DyDo DRINCO seeks to meet shifting consumer needs and fill nutrient gaps in Japanese diet with new functional beverages

As part of its active expansion into dietary supplements and nutritionals​, DyDo DRINCO has renewed some of its products into Foods with Function Claims (FFCs).

For instance, the firm has worked with HADABISEI, a brand under cosmetics company Kracie Group, to develop a range of functional beverages called Supervised by HADABISEI.

Each product from this series is added with 100mg of gamma-aminobutyric acid (GABA), an ingredient that DyDo claims to have several functions that “support the health needs of women in a variety of situations”.

“GABA helps maintain skin elasticity and has a protective effect for those who are concerned about dry skin. It also temporarily relieves stress and fatigue caused by office work and housework, making one feel more positive, lively and motivated. Furthermore, it can help improve sleep quality,” ​the firm said.

Based on its in-house survey conducted among women aged between 20s and 60s in March 2023, it was found that consumers are not only increasingly health-conscious, but their perceptions of health are also shifting.

“From negative notions like ‘health equals to perseverance and pushing limits’, people have begun to adopt more positive perceptions, such as recognising the importance of both physical and mental health, and how ‘being healthy every day leads to happiness’.”

Another survey held last September showed that more than half the respondents (women in their 30s to 40s) have increased the frequency of “removing mask when going out” and “going and dining out” in the post-pandemic era.


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