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Global matcha craze causes shortages of tea leaves and machinery

By Published On: November 30, 20250.5 min readViews: 780 Comments on Global matcha craze causes shortages of tea leaves and machinery

Japanese maker Ito En sets up dedicated section for procurement

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Matcha latte and other beverages and foods using the green tea powder are surging in popularity around the world. (Photo by Yuiya Shibata and Yoko Shoji)

YUIYA SHIBATA

TOKYO — Japan is facing matcha shortages as consumers and businesses around the world join the green tea boom. Even though tea farmers are switching from producing leaves for regular green tea to those for matcha green tea powder, output is still falling short of demand, and processing machinery is also in short supply.




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