The launch follows the company’s recent entry into the canned beverage space with a six-ingredient sparkling energy drink.

The new innovations feed into the brand’s mission to offer simple nutritional supplements containing minimal high-quality ingredients, all while keeping consumer costs down, according to founder Stephen Zieminski.

“We are always introducing new products,” he told NutraIngredients. “Our goal is to offer a pantry-full catalogue of products and to provide our customers with nutritional support for all their daily needs. We are not investing in large-scale marketing campaigns [to avoid] passing those costs onto our consumers.”

Tapping into market trends

Prior to founding Naked Nutrition in 2014, American cross country and track athlete Zieminski discovered that many supplements contained additional ingredients with little to no nutritional value.

He created Naked Nutrition to provide consumers with products that offer transparency, informing the company’s tagline ‘Nutrition with nothing to hide.’

Now, the brand has around 50 products and more than 179,000 customers across the world, following a recent expansion into the European market.

Naked Nutrition is now diversifying its product range even further, with its Naked Colostrum leading the way.

As the first form of breastmilk released after mammals give birth, colostrum is a nutrient dense fluid that is high in antibodies and antioxidants. In dietary supplements, it typically comes as a powder derived from cows milk.

Research suggests colostrum may have a variety of health benefits, from supporting gut and immune health to aiding muscle recovery and joint function. While it has been used for centuries in traditional and veterinary medicine, it has only recently gained popularity as a supplement.

Identifying a gap in the market, Naked Nutrition set out to launch an affordable, single-ingredient colostrum supplement, priced at just €0.46 ($0.53) per serving.

“The colostrum product category is scaling quickly,” Zieminski said. “A lot of the existing products on the market are pricey. We took the Naked approach, offering our customers high-quality products that contain premium ingredients.”

Naked Nutrition’s colostrum contains over 400 functional nutrients and is sustainably sourced from U.S. dairy farms that prioritize calf health.

Aiding collagen absorption

The company has also launched a reformulated collagen powder marketed as Naked Advanced Collagen, made of pure hydrolyzed collagen peptides with the addition of hyaluronic acid and vitamin C to aid absorption.

It joins Naked Nutrition’s range of collagen products, including Collagen Peptides, Marine Collagen and Collagen Creamer, designed to promote joint and gut health and protect cartilage and bones.

“Collagen is already one of our top-selling categories,” Zieminski said. “We saw an opportunity to create a product to help the body absorb and use the collagen effectively. By adding hyaluronic acid and vitamin C, Naked Collagen Advanced contains ingredients that promote joint and gut health as well as healthy skin and nails.”

Similar to the colostrum, the collagen is sourced from grass-fed and pasture-raised bovine hides from European farms, feeding into the brand’s efforts to use sustainable food practices and reduce carbon emissions.