Japan tea chain aims to be ‘Starbucks of matcha’ in global market
Matcha lattes are a popular way for the powdered green tea to be enjoyed, especially outside Japan. (Photo by Osami Kinoshita)
OSAMI KINOSHITA
September 19, 2025 06:30 JST
KITAKYUSHU, Japan — Japanese matcha retailer Tsujiri Chaho will be opening a new tea shop serving matcha drinks and sweets in Paris this October, its first new location outside Japan since COVID-19 hit.
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