Last Updated:November 23, 2025, 11:15 IST

While the matcha market was valued at USD 3.66 billion in 2024, the demand for this Japanese green tea has caused a global shortage.

Matcha is a powdered form of Japanese green tea that has been gaining global

Whether it is K-pop singer BTS’ Kim Taehyung, aka V, going viral for drinking a strawberry matcha latte or Bollywood actor Sanya Malhotra launching her own brand, Bree, matcha has people in a chokehold. In fact, this has even caused a global shortage as the demand for this green tea soars. In 2024, the matcha market was valued at USD 3.66 billion, and it is expected to more than double.

Matcha, a powdered form of Japanese green tea, which has to be carefully grown in special weather conditions, also has various health benefits. It has an enhancing effect on cognitive function, cardiometabolic health, and anti-tumorogenesis. Some studies show that it may help protect the liver, and it is rich in catechins, a type of natural antioxidant. This can help stabilise harmful free radicals, compounds that can damage cells and cause chronic disease.

While everyone seems to be sipping on matcha lattes, Chef Tejasvi Chandela, founder and chef, Dzurt Jaipur, believes in going a step further. She has worked on a dessert menu that includes this tea. “Matcha is one of those ingredients that invites both respect and creativity. I’ve loved using it in ways that challenge the idea of matcha being limited to lattes and beverages. Its earthy profile pairs beautifully with citrus, berries, and even white chocolate, so we explore those combinations in tarts, cookies, lamingtons, and more. Our goal is always to introduce matcha in a way that feels exciting, modern, and accessible for the Indian palate,” she says.

Here are 3 different ways to try matcha, which is a step ahead of the typical beverages:

Matcha Strawberry Tart

A modern interpretation of a classic tart, this dessert pairs a silky ceremonial-grade matcha cream with fresh seasonal strawberries. The tartness of the berries lifts the earthy umami notes of matcha, creating a balanced, clean flavour profile. The idea was to bring a refreshing, bright contrast to matcha, a flavour often seen in warm beverages but rarely showcased in cold-set patisserie.

Matcha Lemon Macaron

The macaron takes the familiarity of matcha and pairs it with a bold citrus edge. The shells are infused with fine Japanese matcha, while the filling is a tart lemon curd cream cheese that cuts beautifully through the richness. This combination was created to highlight how matcha can work in sharper, more playful formats, far beyond the typical creamy pairings.

Matcha Strawberry Lamington

A nostalgic lamington reimagined with a green-tea twist. Soft vanilla sponge is dipped in a matcha glaze, rolled in coconut, and layered with a homemade strawberry compote. It celebrates the meeting of Australian café culture and Asian tea traditions – something you rarely see in Indian patisserie.