Market research and industry experts suggest that the answer to continued growth for the dietary supplement industry rests in the science — and developing communication strategies. In an era in which consumers increasingly seek products backed by rigorous scientific evidence and are savvier about marketing hype, brands must find a way to stay ahead of the confusion around the regulations and science behind the supplements.  

This new report from Inside the Bottle examines how committing to science at every stage of product development, in all parts of the supply chain and process — from raw materials to finished products — and communicating these commitments, credibly positions brands and the entire industry for market momentum and long-term loyalty.

Understanding this, Inside the Bottle has created this report to help your business prioritize key areas for communications. Inside you’ll read more about creating a strategy that includes:

Plus, take away tangible techniques and information about how to address common misconceptions and highlight the rigorous scientific backing required for labeling claims.

Download the report for this concrete advice and much more.