Mexico’s retail pharmacy sector is projected to grow at an annual average rate of 6.5% over the next three years, with total sales expected to rise from US$9.6 billion (MX$176 billion) in 2025 to US$11.6 billion in 2028, according to a study by RX México and Euromonitor.

The report identifies over-the-counter (OTC) medicines as the leading category, with sales of US$2.96 billion, followed by vitamins and dietary supplements at US$2.67 billion, and herbal and traditional products at US$1.17 billion. The weight management and wellness segment is forecast to reach US$823 million, while sports nutrition is expected to generate US$807 million. Pediatric and allergy products are projected at US$358 million and US$56 million, respectively.

Eleonora García, Director, Expo FAC at RX México, noted that supplements and vitamins are gaining momentum amid a broader self-care and wellness trend. “The desire to look and feel good has driven growth in this segment,” she said.

Mexico currently has 65,105 pharmacies, of which 74% (over 48,000) operate under individual licenses rather than major chains. More than 60% are located in the Central and Bajío regions, with 26,796 and 13,255 pharmacies, respectively. Mexico City and the State of Mexico together account for 18,217 establishments (30% of the total), followed by Jalisco with 4,667.

García emphasized that digital transformation is a key challenge for the sector. While many pharmacies use platforms like WhatsApp to receive orders, efficiency in customer response remains critical. “The challenge is not only adopting technology but also organizing logistics so new trends become an advantage for pharmacies,” she said.

Training pharmacy staff to provide more technical knowledge is another priority. While not extending to medical diagnoses, such training could enable pharmacies to function as certified dispensaries.

Given the market’s significance, Expo FAC serves as a platform connecting pharmacy and personal care suppliers to create business opportunities. The second edition, held in Guadalajara, generated an economic impact of MX$22 million, over 300 business meetings, and approximately MX$400 million in business volume, hosting 60 brands and 2,300 visitors.

For this year’s edition in Guadalajara, organizers expect about 3,000 attendees and 70 brands, with 79% of exhibitors anticipated to form at least one business partnership. “Expo FAC is a strategic meeting point for the pharmacy retail sector, where alliances are built, solutions are presented, and discussions shape the future of an industry essential to the well-being of Mexicans,” García said.