Clinicians’ Choice Appetite Suppressant, PhenQ: Medically Accredited by 800 Professionals and Now Launched in the USA Without Prescription

Phenq

Phenq

New York City, NY, June 30, 2025 (GLOBE NEWSWIRE) —  For Americans seeking the most effective, safe, and convenient way to control food cravings and promote weight loss, a breakthrough is here. 

PhenQ, the strongest appetite suppressant over the counter (OTC), has officially launched in the United States and worldwide-earning the rare and coveted “clinicians’ choice” status after being medically accredited by over 800 medical professionals.

For men and women looking to lose weight, manage appetite, and improve overall health without the risks of prescription appetite suppressants or weight loss drugs, PhenQ is the OTC appetite suppressant the world has been waiting for.

Product Launch: A New Era for Clinician-Backed OTC Appetite Suppressants

PhenQ’s arrival marks a turning point in the world of weight loss supplements. For decades, Americans have struggled to find effective appetite suppressant pills that are both safe and available without a prescription. 

Prescription appetite suppressants and weight loss drugs often require doctor supervision, can lead to high blood pressure, and may not be suitable for those with a higher body mass index or specific health concerns.

Now, with PhenQ, users can experience the best appetite suppressant over the counter, with a formula that has been medically accredited, approved, and recommended by over 800 clinicians. 

This level of medical endorsement is a rarity for OTC appetite suppressants, making PhenQ the clear leader in the category.

Main PhenQ Benefits & Features

PhenQ delivers a multi-faceted approach to weight loss and appetite control. Here’s what makes it the most effective appetite suppressant OTC and a top choice for weight management:

1. Clinically Proven Appetite Suppressant

PhenQ’s formula contains α-Lacys Reset®, a patented complex that accelerates metabolism and promotes thermogenesis, helping users suppress appetite and burn calories more efficiently. Clinical studies have shown that people using α-Lacys Reset® lost up to 7.24% of body fat, 3.44% of body weight, and gained 3.8% muscle mass, making it a unique weight loss supplement for those looking to lose weight while retaining lean muscle.

2. Reduces Food Cravings

Through its blend of chromium picolinate, nopal cactus, and natural caffeine, PhenQ helps reduce cravings for sweets and carbs. This powerful appetite suppressant formula is designed to help users stay on track, avoid emotional eating, and break the cycle of late-night snacking.

3. Promotes Weight Loss and Fat Burning

PhenQ combines thermogenic agents like Capsimax powder (a blend of capsicum, piperine, caffeine, and niacin) to ignite fat burning and help users reach their weight loss goals faster. This is not just an appetite suppressant, but a comprehensive weight loss supplement for total body transformation.

4. Enhances Energy and Mood

Unlike many diet pills or prescription appetite suppressants that can cause fatigue or mood swings, PhenQ contains caffeine, nopal, and L-carnitine to provide all-day energy and cognitive support. This keeps users motivated, focused, and ready to conquer their health and fitness journey.

5. Supports Normal Appetite and Keto Lifestyles

PhenQ is a natural appetite suppressant that fits perfectly into keto or low-carb diets, helping users manage appetite and maintain healthy eating habits for sustainable weight loss.

6. No Prescription Required-100% OTC

As one of the strongest OTC appetite suppressants, PhenQ is available for purchase without a prescription. This makes appetite control more accessible than ever for millions of Americans.

7. Vegan & Vegetarian Friendly

PhenQ is made from 100% vegan and vegetarian ingredients, ensuring inclusivity for a wide variety of dietary needs.

Company Name and Location

PhenQ (USA)

Wolfson Brands (UK) Limited

12 Payne Street, Glasgow, G4 0LF, United Kingdom

Distributed in the USA, Canada, UK, Australia and globally

PhenQ Pricing Details

PhenQ is competitively priced with attractive savings for multi-bottle purchases and includes a risk-free guarantee:

1 Bottle: $69.99 (Retail $79.99) – 1 Month Supply2 Bottles + 1 Free: $139.99 (Retail $239.99) – 3 Month Supply (Most Popular)3 Bottles + 2 Free: $209.99 (Retail $399.99) – 5 Month Supply (Best Value)Free Shipping: On all orders over $79.9960-Day Money-Back Guarantee: Try it risk-free Order and see current offers at official PhenQ website

Launch Date & Availability

PhenQ is now available to buy OTC in the United States and ships to over 190 countries. Orders are processed and shipped within 24-48 hours from warehouses in the US, UK, and Germany. PhenQ is also now available for purchase worldwide, providing rapid delivery and discreet packaging.

Scientific Data and Studies

PhenQ’s appetite suppressant formula is backed by clinical research:

α-Lacys Reset®: Clinical trials published in peer-reviewed journals demonstrate significant reductions in body weight, body fat, and increased muscle mass compared to placebo.Capsimax Powder: Research in Bioscience Report highlights the ability of capsaicinoids to increase thermogenesis and potentially stop the formation of new fat cells.Chromium Picolinate: An eight-week Cornell University study showed chromium supplementation helps reduce carb cravings and supports healthy blood sugar levels.Caffeine: Multiple studies confirm caffeine’s ability to suppress appetite, increase alertness, and boost metabolic rate.Nopal Cactus: Rich in fiber and amino acids, nopal helps manage appetite, increase satiety, and reduce fluid retention. References:

Whiting S, Derbyshire E, Tiwari BK. (2012) Appetite Control.Zemel MB, Thompson W, Milstead A, et al. (2004) Obesity Research.Docherty JP, Sack DA, et al. (2005) Journal of Psychiatry Practice. Health & Safety Benefits

PhenQ is designed as a safe, effective alternative to prescription appetite suppressants and weight loss drugs:

All-Natural Appetite Suppressant: PhenQ includes only natural, high-grade ingredients with a strong safety record.No Major Side Effects: No prescription required, and hundreds of thousands of users have reported no significant adverse effects.Suitable for Long-Term Use: Can be used as long as needed for weight management, unlike some weight loss drugs that are only approved for short-term use.No Habit-Forming Ingredients: Unlike some prescription appetite suppressants, PhenQ is non-addictive and safe for ongoing use.Made in FDA & GMP Approved Facilities: All manufacturing is done under strict quality controls in the US and UK. Scientific Innovation of OTC Weight Loss Supplements

What makes PhenQ a leader among OTC appetite suppressants and diet pills?

Multi-Action Formula: Combines the strongest ingredients for appetite control, fat burning, energy, and mood-unlike most other weight loss supplements that target a single aspect.α-Lacys Reset®: A unique, trademarked, and scientifically validated ingredient at the heart of PhenQ’s effectiveness.Synergy of Ingredients: Each component supports the others for a holistic approach to appetite suppression and weight management.Transparency: Full ingredient disclosure and clinical research citations-no hidden blends or proprietary secrets. OTC Diet Pills Market Disruption

PhenQ is fundamentally disrupting the appetite suppressant and weight loss supplement industry:

Medically Studied by 800 Professionals: PhenQ’s “clinicians’ choice” status is nearly impossible to attain and sets a new bar for OTC appetite suppressant pills.Outperforms Prescription Appetite Suppressants: Without the need for a prescription or risk of high blood pressure and other side effects, PhenQ is safer and more accessible.Superior to Traditional Diet Pills: PhenQ’s multi-pronged formula makes it more effective than many single-purpose appetite suppressant pills or dietary supplements.No Prescription, No Hassle: PhenQ brings prescription-level results to the OTC market-no waiting rooms, no doctor’s approval necessary. Consumer Benefits

Users of PhenQ enjoy a wide range of benefits-making it the strongest and most trusted OTC appetite suppressant available:

Strongest Appetite Suppressant OTC: Clinically proven to suppress appetite, crush cravings, and help users lose weight effectively.Promotes Weight Loss: Helps reduce calorie intake, supports fat burning, and assists in lowering body weight and body mass index.Appetite Control and Satiety: Natural ingredients help users feel full, satisfied, and in control of their eating habits.Counter Appetite and Emotional Eating: Reduces stress-related snacking and helps break the cycle of emotional eating.Supports Healthy Weight Management: Sustained use assists in long-term maintenance of healthy weight, reducing the risk of regaining lost pounds.Safe for Most Adults: No major side effects, no habit-forming components, and suitable for both men and women.Fits Modern Lifestyles: Only two pills per day, no drastic diet changes required, and works with keto and other popular diets.Money-Back Guarantee: If you’re not satisfied, get a full refund within 60 days-no questions asked. Quote from PhenQ Spokesperson

“PhenQ is the result of years of scientific research and clinical study. To be named a clinicians’ choice by over 800 medical professionals is an extraordinary honor-and a testament to our commitment to safety, effectiveness, and transparency. As the strongest OTC appetite suppressant available today, PhenQ is helping people in the USA and around the world take control of their appetite, lose weight safely, and achieve lasting health.”

– Kay Norris, Product Innovation, PhenQ

Distribution Channels

Direct-to-Consumer: Only available from the official site to guarantee authenticity and best pricing.Worldwide Shipping: To over 190 countries, with free shipping on orders over $79.99.Discreet Packaging: All orders shipped in plain packaging for your privacy. Website URL & Contact Person Details

Website: https://phenq.com/pages/appetite-suppressantEmail: [email protected]: +1 (646) 513 2632 For media inquiries:

Wolfson Brands (UK) Limited

12 Payne Street, Glasgow, G4 0LF, United Kingdom

[email protected]

Safety Certifications & Testing

FDA & GMP Approved Facilities: Manufactured to the highest US and UK standards.Third-Party Lab Testing: For purity, potency, and safety.Full Ingredient Transparency: No hidden blends or undisclosed substances.Vegan & Vegetarian Safe: 100% plant-based ingredients. Product Usage & Dosage

Recommended Use: Take one PhenQ pill with breakfast and one with lunch.Do Not Exceed Recommended Dose: Due to natural caffeine content, avoid taking after 3pm.Long-Term Use: Safe for ongoing appetite control and weight management. Appetite Suppressants in the Modern Age: How PhenQ Changes the Game

Appetite suppressants work by helping users feel full, reduce food cravings, and lower overall calorie intake. However, most prescription appetite suppressants and weight loss drugs come with potential side effects, high blood pressure risks, and often require strict medical supervision. OTC appetite suppressants like PhenQ are changing this landscape by providing a safe, effective, and accessible solution for Americans struggling with weight management.

PhenQ’s unique composition of scientifically proven ingredients sets it apart from alli weight loss pill and other common dietary supplements. It is not just a diet pill; it is a comprehensive, medically endorsed appetite suppressant designed to suppress cravings, promote weight loss, and support lasting health.

Conclusion: The Future of Appetite Control Is Here

PhenQ is the strongest appetite suppressant over the counter now available in the USA and worldwide-backed by 800 medical professionals and trusted by nearly 200,000 satisfied customers. With its powerful, natural appetite suppressant formula, robust clinical validation, and unmatched safety profile, PhenQ is setting a new standard for OTC appetite suppressants and weight management.

About PhenQ (USA) / Wolfson Brands

PhenQ is produced by Wolfson Brands, a global leader in health innovation. With a focus on science, safety, and customer success, PhenQ continues to redefine what’s possible in appetite suppressant pills and weight loss supplements.

Media Contact:

Kay Norris, Head of Product Innovation

Wolfson Brands (UK) Limited

12 Payne Street, Glasgow, G4 0LF, United Kingdom

[email protected]

These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult a physician before use.

Attachment

Phenq CONTACT:

For media inquiries:

Website: https://phenq.com/pages/appetite-suppressant

Email: [email protected]

Phone: +1 (646) 513 2632

Wolfson Brands (UK) Limited

12 Payne Street, Glasgow, G4 0LF, United Kingdom

[email protected]

C4 Whey Protein powder has debuted a new product in the UK as its first-ever whey protein supplement with a branded chocolate flavor in focus to satisfy consumer demand for indulgent yet lifestyle-conscious products.

The brand has entered into a partnership with The Hershey Company to debut two flavors including Hershey’s Milk Chocolate and Reese’s Peanut Butter & Chocolate. The protein powders each features 25-grams of whey protein to support muscle recovery, growth and performance, while also having no added sugars in the mix.

Chairman and CEO Doss Cunningham commented on the new C4 Whey Protein powders saying, “We prioritise listening to our customers and value our strategic partnerships. For years, users have been mixing their own peanut butter and chocolate protein shakes. After extensive testing, we’re thrilled to finally bring the debut of C4 Whey Protein in three mouth-watering flavours which fitness enthusiasts and chocolate lovers alike can enjoy.”

AIIMS gastroenterologist Dr Saurabh Sethi evaluates lemon water, green tea, juices, and more beverages based on their benefit on women’s gut health.

Austin, June 30, 2025 (GLOBE NEWSWIRE) — Immune Health Supplements Market Size & Growth Analysis:

“According to SNS Insider, the global Immune Health Supplements Market was valued at USD 26.98 billion in 2024 and is projected to reach USD 56.23 billion by 2032, growing at a CAGR of 8.32% during the forecast period 2025–2032.”

The increasing trend towards preventive health and lifestyle-related immune conditions, combined with the aging global population, is driving demand for immune health supplements around the world. Added public health concerns prompted by the COVID-19 virus, and the interest across the US in natural and organic products also boosts uptake,  especially for health-conscious consumers who want to support immunity year-round.

Get a Sample Report of Immune Health Supplements Market@ https://www.snsinsider.com/sample-request/7036

The U.S. immune health supplements market was worth USD 8.43 billion in 2024, and is predicted to touch USD 17.44 billion by 2032. This is mainly attributed to the strong adoption of the products across all age groups, increased disposable income, and the strong product innovation by the leading nutraceutical brands, catering to the surging demand for functional, clean-label, and personalized immunity boosting products.

Market Overview

Immune health supplements have been growing at a strong rate across the globe as consumers turn to preventive health. An increase in chronic health conditions, increased understanding of the benefits of immune support, and a burgeoning e-commerce landscape have helped dietary supplements gain momentum. Government-supported wellness initiatives and growing consumer education on nutrition supporting immunity are further driving product demand.

The use of cutting-edge science and formulas, including probiotics, botanicals, and adaptogens, within supplements has also resulted in an expanding selection of targeted products. Leading industry participants are investing in developing clean-label, non-GMO, and plant-based formulas to meet changing consumer requirements. “In addition, product availability from online and offline retail channels has increased accessibility, supporting overall market growth.

Major Players Analysis Listed in this Report are:

• Nature’s Way
• NOW Foods
• Garden of Life
• Thorne Research
• Nordic Naturals
• Solaray
• Pure Encapsulations
• MegaFood
• Jarrow Formulas
• Life Extension
• Metagenics
• Xymogen
• Designs for Health
• Douglas Laboratories
• Bayer AG
• Standard Process
• Klaire Labs
• Integrative Therapeutics
• The Nature’s Bounty Co.
• Amway, Co.

Immune Health Supplements Market Report Scope

Report Attributes	Details
Market Size in 2024	US$ 26.98 billion
Market Size by 2032	US$ 56.23 billion
CAGR (2025–2032)	8.32%
U.S. Market in 2024	USD 8.43 billion
U.S. Forecast by 2032	USD 17.44 billion
Base Year	2024
Forecast Period	2025–2032
Key Regional Coverage	North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Poland, Turkey, Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)

Segment Analysis

By Product

The market share of vitamin and mineral supplements was in 2024 of 38.60%. These are popular for their known health benefits, particularly for increasing the immune system’s capacity with nutrients such as Vitamin C, D, and Zinc. Probiotic supplements are the most rapidly expanding category, owing to growing scientific belief and consumer trust in the gut-immune system connection.

By Formulation

The capsules contributed to the larger share of 35.56% in 2024 in the market because of features such as easy-to-fix the dose and extended shelf life. Among the various forms, powder-based growth is expected to be the fastest, especially in the case of fitness-conscious and elderly individuals who want convenience.

By Source Type

The synthetic segment held 74.14% share of the market in 2024 due to cost-effectiveness, stability,  and low cost and availability of raw materials.

Natural-source supplements, on the other hand, are quickly becoming the fastest-growing subsegment because natural products featuring clean labels and plant-based ingredients are attracting health-conscious consumers.

For A Detailed Briefing Session with Our Team of Analysts, Connect with Us Now@ https://www.snsinsider.com/request-analyst/7036

Immune Health Supplements Market Segmentation

By Product

• Vitamin & Mineral Supplements
  • Vitamin A Supplements
  • Vitamin D Supplements
  • Vitamin B complex Supplements
  • Multivitamins
  • Selenium Supplements
  • Zinc Supplements
  • Others
• Amino Acids
• Omega-3 Fatty Acids
• Herbal Supplements
• Probiotic Supplements
• Others

By Formulation

• Capsules
• Tablets
• Powder
• Liquid
• Softgels
• Others

By Source Type

By Mode of Medication

• Prescription-based
• Self-medication

By Distribution Channel

• Offline
  • Pharmacies & Drug Stores
  • Hypermarkets/Supermarkets
  • Others
• Online

Regional Analysis

North America dominated as the largest immune health supplements market in 2024, with a share of 35.36% due to increased adoption of health supplements accompanied by an advanced distribution network, as well as a well-defined regulatory framework associated with nutraceuticals. The U.S. remains a growing market with an aging population, spending on healthcare, and health-related trends.

Asia Pacific is anticipated to be the fastest-growing region due to an increase in disposable incomes, urbanization, and increasing consumer awareness about health and wellness in China, India, and Japan. E-commerce moving to shopping and the acceptance of the Western style of eating also cast a big influence on the regional development.

Recent Developments

• March 2024 – Garden of Life, by Nestlé Health Science, expanded its offering of immune support products designed to support skin and digestive health, which are USDA Organic Certified and Non-GMO verified.
• August 2024 – MegaFood launched its new Superfood Mushroom line featuring 100% fruiting body mushrooms to support the body’s natural defense.
• February 2024 – NOW Foods introduced an Sambucus (elderberry) + zinc lozenge supplement, taking advantage of increasing demand for convenient and palatable immune system boosters.
• May 2024 – Nature’s Bounty launched a gummy vitamin C with echinacea, for taste and traditional immune-boosting botanicals.

Buy a Single-User PDF of Immune Health Supplements Market Analysis & Outlook Report 2024-2032@ https://www.snsinsider.com/checkout/7036

Table of Contents – Major Key Points

1. Introduction

2. Executive Summary

3. Research Methodology

4. Market Dynamics Impact Analysis

5. Statistical Insights and Trends Reporting

6. Competitive Landscape

7. Immune Health Supplements Market by Product

8. Immune Health Supplements Market by Formulation

9. Immune Health Supplements Market by Source Type

10. Immune Health Supplements Market by Mode of Medication

11. Immune Health Supplements Market by Distribution Channel

12. Regional Analysis

13. Company Profiles

14. Use Cases and Best Practices

15. Conclusion

About Us:

SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company’s aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.

The Global Plant Extracts Market is projected to grow from USD 28.1 billion in 2025 to USD 63.1 billion by 2034 at a CAGR of 9.4%. Key drivers include the rising demand for natural ingredients in foods and personal care, advancements in extraction technology, and emphasis on sustainability.

Plant Extracts Market

Dublin, June 30, 2025 (GLOBE NEWSWIRE) — The “Plant Extracts Market Size, Share, Trends, Analysis, and Forecast 2025-2034 | Global Industry Growth, Competitive Landscape, Opportunities, and Challenges” report has been added to ResearchAndMarkets.com’s offering.

Global Plant Extracts Market is valued at USD 28.1 billion in 2025. Further, the market is expected to grow at a CAGR of 9.4% to reach USD 63.1 billion by 2034.

The plant extracts market is witnessing significant growth, driven by increasing consumer demand for natural ingredients in food, beverages, pharmaceuticals, cosmetics, and personal care products. Plant extracts are derived from herbs, fruits, flowers, and other botanical sources, offering health benefits such as antioxidant properties, immune support, and anti-inflammatory effects. The rising awareness of plant-based nutrition and clean-label products is fueling the adoption of natural extracts in functional foods and dietary supplements.

Additionally, advancements in extraction technologies, such as supercritical CO2 extraction and cold-pressed methods, are enhancing the purity and efficacy of plant-derived compounds. Regulatory support for herbal and botanical ingredients in traditional medicine and dietary supplements is further propelling market expansion. However, challenges such as raw material availability, supply chain disruptions, and stringent quality control measures continue to impact the industry.

In 2024, the plant extracts market is experiencing rapid innovation in formulation, sustainability, and application diversity. The demand for adaptogenic and stress-relief botanical extracts, including ashwagandha, ginseng, and rhodiola, is rising as consumers seek natural solutions for mental well-being. The clean-label trend is driving food manufacturers to replace synthetic additives with plant-based colorants, preservatives, and flavor enhancers. The pharmaceutical sector is witnessing increased research into botanical compounds for immune-boosting and anti-inflammatory properties, leading to the development of plant-based nutraceuticals.

Sustainability is a key focus, with companies investing in organic farming, ethical sourcing, and carbon-neutral extraction processes to meet consumer preferences for eco-friendly products. Meanwhile, personalized nutrition and customized herbal supplements are gaining traction, with AI-driven platforms enabling tailored botanical formulations based on individual health profiles. However, price fluctuations of raw materials, driven by climate change and agricultural challenges, remain a concern for manufacturers.

Looking ahead to 2025 and beyond, the plant extracts market is expected to expand further with advancements in biotechnology, AI-driven ingredient discovery, and precision extraction techniques. The use of biotech fermentation to produce plant-based bioactives with higher potency and sustainability is expected to grow, reducing dependence on traditional cultivation. The rise of functional beverages, including herbal-infused waters, CBD-based drinks, and botanical elixirs, will drive demand for high-quality plant extracts with enhanced bioavailability. Additionally, regulatory frameworks for plant-based ingredients are likely to evolve, encouraging innovation in botanical medicine and functional foods.

The integration of blockchain technology in the supply chain will improve traceability and transparency, ensuring quality assurance and ethical sourcing. Furthermore, collaborations between food-tech startups and traditional herbal medicine companies will accelerate the commercialization of novel plant-based formulations. As consumer interest in holistic wellness and natural remedies continues to grow, the plant extracts market will see sustained demand and technological evolution in product development and applications.

At a minimalist matcha bar in Los Angeles, United States, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink’s social media stardom.

Of the 25 types of matcha on the menu at Kettl Tea, which opened on Hollywood Boulevard this year, all but four were out of stock, according to the shop’s founder, Zach Mangan.

“One of the things we struggle with is telling customers that, unfortunately, we don’t have” what they want, he said.

With its deep grassy aroma, intense colour and pick-me-up effects, the popularity of matcha “has grown just exponentially over the last decade, but much more so in the last two to three years”, the 40-year-old explained.

It is now “a cultural touchpoint in the Western world” – found everywhere from ice-cream flavour boards to Starbucks.

This has caused matcha’s market to nearly double over a year, Mangan said.

“No matter what we try, there’s just not more to buy.”

In the Japanese city of Sayama, northwest of Tokyo, Masahiro Okutomi – the 15th generation to run his family’s tea production business – is overwhelmed by demand.

“I had to put on our website that we are not accepting any more matcha orders,” he said.

Producing the powder is an intensive process: the leaves, called “tencha”, are shaded for several weeks before harvest, to concentrate the taste and nutrients.

They are then carefully deveined by hand, dried and finely ground in a machine.

“It takes years of training” to make matcha properly, Okutomi said. “It’s a long-term endeavour requiring equipment, labour and investment.”

“I’m glad the world is taking an interest in our matcha … but in the short term, it’s almost a threat – we just can’t keep up,” he said.

The matcha boom has been propelled by online influencers like Andie Ella, who has more than 600,000 subscribers on YouTube and started her own brand of matcha products.

At the pastel-pink pop-up shop she opened in Tokyo’s hip Harajuku district, dozens of fans were excitedly waiting to take a photo with the 23-year-old Frenchwoman or buy her cans of strawberry or white chocolate-flavoured matcha.

“Matcha is visually very appealing,” said Ella.

To date, her matcha brand, produced in Japan’s rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees.

“Demand has not stopped growing,” she said.

Last year, matcha accounted for more than half of the 8,798 tonnes of green tea exported from Japan, according to Japan’s Agriculture Ministry data – twice as much as 10 years ago.

Tokyo tea shop Jugetsudo, in the touristy former fish market area of Tsukiji, is trying to control its stock levels given the escalating demand.

“We don’t strictly impose purchase limits, but we sometimes refuse to sell large quantities to customers suspected of reselling,” said store manager Shigehito Nishikida.

“In the past two or three years, the craze has intensified. Customers now want to make matcha themselves, like they see on social media,” he added.

The global matcha market is estimated to be worth billions of dollars, but it could be hit by US President Donald Trump’s tariffs on Japanese products – currently 10 percent, with a rise to 24 percent in the cards.

Shortages and tariffs mean “we do have to raise prices. We don’t take it lightly”, said Mangan at Kettl Tea, though it has not dampened demand so far.

“Customers are saying, ‘I want matcha before it runs out’.”

Japan’s government is encouraging tea producers to farm on a larger scale to reduce costs.

But that risks sacrificing quality, and “in small rural areas, it’s almost impossible”, grower Okutomi said.

The number of tea plantations in Japan has fallen to a quarter of what it was 20 years ago, as farmers age and find it difficult to secure successors, he added.

“Training a new generation takes time… It can’t be improvised.”

You’re scrolling through TikTok or Instagram, and stumble upon someone sharing their morning routine and a detailed list of their go-to supplements. Somewhere between the daily dose of vitamin D and a personalized discount code to snag their supplements for a fraction of the price, they grab a warm beverage and scoop powder into their morning drink, raving about how this “magic elixir” transformed their skin, joints or gut health. That scoop? Collagen.

At this point, you might be wondering if you’re missing out. Is collagen really the secret to aging gracefully, or is it just another overhyped wellness trend that has become a billion-dollar industry? We turn to dietitians, dermatologists and nutrition scientists to explore the facts behind this booming industry and uncover whether or not you should use that saved discount code and add collagen to your routine.

Collagen—Where It Started and Where It Is Now

Collagen’s story actually begins in the medical world. Back in the 1970s, collagen was used in the medical and cosmetic industries to treat wounds, aid in grafting procedures and support recovery after tooth extractions. It was typically applied in solid or gel-like form with intricate, lattice-like designs to support the body’s natural repair process and rejuvenate damaged areas.

However, that started to shift with the introduction of healthy-aging supplements. Fast-forward to the mid-2010s, and collagen leaped into the public spotlight—largely fueled by celebrity endorsements and social media. “Collagen’s rise from medical and cosmetic use to wellness staple has closely paralleled the growth of the modern supplement industry and the strategic use of social media partnerships,” says Charlotte Martin, M.S., RD. “As beauty-from-within products gained momentum, collagen brands invested heavily in influencer marketing, driving consumer demand through visually appealing content and personal testimonials,” she adds.

A few scrolls on social media and you’d come across a video of an influencer showing off their glowing skin with a bottle of collagen in hand. Remember when Vital Proteins partnered with Jennifer Aniston? That move helped make collagen coffee a household trend. Today, supplement shelves are filled with collagen pills, powders, gummies, drinks and topical formulations that promise youthful skin and improved joint health. With its boom in popularity, the collagen industry was worth over $9.9 billion in 2024 and is projected to reach $18.7 billion by 2030, with no signs of slowing down.

What Is Collagen, Exactly?

Collagen is often described as the glue that holds the body together, and for good reason. It’s the most abundant protein in the human body, providing structural support to your skin, bones, tendons and ligaments. Its incredible strength lies in its unique triple-helix structure, made primarily of the amino acids glycine, proline and hydroxyproline, which are tightly wound into three chains.

“There are over 28 different types of collagen that exist, but only a few are usually focused on in the nutrition and beauty world,” says Katey Davidson, M.Sc.FN, RD, CPT. “The three main types of collagen are type I, II and III, which are found most often in collagen supplements.”

• Type I: This is the most abundant type, making up about 90% of the collagen in the human body. Type I collagen is primarily found in the skin, tendons, bones and ligaments.
• Type II: Found mostly in the cartilage, Type II collagen is key in maintaining joint health and flexibility.
• Type III: Often found alongside Type I, Type III supports the structure of the skin, muscles and blood vessels.

However, there’s more to collagen than its unique types. In fact, its natural sources are as diverse as its types and functions. “There are generally four main sources of collagen available in supplement form: bovine [cow], marine [fish], porcine [pig] and chicken and eggshell membrane,” says Gigi Kwok-Hinsley, Dr.P.H., M.S., RD. Kwok-Hinsley emphasizes that for a supplement to be considered collagen, it must be derived from an animal source. “It is important to acknowledge that there is no such thing as vegan collagen,” she says. Supplements with collagen-related amino acids aren’t collagen themselves but building blocks that support your body’s natural collagen production. She explains that these are often referred to as collagen biomimetics because they mimic the effects of collagen.

But how does the body produce collagen naturally? Naana Boakye, MD, MPH, a board-certified dermatologist, explains that your body produces collagen by utilizing amino acids from the proteins you consume, along with essential nutrients like vitamin C, zinc and copper, to accomplish this task. Specialized cells called fibroblasts, found throughout your skin, joints, bones, muscles and blood vessels, are the master builders behind collagen production. Unfortunately, Boakye shares that collagen production begins to decline with age, UV exposure, smoking and poor nutrition. To help counteract these effects, “supplementation provides hydrolyzed collagen peptides, which are essentially ‘pre-digested’ amino acid chains that may stimulate fibroblasts to boost collagen synthesis. While not a replacement for natural production, supplements may help bridge age- or diet-related gaps,” says Boakye.

The Evidence: Does It Work?

The billion-dollar question is, does collagen actually do what it claims to do? “The strongest evidence for collagen supplementation is in the area of skin health, where randomized controlled trials suggest that hydrolyzed collagen may provide modest improvements in skin elasticity, hydration, and the appearance of wrinkles,” says Martin. She shares that a comprehensive review and multiple clinical trials have demonstrated that collagen supplementation can lead to measurable, although modest, improvements in skin aging outcomes compared to a placebo. Boakye adds that these effects are typically seen in daily doses of 2.5 to 10 grams of collagen over an 8- to 12-week period.

“As for joint, bone and gut health, while collagen is theoretically beneficial due to its amino acid profile—particularly glycine, proline and hydroxyproline—the clinical evidence in these areas is still limited. Some preliminary studies suggest potential benefits, but they lack the consistency and rigor seen in skin-related research,” Boakye explains. For example, Martin notes that some studies suggest that undenatured type II collagen may reduce joint pain and improve mobility, but these findings are mixed. Similarly, studies on gut health, particularly those related to ulcerative colitis, have been conducted on animals or in test tubes. Therefore, more human research is needed to confirm the results.

In addition, Martin emphasizes that “most trials have been small, conducted primarily in healthy middle-aged to older females, raising questions about generalizability to younger populations or those with chronic disease. Many studies were also funded by collagen manufacturers, and there is considerable variability in collagen source, dosage and measurement methods across trials.” Ultimately, larger, independent and methodologically rigorous trials are needed to clearly define the benefits of oral collagen supplementation, she explains.

So, Should You Be Taking Collagen?

The answer to this question isn’t as straightforward as a simple yes or no. Truthfully, it depends.

Who Might Benefit Most And What to Look For

Since collagen synthesis declines over time, collagen supplements may be particularly beneficial for aging adults, says Kwok-Hinsley. More specifically, Martin shares that research points to middle-aged, older and post-menopausal individuals benefiting the most. “Several studies suggest that individuals over age 50 may see more pronounced improvements in skin outcomes compared to younger individuals,” she adds.

“People with joint issues, such as those with osteoarthritis or activity-related joint discomfort, may also benefit from specific forms like undenatured type II collagen. Additionally, individuals recovering from wounds or injury—where collagen plays a key role in tissue repair—may see potential benefits, although more research is needed in this area,” Martin explains.

When choosing a collagen supplement, look for options that list hydrolyzed collagen on the label. “This means that the collagen has been broken down into smaller chains of amino acids, called peptides, which are much easier for the body to absorb,” says Davidson. Claire Rifkin, M.S., RDN, notes that it’s also important to choose brands that are independently verified to ensure quality and safety.

When It Might Not Be Worth It

“If you’re already meeting your protein needs and don’t have joint or skin concerns, collagen won’t move the needle,” says Rifkin. This is especially true for younger adults. Martin explains that most studies to date have focused on older populations with lower baseline collagen levels. Younger individuals, on the other hand, typically produce enough collagen to meet their body’s needs.

“Certain individuals, particularly those with allergies to the source material, such as fish, shellfish or eggs, should avoid collagen entirely,” says Martin. Kwok-Hinsley adds that vegetarians and vegans may want to steer clear of collagen supplements due to dietary and ethical reasons. Additionally, those who are pregnant, breastfeeding or have a kidney condition should speak to their health care provider before considering supplementation to check if it’s safe and appropriate to consume.

Our Expert Take

Collagen has evolved significantly from its early use in medicine to its current status as a staple for healthy aging. Although collagen is often touted for its joint-, skin-, gut- and bone-supporting benefits, the strongest evidence supports collagen’s use for improving skin elasticity, hydration and the appearance of fine lines, as well as enhancing joint health. However, not everyone will experience drastic improvements in these areas of their health. Those who may benefit most include older adults, particularly middle-aged and older females, as well as individuals with joint concerns. However, research is still ongoing, and collagen’s full range of benefits has yet to be uncovered.

TOYOTA, Aichi (Kyodo) — A breeze carries murmurs and quiet laughter between the rows of bright green tea leaves that are growing in dappled shade as workers harvest the plants that are destined to become matcha.

The Kokaen tea farm in Toyota, Aichi Prefecture, is just one of the many across Japan that has benefited from the sudden surge in interest in powdered green tea, but the industry is now facing uncertainty caused by U.S. President Donald Trump’s tariff salvos.

“Global demand for matcha, especially from the United States is extremely high. If the tariffs are imposed, it is likely to affect sales,” said Yoshitaka Noba, the third-generation owner of Kokaen.

Founded by Noba’s grandfather Takakichi in 1945, Kokaen is one of the few remaining tea farms in the region better known for hosting Toyota Motor Corp. and its factories. Nishio, the neighboring city, is especially known for green tea.

Japanese green tea exports have surged in the past few years, marking a record 36.4 billion yen ($259 million) in 2024, more than triple the value of ten years earlier.

According to the Finance Ministry, the United States took 44.2 percent of those exports, significantly more than Germany which, at 9.2 percent, was second.

Production, however, has lagged behind demand. Some 75,200 tons were grown in 2023, down by more than 20 percent compared to 15 years ago, according to the Japanese Association of Tea Production.

Experts attribute the decrease to myriad reasons, including the country’s rapidly declining population.

The Japanese government has been incentivizing farmers to switch from other tea varieties to tencha, a tea leaf typically ground to make matcha, as international demand soars.

While tencha production in 2023 grew to 4,176 tons, more than twice that of 2014, it nonetheless only makes up 5.6 percent of all aracha, or unprocessed tea.

The shift to tencha has been slow as investing in new machinery, including what is required to powder the leaves, can cost hundreds of millions of yen. The process itself is very labor intensive, according to Noba.

“Tea farmers may hesitate to turn to matcha production as it’s difficult to ascertain whether this is a temporary fad or whether it will end up sticking around for longer,” he said.

Tencha is usually harvested between April and May. Kokaen manages eight farms totaling 1.6 hectares, hiring people to pick leaves from one of its locations spanning less than a hectare, while the remaining farms are harvested using machinery.

“Our business relies heavily on what we produce in this one month,” Noba said.

The global popularity has been a boon to the Japanese tea industry, thanks in large part to matcha being a rich source of nutrients, vitamins and amino acids.

“There was a growing interest in health during the coronavirus pandemic, and people turned to matcha as they had an impression of it as being beneficial,” said Yukiko Motohara from the Japan Food Product Overseas Promotion Center — part of the Japan External Trade Organization.

Its popularity has been supplemented by its use in sweets as well, Motohara said.

JFOODO, which specializes in promoting various Japanese foodstuffs including sake and miso, has thrown its weight behind Japanese tea since 2017.

While matcha has been mainly sold in luxury supermarkets in the United States, Motohara believes that its popularity will likely grow as it becomes more widely available.

However, despite the ever-increasing attention from abroad, businesses dependent on exports to the United States have been wary about the potential effects of tariffs on profits as uncertainty mars future decisions. Tea, for example, is currently exempt from import taxes.

In what he has labeled “reciprocal tariffs,” Trump unleashed a baseline 10 percent duty for almost all nations in the world and additional, higher country-specific levies for about 60 major trading partners that have trade surpluses with the United States.

The Organization for Economic Cooperation and Development recently cut its global economic growth outlook for 2025.

The tariff hikes have been paused for 90 days until early July to allow for negotiations, with Japan having sent its envoy to Washington multiple times in a bid to reach an agreement.

“Tea is not a necessity, it is considered a luxury item and is therefore influenced by economic conditions. If the U.S. economy suddenly deteriorates, the value of what we produce may also suddenly drop,” Noba said.

In order to maintain the ongoing popularity of matcha abroad, JFOODO’s Motohara suggests that consumers should focus on the rich history and artisan skills behind producing high-quality Japanese green tea — tariffs be damned.

Kokaen’s Noba agrees, but also hopes the tariff situation can be resolved sooner rather than later.

“Matcha isn’t produced in the United States, so those who want the tea will purchase it (from us) regardless of tariffs,” Noba said.

“But it would be nice for the levies to be withdrawn, for the world to become one in which we are able to deliver our product as freely as possible to anyone who wants it.”

(By Toma Mochizuki)

If there’s one thing you can take away after reading this article, it’s this: Supplements do not prevent cancer. That’s the stance of the World Cancer Research Fund, which encourages people to get their nutrients from food, not supplements. “Overwhelmingly, studies on supplements rarely pan out,” says Hillary Wright, M.Ed., RD, a senior oncology dietitian at Dana-Farber Cancer Institute. In specific situations, supplements may be useful for filling personal gaps in one’s diet, but they’re not useful when it comes to preventing cancer in the future, says Wright. 

Still, the pull to pop is understandable. “It can be easier to take a pill than think about how to incorporate more fruits and vegetables into your diet,” says Wright. Let’s address five supplements that have been suggested to help prevent cancer and what you should do instead.

1. Beta Carotene

Beta carotene is an antioxidant plant pigment that’s part of the carotenoid family. (Antioxidants are substances that neutralize cell-damaging free radicals.) Your body converts beta carotene into vitamin A, and it can be found in produce like carrots, dark leafy vegetables, sweet potatoes and cantaloupe.

“The interest in beta carotene came from the observation that people who eat more fruits and vegetables seem to get less lung cancer. However, beta carotene is one singular component of countless compounds that someone’s body is exposed to if they eat more fruits and vegetables,” Wright explains. 

When research was done on beta carotene supplements, scientists learned that people who smoke and take beta carotene get more lung cancer, and the research had to be terminated, she says. Wright adds, “From a nutritionist standpoint, it’s not surprising that when we cherry-pick a particular nutrient and take it in high doses that don’t occur in nature, there may be unintended consequences.”

2. Vitamin C

Vitamin C is another antioxidant vitamin that has had a long history of being linked to immune system support. “There’s been an interest in vitamin C ‘boosting’ the immune system for decades. I haven’t read any science that backs that up across the board,” says Wright. “There is a lack of evidence suggesting that we should take daily supplemental vitamin C.” (It’s a water-soluble vitamin, so you typically urinate the excess, and there’s less of a safety risk compared to other supplements like beta carotene.1) That said, eating foods high in vitamin C is a good idea—and in fact, a C-rich diet has been associated with a lower incidence of several cancers, including breast, cervical, endometrial, esophageal, lung, pancreatic and prostate cancer.

3. Vitamin E

Like beta carotene, taking vitamin E may cause more problems than it solves. It’s an antioxidant, which is why vitamin E supplements have been linked to cancer prevention. Although there have been studies done on the effects of vitamin E supplements on some cancers, the results have been mixed. Disappointingly, there is not enough evidence that taking vitamin E will help you prevent cancer, and it can increase your risk of certain cancers, particularly prostate cancer, when consumed in large doses.

4. Vitamin D

Vitamin D is considered a hormone that improves calcium absorption in the gut and affects bone formation. We get vitamin D from the food we eat (such as dairy), and our skin produces the vitamin in response to sun exposure. There is no doubt that adequate vitamin D is incredibly important for overall health. “We have vitamin D receptors in almost every cell in our body—but this doesn’t mean that people need to be super vitamin D’d,” says Wright. 

When it comes to cancer, while there is evidence that D may inhibit the growth of cancer cells in animal models, there is no data to suggest that this decreases the risk of cancer in humans.9 If you suspect your levels of D are inadequate (a frequent occurrence in the winter months for those in more northern climates), talk to your health care provider about being tested for vitamin D and if a supplement is right for you.

5. Calcium

Calcium is a key nutrient for bone health, muscle and nerve function, and blood clotting. In some instances, your health care provider may recommend supplemental doses if you are at risk for calcium deficiency due to your health or diet. However, excess intake of calcium—more than 1,000 milligrams from supplements daily—is associated with a 53% increased risk of cancer mortality, research has found. (Calcium from food was found to be safe.) It’s not yet clear why excess supplemental calcium may have this detrimental impact, but the amount of calcium absorbed by the body may differ when it comes from food versus supplements.

Other Strategies to Reduce Cancer Risk

Cancer prevention isn’t found in a pill. “Overwhelmingly, diet and lifestyle strategies show the most promise for reducing cancer risk and supporting survivorship,” says Wright. According to the WCRF, 40% of cancer cases are preventable. The following is an evidence-backed list of five of the WCRF’s recommendations to prevent cancer:,,

• Maintain a healthy weight: Overweight and obesity can lead to chronic inflammation and higher than normal levels of insulin, insulin-like growth factor and sex hormones, which may lead to cancer. The more weight a person carries and the longer they do, the greater the risk.
• Be physically active: Getting regular exercise can help manage your weight. Adults should aim for 150 to 300 minutes of moderate-intensity or 75 to 150 minutes of vigorous-intensity activity each week.
• Eat whole grains, vegetables, fruits and beans: Vegetables (including beans) and fruits contain vitamins, minerals, fiber and other plant compounds that may help prevent cancer. These foods, in addition to whole grains, may also reduce the risk of cancer by supporting a healthy weight.
• Limit fast foods, red and processed meats and sugar-sweetened drinks: The science is clear on the connection between increased cancer risk (especially colorectal cancer) and eating red and processed meats. Red and processed meat may also play a role in increasing the risk of breast cancer and some forms of prostate cancer. 
• Limit alcohol and don’t smoke: Drinking can increase your risk for certain types of cancer, like throat, colon, rectum, breast and liver. Stay within the guidelines for alcohol (two drinks per day for men and one drink per day for women). Smoking is responsible for 9 out of 10 lung cancer deaths, but it also raises your risk for many cancers, including bladder, blood, colon and stomach cancer.

Also on this WCRF list? “Do not use supplements for cancer prevention.” You heard it from the experts.

Our Expert Take

Dietary supplements should not be taken to reduce your cancer risk. While many are probably completely ineffective (creating only expensive urine), some supplements have been shown to paradoxically increase your risk of cancer. That includes high intakes of antioxidant supplements, most notably beta carotene. Consuming nutrients through a healthy, balanced diet is safe and healthy. Plus, a diet that focuses on plant-based foods like whole grains, fruits, vegetables and legumes has been shown to be protective against cancers. If you need to take a supplement due to a health condition or dietary need, follow your health care provider’s recommendations.