Nature’s Truth and Natural Vitality are teaming up to introduce the ‘Take Your Vitamins’ tour, which appeals to Gen Z shoppers. This effort will see the two brands visit five universities to deliver pop-up stations, product giveaways, and influencer activations to encourage young consumers to become loyal customers. The tour will particularly highlight the Nature’s Truth Ashwagandha Gummies and Sleep Melatonin Gummies, two products that appeal to the shared desire for relaxation and good rest. There will also be emphasis on Natural Vitality’s CALM Gummies, made with magnesium.

The name ‘Take Your Vitamins’ is a nod to the common phrase parents used to nag their kids with, transforming it into the slogan for the innovative campaign.

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