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5 08, 2025

supplement science vs marketing claims

By |2025-08-05T14:53:26+03:00August 5, 2025|Dietary Supplements News, News|0 Comments


Key findings: A March 2025 analytical report by supplement company Niagen Bioscience on 21 top-selling NAD⁺ supplements on Amazon revealed significant discrepancies between product claims and actual content¹:


  • Only 24% met claims: Only 5 hard capsules contained NAD⁺ levels matching their labeled amounts.

  • Significant discrepancies: 12 products (57%) contained less than 1% of the advertised NAD⁺, with 11 of these showing no detectable NAD⁺ at all.

  • Liposome claims questioned: Among 11 products labeled as “liposomal,” 8 softgels contained no detectable NAD⁺. The remaining 3 contained NAD⁺, but robust evidence supporting claims of enhanced absorption via liposome technology was absent.



Figure 1: Results from quantitative analysis of twenty-one commercial NAD⁺ products¹


These findings highlight significant quality control issues within the NAD⁺ supplement market and raise broader questions about the implementation and verification of liposome products in dietary supplements.



I. Liposomes 101: valid science with technical hurdles


Liposomes represent a scientifically valid delivery approach. These microscopic vesicles, composed of phospholipid bilayers, mimic cell membrane structures. When properly engineered, they offer potential advantages for supplement delivery²:


  • Protection of sensitive ingredients from degradation in the digestive tract.

  • Enhanced solubility and absorption for poorly absorbed compounds.

  • Potential for sustained release, leading to more stable blood concentrations.


However, effective liposome formulation is technically demanding. It requires more than basic mixing; successful liposomal delivery depends on three critical factors³⁻⁵:


  1. Precise formulation: Requires optimization of phospholipid types, cholesterol (essential for membrane stability), and the active ingredient ratio. The drug-to-lipid (D/L) ratio typically falls between 1:5 and 1:20 for effective encapsulation. This translates to an active ingredient content typically between 5% and 17% of the total lipid mass. Deviations often compromise encapsulation or stability.

  2. Advanced manufacturing: Production involves multiple critical steps (vesicle formation, active ingredient loading, size control) requiring stringent process control to ensure batch consistency and quality.

  3. Comprehensive characterization: Validating liposome quality necessitates rigorous data beyond imagery:


    • Encapsulation efficiency (EE): This critical metric measures the percentage of the active ingredient successfully encapsulated within the liposome structure. High EE (>70%) is fundamental for delivery efficacy, indicating most of the active is protected. Specialized analytical methods are required for accurate EE measurement.

    • Zeta potential: This measures the electrical charge on the particle surface and is a key indicator of colloidal stability. An absolute value >|30| mV is generally required to prevent particle aggregation or sedimentation during storage.

    • Particle size: Optimal size ranges between 100–200 nanometres (nm). Larger particles (>200 nm) may be rapidly cleared by the liver’s system. Smaller particles (<50 nm) often exhibit reduced drug loading capacity and instability. Notably, particles below 100 nm lack FDA approval for oral use due to insufficient safety data. Concerns exist regarding potential direct passage into the bloodstream via gut tight junctions, bypassing normal digestive processes.

    • Particle size distribution: The polydispersity index (PDI) measures the uniformity of particle sizes. A PDI <0.3 (measured by dynamic light scattering – DLS) indicates a narrow size distribution, reflecting a controlled manufacturing process.

    • Structural verification (TEM): Transmission electron microscopy should confirm the presence of intact, closed vesicle structures displaying the characteristic “dark-light-dark” trilamellar membrane profile. Amorphous shapes or simple spheres are insufficient proof.



II. NAD⁺ liposomes: discrepancies and verification gaps


Analysis of the 11 “liposomal” NAD⁺ products in the Niagen report identified several recurring issues:


  1. Lack of EE transparency: EE data is rarely disclosed by liposome suppliers. Products lacking detectable NAD⁺ strongly suggest extremely low EE or an absence of functional liposomes. Independent testing of some commercial “NAD⁺ liposome” ingredients reported EE values as low as 3–7%.

  2. Formulation concerns: NAD⁺ is a large, hydrophilic molecule requiring specific phospholipids and precise formulation for effective encapsulation. While achieving 20% active content in functional liposomes is challenging, claims of “40%+ NAD liposomes” are inconsistent with established formulation principles.

  3. Dosage form incompatibility: Popular “liposomal NAD⁺” softgels utilize an oily internal phase designed for lipid-soluble compounds. NAD⁺ (and related molecules like NMN and vitamin C) are water-soluble, making this dosage form fundamentally incompatible with effective encapsulation within an aqueous core.

  4. Poor manufacturing: Many materials marketed as “liposome ingredients” appear to be simple phospholipid blends—expensive mixtures that don’t form functional liposomes.

  5. Absence of stability data: Critical stability parameters, particularly zeta potential and long-term storage stability data, are generally not provided, raising questions about product shelf-life and consistency.

  6. Unsubstantiated efficacy claims: Products containing NAD⁺ frequently lack robust pharmacokinetic studies or human bioavailability data demonstrating superior absorption attributed to the liposomal form. Claims often rely on technological association rather than product-specific evidence.



III. Beyond NAD⁺: liposomal misrepresentation across ingredients


Similar concerns regarding liposome technology verification extend to other popular supplement ingredients like vitamin C, silymarin (milk thistle), curcumin, and glutathione:


  • “Nano” particle ambiguity: Marketing emphasizing “nano” or “ultra-micro” size often overlooks the technical challenges: particles below 100 nm typically exhibit reduced drug loading, instability, rapid clearance, and lack established safety profiles for oral consumption.

  • Questionable high-content claims: Products like a top-selling “liposomal vitamin C” with a vitamin C-to-phospholipid ratio of 29:1 (far exceeding the typical functional range) and lacking cholesterol contradict fundamental liposome formulation requirements. Claims such as “50% liposomal VC” or “75% liposomal glutathione” exceed plausible encapsulation limits.

  • Scientific challenges with liposomal powders: Liposomes are water-based vesicles dependent on hydration for stability, with hydrophilic ingredients encapsulated in their internal aqueous phase. When turned to powder via spray drying or freeze-drying, they reconstitute in gastrointestinal fluids—but this process causes significant leakage of the encapsulated active ingredient, fully disabling liposome functionality. The scientific basis for “liposomal powders” of hydrophilic compounds remains unproven.

  • Insufficient structural and quality data: Manufacturer-provided TEM images often lack resolution to confirm closed vesicle structures with the defining trilamellar membrane. Essential quality metrics (EE, zeta potential, stability data) are frequently absent.

  • Lack of human bioavailability evidence: Dramatic absorption claims (e.g. glutathione “12.9x to 64x better absorption”) are typically unsupported by publicly available, methodologically sound human studies. References often involve unrelated molecules or non-predictive in vitro models. Liposome effectiveness is molecule-specific; results are not universally transferable.



IV. How to evaluate “liposomal” supplements: practical tips


To avoid misleading products, use these science-backed, actionable steps:


  1. Question the need for liposomes: Not all ingredients benefit from liposomal delivery. For example, oral NAD⁺ has limited evidence of effectiveness—adding “liposomal” may not improve it. Ask: does the ingredient have poor absorption issues that liposomes would realistically solve?

  2. Check the ingredient list: Does the ingredient list include specific phospholipids and stabilising agents like cholesterol? Their absence suggests an incomplete formulation.

  3. Spot unrealistic ratios: If the label lists both active ingredient and phospholipid amounts, do a quick check, calculate the D/L ratio. Ratios significantly outside the 1:5 to 1:20 range indicate potential formulation issues. Beware products that hide phospholipid amounts.

  4. Require core data verification (essential): Reputable manufacturers should provide accessible evidence including: EE report and methodology, particle size and PDI report, zeta potential report, stability studies, human bioavailability data, and clinical efficacy data.

  5. Stay vigilant against data fraud: When suppliers claim liposome metrics, downstream companies without R&D expertise may struggle to verify authenticity. Prevention measures include: requiring data reports signed by multiple responsible personnel at the supplier; requesting third-party lab reports and verifying batch consistency; obtaining supplier commitments to provide raw data and spectra; and legally safeguarding rights with evidence.



Conclusion:

Liposome technology is scientifically sound, but its misuse in supplements creates confusion and erodes trust. Advancing the field requires greater transparency in quality metrics, robust scientific validation of product-specific claims, and enhanced regulatory oversight to ensure consumer trust and product integrity. The focus must remain on translating genuine scientific potential into reliably effective products.



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5 08, 2025

China’s bubble tea boom brews rural growth, international presence

By |2025-08-05T12:52:41+03:00August 5, 2025|Dietary Supplements News, News|0 Comments


Although the traditional spring harvest season is now over, in the humming workshop of a tea company in the city of Shengzhou, east China’s Zhejiang Province, the aroma of fresh leaves still lingers in the air, while workers operate machines in churning out batches of vibrant green tea.

More than 4,000 km away, Latifahtul Khoiriyah in Jakarta, Indonesia, took a taxi during her lunch break on a sweltering summer’s day, making this trip especially to try out the bubble tea of Chinese brand CHAGEE. This white collar worker in the finance sector learned about CHAGEE on social media like TikTok and Instagram.

“It tastes good,” she said, adding that compared with some other bubble brands, CHAGEE is less sweet, while its packages are of better design.

“Jasmine has a light and rich floral flavor which is extremely refreshing, while the Oolong tea has a deeper aftertaste of roasted cream,” said another customer named Raditya. “It is evident that high-quality tea is used in CHAGEE.”

Featuring diverse flavors, achieved by combining ingredients such as fresh fruits, tea leaves, milk and cheese, China’s new-style tea beverage has expanded its market rapidly in recent years, capturing the hearts of customers across China and also overseas.

Data released by iiMedia Research shows that in 2024, China’s new-style tea beverage market value exceeded 350 billion yuan (about 48.5 billion U.S. dollars) — up 6.4 percent from a year earlier, while the market value is expected to reach 374.93 billion yuan by the end of 2025.

This photo taken on July 15, 2025 shows a shop of CHAGEE, a Chinese bubble tea brand, in Jakarta, Indonesia. (Xinhua/Feng Yulin)

FRAGRANCE SPREADING OVERSEAS

A report by Nanfang Metropolis Daily suggested that Chinese new-style tea beverage brands began opening outlets overseas in the 2010s at an accelerating pace. According to the National Business Daily, by the end of last year, Chinese new-style tea beverage brands had opened more than 5,000 outlets overseas.

While various Chinese bubble brands could be seen in many Western cities such as London and Sydney, Southeast Asia emerged as one of their major markets.

HEYTEA, which boasts over 4,000 stores worldwide, launched its first overseas store in Singapore in 2018. Naixue opened its first overseas flagship outlet last year in Bangkok’s well-known shopping center Central World, sparking a frenzy among young consumers.

On April 11 this year, CHAGEE opened three outlets in Jakarta. By July 15, this number had grown to eight. In its PIK Avenue outlet, sales topped 10,000 cups in the first three days of its opening, while the number of membership registrations exceeded 5,000 within one week.

Mixue is arguably the most popular Chinese bubble tea brand in Indonesia with more than 2,600 outlets. By the end of 2024, Mixue had created jobs for about 12,800 people in Indonesia. According to Han Wenchao, who is in charge of operations at the Mixue Indonesian branch, they have about 250 staff members — of whom more than 96 percent are locals.

This file photo shows people lining up at a shop of Mixue, a Chinese bubble tea brand, in Sydney, Australia. (Xinhua)

REDEFINING TEA CULTURE

Chen Fuqiao, an associate researcher with the Chinese Academy of Agricultural Sciences (CAAS), noted that the popularity of new-style tea beverages reflected the aspirations of the people, especially the young, who favor healthy drinks and emotional release.

The new-style tea beverage has become a window for people to learn the traditional Chinese tea culture, he said.

According to a report released by the CAAS, 46.9 percent of young Chinese gain a better understanding of traditional tea during the consumption of new-style tea beverages, and 74.3 percent expressed willingness to try traditional tea after tasting a new-style tea beverage.

The rapid rise of such brands has reshaped the tea supply chain in recent years. China produces about 3 million tonnes of tea leaves each year — involving around 80 million farmers.

Soaring demand for raw tea materials has opened up new opportunities for making use of previously underutilized summer and autumn tea resources, Chen said.

People try new-style tea drinks at a teahouse in Tunxi District of Huangshan City, east China’s Anhui Province, on July 15, 2025. (Xinhua/Cao Li)

“We’ve invested tens of millions of yuan in three digital production lines,” said Xu Jie, deputy general manager of the Zhejiang Wafa Tea Co., Ltd. “Right now, we’re rushing to fulfill base tea orders for several domestic tea beverage brands.”

In the first half of 2025, Wafa Tea produced 1,300 tonnes of Longjing raw tea, supporting the development of 30,000 mu of tea gardens and generating over 40 million yuan in sales. Full-year sales are expected to exceed 70 million yuan, according to Xu.

“Longjing tea is one of Zhejiang’s most iconic products,” said Lu Debiao, a tea expert at the Zhejiang Provincial Department of Agriculture and Rural Affairs. “The integration of the Longjing brand with the booming new-style tea beverage sector has become a recent highlight, injecting new vitality into the traditional product.”

Staff members make new-style tea drinks at a teahouse in Tunxi District of Huangshan City, east China’s Anhui Province, on July 15, 2025. (Xinhua/Cao Li)

BENEFITING RURAL GROWTH

Located in Shengzhou, the largest Longjing tea-producing area in China, Wafa Tea’s development is a microcosm of the transformation of China’s tea industry.

Shengzhou is promoting a “three-season harvest” strategy across its 210,000 mu of tea gardens. In spring, farmers hand-pick high-end teas, while in summer and autumn, fresh leaves are harvested for targeted supply to new-style beverage makers and export processors.

This shift has helped raise annual income by over 3,000 yuan per mu, the local agriculture and rural affairs bureau revealed.

In addition to tea leaves, Chinese farmers are also reaping benefits stemming from other agricultural products.

Goodme, for example, has set up an avocado base in Menglian County of southwest China’s Yunnan Province, where the annual income of local farmers has been quadrupled from 12,000 yuan to 48,000. HEYTEA, meanwhile, has purchased matcha from Guizhou Province, also in southwest China, resulting in the scale of the matcha industry in the city of Tongren increasing by 15 fold in the space of three years.

People visit a tea garden in Anji County of Huzhou City, east China’s Zhejiang Province, on April 5, 2025. (Xinhua)

A newcomer to the bubble tea market, NO YEYE NO TEA, with more than 2,200 outlets across China, sources osmanthus flowers from Hubei Province in central China and gardenia flowers from Sichuan Province in the country’s southwest. “Last year we sold 7.4 million cups of osmanthus tea, using as much as 97 tonnes of flowers from the city of Xianning,” said Liu Dong, who is in charge of the company’s public affairs department.

In Sichuan, it has collaborated with the Longgushan tea company, which owns 1,000 mu of fields for the growing of gardenia. “Our collaboration encouraged local flower-processing enterprises to upgrade their production line, and gave rise to the growth of gardenia output — from 20 tonnes to 300 tonnes a year,” said Li Jialu, general manager of the company.

Zhu Hong, a villager from Qianwei County of the city of Leshan, started growing gardenia and jasmine four years ago. “Qianwei is famed for its flower industry, but my predecessors had never thought to become wealthy by growing flowers,” he said, while adding that his parents had once even tried to persuade him to throw away flower seedlings and change his profession.

However, the rise in popularity of new-style beverages boosted the price of gardenia in the county last year, when the market price reached more than 40 yuan per kg on average — amounting to about ten times the price in the past.

Thanks to this change, Zhu’s income from flower growing skyrocketed 20 fold last year compared with 2023. This enabled him to buy a new car, while he was also able to contract another 1,000 mu of land — 800 mu for growing gardenia and 200 mu for jasmine.

“Some of my friends even asked me for flower-growing tips,” he told Xinhua. “We have confidence in the prospect of new-style tea drinks.” 



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5 08, 2025

What happens to the body when you have a healthy gut?

By |2025-08-05T10:50:24+03:00August 5, 2025|Dietary Supplements News, News|0 Comments


After protein powders and weight-loss drugs, the next big entry in your wellness diary is customised gut health solutions. As every tiny process in the body touches the gut and its metabolic activity, more people are now looking for solutions that target it directly. The result is a surge in gut health brands that promise to fix your routine with personalised, actionable guidance — no more one-size-fits-all fixes. Gone are the days of simple probiotic drinks. Today’s gut wellness products offer multi-strain probiotics, prebiotics, enzymes and botanicals that claim to support not just digestion, but also immune health, cognition, and skin.

“There’s been a growing influx of gut-focused products – probiotics, prebiotics, digestive enzymes, fermented drinks, and even microbiome testing kits – in recent years,” said Sunil Kumar Jain, founder of IMeMyself, which offers a range of gut capsules.

“I used a gut health metabolic lean powder for close to eight months –– my cravings reduced, digestion improved, no constipation, and I even lost about three kilos without working out,” shared Aarthy Srini, 38, a Chennai-based IT professional.

Her husband Kartik Iyer tried a 14-day detox pack and said he “lost a few ounces of belly fat and it was visible”. “I felt light and fresh for at least a month after the cleansing,” said Iyer, 40, a finance professional.

What’s driving this gut-first movement?



As Indians become more aware of gut health, fuelled by post-Covid fitness consciousness, many no longer find generic advice acceptable.

“Today’s health-conscious individuals aren’t content with multivitamins and healthy diets. They want data-driven, personalised solutions. Gut health is one of the most natural ways to support overall well-being,” said Mukul Shah, founder of Guttify, an Ayurveda-inspired brand offering at-home gut testing kits and dietary guidance.

The gut microbiome, a complex ecosystem of microbes living in our digestive tract, isn’t just about digestion. It’s also linked to immunity, mood, metabolism and skin. “A balanced gut is increasingly seen as the foundation of good health –– and consumers are paying attention,” said Shah.

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Gut profiling, digital health tracking and personalised usage guidance are now part of the offering. “Pre and post-nutritional consultancy services help people approach gut support based on real lifestyle needs, not trial and error,” said Jain.

Most mass-market probiotic drinks include strains like Lactobacillus casei Shirota, known for aiding digestion and boosting immunity. “But they don’t take into account an individual’s gut type or offer truly customised recommendations,” said Dr Debojyoti Dhar, co-founder and director, Leucine Rich Bio (BugSpeaks), a gut microbiome testing platform.

What happens to the body when you have a healthy gut? Have you considered these for ypur gut? (Photo: Getty Images/Thinkstock)

“These newer methods complement old probiotics. While most people still benefit from basic probiotics for short-term relief, gut microbiome analysis and personalised care offer a more holistic, long-term path to metabolic balance, immune support, and mental clarity,” Dr Dhar said.

Doctors are also seeing more patients complain of chronic bloating, fatigue, skin issues and brain fog, symptoms that often trace back to gut health.

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“A healthy gut is increasingly being linked to better immunity, digestion, mental clarity, and even protection against chronic illness,” said Dr Vikas Jindal, consultant, department of gastroenterology, CK Birla Hospital, Delhi. “Consumers today are more proactive about preventing disease. With factors like stress, poor diets and antibiotic overuse damaging gut flora, specialised gut-support products are becoming more mainstream,” he said.

For people with conditions like IBS or lactose intolerance, these formulations may ease symptoms and, over time, reduce the risk of metabolic or autoimmune conditions, Dr Jindal said.

Who is it helping?

Customisation and precision are key to the next wave of gut health innovation. “Brands now offer highly tailored solutions based on individual microbiome analysis rather than generic supplements. Stool samples are mailed in; in return, consumers get tracking apps, supplement regimens, and AI-powered diet charts,” Shah said.

Platforms like BugSpeaks use next-generation sequencing to map gut flora and flag imbalances tied to over 20 health conditions. “These tests turn raw data into personalised probiotic, dietary, and lifestyle advice,” said Dr Dhar.

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But supplements aren’t always necessary. “Fermented foods, fibre-rich diets, and herbs like triphala, licorice, and ashwagandha can naturally support gut health—depending on the individual,” Jain said.

Microbiome testing uses DNA sequencing to analyse hundreds of microbial species in your gut, employing machine learning to assess health risks and suggest specific remedies. These solutions are best suited for otherwise healthy individuals experiencing low energy, skin problems, stubborn weight, or brain fog. “They also consider cultural and dietary nuances specific to Indians,” said Dr Dhar.

According to Jain, this movement is more than a wellness trend, it’s a rediscovery of inner harmony. “With science and awareness converging, gut care is becoming a conscious, everyday habit,” he said.

Shah echoed that sentiment. “Gut health was once ignored, but now it’s part of a broader shift toward preventive, personalised wellness. The future of health is within,” he said.

The road ahead is long and fraught with challenges

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The rise of gut health brands is seen as a “positive step,” signalling a shift toward science-backed, preventive wellness. “These brands are making digestion less taboo and gut-supportive nutrition more accessible,” said Dr Jindal.
India’s gut health market is expected to cross $18 billion in the coming years, driven by urbanisation, stress, poor diets and sedentary lifestyles. But Shah warned that most players still rely on over-the-counter D2C models that prioritise sales over genuine solutions.

The biggest challenge is gaining consumer trust. “People are overwhelmed by health advice on social media and from influencers, but few of these are grounded in actual health data,” Shah said.

“When marketing gets ahead of science, there’s always a risk. Some brands may overpromise or sell unregulated products with no clinical backing,” Dr Jindal cautioned.

Consumers need to be discerning and not fall for hype without evidence. According to Dr Jindal, responsible growth in this space can be a win for public health, but it requires regulation, transparency, and continued scientific research.

What can help you as a consumer?

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While gut products can help, they must be chosen wisely. “Not all probiotics and supplements are created equal. Strain type, dosage, and delivery matter. Always look for clinically tested ingredients and transparent labels. And because gut health is so individual, consult a doctor if you have any underlying health conditions,” Dr Jindal said.

These products should supplement, and not replace, a balanced diet, hydration, exercise and stress management, all of which are critical for gut health.

Natural solutions like curd, buttermilk, fermented foods and high-fibre meals remain the first line of defence. “These traditional practices are cost-effective and time-tested. But when there’s significant imbalance or a need for specific strains, targeted supplements can help,” Dr Jindal said. “The ideal approach blends the old and the new –– traditional habits with modern, data-driven tools.”

DISCLAIMER: This article is based on information from the public domain and/or the experts we spoke to. Always consult your health practitioner before starting any routine.

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5 08, 2025

Assam Tea Production Falls in June 2025: Key Reasons & Data

By |2025-08-05T08:49:00+03:00August 5, 2025|Dietary Supplements News, News|0 Comments


Staff Reporter

Guwahati: Tea production in Assam and the country as a whole has seen a sharp decline in the month of June. As per the Tea Board of India’s latest report, the tea production in the country was down by 13.22 million kg in June 2025, as compared to the production in June 2024. Assam also saw its share of decline, with tea output going down by 7.36 million kg.

The all-India production of tea in June 2025 was 133.50 million kg, against the figure of 146.72 million kg in June 2024. Of the 133.50 million kg of tea, 55.21 million kg was produced by the big growers, while the remaining 78.29 million kg was contributed by small growers. Moreover, of the total tea production in June this year, 117.84 million kg comprised CTC, 13.82 million kg Orthodox, and 1.84 million kg comprised green tea.

In June 2025, Assam produced 68.55 million kg of tea, of which 34.23 million kg was the contribution of big growers, while 34.32 million kg was produced by small growers in the state. Again, in June 2025, the lion’s share of tea was produced in Assam, amounting to more than 50% of the total tea produced in the country. It is to be noted that Assam produced 75.91 million kg of tea in June 2024, thus amounting to a fall of 7.36 million kg in Assam’s tea production from last year.

The Tea Board report also stated that, in the first six months of 2025, the country as a whole produced 469.72 million kg of tea, of which Assam’s share was 200.48 million kg.

The fall in Assam’s tea production in June 2025 is attributed to the erratic weather, brought about by the spectre of climate change in this part of the country. The normal weather pattern in Assam is light to moderate rain in the nighttime and bursts of sunshine in the day, which is considered favourable for the production of bountiful and prime green tea leaves, the ingredient for manufacturing good-quality made tea.

 Also Read: Assam: Tea Production Up, Hits 27.52 million Kg in March 2025



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5 08, 2025

“ProZenith Reviews and Complaints” Search

By |2025-08-05T06:47:45+03:00August 5, 2025|Dietary Supplements News, News|0 Comments


Los Angeles, Aug. 04, 2025 (GLOBE NEWSWIRE) —

2025 Report: Search Trends for “ProZenith Reviews and Complaints” Reflect Rising Curiosity About Clean Energy Supplements

DISCLAIMER: This article is for informational purposes only. It does not provide medical advice, diagnosis, or treatment. Always consult a licensed healthcare provider before starting any new supplement, wellness product, or routine. Statements within this article reflect public commentary and research summaries, and are not intended to replace professional guidance or regulatory approval.

North American consumers are spending more time researching ingredients, formulas, and refund policies before purchasing any supplement — especially those related to energy, metabolism, or appetite awareness in 2025.

According to Google Trends and keyword tracking tools, search interest in phrases like “ProZenith reviews,” “clean energy supplements,” and “non-stimulant weight loss pills” has seen a notable uptick since Q1. This reflects a broader industry shift away from stimulant-heavy solutions and toward ingredient-first formulas focused on metabolic flexibility.

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As consumers search deeper into the landscape of wellness formulations, they’re comparing not just brands, but underlying philosophies — including label clarity, refund structures, and the presence or absence of artificial stimulants. The increase in interest around specific branded terms — including “ProZenith complaints,” “ProZenith ingredients,” and “ProZenith metabolism support” — represents not consumer skepticism, but deeper decision-making patterns. These behavioral signals mirror a larger cultural shift toward empowerment through research.

Why Ketone-Based Supplementation Is Gaining SEO and Search Momentum

Interest in exogenous ketones like beta-hydroxybutyrate (BHB) continues to grow, particularly in online forums and biohacking communities. Recent publications from researchers such as Cahill GF Jr. and Volek JS have highlighted BHB’s role as a preferred fuel source during low-glucose states, promoting fat oxidation and supporting energy balance.

According to “Beta-Hydroxybutyrate: Its Role in Fat Metabolism and Weight Loss” (Cahill, 2017) and “Ketone Bodies as a Fuel Source” (Volek, 2012), BHB supplementation may allow users to experience the metabolic benefits of ketosis without adhering to a strict ketogenic diet. This has sparked mainstream curiosity about ketone salts in supplement form, especially among those practicing intermittent fasting, low-carb eating, or metabolic cycling.

Google search trends reinforce this interest, with increasing queries for:

  • “Does BHB help you lose weight?”
  • “ProZenith ketone ingredients”
  • “Non-caffeine metabolism support”

These trending topics show that consumers are actively looking to understand whether BHB, magnesium, and turmeric-based formulations align with their energy and body composition goals.

Ingredient Clarity: A New Standard for Consumer Trust

Transparency is fast becoming one of the most important differentiators in the supplement industry. In ProZenith’s case, label simplicity — with each active ingredient clearly listed and explained — mirrors the preferences revealed in studies such as Barbagallo and Dominguez (2010), who emphasized the importance of magnesium in metabolic health, and DiNicolantonio and O’Keefe (2018), who connected magnesium to improved fat metabolism and glucose control.

Each bottle of ProZenith contains a blend of:

  • Magnesium Beta Hydroxybutyrate
  • Calcium Beta Hydroxybutyrate
  • Sodium Beta Hydroxybutyrate
  • Turmeric extract (95% curcuminoids)
  • BioPerine® (black pepper extract standardized to 95% piperine)

The selection of these ingredients is not coincidental. Research continues to explore their potential benefits:

  • Turmeric: Long known for its anti-inflammatory properties, turmeric standardized to 95% curcuminoids has been explored for its role in metabolic and digestive health (Youm et al., 2015).
  • Piperine: Included to enhance absorption of turmeric and other actives, based on pharmacokinetic studies referenced in publications such as Nutrition Research (2015).
  • BHB salts: Investigated for their impact on ketone levels, fat oxidation, and appetite suppression (Stubbs et al., 2018; Gibson et al., 2015).

These ingredients, paired in a simplified format, reflect what studies from Clarke (2019) and Egan (2017) call a “modular supplement stack” — optimized for consistency and integration into diverse routines.

Emerging Research on Appetite Control, Hydration, and Cognitive Energy

In addition to metabolism and fat utilization, BHB’s potential role in appetite regulation has gained attention. Gibson et al. (2015) and Sumithran et al. (2013) observed that exogenous ketones, when introduced in controlled doses, may contribute to satiety and reduce cravings — both of which play a significant role in sustainable fat loss strategies.

From a hydration and mineral balance perspective, sodium and calcium salts — included in ProZenith’s matrix — are not simply passive carriers. Studies such as He and MacGregor (2018) and Houston (2010) emphasize the relevance of sodium in fluid retention, electrolyte balance, and neuromuscular function. When paired with magnesium, this balance can help support energy production, especially under caloric restriction or fasting conditions.

Additional findings from Evans et al. (2017) and Egan et al. (2017) suggest that ketone supplementation may enhance endurance and perceived energy levels during extended activity windows, supporting a growing interest in clean energy support for physical performance and daily focus.

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The Link Between Ketone Supplementation and Metabolic Flexibility

As public interest in body recomposition and intermittent fasting continues to surge, researchers are drawing renewed attention to how metabolic flexibility—the ability to efficiently switch between energy sources—can be supported through exogenous ketone intake.

In the 2014 paper “Ketogenic Diets and Their Effectiveness in Promoting Weight Loss,” Paoli et al. observed that nutritional ketosis facilitated improvements in both body composition and metabolic biomarkers. But more recently, supplemental ketone salts have gained interest for enabling similar pathways without requiring strict adherence to a ketogenic diet.

According to “Exogenous Ketones and Fat Burning” (Stubbs et al., 2018), beta-hydroxybutyrate plays a central role in enhancing fat oxidation, even when carbohydrate intake is not severely limited. Their research demonstrated that ketone salts could raise circulating ketone levels enough to engage fat-burning pathways, offering a new path forward for those unable or unwilling to sustain low-carb diets long-term.

What’s more, the appetite-modulating effects of BHB—cited in multiple studies including Gibson et al. (2015) and Sumithran et al. (2013)—are becoming a core area of focus for consumers seeking sustainable hunger control. Unlike stimulants, which may suppress appetite artificially through cortisol spikes or nervous system activation, ketones appear to regulate appetite through more natural, metabolic signaling pathways.

This distinction is a key reason terms like “non-stimulant weight loss support” and “appetite control without caffeine” are gaining traction in SEO keyword trends. Platforms like Reddit, TikTok, and Google Discover have begun surfacing posts that compare BHB stacks for focus, appetite awareness, and fat utilization—driving the visibility of formulas like ProZenith.

As emphasized in the Journal of Nutrition and Metabolism (Volek & Phinney, 2012), the potential for exogenous ketones to support metabolic homeostasis — without triggering the energy crashes often associated with high-sugar or caffeine-heavy products — has positioned BHB supplements as a rising category in the functional nutrition market.

DISCLAIMER: All scientific findings referenced herein are for educational and informational purposes only. Individual responses to supplements may vary, and none of the referenced studies should be interpreted as product-specific claims. Always consult your healthcare provider before making dietary or supplement decisions.

Gut Microbiome, Fasting, and the New Era of Self-Guided Health Tools

Wellness-savvy consumers are looking beyond surface-level benefits and asking deeper questions about what happens inside the body — particularly in the gut and endocrine systems — when introducing new formulations in 2025. This shift has led to a surge in demand for non-pharmaceutical interventions that support the body’s internal balance without triggering dependence or overstimulation.

Recent microbiome-focused research has illuminated how dietary changes — particularly ketogenic or low-carbohydrate dietary patterns — can impact gut bacteria composition. In “Gut Microbiome Changes During Ketogenic Diets and Weight Loss” (Ang et al., Cell Metabolism, 2020), researchers found that participants entering nutritional ketosis experienced notable shifts in bacterial populations associated with energy utilization and inflammatory regulation.

Although these findings were not supplement-specific, they have opened the door for consumers to explore the ways in which BHB, magnesium, and turmeric might interact with lifestyle changes, such as fasting or carb cycling. The intersection of these tools is what defines the modern self-optimizer: someone who is less interested in isolated ingredients and more interested in synergy, personalization, and long-term sustainability.

Explore the Synergistic Potential of ProZenith’s Formula

Fasting, in particular, has become a widely adopted strategy in both weight loss and mental clarity circles. A major review from the New England Journal of Medicine (Mattson et al., 2019) linked intermittent fasting to improvements in insulin sensitivity, metabolic signaling, and body composition. When BHB salts are introduced during fasting windows, many anecdotal users report improved energy and reduced hunger, though more controlled studies are needed to fully validate these outcomes.

That’s where the distinction becomes critical for regulatory compliance: it’s not about saying what ProZenith does, but recognizing what users are curious about.

Across platforms like YouTube, TikTok, and health-focused Subreddits, search terms like:

  • “Can you take BHB while fasting?”
  • “Is turmeric good for the gut?”
  • “What’s the difference between ketone salts and esters?”

are showing sharp increases. The prozenith.com team has acknowledged this trend by making their formula transparent, modular, and easy to evaluate ingredient by ingredient — without forcing users into rigid lifestyle patterns.

Visit the Official ProZenith Site to See the Ingredient Panel

Further advancing this conversation, Clarke et al. (2019) explored how ketone supplements might impact fat oxidation during both rest and exercise states. Their findings showed that beta-hydroxybutyrate can increase fat utilization — again, not as a weight-loss drug, but as a biochemical substrate naturally produced by the body under certain conditions.

This line of research is what’s pushing “clean energy” supplements into the mainstream — especially those that skip synthetic stimulants and focus instead on biological coherence.

COMPLIANCE REMINDER: Statements made about individual ingredients or study outcomes are educational in nature and are not intended to diagnose, treat, or cure any condition. Always seek the advice of a healthcare professional before beginning any new health program or supplement regimen.

Why Mineral Synergy Still Matters in 2025

Although much of the public’s attention has shifted toward novel biohacking compounds and AI-driven health platforms, foundational mineral nutrition continues to shape the discussion on metabolic performance and cognitive clarity — especially among those exploring ketogenic or intermittent fasting protocols.

In formulations like ProZenith, the inclusion of magnesium, calcium, and sodium beta-hydroxybutyrate salts is more than just a delivery mechanism. Each of these electrolytes plays a distinctive role in optimizing how ketones interact with the body.

According to DiNicolantonio and O’Keefe (2018), magnesium acts as a cofactor in more than 300 enzymatic reactions, many of which are directly tied to insulin sensitivity, fat metabolism, and ATP generation. The relevance of magnesium in weight management was further reinforced in a study by Barbagallo and Dominguez (2010), which linked insufficient magnesium intake with metabolic dysfunction and reduced fat oxidation capacity.

Meanwhile, sodium and calcium — often dismissed in mainstream health media — are proving critical to energy distribution and muscle performance. He and MacGregor (2018) noted that sodium helps regulate water balance and nerve function, two factors that are especially important during caloric restriction or high-intensity training. Similarly, calcium’s relationship with body fat modulation was explored by Zemel (2004), whose study indicated that calcium intake may influence how fat is stored or oxidized.

Discover the Functional Synergy of ProZenith’s Formula

Physical Performance, Ketones, and Non-Stimulant Focus

A growing body of literature is also pointing to the role of exogenous ketones in physical performance and endurance. In “The Impact of Ketones on Physical Performance and Weight Reduction” (Evans et al., 2017), researchers found that ketone supplementation was associated with delayed fatigue and improved oxidative metabolism under aerobic conditions. These findings align with earlier data from Egan et al. (2017), who studied how ketones combined with moderate exercise could enhance fat burning and perceived energy levels.

Crucially, none of these studies treat ketones as a magic bullet. Instead, they support a nuanced perspective — one where ketone salts may assist users in transitioning more smoothly into fat-burning states, especially when combined with hydration and physical activity.

Search trend data shows that consumers are increasingly asking questions like:

  • “Should I take BHB before a workout?”
  • “Is magnesium better than caffeine for energy?”
  • “Can you burn fat while fasting if you take ketones?”

View the Official Ingredient Overview

It’s in this context that ProZenith’s non-stimulant formulation finds its relevance — not as a rapid fix, but as a modular tool aligned with modern metabolic strategies. Each mineral-bound ketone compound works in tandem to support hydration, neural firing, and energy conversion — all without relying on caffeine, yohimbine, or synthetic fat burners.

IMPORTANT NOTICE: None of the cited studies make claims about ProZenith as a finished product. They are included here as contextual insights to help consumers understand broader metabolic research themes. This article does not diagnose or recommend any treatment or supplement. All decisions about diet or supplementation should be made in consultation with a licensed professional.

The Anti-Inflammatory Conversation: Turmeric, Piperine, and Transparent Formulation

Beyond metabolism and energy, consumer interest in inflammation support has spiked in 2025 — especially among individuals focused on gut health, hormone balance, and cognitive clarity. According to Google Shopping and Reddit keyword tracking tools, searches like:

  • “Turmeric for weight loss inflammation”
  • “Best absorption for curcumin”
  • “Piperine effects with turmeric supplements”

…have risen steadily alongside branded queries like “ProZenith turmeric” and “ProZenith vs other keto pills.”

This shift reflects not just curiosity about results, but deeper attention to bioavailability — the degree to which ingredients are absorbed and used by the body. Curcumin (the active compound in turmeric) is notoriously difficult for the body to absorb unless paired with a delivery enhancer. That’s where BioPerine®, a patented black pepper extract standardized to 95% piperine, becomes important.

In “Anti-Inflammatory Effects of Beta-Hydroxybutyrate and Their Role in Fat Loss” (Youm et al., Nature Reviews, 2015), researchers noted that BHB has the potential to modulate inflammation-related pathways, including NLRP3 inflammasome signaling. While these findings are preliminary, they align with the broader narrative that non-stimulant supplements with metabolic support ingredients may offer secondary wellness effects worth exploring further.

Add turmeric’s benefits to that picture — as studied by Newport et al. (2015) and Evans et al. (2017) — and it’s clear why 2025 consumers are comparing ingredient stacks like never before.

Published Research on Turmeric, Piperine, and Ketone Supplementation

When Are Consumers Searching for Metabolism Support?

Search trend data from Google’s Health Vertical shows seasonal spikes in metabolism-related searches each year between mid-August and early November, as well as January resolution periods. In 2025, interest in the following keyword patterns is up over 40% from the previous year:

  • “non-stimulant energy pills fall 2025”
  • “clean metabolism support for women”
  • “intermittent fasting supplement stack”
  • “buy BHB ketones with refund guarantee”

ProZenith’s keyword volume has followed this pattern, with trending queries like “ProZenith Labor Day sale” and “ProZenith 2025 return policy” starting to surface across forums, review sites, and Reddit health communities.

These signals suggest that users are searching for:

  • Seasonal boost strategies without caffeine crashes
  • Transparent refund protection in case the product isn’t a fit
  • Products that support longer-term body composition goals without dependency or withdrawal effects

The Refund Guarantee as a Trust Signal

For YMYL compliance, trust and transparency are paramount — not just in ingredients but in purchase logic. Studies in eCommerce behavior show that clearly stated refund terms reduce perceived risk and increase buyer confidence, especially in competitive supplement categories.

With ProZenith, one of the most-searched phrases is “ProZenith refund policy,” indicating a desire for reassurance. While the actual refund terms are outlined on the brand’s site, it’s this pre-purchase intent that matters: modern consumers want full information before they commit.

This demand for pre-checkout clarity is redefining how brands earn loyalty — not through endorsements or influencer videos, but through visible, auditable claims in 2025.

Access Refund Terms and Ingredient Transparency Page

Contact & Company Information

For more information on ingredient transparency, refund questions, or label access, consumers can contact:

Support Email:

  • Product Support: support@getprozenith.com
  • Order Support: support@clickbank.com

Phone Numbers:

  • (US): +1 800-390-6035
  • (INTL): +1 208-345-4245
  • Hours: 9am–5pm EST, Monday through Friday

Return Address: ProZenith Fulfillment Dept., Boise, ID 83702

Final Disclaimer

This article is intended for informational purposes only. It does not constitute medical advice, treatment, or diagnosis. None of the ingredients or compounds discussed are guaranteed to produce results, and individual responses will vary. Statements about studies or ingredient functionality are summaries of publicly available research, not product endorsements. Always consult a healthcare provider before beginning any new health, fitness, or supplementation routine. This article is not a review or recommendation of any brand or product.


            



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5 08, 2025

Supplements That May Help Lower Your Cholesterol

By |2025-08-05T04:46:45+03:00August 5, 2025|Dietary Supplements News, News|0 Comments


  • Dietitians recommend supplements like omega-3 fatty acids and soy protein to reduce your cholesterol.
  • Experts also recommend talking with your provider about plant sterols and psyllium husks.
  • Other lifestyle changes, like quitting smoking and reducing saturated fat in your diet, can help.

High cholesterol affects about 10% of adults living in the U.S., but experts estimate that many more have high cholesterol levels and have no idea. High cholesterol is silent—the only way to tell if you have elevated numbers ( ≥240 mg/dL of total cholesterol) is by getting a simple blood test. It’s important to know if your cholesterol is high because hypercholesterolemia increases your risk for other conditions, like atherosclerosis, or the buildup of plaque in your arteries that can lead to a heart attack and/or stroke. While there are certain risk factors, like your age and genetics, that you can’t control, there are other factors, like your diet and lifestyle, that you can.

Focusing on nutrient-dense foods like whole grains, fruits and vegetables, in addition to moving more, should be the first line of defense in helping manage high cholesterol levels. But there are science-supported supplements that may also lend support in managing your cholesterol levels. Lauren Manaker, M.S., RDN, LDN, CLEC, shares, “A balanced diet is the foundation for managing cholesterol, while supplements act as a helpful safety net to fill in any gaps.”

Registered dietitians agree that these four supplements may be worth considering if you’ve done everything you can to manage your cholesterol levels and still aren’t seeing the numbers you’d like. 

Omega-3s DHA + EPA 

DHA, docosahexaenoic acid, and EPA, eicosapentaenoic acid, are two omega-3 fatty acids that continue to top the charts as one of the most recommended supplements for better heart health—and for good reason. A meta-analysis of 90 randomized controlled studies found a dose-response relationship of supplementing with these fats and improved blood lipids. Both DHA and EPA helped lower both triglycerides and non-HDL cholesterol levels. Note, triglycerides aren’t cholesterol; they’re a different lipid. Having high triglycerides means you’re more likely to have high cholesterol, placing you at higher risk for heart disease. 

While you can get DHA and EPA through food sources, like salmon, sardines, herring and mackerel, most Americans are falling short on including them in their diet. Enter the supplement safety net. Toby Amidor, M.S., RD, shares, “Most people aren’t getting enough DHA and EPA omega-3 fats. That’s where a supplement can be helpful. In fact, research found that taking more than 2 grams per day of a DHA and EPA combined supplement can help lower blood lipids.”

Plant Sterols 

Plant sterols are compounds found in plants that have a similar structure to cholesterol. Because of this, plant sterols can help block cholesterol absorption in the gut, which in turn helps keep blood cholesterol levels in check. Manaker shares, “Plant sterols work by competing with cholesterol for absorption in the digestive system. This means less cholesterol gets absorbed into your bloodstream, which can help lower LDL (“bad”) cholesterol levels without affecting HDL (“good”) cholesterol.”

A meta-analysis explored a variety of nutraceuticals, including plant sterols, and the impact they had on blood lipid levels. While research designs are challenging to do on humans with this particular supplement, the body of research continues to support the inclusion of plant sterols as part of an intervention designed to lower cholesterol levels. 

The National Center for Complementary and Integrative Medicine also notes that plant sterol supplements have shown promise in reducing cholesterol levels when taken with meals. While they are overall safe and pose minimal risk, individuals with specific genetic conditions may be at an increased risk of heart disease when the supplement is consumed in excess.

Psyllium Husk 

This popular fiber supplement has made a name for itself in weight loss, cholesterol management and blood sugar control. Amidor recommends this supplement for cholesterol management, given its longstanding research in the area. In fact, a review highlights the cholesterol-lowering effects this supplement has on humans. Notably, the soluble fiber in psyllium husk helps lower LDL cholesterol levels through binding to bile acids in the intestines. This helps remove them from the body, which in turn lowers cholesterol levels.

Since there are some downsides to this supplement, like its interaction with other medications and ability to hinder absorption of other nutrients and calories from foods, it’s best to work with your provider to identify the dosage that may be best for you.  

Soy Protein 

Soy protein has been shown to have a positive impact on cholesterol levels. A systematic review and meta-analysis explored the impact that soy protein supplementation had on postmenopausal women and their cholesterol levels. Scientists found soy protein supplementation demonstrated a significant impact on cholesterol levels, noting a reduction of total cholesterol levels and an increase of HDL cholesterol levels (the “good” cholesterol).

Manaker shares that soy protein’s impact on cholesterol levels is due to its ability to “reduce the liver’s production of cholesterol and increase the clearance of LDL cholesterol from the bloodstream.”

One important point when it comes to soy protein supplementation is that the research shows food sources of soy protein yield better results than a pill form of soy protein, likely due to the other nutrients found in soy products. Manaker recommends considering more tofu, soy milk, edamame and soy protein powders in your diet to start. The good news, too, is that there is little risk associated with consuming more soy protein in your diet (unless you have a soy protein allergy).

Other Strategies to Support Cholesterol Levels

While supplements can be used as a safety net, they are not a replacement for a healthy diet or lifestyle habits that have proven to support cholesterol levels. Amidor and Manaker recommend considering these other strategies to support healthy cholesterol levels: 

  • Limit saturated fat. Saturated fat can raise LDL cholesterol levels, impacting your heart health. The Dietary Guidelines for Americans recommend consuming no more than 10% of your daily calories from saturated fat. To make smarter choices, choose lean and extra-lean cuts of meat and trim visible fat off your meat when preparing it. Reducing consumption of cheese, full-fat dairy and processed meats is also a great way to reduce saturated fat in your diet. 
  • Eat more fruits and vegetables. Filled with fiber and antioxidants, fruits and vegetables help improve diet quality and lower one’s risk of chronic disease. Yet, only 10% of people in the U.S. eat the recommended daily fruits and veggies. Make a conscious effort to add one serving of either a fruit or veggie at every meal and snack.
  • Enjoy fatty fish (like salmon) twice per week. Up your intakes of those omega-3 fatty acids DHA and EPA by consuming fatty fish at least twice per week. Enlisting the help of canned salmon is an excellent dietitian-approved swap to make mealtime magic happen with these fish. 
  • Choose foods with the American Heart Association’s Heart Check Mark. An easy way to navigate the market is by looking for foods with the heart-check logo. This means items have been vetted by the American Heart Association and have lower fat, sodium and added sugar than other items. But, as with all foods, even a heart-check approved snack food should still be consumed in moderation. 
  • Exercise regularly. Regular movement is an excellent way to improve cholesterol levels and can help manage stress levels (another factor that can indirectly affect your lipid levels). In fact, research shows that moderate and high-intensity movement improves HDL cholesterol levels (the good one). Starting small with a walking routine is a wonderful way to invite more movement into your day. 
  • Quit smoking and vaping, and limit alcohol. Smoking and drinking both increase one’s cholesterol levels. Quitting smoking is a great idea if you have high cholesterol. Alcohol is a known carcinogen and should be reduced. If the thought of giving it up stresses you out more, stick to standard serving sizes when you do enjoy a glass of wine (which is a 5-ounce pour).

Meal Plan to Try

Our Expert Take

Nutrition and lifestyle play a critical role in managing high cholesterol levels. But there are four supplements that may offer some benefits, too. For example, nutrition experts recommend adding the omega-3 fatty acids DHA and EPA, as well as soy protein, into your regular routine. Talk with your provider if you want to consider adding psyllium husk or plant sterols as part of your cholesterol-lowering plan

Working with your individual provider to tailor a plan for you is the best way to ensure you learn how to proactively manage your cholesterol long-term in the way that’s right for you. Other lifestyle changes, such as quitting smoking, limiting alcohol intake, getting regular exercise and reducing saturated fat in your diet, may also benefit your cholesterol levels.



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5 08, 2025

Scallops, green tea fuel 15% growth in Japan food exports

By |2025-08-05T02:45:50+03:00August 5, 2025|Dietary Supplements News, News|0 Comments


Shipments top $5bn in Jan-June half, but increase still slow to meet 2030 target

Scallops shipped to the U.S. helped underpin Japan’s record food exports in the first half. (Photo by Kotose Hamano)

TOKYO — Japan’s exports of agricultural, forestry and fishery products hit an all-time high for the January-June period this year, driven by strong U.S. demand for scallops and green tea and robust Chinese buying of sake.





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5 08, 2025

Development of molecular diagnostic methods to distinguish acerola species for quality assurance of food, dietary supplements and natural health products

By |2025-08-05T00:44:49+03:00August 5, 2025|Dietary Supplements News, News|0 Comments


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    4 08, 2025

    The Tea Swap You Need During The US Matcha Shortage

    By |2025-08-04T22:43:21+03:00August 4, 2025|Dietary Supplements News, News|0 Comments


    We may receive a commission on purchases made from links.

    Matcha’s surge in popularity has made it the word on everyone’s lips in recent years, with the United States leading the charge as the largest powdered green tea exporter from Japan in the world. You’ll see it everywhere, from Starbucks’ latest creation to displays front and center at the grocery store — but it’s facing a few problems that are leading to shortages and/or potential shortages. While matcha’s prices are expected to hike due to both impending tariffs and supply chain issues, fans of the frothy, foamy drink can turn to matcha’s lesser-known cousin: hojicha. Hojicha is not all that different from matcha, since both teas are made from the green tea plant known as Camellia sinensis.

    But hojicha is technically created from bancha leaves, a lower-grade leaf that some people prefer for the milder taste it takes on after roasting. It’s said to taste smoky and sweet, having a flavor similar to oolong tea with a light brown color. It typically contains no additives and slightly less caffeine. The hardy nature of hojicha tea means that it’s less likely to be affected by current matcha shortages, since hojicha is created by roasting older green tea leaves and their often-undesirable components. What makes hojicha green tea unique is that it’s a relatively new invention, hitting markets in Japan in the 1920s as an economical way to get a second life out of green tea plants, while making using of all of the leftover parts, such as twigs, stems, and stalks.

    Read more: 5 Kirkland Signature Whole-Bean Coffees, Ranked Worst To Best

    Hojicha Is Here To Save The Day

    Overview of a bamboo mat with a bowl of hojicha powder, a bamboo whisk, a brown teapot, and two cups of tea – Pixel-Shot/Shutterstock

    Hojicha comes in loose leaf form or a finely-ground powder, similar to matcha but lacking the signature bright green color. Like matcha, it’s traditionally prepared using specialized utensils, but you can also make it without a bamboo whisk. From plant to teacup, it’s typically created by steaming bancha or sencha leaves — along with other plant parts — and roasting them in a porcelain teapot over a charcoal fire, which gives the tea its smoky flavor. With the demand for matcha at an all-time high, hojicha has become a more available and economically-friendly option, with a 1.76-ounce container of high-grade matcha powder currently going for about $29.99 on Amazon, while a 1.76-ounce container of hojicha powder goes for about $9.99.

    Matcha’s shortage in the U.S. has a lot to do with farming issues in Japan, where climate change is affecting the successful production rates of various Camellia sinensis plants. The older population of farmers in Japan is also struggling to keep up with the sudden increase in demand and convert their farms to tencha/sencha plant-based operations, as opposed to other traditionally-farmed teas (such as these 12 types of Japanese tea). Not to mention, a recent settlement of a 15% tariff on all Japanese exports created by President Trump is expected to impact matcha sales even further, with the burden of a higher cost predicted to fall on American consumers. While tariffs can still impact the price of exported hojicha from Japan, at least this tea is a bit more resilient.

    Read the original article on Tasting Table.



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    4 08, 2025

    L-Carnitine Drops by Luma Nutrition: A Natural Fat-Burning Aid Making Waves in the U.S.

    By |2025-08-04T20:42:00+03:00August 4, 2025|Dietary Supplements News, News|0 Comments


    The wellness world is evolving. As more people reject aggressive fat burners and complicated diet routines, there’s a noticeable shift toward simpler,

    natural solutions. One of the most talked-about trends today is liquid weight loss supplements — especially L-Carnitine drops, which are growing in popularity thanks to their convenience, clean ingredients, and fast results.

    Among these, Luma Nutrition’s Liquid L-Carnitine is quickly becoming a go-to option for Americans looking to burn fat, boost energy, and support workout recovery in a natural way.

    What Is L-Carnitine, and Why the Liquid Form?

    L-Carnitine is a naturally occurring amino acid derivative that plays a crucial role in energy production. It transports fatty acids into your cells’ mitochondria, where they’re burned for energy.

    Your body produces some L-Carnitine on its own, but factors like aging, stress, or restrictive diets can lead to deficiencies — which may affect metabolism.

    Liquid L-Carnitine supplements, like those from Luma Nutrition, allow for faster absorption compared to pills or powders. That’s one reason why they’re gaining traction with fitness enthusiasts, people on weight loss journeys, and anyone looking for a daily energy boost.

    Why Luma Nutrition Stands Out

    Luma Nutrition is a well-reviewed American brand known for clean, straightforward formulations. Their Liquid L-Carnitine 3000mg product is:

    • Sugar-free
    • Stimulant-free
    • Vegan-friendly
    • Made in a GMP-certified facility in the USA

    The product is designed to support fat metabolism, especially when used alongside physical activity. Some users report increased endurance during workouts, faster recovery, and reduced fat mass over time.

    Plus, the liquid delivery means it starts working quickly — no waiting around for capsules to break down.

    What Are People Saying?

    Luma Nutrition’s Liquid L-Carnitine has thousands of positive reviews on Amazon and fitness forums. Here are some of the recurring benefits mentioned:

    • Improved focus and motivation during workouts
    • More sustained energy throughout the day
    • Visible fat reduction (particularly belly fat) after 2–4 weeks
    • No jittery feeling, which is common with caffeine-based fat burners

    Of course, individual results may vary. But users who pair it with consistent movement and balanced meals tend to report the best outcomes.

    The Global Problem: Limited Availability

    Despite its growing popularity in the United States, products like Luma Nutrition’s drops aren’t always accessible in international markets. High import fees, long shipping times, or lack of language support can be barriers for people in countries like Brazil or Portugal.

    This has led many to search for local, plant-based alternatives that mimic the effectiveness of L-Carnitine drops — without the headache of international shipping.

    A Trusted Natural Alternative in Brazil

    If you’re in Brazil and looking for something similar, there’s good news. One product gaining popularity for its simplicity and natural approach is:

    MounJax — gotas naturais que auxiliam no emagrecimento saudável

    Like Luma Nutrition’s drops, MounJax uses a liquid format to support metabolism and appetite regulation. It’s made entirely from natural ingredients and designed for the Brazilian market, offering:

    • A gentle approach to weight management
    • No synthetic stimulants or harmful additives
    • Native language support and fast domestic shipping

    Many users report feeling lighter, with reduced hunger and better digestion — similar to the experience of those using L-Carnitine-based supplements abroad.

    Why Liquid Supplements Work Better for Many

    What makes liquid supplements so appealing is their bioavailability — your body can absorb and use the nutrients much faster than when they’re in pill form. This makes a big difference when you’re trying to stay consistent and get visible results quickly.

    In addition, they’re:

    • Easier to consume (especially for those who dislike swallowing pills)
    • More flexible in dosage
    • Ideal for on-the-go lifestyles

    As demand for clean, efficient health solutions rises, liquid drops are carving out a strong niche in the wellness space — and for good reason.

    Final Takeaway

    Luma Nutrition’s Liquid L-Carnitine is one of the standout products in the U.S. when it comes to natural, accessible fat-burning support. It offers a clean, stimulant-free formula that fits neatly into the lives of active individuals and everyday users alike.

    But if you live outside the U.S. and want a similar experience without the stress of importation, options like MounJax in Brazil deliver the same core benefits: natural ingredients, metabolism support, and an easy-to-use liquid format — all without leaving your country.

    Whether you’re in Miami or São Paulo, the future of weight management seems clear: gentle, natural solutions in liquid form are leading the way — empowering people to feel better, live lighter, and take control of their health without extremes.

    ⚠️ Disclaimer: Before using any dietary supplement, it’s essential to consult with a doctor or healthcare professional. Every body is different, and only a specialist can recommend what’s safe and appropriate for your individual needs.



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