We may receive a commission on purchases made from links.

Matcha’s surge in popularity has made it the word on everyone’s lips in recent years, with the United States leading the charge as the largest powdered green tea exporter from Japan in the world. You’ll see it everywhere, from Starbucks’ latest creation to displays front and center at the grocery store — but it’s facing a few problems that are leading to shortages and/or potential shortages. While matcha’s prices are expected to hike due to both impending tariffs and supply chain issues, fans of the frothy, foamy drink can turn to matcha’s lesser-known cousin: hojicha. Hojicha is not all that different from matcha, since both teas are made from the green tea plant known as Camellia sinensis.

But hojicha is technically created from bancha leaves, a lower-grade leaf that some people prefer for the milder taste it takes on after roasting. It’s said to taste smoky and sweet, having a flavor similar to oolong tea with a light brown color. It typically contains no additives and slightly less caffeine. The hardy nature of hojicha tea means that it’s less likely to be affected by current matcha shortages, since hojicha is created by roasting older green tea leaves and their often-undesirable components. What makes hojicha green tea unique is that it’s a relatively new invention, hitting markets in Japan in the 1920s as an economical way to get a second life out of green tea plants, while making using of all of the leftover parts, such as twigs, stems, and stalks.

Read more: 5 Kirkland Signature Whole-Bean Coffees, Ranked Worst To Best

Hojicha Is Here To Save The Day

Hojicha comes in loose leaf form or a finely-ground powder, similar to matcha but lacking the signature bright green color. Like matcha, it’s traditionally prepared using specialized utensils, but you can also make it without a bamboo whisk. From plant to teacup, it’s typically created by steaming bancha or sencha leaves — along with other plant parts — and roasting them in a porcelain teapot over a charcoal fire, which gives the tea its smoky flavor. With the demand for matcha at an all-time high, hojicha has become a more available and economically-friendly option, with a 1.76-ounce container of high-grade matcha powder currently going for about $29.99 on Amazon, while a 1.76-ounce container of hojicha powder goes for about $9.99.

Matcha’s shortage in the U.S. has a lot to do with farming issues in Japan, where climate change is affecting the successful production rates of various Camellia sinensis plants. The older population of farmers in Japan is also struggling to keep up with the sudden increase in demand and convert their farms to tencha/sencha plant-based operations, as opposed to other traditionally-farmed teas (such as these 12 types of Japanese tea). Not to mention, a recent settlement of a 15% tariff on all Japanese exports created by President Trump is expected to impact matcha sales even further, with the burden of a higher cost predicted to fall on American consumers. While tariffs can still impact the price of exported hojicha from Japan, at least this tea is a bit more resilient.

Read the original article on Tasting Table.

The wellness world is evolving. As more people reject aggressive fat burners and complicated diet routines, there’s a noticeable shift toward simpler,

natural solutions. One of the most talked-about trends today is liquid weight loss supplements — especially L-Carnitine drops, which are growing in popularity thanks to their convenience, clean ingredients, and fast results.

Among these, Luma Nutrition’s Liquid L-Carnitine is quickly becoming a go-to option for Americans looking to burn fat, boost energy, and support workout recovery in a natural way.

What Is L-Carnitine, and Why the Liquid Form?

L-Carnitine is a naturally occurring amino acid derivative that plays a crucial role in energy production. It transports fatty acids into your cells’ mitochondria, where they’re burned for energy.

Your body produces some L-Carnitine on its own, but factors like aging, stress, or restrictive diets can lead to deficiencies — which may affect metabolism.

Liquid L-Carnitine supplements, like those from Luma Nutrition, allow for faster absorption compared to pills or powders. That’s one reason why they’re gaining traction with fitness enthusiasts, people on weight loss journeys, and anyone looking for a daily energy boost.

Why Luma Nutrition Stands Out

Luma Nutrition is a well-reviewed American brand known for clean, straightforward formulations. Their Liquid L-Carnitine 3000mg product is:

• Sugar-free
• Stimulant-free
• Vegan-friendly
• Made in a GMP-certified facility in the USA

The product is designed to support fat metabolism, especially when used alongside physical activity. Some users report increased endurance during workouts, faster recovery, and reduced fat mass over time.

Plus, the liquid delivery means it starts working quickly — no waiting around for capsules to break down.

What Are People Saying?

Luma Nutrition’s Liquid L-Carnitine has thousands of positive reviews on Amazon and fitness forums. Here are some of the recurring benefits mentioned:

• Improved focus and motivation during workouts
• More sustained energy throughout the day
• Visible fat reduction (particularly belly fat) after 2–4 weeks
• No jittery feeling, which is common with caffeine-based fat burners

Of course, individual results may vary. But users who pair it with consistent movement and balanced meals tend to report the best outcomes.

The Global Problem: Limited Availability

Despite its growing popularity in the United States, products like Luma Nutrition’s drops aren’t always accessible in international markets. High import fees, long shipping times, or lack of language support can be barriers for people in countries like Brazil or Portugal.

This has led many to search for local, plant-based alternatives that mimic the effectiveness of L-Carnitine drops — without the headache of international shipping.

A Trusted Natural Alternative in Brazil

If you’re in Brazil and looking for something similar, there’s good news. One product gaining popularity for its simplicity and natural approach is:

MounJax — gotas naturais que auxiliam no emagrecimento saudável

Like Luma Nutrition’s drops, MounJax uses a liquid format to support metabolism and appetite regulation. It’s made entirely from natural ingredients and designed for the Brazilian market, offering:

• A gentle approach to weight management
• No synthetic stimulants or harmful additives
• Native language support and fast domestic shipping

Many users report feeling lighter, with reduced hunger and better digestion — similar to the experience of those using L-Carnitine-based supplements abroad.

Why Liquid Supplements Work Better for Many

What makes liquid supplements so appealing is their bioavailability — your body can absorb and use the nutrients much faster than when they’re in pill form. This makes a big difference when you’re trying to stay consistent and get visible results quickly.

In addition, they’re:

• Easier to consume (especially for those who dislike swallowing pills)
• More flexible in dosage
• Ideal for on-the-go lifestyles

As demand for clean, efficient health solutions rises, liquid drops are carving out a strong niche in the wellness space — and for good reason.

Final Takeaway

Luma Nutrition’s Liquid L-Carnitine is one of the standout products in the U.S. when it comes to natural, accessible fat-burning support. It offers a clean, stimulant-free formula that fits neatly into the lives of active individuals and everyday users alike.

But if you live outside the U.S. and want a similar experience without the stress of importation, options like MounJax in Brazil deliver the same core benefits: natural ingredients, metabolism support, and an easy-to-use liquid format — all without leaving your country.

Whether you’re in Miami or São Paulo, the future of weight management seems clear: gentle, natural solutions in liquid form are leading the way — empowering people to feel better, live lighter, and take control of their health without extremes.

⚠️ Disclaimer: Before using any dietary supplement, it’s essential to consult with a doctor or healthcare professional. Every body is different, and only a specialist can recommend what’s safe and appropriate for your individual needs.

Serhiy Kuzminykh, head of the parliamentary subcommittee on pharmacy and pharmaceutical activities, criticized pharmacy chains for “aggressive promotion of dietary supplements” and the use of their own private label (PL) medicines, always hiding behind patient rights. However, the MP again resorted to his favorite manipulation of facts and substitution of concepts. In his attempts to maximally regulate pharmacy shelves, Kuzminykh seems to have started to overplay himself, writes UNN.

What are dietary supplements: who really promotes them on the market

Serhiy Kuzminykh’s key argument is that pharmacies “impose” biologically active additives (dietary supplements) on patients, instead of or in addition to medicines. In particular, Kuzminykh mentions examples where consumers are offered so-called “miracle drugs” instead of conventional medicines.

However, market analysis refutes this claim. According to the results of Q1 2025, dietary supplements are indeed growing in share in the pharmacy basket, but still account for only 12% in monetary terms. And 78% of the turnover is accounted for by medicines.

Of course, a dietary supplement does not have a therapeutic effect. This is from the definition of the Law of Ukraine “On Basic Requirements for Food Safety”. This is a common addition to the diet. And, in principle, the main criterion for a dietary supplement is safety. In principle, there is no exhaustive list of substances for dietary supplements, even in Europe. And in Europe, it is recognized that to use a particular substance in a dietary supplement, one must either be guided by general scientific data, or conduct some independent research that would show the safety of using this substance in one form or another and with one dosage or another.

According to him, all manufacturers have dietary supplements in their portfolio. For example, in 2024, about UAH 21.8 billion worth of biologically active additives were sold through pharmacies. Of this amount, retail paid about 20% in taxes, or UAH 4.3 billion. This is indeed a significant market share and large budget revenues.

But in this context, it is worth understanding, and the MP for some reason deliberately does not mention this, that the vast majority of dietary supplements purchased by Ukrainians are vitamins. According to Kuzminykh’s logic, it turns out that it is necessary to limit the sale of vitamins, which are quite often prescribed to patients by doctors.

Moreover, biological supplements sold in pharmacies are not produced by the pharmacies themselves, but also by the largest international pharmaceutical companies. Pfizer, Bayer, Abbott, Solgar, Nature’s Bounty are among the main players in the global dietary supplement market.

On their products, they indicate that it is a biological supplement. For example, on the packaging of popular vitamin complexes from Bayer, as well as in their instructions, it is stated that it is a dietary supplement.

So if pharmacies are promoting dietary supplements, they are simply implementing a global trend in the pharmaceutical industry, not creating it.

Pyshnohraiev notes that attempts to regulate the dietary supplement market look like an attempt to lobby the interests of large manufacturers.

“For example, vitamin C. Vitamin C is a dietary supplement, and there is a medicinal product. This is due to the long history of registration back in Soviet times. Both types of product, both medicinal product and dietary supplement, are safe in Europe. Vitamin C, there is no upper consumption level for it, but, usually, it is sold in 500-1000 milligrams. And in Ukraine, some pharmaceutical manufacturer, for example, who has vitamin C in some large dosage, it is registered as a medicinal product, and he understands that he has another competitor who produces dietary supplements. To produce dietary supplements, you do not need to obtain a license, you do not need to do pharmacovigilance. Many processes are not needed because this substance is safe. Therefore, it seems to me that such reforms are lobbied by large manufacturers of medicinal products,” the entrepreneur explained.

For example, vitamin C. Vitamin C is a dietary supplement, and there is a medicinal product. This is due to the long history of registration back in Soviet times. Both types of product, both medicinal product and dietary supplement, are safe in Europe. Vitamin C, there is no upper consumption level for it, but, usually, it is sold in 500-1000 milligrams. And in Ukraine, some pharmaceutical manufacturer, for example, who has vitamin C in some large dosage, it is registered as a medicinal product, and he understands that he has another competitor who produces dietary supplements. To produce dietary supplements, you do not need to obtain a license, you do not need to do pharmacovigilance. Many processes are not needed because this substance is safe. Therefore, it seems to me that such reforms are lobbied by large manufacturers of medicinal products

PL medicines

Another complaint from the MP is the use of private labels by pharmacy chains for the sale of generic drugs, i.e., analogues by active substance. He claims that patients are “forced” to buy these drugs, which allegedly have questionable quality and opaque origin.

In reality, the vast majority of private labels are manufactured at the facilities of large pharmaceutical factories, both Ukrainian and European. Sometimes – under contract with foreign manufacturers. A superficial search immediately showed us several options for drugs manufactured as a private label, but at well-known factories.

For example, the cold medicine “Kombitsitron” is a private label of the “Pharmpartner” pharmacy chain, and is manufactured at the “Farmak” plant.

Another cold remedy “Lemontar Phyto” for the “Pharmpartner” pharmacy chain is manufactured by “Astrapharm”, and the nasal spray “Nosolin Plus” for “Tabula Vita” pharmacies is manufactured by “Stoma”.

Such collaboration is practiced not only in Ukraine, it is a generally accepted norm all over the world. Factories need stable loading of their capacities, so cooperation with pharmacy chains in the PL format is a logical production model that is beneficial to all market players.

Therefore, in this matter, the MP went a bit too far, as he is essentially criticizing the networks for cooperating with the factories whose interests he usually publicly defends. This looks like a classic case of self-refutation: by accusing pharmacy chains, especially of producing low-quality drugs, he does not realize that he is discrediting manufacturers who carry out contract manufacturing.

It should be noted that all PL medicines are subject to mandatory state registration, control and, if necessary, bioequivalence confirmation, just like medicines produced by well-known companies. Additionally, this is also the reputational responsibility of the pharmacy chain, and here the consumer is often stricter than any legal requirements.

Recommendation, not manipulation

Kuzminykh also claims that pharmacists allegedly manipulate and recommend “one profitable” drug instead of several. In reality, they work according to approved internal standards of pharmacy chains. If a patient asks for a recommendation, they are usually offered several analogues of one drug – with different prices, forms of release, and manufacturers. In the case of a prescription, norms regarding substitution by active substance apply.

Yes, indeed, when you come to a decent pharmacy for pills, the pharmacist may offer you to buy water, wet wipes, or, for example, a dietary supplement, based on your shopping cart. But at a gas station, in addition to gasoline, you are also offered coffee, water, or a hot dog. And in a supermarket, they ask if you need a bag. This is all called SERVICE. And only the consumer decides whether to use it or refuse it.

As for the pharmaceutical industry, such an approach is absolutely normal for the European or American market, where the pharmacist often helps the patient navigate the sea of offers.

Dangerous populism

Kuzminykh also proposed to strictly fix the maximum cost of generics depending on their “sequence”: 75% of the original cost for the first and second, 50% for the third and fourth, and 35% for the fifth and subsequent ones.

At first glance, the MP is trying to find a way to make generics more accessible. But in essence, this is an artificial administrative intervention in the market, which contradicts European approaches to competition, carries the risk of destroying the business models of small and medium-sized manufacturers, and does not take into account the difference in cost, ingredients, and forms of release.

As a result, due to such an ill-conceived and economically unfounded step, there is a serious risk of a shortage of certain drugs that will become economically unprofitable.

In addition, Ukraine has already introduced reference pricing, which is more flexible and effective.

Therefore, the narratives promoted by the people’s deputy are nothing more than another attempt to put the interests of large pharmaceutical companies above the interests of patients. And all this is obviously connected with the obsessive desire to control pharmacy retail, because it is here that consumers are provided with a wide choice, competition between brands and generics, and service.

Currently, the position of the head of the parliamentary subcommittee on pharmacy and pharmaceutical activities looks like an attempt to return the market to the past, when the pharmacy shelf belonged to a few players, and all others served their monopoly.

Japan’s exports of agricultural, forestry and fishery products and other food items grew 15.5% from a year earlier to ¥809.7 billion ($5.48 billion) between January and June, the agriculture ministry said Monday.

Exports to the United States, which announced “reciprocal” tariffs in April, hit a record first-half high of ¥141.0 billion, up 22.0%. The surge was driven by robust demand for scallops, green tea and yellowtail.

The U.S. was the largest destination for such exports from Japan, accounting for 18.6% of the total exports.

According to a survey by the ministry, some businesses still refrained from exporting due to concerns over uncertainty regarding U.S. President Donald Trump’s tariffs.

Exports to Taiwan and South Korea also hit record highs. The ministry attributed this to increased recognition of Japanese cuisine thanks to a rise in visitors to Japan, as well as an increase in Japanese restaurants.

Meanwhile, exports were the highest on record for 19 items including beef, green tea and yellowtail.

Scallop exports saw the sharpest increase, jumping ¥10.9 billion to around ¥35.0 billion. Exports of the shellfish to the U.S., Vietnam and Thailand grew.

Green tea exports followed with ¥26.3 billion, up ¥10.4 billion. Shipments of matcha green tea powder, used for lattes and desserts, to the U.S., European and Southeast Asian markets were higher.

The ministry has set an export target of ¥2 trillion for 2025. To achieve this, exports must increase over 47% in the July-December second half.

The ministry plans to accelerate efforts to fully resume exports of fishery products to China.

Herbal Nutraceuticals Market Size and Share Forecast Outlook 2025 to 2035

The Herbal Nutraceuticals Market is estimated to be valued at USD 66.4 billion in 2025 and is projected to reach USD 124.7 billion by 2035, registering a compound annual growth rate (CAGR) of 6.5% over the forecast period.

Quick Stats for Herbal Nutraceuticals Market

• Herbal Nutraceuticals Market Value (2025): USD 66.4 billion
• Herbal Nutraceuticals Market Forecast Value (2035): USD 124.7 billion
• Herbal Nutraceuticals Market Forecast CAGR: 6.5%
• Leading Segment in Herbal Nutraceuticals Market in 2025: Dietary supplements (48.2%)
• Key Growth Regions in Herbal Nutraceuticals Market: North America, Asia-Pacific, Europe
• Top Key Players in Herbal Nutraceuticals Market: The Himalaya Drug Company, Amway Corporation, Nutraceutical International Corporation, Bio Botanica, Inc., Oregon’s Wild Harvest, Pure Encapsulations, LLC, Nature’s Bounty, Sidled India Pvt Ltd, Herbochem, Gaia Herbs Farm, NOW Foods, Nutramarks, Inc.

Herbal Nutraceuticals Market Key Takeaways

Why is the Herbal Nutraceuticals Market Growing?

Rising awareness of the long-term side effects of synthetic pharmaceuticals, coupled with growing trust in traditional remedies, has led to expanded consumption of herbal supplements.

Changing lifestyles, aging populations, and a surge in chronic health conditions have further intensified demand for natural alternatives that support immunity, digestion, mental health, and metabolic function. The market is also benefiting from increased retail penetration, digital health platforms, and government support for herbal healthcare systems in several countries.

The herbal nutraceuticals market is expected to maintain a strong growth trajectory, supported by innovations in formulation, clean-label positioning, and strategic product launches targeting specific health concerns. The alignment of herbal ingredients with sustainable and holistic wellness trends ensures continued consumer engagement across both developed and emerging markets.

Segmental Analysis

Product type, ingredients, nature, form, sales channel, and geographic regions segment the herbal nutraceuticals market. The herbal nutraceuticals market is divided by product type into Dietary supplements, Functional foods, and Natural health products. The herbal nutraceuticals market is classified into Ginger, Garlic, Turmeric, Aloe Vera, Green Tea, and Others. Based on the nature of the herbal nutraceuticals market, it is segmented into Conventional and Organic. The herbal nutraceuticals market is segmented by form into Powder, Liquid, Capsules & Tablets, and Others. The sales channel of the herbal nutraceuticals market is segmented into Pharmacy, Online store, Supermarket/hypermarket, and Others. Regionally, the herbal nutraceuticals industry is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.

Insights into the Dietary Supplements Segment

The dietary supplements segment commands the largest share of 48.2% in the product type category, highlighting its dominant role in the herbal nutraceuticals market. These supplements are widely accepted as convenient, non-prescription solutions for enhancing overall health and addressing specific deficiencies.

The segment’s growth has been bolstered by consumer interest in immune-boosting, anti-inflammatory, and energy-enhancing herbal formulations, especially in the wake of heightened health consciousness post-pandemic. Product availability across pharmacies, health stores, and e-commerce platforms has further strengthened its market position.

Companies are actively expanding their herbal supplement lines with targeted offerings for cognitive support, joint health, and digestive well-being. Transparent labeling, third-party testing, and the use of ethically sourced botanical ingredients have enhanced consumer trust and repeat purchases. With increased emphasis on long-term wellness and preventive care, the dietary supplements segment is expected to remain a key revenue driver in the herbal nutraceuticals industry.

Insights into the Ginger Segment

The ginger ingredient segment leads with a 22.9% market share, underscoring its established reputation as a multifunctional herb known for its anti-inflammatory, digestive, and antioxidant properties. Ginger’s strong presence in both traditional medicine and modern wellness routines has contributed to its widespread use in herbal nutraceutical formulations.

Demand has surged for ginger-based supplements addressing nausea, inflammation, and metabolic health, supported by scientific validation and positive consumer experiences. Additionally, the ingredient’s compatibility with other botanicals makes it a versatile component in combination products targeting multi-dimensional health benefits.

Manufacturers are leveraging its popularity by offering ginger in diverse delivery formats such as capsules, powders, and teas. The segment continues to gain ground as clean-label consumers seek recognizable, functional ingredients with proven efficacy. As the market evolves, ginger’s therapeutic value and natural origin are expected to support its sustained leadership within the herbal ingredient space.

Insights into the Conventional Segment

The conventional segment holds a leading 63.5% share in the nature category, reflecting its accessibility, cost-effectiveness, and well-established supply chain. While organic products are gaining visibility, the majority of consumers still opt for conventionally sourced herbal nutraceuticals due to affordability and widespread availability.

Conventional production methods allow for larger batch processing and easier market scalability, making it the preferred choice for manufacturers targeting mass markets. Moreover, advancements in cultivation practices and quality assurance protocols have helped improve the consistency and safety of conventional herbal products.

Retailers and distributors continue to stock conventional formulations extensively across physical and online channels, contributing to strong segment performance. As long as consumer trust in product quality remains intact, the conventional segment is likely to maintain dominance, especially in price-sensitive regions and among first-time buyers entering the herbal nutraceuticals market

What are the Drivers, Restraints, and Key Trends of the Herbal Nutraceuticals Market?

Consumer demand for herbal nutraceuticals is rising due to interest in plant-based formulations offering health benefits like immunity and digestion support. Regulatory compliance and clinical validation have reinforced trust, driving market growth through quality assurance and evidence-backed formulations.

Rising Consumer Inclination Toward Plant-Based Health Products

Demand for herbal nutraceuticals has been observed to increase as consumers prefer formulations derived from botanicals and traditional herbs. Functional benefits linked with immunity enhancement, digestive health, and stress relief have driven the acceptance of these products across dietary supplements and fortified foods. Brands have concentrated on incorporating standardized extracts, adaptogenic herbs, and polyphenol-rich ingredients in capsules, powders, and liquid formats. The appeal of clean-label formulations with transparent sourcing is seen as a critical factor in purchasing decisions. Distribution networks have expanded across e-commerce, pharmacies, and specialty health stores to capture growing interest in herbal-based dietary regimes.

Regulatory Oversight and Clinical Validation as Growth Enablers

Regulatory authorities have tightened guidelines on botanical nutraceutical formulations to ensure purity, efficacy, and compliance with safety norms. Companies have responded by investing in clinical trials and standardized extraction processes to substantiate health claims and meet labeling requirements. The introduction of global quality certifications has strengthened consumer trust, supporting market penetration in developed and emerging economies. Partnerships with research institutions for bioavailability studies and formulation stability are seen as strategic measures to secure credibility in competitive landscapes. This emphasis on evidence-backed product development has positioned herbal nutraceuticals as a prominent category in preventive health solutions.

Analysis of Herbal Nutraceuticals Market By Key Countries

The herbal nutraceuticals industry, projected to expand at a global CAGR of 6.5% from 2025 to 2035, is demonstrating diverse growth trends across major economies. China is recording the highest momentum with an 8.8% CAGR, supported by large-scale herbal cultivation and strong domestic consumption, making it a dominant supplier of raw botanical ingredients. India is following at 8.1%, driven by traditional Ayurveda-based formulations and rising exports of plant-derived supplements to global markets. Germany shows steady expansion at 7.5%, underpinned by its robust regulatory framework and consumer inclination toward clinically validated herbal solutions. The United Kingdom is experiencing moderate progress with a 6.2% CAGR, fueled by e-commerce adoption and growing interest in herbal wellness. The United States is reporting 5.5%, where growth is anchored by functional nutrition brands targeting preventive health. High-growth potential remains centered in Asia, while developed OECD nations maintain consistent demand for certified and science-backed formulations.

Demand Outlook for Herbal Nutraceuticals Market in the United Kingdom

The United Kingdom is projected to grow at a 6.2% CAGR, driven by increasing consumer preference for plant-based supplements and the rapid expansion of e-commerce channels. Demand for herbal blends targeting sleep, stress relief, and gut health is increasing within premium wellness categories. Nutraceutical brands are leveraging influencer-led marketing campaigns and subscription delivery services to build strong consumer engagement. Post-Brexit regulatory adjustments create opportunities for local manufacturers to streamline supply chains and strengthen domestic sourcing. Import reliance for raw herbs remains significant, prompting innovation in vertical farming to secure quality and traceability. Digital-first sales models continue to dominate in urban regions.

• Over 58% of retail sales in 2025 were through e-commerce platforms.
• Powder-based products captured nearly 42% share in the category by 2028.
• Pharmacy-linked health campaigns improved adoption in age groups 35-54.

Opportunity Analysis of the Herbal Nutraceuticals Market in the United States

The United States is forecast to grow at a 5.5% CAGR, driven by increased adoption of functional nutrition and plant-based wellness solutions. Herbal nutraceuticals targeting immunity, cognitive health, and anti-inflammatory benefits remain in high demand. Leading brands integrate adaptogenic herbs like ashwagandha and ginseng into capsule, powder, and RTD beverage formats. Rising consumer preference for clean-label, non-GMO, and clinically proven formulations supports premiumization. Investment in scientific research enhances credibility, while collaborations with fitness and telehealth platforms improve distribution. Direct-to-consumer models, supported by subscription offerings, are key growth accelerators, especially among health-conscious millennials and Gen Z consumers.

• Subscription models accounted for 37% of sales in 2026 across digital channels.
• Capsule formats held a 49% share by 2028 in preventive nutrition blends.
• Direct-to-consumer sales expanded nearly 2.3× between 2025 and 2029.

Sales Analysis of Herbal Nutraceuticals Market in Germany

Germany is forecast to grow at a 7.5% CAGR, supported by its advanced regulatory ecosystem and preference for clinically substantiated herbal products. Consumers prioritize safety, traceability, and EU-compliant formulations, driving demand for high-quality botanicals like ginkgo, echinacea, and valerian root. Local brands integrate herbal extracts into functional beverages, gummies, and dietary supplements for convenience-driven consumption. Regulatory approval processes and stringent labeling norms strengthen consumer confidence and enable premium pricing. Pharma-nutra partnerships are accelerating development of botanical-based preventive health solutions. Germany’s export of high-standard herbal nutraceuticals to neighboring EU countries positions it as a benchmark market for safety and innovation.

• Institutional procurement represented 48% of category revenue by 2027.
• Liquid herbal blends posted an annual growth rate above 8% post-2026.
• Certified organic lines captured over 35% of the segment share in 2028.

Demand Analysis for Herbal Nutraceuticals Market in China

China recorded a CAGR of nearly 7.1% during 2020-2024, advancing to 8.8% for 2025–2035 as TCM-inspired nutraceuticals gained traction in preventive healthcare. Widespread adoption was driven by government-backed wellness initiatives promoting herbal-based supplements through public health channels. Local manufacturing hubs strengthened capacity in Jiangsu and Zhejiang, ensuring scalable exports. E-commerce platforms and health apps became vital distribution points for younger demographics seeking functional herbal blends for stress relief and immunity.

• Cross-border e-commerce accounted for 21% of total nutraceutical exports by 2029.
• Powdered herbal mixes achieved double-digit growth after 2026 in sports nutrition.
• Public health procurement programs expanded into 18 provincial networks by 2028.

In-Depth Analysis of Herbal Nutraceuticals Market in India

India is expected to grow at a 8.1% CAGR, supported by strong demand for Ayurveda-inspired nutraceuticals and increasing export activity. Traditional herbs such as ashwagandha, tulsi, and giloy dominate formulations targeting immunity, stress management, and metabolic health. Government initiatives like AYUSH and subsidies for herbal farming promote supply chain expansion. Nutraceutical brands are focusing on clinically validated claims to enhance global acceptance. Growth in online wellness retail and subscription-based delivery models accelerates penetration in Tier II and Tier III markets. Export demand from North America and Europe for herbal extracts and standardized formulations continues to strengthen India’s position in global trade.

• Domestic production accounted for nearly 72% of the total supply by 2027.
• Capsule-based adaptogenic blends grew at over 9% annually post-2026.
• E-pharmacy transactions tripled between 2025 and 2029 for herbal formulations.

Competitive Landscape of Herbal Nutraceuticals Market

In the herbal nutraceutical category, top players are prioritizing clinically validated plant-based formulations and standardized extracts to cater to rising consumer interest in preventive wellness. Companies such as The Himalaya Drug Company, Amway Corporation, and Nutraceutical International Corporation are investing in formulations that combine traditional herbal ingredients with modern dosage forms like capsules, powders, and liquid blends. Their strategies emphasize transparency in sourcing, clean-label claims, and evidence-backed health benefits. Specialized firms like Bio Botanica, Inc., Oregon’s Wild Harvest, and Pure Encapsulations, LLC are leveraging concentrated botanical extracts for digestive, immune, and stress management applications. Nature’s Bounty and NOW Foods dominate retail and e-commerce channels through extensive herbal supplement portfolios. Emerging players such as Sidled India Pvt Ltd, Herbochem, Gaia Herbs Farm, and Nutramarks, Inc. are expanding production and targeting export markets, positioning themselves as competitive alternatives in global nutraceutical supply chains.

Scope of the Report

    Kolkata, Aug 4 (PTI) India’s tea production dipped 9 per cent to 133.5 million kg in June as compared to the same month of the previous year, according to official data.
    In June 2024, the country had produced 146.72 million kg of tea, according to data released by the Tea Board.
    The decline in production was caused by adverse weather conditions and pest attacks, said the Indian Tea Association.
    Production in North India, comprising West Bengal and Assam, declined to 112.51 million kg in June. It was 121.52 million kg in June last year.
    Production in South India during June also declined to 20.99 million kg, as against 25.20 million kg in the same month of 2024.
    Big and organised planters produced 55.21 million kg in June, a decline from 68.38 million kg in the same month of 2024.
    Production by small growers stood at 68.28 million kg during the month, a dip from 78.34 million kg in June last year.
    The production volume of the CTC variety was 117.84 million kg, followed by orthodox at 13.82 million kg, and green tea at 1.84 million kg.

THG, the global e-commerce group, is pleased to announce a licensing partnership in South Korea with SG Safety Corporation, a distribution and business development division of CJ Group, one of South Korea’s largest conglomerates.

The agreement will bring THG’s leading sports nutrition brand, Myprotein, to a broader consumer base across South Korea, including offline channels for the first time, as well as a number of new online marketplaces.

This multifaceted deal will see a range of Myprotein-branded products manufactured locally by SG Safety Corporation under licence, enabling THG to deepen its presence in South Korea in an efficient, capital-light manner.

The licensed range will include bars and snacks, powders, ready-to-drink products and sports nutrition supplements.

THG will continue to manufacture its own key lines, such as protein powders, with SG Safety Corporation acting as distributor of these products in the South Korean market.

The consumer launch of the partnership, THG PLC’s first licensing agreement in South Korea, is planned for Q4 2025.

It complements Myprotein’s established online presence in the country, which is already one of its top five global markets.

The sports nutrition market in South Korea was valued at approximately $1.88bn in 2023 and is forecast to grow to around $3.05bn by 2030, at a compound annual growth rate (CAGR) of 7.2%.

More broadly, South Korea’s nutritional supplements market was estimated at $19.9bn in 2024, and is projected to grow to $28.4bn by 2030 (CAGR 6.1%).

The licensing agreement builds on Myprotein’s partnerships in Asia, including with Japan’s Itochu, as the brand continues to execute on its omnichannel strategy by growing both offline and online sales.

Commenting on the partnership, Neil Mistry, CEO of THG Nutrition, said: “South Korean consumers have already shown a strong affinity for Myprotein, and we’re pleased to be building on that momentum through this partnership.”

“Working with SG Safety Corporation, a specialist distribution and business development division within CJ group, gives us the ability to reach more customers, more efficiently.”  

“This collaboration will strengthen our presence in one of Myprotein’s most important markets, while also creating new opportunities to grow across established and emerging product categories, and to extend our reach across both offline and online channels.”

Commenting on the launch, Jung-Hyun Sung, CEO of SG Safety Corporation, said: “We’re excited to be partnering with THG PLC to expand access to Myprotein across South Korea.”

“The demand for trusted, high-quality nutrition products continues to grow, and this agreement allows us to meet that demand through local expertise in manufacturing and distribution, supported by the strength of the Myprotein brand.”

“We look forward to working with THG PLC to build a strong and scalable presence in the South Korean market.”

The global polyunsaturated fatty acids market is set to grow from USD 6,686.9 million in 2025 to USD 11,422.3 million by 2035, reflecting a CAGR of 5.5% over the forecast period. Growth is being driven by increasing awareness of heart and cognitive health, demand for clean-label and plant-based nutrition, and expanding applications in pharmaceuticals, infant formula, and functional foods.

Polyunsaturated fatty acids (PUFAs), including omega-3 and omega-6, are essential nutrients supporting heart health, brain development, and immune function. Derived from marine sources like fish oil and algae, and plant oils such as flaxseed and chia, PUFAs are formulated into capsules, syrups, and functional foods. Their widespread use in infant nutrition, dietary supplements, pharmaceuticals, and animal feed reflects growing global demand for holistic health and wellness solutions.

Uncover Essential Data – Get A Sample Copy https://www.futuremarketinsights.com/reports/sample/rep-gb-2326

Market Trends Highlighted:

• Health-Conscious Consumption:
  Consumer focus on cardiovascular, cognitive, and metabolic health continues to drive demand for Omega-3 and Omega-6 PUFAs in supplements and fortified foods.
• Diversification of Sources:
  Fish oil remains dominant, but plant-based alternatives such as flaxseed, chia, and algae-derived oils are gaining popularity, especially among vegan and environmentally conscious consumers.
• Functional Food & Beverage Expansion:
  PUFAs are increasingly being added to cereals, dairy, snack bars, and beverages to offer health benefits in convenient formats.
• Infant and Child Nutrition Demand:
  DHA and ARA are crucial components in infant formula, with growing incorporation for brain and vision development.
• Pharmaceutical Integration:
  PUFA concentrates are being used in drug formulations to manage chronic conditions like cardiovascular disease, inflammation, and cognitive decline.
• Clean Label & Sustainability Trends:
  There is a noticeable shift toward sustainable PUFA production, cleaner sourcing practices, and transparent labeling in line with global wellness trends.

Key Takeaways of the Report:

• The PUFAs market will grow by over USD 4.7 billion between 2025 and 2035, driven by applications in nutrition, pharmaceuticals, and functional food sectors.
• Omega-3 fatty acids, particularly EPA and DHA, are the dominant product types, with fish oil continuing to be a leading source.
• Plant-based PUFAs, such as those derived from flaxseed and chia, are growing in demand due to vegan dietary trends.
• The dietary supplement segment, especially soft gel capsules and flavored syrups, remains the leading application format, favored for its bioavailability and ease of consumption.
• Infant nutrition and aging populations are primary drivers across both developed and emerging economies.
• Increasing R&D for PUFA concentration and delivery innovations such as emulsified capsules and functional beverages is reshaping product development.

Regional Market Outlook:

United States (CAGR: 5.6%)
Steady market expansion supported by rising health awareness and demand for Omega-3-rich dietary supplements, especially among aging populations. Fish oil dominates the supply chain, with pharmaceutical-grade applications also on the rise.

United Kingdom (CAGR: 5.4%)
Strong interest in plant-based and clean-label PUFAs, with flax and chia oil seeing increased adoption. Functional foods and infant formulas remain critical application areas, aligned with sustainability and vegan consumer trends.

European Union (CAGR: 5.5%)
Growth supported by favorable regulations for health claims and wide adoption of PUFAs in supplements, infant nutrition, and pharma. Strong focus on aquaculture and livestock feed integration further expands demand.

Japan (CAGR: 5.3%)
Mature market with a high level of innovation, especially in DHA/EPA supplements. Demand is driven by aging demographics and high-purity PUFA applications in both traditional foods and pharmaceuticals.

South Korea (CAGR: 5.5%)
PUFA adoption is growing rapidly, with younger consumers driving interest in wellness, beauty, and metabolism-related supplements. Marine and plant sources are both widely used across functional beverages, infant products, and capsules.

Other Key Players

• Aker BioMarine
• Corbion N.V.
• GC Rieber Oils AS
• Epax Norway AS
• Cargill, Incorporated
• ADM
• Pharma Marine AS
• NutraSource Diagnostics Inc.
• Arista Industries Inc.
• Golden Omega SA

Key Segmentation

By Product Type:

Omega-3 Fatty Acids, Omega-6 Fatty Acids

By Source:

Marine, Plant, Chia Seed Oil, Flax Seed Oil, Other

By Application:

Dietary Supplement, Infant Formula, Pharmaceuticals, Food and Beverages, Animal Food and Feed

By Region:

North America,Latin America,Western Europe,South Asia,East Asia,Eastern Europe,Middle East & Africa

Stay Ahead – Grab the Report: https://www.futuremarketinsights.com/checkout/2326

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Contact Us:

Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube

You may have seen young commuters clutching green drinks on their way to work, or Gen Z colleagues sipping them at the office. It’s not celery juice, but it does have an array of health benefits. And if you haven’t tried it yet, you will soon.

Enter the matcha latte, a combination of powdered green tea and milk, which is threatening coffee’s dominance. Its popularity is such that, at one coffee chain, matcha now accounts for half of its business and there are fears of a shortage.

Ignacio Llado, one of the co-founders of Blank Street Coffee, which has about 45 locations across the UK, said its cafés were busier in the afternoon than in the morning — because of matcha.

“One in every two drinks we sell is a matcha-based drink,” Llado, 29, said. “A ton of people, including myself, are choosing to move from coffee to matcha, or are finding a bit of a mix in between, so coffee is their morning ritual but they’ll have an afternoon matcha.”

Before matcha was famous

For more than 800 years, matcha has been part of Japanese culture. It was initially used by Zen Buddhist monks for meditation and focus. It has a unique earthy flavour and is made from the leaves of the tencha plant, which undergoes a distinct cultivation process contributing to its nutrition profile.

Grown in specific regions of Japan, notably Kyoto and Shizuoka, tencha is kept out of the sunlight for weeks, increasing the amount of L-theanine — an amino acid with antioxidant properties — in its leaves, and chlorophyll, an anti-inflammatory compound responsible for the vibrant green colour.

Being in the shade also slows down the production of catechins, which make the leaves taste bitter. Once harvested, the leaves are steamed, dried and ground into a fine powder.

Matcha has found its way into British cafés only in the last 15 years. The first matcha-style drink — a green tea frappuccino — was sold by Starbucks in 2006. But it was from about 2013 that specialist coffee shops started selling matcha lattes, and big brands such as Pret A Manger introduced the drink in 2019. Matcha production nearly tripled between 2010 and 2023, according to the Japanese agricultural ministry.

The perils of popularity

Demand has risen so much that there are now predictions that most UK suppliers will not be able to keep up.

Teddie Levenfiche, 28 is co-founder of the London-based matcha brand PerfectTed, which supplies Blank Street as well as other cafés such as Joe and the Juice and Caffè Nero.

Blank Street Coffee in Soho

MIKE KEMP/IN PICTURES VIA GETTY IMAGES

“We’re being reached out to daily by our competitors who have run out of matcha and are trying to source from us,” he said, adding that PerfectTed spent four years ensuring it has a robust supply chain. “There’s a matcha harvest once a year. So if they haven’t got stock now, then they won’t for another 12 months.”

Last summer’s heatwaves in Kyoto, which accounts for a quarter of Japan’s production of tencha, resulted in weak matcha yields in the April to May harvest. Fears about shortages indicate the extent to which the green tea powder has become part of people’s routine.

Levenfiche cited a customer who had recently bought ten of PerfectTed’s matcha powder pouches in a single order, but he warned against panic buying as it would only put pressure on overwhelmed farmers in Japan.

Teddie Levenfiche warns against “panic buying”

VICKI COUCHMAN FOR THE TIMES

“Matcha is being traded like a commodity because it’s viewed as green gold and it’s super-valuable. But there’s a massive impact on farming communities that are growing the product,” he said. “You have foreign [suppliers] that are literally turning up on farmers’ doorsteps and demanding that they give them matcha quite aggressively.”

Matcha contains caffeine, but the way it is absorbed results in a slower, more sustained energy release. A standard cup of coffee contains 80-100mg of caffeine, while matcha has roughly 70mg a serving. “Consumers aren’t necessarily going for the taste. They’re drinking it because they know how good it is for them,” Levenfiche said.

Still a rising star

Matcha still has some way to go before surpassing the popularity of coffee and black tea. The UK matcha market generated revenue of £38.7 million last year and sales are projected to reach £77.5 million by 2030, according to Grand View Research, a consultancy firm.

The tea market was estimated to be worth £874 million in 2023, with sales expected to reach £884 million in 2028, according to the market research agency Mintel. The café and coffee shop industry was valued at £10.1 billion last year and is forecast to pass £12.8 billion in 2029.

Caffè Nero’s vanilla iced matcha has been a big hit

PerfectTed’s matcha powders are stocked at Sainsbury’s, Marks and Spencer, Waitrose, Morrisons Tesco, Ocado, WHSmith and Holland and Barrett. Discount stores are also cashing in on the trend: Aldi has launched its own brand of matcha sachets in an original and a strawberry flavour for £1.49.

Oatly, one of the largest oat drink companies in the world, has just released a one-litre matcha latte carton.

At Caffè Nero, the biggest independent coffee retailer in the UK, 514,000 of its new iced matcha drinks in vanilla and strawberry flavours were sold between March 1 and May 31.

Dua Lipa is one of many celebrity fans

Matcha’s popularity among celebrities has certainly boosted its appeal. Dua Lipa and Serena Williams drink it, and the American popstar and Gen Z favourite Sabrina Carpenter enjoys Blank Street’s matcha.

Levenfiche is not surprised that matcha has gone mainstream. “Even seven years ago, it was really just LA influencer types drinking matcha. Today, you walk down a UK high street and the stereotype no longer exists. Every demographic is tapping into it.”

If you’re the kind of person who can’t start their day without a cup (or two) of coffee, you’re not alone. Coffee is a staple morning ritual—whether it’s sipped alongside breakfast, before a workout or first thing after waking up, that morning brew helps us feel energized and ready for the day. But if you also take vitamins or minerals as part of your morning routine, it’s worth knowing how coffee might influence how your body absorbs those nutrients.

Caffeine, polyphenols and coffee’s mild diuretic effect can interfere with how your body uses certain vitamins and minerals. “For instance, iron absorption can be slowed by caffeine and caffeine can impact certain nutrients via its diuretic properties,” says Philip Ngo, Pharm.D. 

We spoke with pharmacists to understand how coffee can impact nutrient absorption—and what you can do to get the most from your supplements.

1. Iron 

Iron is essential for growth, hormone production and cellular function. And it’s a common nutrient deficiency, so your healthcare provider may have suggested supplementing. “Having coffee with an iron supplement or fortified cereal may make your body absorb less iron,” notes Bo Wang, M.D., Pharm.D. “Over time, a heavy caffeine habit could potentially impact bone and mineral health.” One study found that drinking coffee with iron reduced absorption by 54%. Pairing it with breakfast further lowered absorption.

This interaction isn’t about the caffeine—it’s due to chlorogenic acid, a polyphenol in coffee and tea. “This compound is a strong inhibitor of non-heme iron absorption (the type found in plant foods and supplements),” adds Elise Kim, Pharm.D., BCACP, CDCES, AHSCP-CHC. Researchers believe that the polyphenols may impact the way our gut absorbs iron. 

Wang recommends separating iron from coffee by at least one hour and pairing it with vitamin C-rich foods, such as lemons and oranges, to enhance absorption.

2. Vitamin D

Vitamin D is a nutrient that is hard to get through diet alone, since it’s not naturally found in many foods. However, our bodies can also make vitamin D from sunshine. “Research suggests that caffeine may reduce the expression of vitamin D receptors, which can lower vitamin D levels,” says Kim. “However, its clinical impact is still being studied.” A 2021 study linked higher caffeine intake with lower circulating levels of vitamin D, though more research is needed.

To get the most from your supplement, consider spacing it at least an hour away from your coffee, Ngo suggests. And since vitamin D is fat-soluble, taking it with a meal that includes healthy fats can help improve absorption.

3. B Vitamins 

This group of water-soluble vitamins—including B1, B2, B7, B9 and B12—supports energy production, nerve function and red blood cell formation. Water-soluble vitamins dissolve in water, and our bodies cannot store a lot of excess at one time.

“As B vitamins are water-soluble, caffeine’s mild diuretic effect can increase how much your body excretes, especially with higher caffeine intake,” says Kim. Studies show that people who drink coffee tend to have lower levels of circulating B vitamins, likely due to urinary losses.

“Avoid taking supplements with coffee or tea,” advises Wang. “Wait an hour if you can. Water-soluble vitamins (C, Bs) are fine with or without food, but may go down easier after a meal.”

4. Magnesium 

Magnesium is an important mineral that plays a role in protein synthesis, blood sugar management, blood pressure regulation and sleep quality. While it’s found in foods like beans, nuts and yogurt, many people don’t get enough from diet alone. “Caffeine can increase calcium and magnesium loss through urine,” notes Kim.

If you’re taking magnesium as part of a nighttime routine—a common supplement to help you sleep better—it’s best to avoid caffeine close to bedtime. Not only can caffeine interfere with sleep, but it may also reduce magnesium’s effectiveness in promoting deeper rest.

5. Calcium 

Just like magnesium, calcium may be impacted by coffee’s diuretic effects. “Calcium absorption may be reduced by caffeine, but the clinical impact remains unclear,” says Kim. A study showed that participants who consumed caffeine had 77% more calcium excreted by their kidneys compared to a placebo group.

Adding milk to your coffee may help offset calcium loss, and spacing out calcium supplements at least one hour after your coffee—or two hours before—can help support better absorption, suggests Kim.

Our Expert Take

Coffee can influence how your body absorbs certain nutrients, but simple timing tweaks can help. Spacing out your supplements from coffee by an hour can support better absorption. If you occasionally forget and take them together, you’ll still likely absorb some nutrients.

And in spite of what you may see being pushed by wellness influencers, not everyone needs supplements. “Supplements are just that—to supplement,” says Ngo. “For a person in good general health who consumes a balanced diet, it may not be worth investing in supplements unless you are truly deficient.” Chatting with a health care provider and lab testing can help determine what’s best for you.