The North America Dietary Supplements Market is expected to grow from US$ 63,435.76 million in 2021 to US$ 90,428.79 million by 2028; it is estimated to grow at a CAGR of 5.2% from 2021 to 2028.

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Dietary supplements contain dietary ingredients to improve their nutritional worth. Many people use dietary supplements to help them lead a healthy lifestyle. These supplements are typically used to replenish missing nutrients while maintaining adequate dietary levels in the body. In recent years, health and fitness has picked up as a trend due to rising prevalence of various diseases, such as cancer and cardiovascular disorders, and several medical conditions, such as diabetes, high blood pressure, obesity, and high cholesterol.

North America Dietary Supplements Market Segmentation

By Type

Vitamins

Minerals

Proteins and Amino Acids

Probiotics

Blends

Others

By Form

Tablets

Capsules and Softgels

Powders

Others

By Distribution Channel

Supermarkets and Hypermarkets

Specialty Stores

Online Retail

Others

By Country

US

Canada

Mexico

Companies Mentioned

Abbott

Amway Corp.

anona GmbH

Bayer AG

GlaxoSmithKline plc.

Otsuka Holdings Co., Ltd

Pfizer Inc.

The Bountiful Company

Growing Demand for Dietary Supplements in North America

The increasing awareness of health and fitness has significantly contributed to the rising popularity of dietary supplements across North America. Over the past few years, people of all ages and backgrounds have become more conscious of their physical well-being, driving a surge in fitness adoption. This growing emphasis on health has, in turn, fueled the demand for dietary supplements.

Social media has played a pivotal role in promoting fitness culture and self-improvement. Platforms such as Instagram, Twitter, and Pinterest have amplified the reach of the health and fitness industry, with influencers and celebrities introducing audiences to new workout routines and dietary supplements. By highlighting the benefits of these products for both physical and mental well-being, social media has further boosted consumer interest in supplements.

Additionally, the rising participation in bodybuilding and athletics has contributed to the market’s expansion. Athletes are increasingly incorporating dietary supplements into their routines to enhance endurance, improve performance, and maintain overall health. This growing reliance on supplements is a key driver of demand across North America.

Impact of COVID-19 on the North American Market

The COVID-19 pandemic significantly affected North America, particularly the U.S., disrupting manufacturing operations and raw material supply chains. These challenges negatively impacted the dietary supplements market. However, the pandemic also heightened consumer awareness regarding health and immunity, leading to an increased focus on nutritional well-being.

According to an article published by the National Center for Biotechnology Information (NCBI), individuals with poor dietary habits and pre-existing noncommunicable diseases (NCDs) such as diabetes, chronic lung conditions, and cardiovascular diseases (CVDs) were more vulnerable to infections. As a result, health experts recommended consuming approximately 25-38 grams of dietary supplements daily to strengthen immunity and enhance overall health. This trend is expected to support long-term growth in the regional dietary supplements market.

Strategic Insights and Market Outlook

The North American dietary supplements market is poised for substantial growth, with vendors leveraging new technologies and product innovations to attract customers and expand into emerging segments. Strategic insights into the industry landscape provide valuable data on current trends, key players, and regional dynamics, helping stakeholders identify untapped opportunities and develop competitive value propositions.

By utilizing data analytics, businesses can anticipate market shifts and position themselves for long-term success. Whether investors, manufacturers, or other industry stakeholders, having a forward-thinking approach is crucial for capitalizing on growth opportunities in this evolving market. Ultimately, strategic insights empower businesses to make informed decisions that enhance profitability and drive sustained success in the North American dietary supplements industry.

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