health website, NMN is a “precursor for NAD+ biosynthesis” that has the potential to “…mitigate aging-related disorders such as oxidative stress, DNA damage, neurodegeneration, and inflammatory responses.” And while it’s skyrocketed in popularity in recent years, we’ve asked top experts whether all the many reported NMN supplement benefits are too good to be true…