DALLAS — You have to hand it to Keith Lee: Not only does the viral TikTok food reviewer give small businesses some much-deserved shine, he also often goes the extra mile with a generous tip or money for other customers to enjoy the food he reviews.

Sunday was another example of that.

Lee, now a North Texas resident, recently discovered a taste for matcha, the popular green tea-based drink served up at coffee shops. This, as Lee explained, led him down a rabbit hole of finding the best matcha in Dallas.

On Sunday, he went on another quest, visiting four coffee shops and giving two scores at each, one for their most popular drink and one for their basic matcha. After totaling the results, Lee found a winner in La Casita, the popular North Texas bakeshop with a location inside Half Price Books on Northwest Highway in Dallas. And since La Casita had the highest average scores, Lee decided to leave $500 at the coffee shop to pay for anyone who wants a matcha.

It’s not clear how much (if any) of the $500 was left come Monday — but with Lee’s millions of followers, it probably went fast.

La Casita is no stranger to getting recognition. La Casita and chef Maricsa Trejo have received national acclaim for their pastries, including nominations from the famed James Beard Awards. 

La Casita is based in Richardson but recently opened the Half Price Books location, which converts to a tiki bar at night. La Casita also has a location inside the Wingstop building in Dallas.